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A Brief Guide to Initial Exchange Offering (IEO) Marketing

As we move deeper into the cryptocurrency era, many new terms keep introducing themselves. IEO is one of the latest terms that we are hearing about. IEO refers to the initial exchange offering, which is a type of token sale in which tokens are sold through a third-party crypto exchange platform, and not directly by the holding company.

The benefit is that startups get a more reliable and convenient platform to raise funds by selling their cryptocurrencies and investors get a more trustworthy way to find and invest in credible tokens.