An ICO marketing company utilizes online marketing resources and strategies for the promotion of crypto coins on behalf of its clients. An ICO (Initial Coin Offering) is a fundraising process conducted by cryptocurrency business startups.
With the increasing popularity of Bitcoins, many companies are now trying to make their names in the market by establishing dedicated ICO businesses. These companies conduct crowd sales to raise money by sharing a percentage of their cryptocurrency with their supporters.
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However, marketing an ICO is not as easy as establishing one. Just like any other initial public offering, an ICO cannot be expected to promote itself. An expert digital marketing company can help you with the task.
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So, how does a marketing company promotes crypto coins? In this article, we will discuss some of the top strategies to market bitcoins and ICOs.
Tips to Market a Bitcoin successfully
Understanding the market
The first thing you need to do in order to release and market your first ICO is read the industry. This will give you an idea of whether your business industry is actually ready for ICO or not.
Only after properly analyzing your business industry you can know if the inclusion of crypto coin will add more value to your product or services.
If it doesn’t it is probably better for you. to wait for some more time before you can launch your own cryptocurrency offering.
Creating a White Paper
An ICO company must have a white paper explaining every technical and non-technical (commercial and financial) detail of their digital coin offering. This is the first thing every potential contributor would ask for in order to get a fair idea of your new coin.
This is why your Bitcoin marketing agency will first focus on creating a white paper for your coin if you haven’t got one already. The white paper should contain every minor detail there is to know about your plan for your digital coin and how it benefits your contributors or shareholders.
A bitcoin marketing company should, therefore, focus on making this white paper as good as possible to be able to attract more investors.
Know the basics and rules
In order to effectively market your ICO to the world, you should have a good idea of the various rules of the cryptocurrency industry so that you can answer all of your clients’ questions properly.
Cryptocurrency was initially seen as a totally unregulated and ungoverned coin, but now as it is seeing some popularity, the more rules are being introduced to properly govern its management and security.
The Cryptocurrency marketing company should implement proper measures to deal with the security issues and rules associated with the launch and running of such digital coins for their clients.
Building a community
The most effective way to market your bitcoin or any crypto coin is building a community around it and promoting your bitcoin there. If you do not know how to do that, you should hire a professional digital marketing agency for the job.
An ICO marketing agency will not only create a dedicated community for your coin but also they will promote your coin in existing bitcoin communities to get more and better funding opportunities for your new business.
The best way to create a community is through social media, telegram, and group sites where you can create a new group for your digital coin and also take part in ongoing discussions to promote your currency to interested users.
Creating an Email List
Email marketing is so beneficial that most ICO marketing companies will ask you to start this even before you create your first cryptocurrency. You can start by putting an email subscription form on your website so that interested users can subscribe to receive updates and important information about your coin.
An email list works wonder when it comes to promoting your digital currency to a specific group of users. Your bitcoin marketing company will use this list to keep your investors and users updated with the latest developments happening in your business. This way, you will already have a community of interested investors even before your coin hits the market.
In the digital time where money is also getting converted to digital numbers, promotion plays a vital role. You need to be promoted on a regular basis. This is one of the well known and well tested Bitcoin marketing strategies which can help each and every crypto based project. You can utilize content marketing, Social Media marketing(Not Paid), and Guest Posting strategies to promote your project.
Since bitcoin and all other cryptocurrencies are associated with digital wallets, it is actually possible for marketers to promote them and increase their demand in the market through the right strategies.