Top ICO And Cryptocurrency Marketing Strategy For 2024

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Categorized as: Blockchain Marketing
Top ICO And Cryptocurrency Marketing Strategy

The importance of marketing for cryptocurrency is as much as in any other industry. Online marketing is a synonym for growth in the online business world. Many ICO marketing services agencies have now stepped into the market. As you may know, the crypto-coin market is already getting too crowded, and in order to survive this world, your coin needs a unique and effective ICO & cryptocurrency marketing strategy.

If you are not sure what that is or how to market your coin, here are some strategies to help you get started. A cryptocurrency is different from an ICO.

A crypto coin is a digital currency or an online payment system, whereas an ICO (Initial Coin Offering) is a sort of fundraiser to raise enough funds to successfully develop a cryptocurrency venture or startup.

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    19 ICO Or Cryptocurrency Marketing Strategy That Actually Works

    #1 Web Design:

    The first and probably the most important thing to do before you launch your crypto coin is to develop and manage a website.

    Find a relevant web design and create an online platform for your potential investors to know everything there is to know about your coin.

    This is also your chance to convince them why they should consider investing in your currency, the benefits it has, and the potential future of your coin.

    You cannot expect anyone to find out about your coin and invest in it unless you tell them through sufficient resources.

    #2 Direct Messaging:

    This is just another highly-efficient way to get the word out about your future cryptocurrency.

    Many people will ignore a marketing email even before they read it, so there go all the efforts you put into creating an engaging email marketing campaign.

    SMS marketing company

    The better solution is to collect targeted mobile numbers of potential users and send marketing texts directly to them.

    Mobile messages are more likely to be read and usually receive a great response from interested users. You can hire an SMS marketing team or software for the task.

    #3 Social Networks:

    Effective social media strategy

    Effective social post ideas and strategies can help you build an engaged audience around your cryptocurrency coin. How to do that?

    Start by creating dedicated pages for your currency on Facebook, Google Plus, and other sites.

    Encourage people to join your pages to stay updated with the ongoing news and updates about your coin.

    #4 Press Releases (PR):

    Use the popular news and PR services to get the word out about your upcoming digital coin.

    There are a number of online Press Release websites, including some dedicated cryptocurrency PR agencies, that allow users to publish news and updates about new coins.

    They have a huge number of readers who are always looking for information about new cryptocurrencies in the market. This can help you build a network of interested users and investors.

    #5 Bitcoin Communities:

    Including the official Bitcoin community, there are a number of other communities where you can further promote your new coin offering.

    First of all, you need to find the relevant community websites and join them.

    Before you start talking about your own currency, you first need to build trust by participating in ongoing discussions.

    Crypto Communities

    Then, you can officially introduce your coin, its history, benefits, future, and other details to the community users.

    If they are interested, they will ask questions to which you can provide answers accordingly.

    #6 Paid Promotion:

    For those, who are not much familiar with a lot of online marketing tactics, the best alternative is to hire paid marketing services.

    These services are provided by Google, Facebook, Twitter, YouTube, and several other online platforms.

    This basically involves displaying advertisements, videos, banners, etc, about your coin on already established sites with the aim of gaining traffic from them.

    A full-service crypto ad marketing agency can help you set up a paid promotion campaign for your crypto coin.

    #7 Reddit Trading Strategy:

    Reddit is a social news and content-sharing website where new content, including text, images, and links is shared by users.

    You can join the website and start sharing news and updates about your own coin on specific communities called subreddits.

    For example, you can join this r/cryptocurrency subreddit, there are over 500k subscribers a perfect place to market. Or you can also do many other subreddit too.

    reddit Cryptocurrency trading strategy

    But before that, you should try to involve in the ongoing discussions to gain some user trust (Karma).

    Once you have that, you can even consider starting your own subreddit and promoting your coin there. Just make sure not to over-promote or share a lot of links altogether.

    #8 Display Campaigns:

    A display campaign is a form of paid advertising where you promote your own products/services on other popular sites in the same niche through a number of different display items such as images, video, audio, flash, and text.

    Display Campaigns

    Many cryptocurrency startups are effectively using this technique to market their new coins to a number of interested users on relevant websites.

    #9 Email Marketing:

    This is a form of direct marketing. Depending on the quality of email campaigns, it can help produce amazing results.

    Email marketing involves sending targeted marketing emails about your new product launch, offers, etc, to specific people.

    This is a really good strategy to spread the information about your new coin.

    However, you need to build an email list first and include only the people who might actually be interested in your product. Then, you can hire email marketing services or software to get started.

    #10 Affiliate Marketing:

    This is a type of marketing in which other people or businesses, called affiliates, send traffic or visitors to your website/blog in exchange for a commission.

    Here’s how to do it.

    Affiliate Marketing

    First, you need to start an affiliate campaign on your cryptocurrency website. You will pay a commission to affiliates who bring new signups (or any other activity) through their own marketing efforts.

    The idea is that these professional affiliates may know more people and have better networks than you do and can help you generate more traffic to your site.

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      #11 Reputation Management:

      The main task of an online reputation management service provider is not just to build and maintain a positive reputation for the target business but also they are responsible for removing any negative publicity.

      online reputation management company

      While you are in the process of developing a new crypto coin, your competitors may have been planning to destroy your brand reputation in any way possible.

      Through effective reputation management, you can build a clear and positive public perception of your brand offerings.

      These and many other online marketing techniques can help you effectively promote your cryptocurrency and ICO in your target market.

      If you are not sure how to do that, the best solution is to hire the help of a professional digital marketer.

      #12 Influence Marketing:

      Influencer marketing is the other top-centric strategy that has been applied in ICO and cryptocurrency. This marketing includes individuals in the blockchain community of cryptocurrency lovers, who have the capacity and the value of cryptocurrencies & projects via their thoughts. 

      influencer marketing

      Here, influencers in the cryptocurrency sphere, similar to those in any other web community, utilize various platforms like Instagram, Twitter, and YouTube in order to stir the material that pointed to crypto projects along with the web subculture that has jumped up across. 

      #13 Push Notification:

      Push notifications are actually a way to send messages that can be sent straight to the user’s mobile device. It can be shown on a lock screen or maybe in the top section of a mobile device.

      Therefore, an app publisher can only send a push notification if the user has the app installed. For the process, if you have allowed pushing notifications, then, they can be sent through the app publisher at any time. 

      push notification

      This is yet another effective tool that keeps the users stay engaged with an app or re-engaged with an app they haven’t opened in a while.

      This is certainly useful because it re-engaged users that have significantly higher in-app conversion rates and lower acquisition costs than new users.

      #14 Airdrops:

      Airdrops are the most popular ico marketing technique used today. Crypto experts suggest that it is one of the best ways to spread awareness for digital coin startups.

      With the help of this airdrop strategy, new crypto ventures can bootstrap their firm by giving away free token coins to entice investors.

      Especially in ICO marketing, it is widely used to fuel people’s excitement and encourage them to start investing in the coin.

      You can ask people for some activity like retweeting, sharing, or reposting in return. Sometimes giving a free token without expecting any return is also a good idea.

      airdrop process

      Promote airdrops in various places, such as your social channel, website, and online community forums relating to crypto only.

      This type of crypto marketing strategy can be more fruitful when certain conditions are met. This may include setting a boundary for availing of the free token.

      For example, only those with a certain number of coins in their wallet are eligible for the free crypto token. Otherwise, they need to share a post about your project to avail of the offer.

      #15 Crypto Content Marketing:

      Content marketing has become the best tool to run any marketing campaign today. Entrepreneurs are more inclined to create content about their niche market and spread it all across the internet.

      Even some people started by creating content, and now they have established their businesses. You have the website and other tools now to focus more on developing crypto content for various platforms.

      content markeitng

      These types of creative marketing ideas and techniques for your crypto project can be so helpful that they will attract new investors without requiring much effort. For creating visual content, YouTube, Instagram Reels, and TikTok are the best platforms today.

      Many businesses have acquired a huge audience by putting content on these platforms. Along with that, blogging is also an effective form of content marketing you can carry out for your crypto project.

      Include whitepapers, podcasts, and infographic content in your next crypto marketing campaign to educate and include more people. 

      #16 Search Engine Optimization:

      The top crypto players have already acquired a significant space in the market. It may not be that easy to beat them by investing more.

      Here, SEO can be a great tool to reserve the top position in search engines when people search for industry-related keywords or queries. Search engines indiscriminately allow new players to showcase themselves on the internet across the globe.


      SEO marketing strategy for cryptocurrency can help you stand out from others in website traffic, leads, and sales. Now, SEO techniques have become more imperative for crypto businesses as Facebook and Google have banned ICO and cryptocurrency ads.

      Therefore, without applying SEO, a cryptocurrency marketing strategy, there is no chance to appear at the top search results of search engines like Google. 

      Organic traffic is the only reason why digital marketing experts suggest implementing SEO for your crypto project. Keywords, analytics, backlinking, content optimization, and many other terms and practices are used mainly in SEO.

      Apply result-driven SEO techniques with the help of the best crypto marketing agency to stand out from the competition.

      #17 Build Telegram Community:

      Telegram is the most preferred channel when it comes to building a community and keeping them updated about new offers and services.

      When you create ICO and cryptocurrency marketing strategies, make sure you make an official Telegram channel for your crypto business. Use it as a medium for establishing communication between you and your audience.


      Whether you create a private or public Telegram channel to promote your cryptocurrency project, invite people to join. Keep them engaged with your platform by sharing news, photos, video content, and information about your brand. Allow your Telegram group members to interact with each other.

      You can choose some of them as administrators to manage and lead the group effectively. Moreover, you can use chatbots to give group members a response instantly. Let chatbots answer their FAQs 24/7. This auto-reply will make your Telegram marketing easier.

      #18 Leveraging LinkedIn:

      LinkedIn is the platform where only professionals share informational content regarding their field. There are already blockchain developers, investors, and educators available.

      You need to make your presence known there and start connecting with your target audience. However, you may need to push yourself harder to work with LinkedIn’s algorithm because it is quite different from the other platforms.


      Generally, LinkedIn is less popular when it comes to the top-rated ICO and crypto marketing strategy. Yet the most powerful connections are waiting for you here.

      A lot of investors are already using this platform. So you must happen to appear in front of them to capture their attention for investment. 

      #19 Track Each Marketing Initiative:

      After making every major move discussed above, now it’s time to measure your crypto marketing strategy’s success. You can hire a dedicated agency that can evaluate the efforts and identify areas for improvement.

      There are also various tools available on the market that can help you in this regard. Google Analytics and UTMs are the most popular ones. Let’s see what potential these tools possess.

      marketing services

      Google Analytics allows you to derive useful insights about your traffic, leads, customers, and demographic areas. By knowing this, you can know how your crypto marketing strategy is performing.

      Furthermore, additional operations can be designed while keeping these data in mind. On the other hand, UTM (Urchin Tracking Modules) is used for tracking links all across the internet.

      UTMs can be customized so that you can simply trace all types of tracks that are routed to your website.

      Also Read: A Brief Guide To Initial Exchange Offering (IEO) Marketing

      Hire a Full-Service Cryptocurrency Agency

      Know, hiring a professional cryptocurrency full-service agency can save you a great deal of time and money that you may otherwise waste trying out multiple techniques that may or may not work.

      A business specializing in cryptocurrency or ICO marketing with proven expertise, on the other hand, will have a time-tested crypto marketing strategy to take your crypto/blockchain/ICO from nowhere and make it famous in the digital world so as to raise more funds or get more traders to buy your coin.

      SAG IPL, a dependable ICO full-service agency, will employ all the strategies mentioned above, and some more, to effectively promote your ICO and cryptocurrency to potential investors/traders.

      It will follow modern marketing strategy, tools, and techniques as well as use your industry influencers to achieve better results in terms of higher reach, more leads and investment, and increased trading activities for your cryptocurrency.

      Now, the trick is to find the right cryptocurrency (ICO) marketing firm that is reliable as well as good at its job. You won’t be disappointed with SAG IPL.

      Having years of experience in the ICO development & marketing of blockchain projects, we are able to create and implement the best cryptocurrency marketing strategy for your project, one that will work for you 100%.

      SAG IPL is a reputed full-service agency that has been helping cryptocurrency startups to create and manage successful ICO campaigns and market their digital coins. To reach out to know more about our services or to hire an online marketer.

      Are you looking to launch your own cryptocurrency or ICO but don’t know where to start?
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      By Atul Mittal A Technical Content Writer

      Atul is a passionate writer with 8+ years of experience in creating content across domains ranging from crypto marketing, blockchain development and digital marketing for different industries. My expertise lies in marketing content and highly engaging website copies that impress readers and boost ROI. Email :


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