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    A Brief Guide to Initial Exchange Offering (IEO) Marketing

    As we move deeper into the cryptocurrency era, many new terms keep introducing themselves. IEO is one of the latest terms that we are hearing about. IEO refers to initial exchange offering, which is a type of token sale in which tokens are sold through third-party crypto exchange platforms, and not directly by the holding company.

    The advantage of this is that startups get a more reliable and convenient platform to raise funds by selling their cryptocurrencies and a more trustworthy way for investors to find and invest in trusted tokens.