There are various fundraising models in the world of blockchain and cryptocurrency. Initial Coin Offerings (ICOs), Initial Exchange Offerings (IEOs), Security Token Offerings (STOs), Initial DEX Offerings (IDOs), etc. are some of the well-known ones. Since this world started to move toward the gaming industry there is a new model of fundraising, that is making headlines on a regular basis. This new fundraising model is known as IGOs. Here’s everything you need to know about IGO marketing (Initial Game Offering).
This model is a bit different than most, as it is related to game-based projects that allow you to buy tokens during the early stages of development. This is an incredible opportunity for gamers who want to get in on the ground floor of a game’s development and help shape its future.
- What is Initial Game Offering (IGO)?
- Benefits of the IGO (Initial Game Offering)
- What are the Risks of the Initial Game Offering?
- What Marketing Strategies Are Involved in IGO Marketing?
- Why is IGO Marketing Required?
- Why Should we Always Hire Professionals for IGO Marketing?
- Why Hire SAG IPL for IGO Marketing?
What is Initial Game Offering (IGO)?
Initial Game Offering is a fundraising method that allows people to buy native tokens of a project during the early stages of Gaming project development. Just like any other fundraising method it helps the idea to come into reality. An initial game offering (IGO) is a process for raising capital for blockchain games.
With Initial Game Offering, you as a crypto user or investor will be able to buy early access to the platform as well as the game(s) the project is based on, as well as receive exclusive rewards and bonuses. This is a great way to get involved with a game’s development, and it’s also a great way to support the development.
Benefits of the IGO (Initial Game Offering)
IGO is important for tokens because it allows these gaming tokens to be traded on exchanges and allows for the creation of a market for the token. IGO also allows for the distribution of the token to a wider audience.
The aim of launching IGO is to collect funds for the development of the project. These fundraising methods also help the company, industry and users as well.
There are many benefits to crypto and gaming enthusiasts with Initial Game Offerings. First and foremost, you will be able to get in on the ground floor of a game’s development. This is a great opportunity to help shape the game’s future and give feedback to the developers.
In addition, you will also receive exclusive rewards and bonuses. These can include early access to the game, exclusive in-game items, and more. This is a great way to get an edge on the competition, and it’s also a great way to support the developers.
Additionally, it is a well-known fact in the world of cryptocurrency, that the sooner you buy the token of a project, the higher the return you will get.
Since it is a gaming project, their native tokens will be highly used in and out of games. And in that way, after the conclusion of token sales, the price will rise rapidly. So, people who buy the tokens early will enjoy much higher returns.
What are the Risks of the Initial Game Offering?
There are some risks associated with early-game offerings. First and foremost, there is no guarantee that the game will be successful. It is a gamble, and there is a chance that you could lose your investment.
In addition, there is a risk that the game could be delayed or even cancelled. This is always a possibility as with any sport, but it is important to be aware of the risks before investing.
Overall, the initial game offering is a great opportunity for gamers who want to get involved in game development. There is some risk involved, but the potential rewards are well worth it.
What Marketing Strategies Are Involved in IGO Marketing?
Before knowing about the strategies it involves there is one important thing every marketer should do on priority.
Understand the Project and its Requirements
SAG IPL is a full-service IT company with years of experience in marketing crypto-related events and projects. The first step our marketers always perform is to understand the project, its idea, requirements and target audience.
Most experienced and good marketing agencies know the fact very well that there is no one-size-fits-all marketing plan. That’s why before crafting a marketing plan for IGO we should understand the project and its requirements first.
Develop Effective Online Marketing Strategies
This is the second step in IGO marketing or any type of marketing work. To develop an effective online marketing strategy a marketer needs to be well aware of all the resources available and what efforts are required.
However, developing effective online marketing strategies include
- Identifying the most effective channels to reach the target audience,
- Creating compelling and targeted content, and
- Using data and analytics to measure results and optimize campaigns.
IGO Marketing Strategies
As we mentioned above there is no one-size-fits-all marketing plan for marketing an IGO. The best online marketing strategies also vary based on the products or services being marketed, the target audience, and the resources available. There are many ways to market an IGO. Here are some of the most common:
- Build a website
Just like any other fundraising method you can hold these sales either on your own website or on any popular platform. In both ways having a dedicated website for the project is a must. Obviously, you can hold sales but you can also use it as a platform to describe your project to your audience.
- Explain Everything
Building a website is important but what is more important is putting content on your website. IGO marketing agencies, like our SAG IPL, have some of the industry-leading content writers who will explain every bits-and-pieces of your IGO and project to your audience with blogs, pages, social posts’ text and PRs.
- Create Visual Content
After publishing text on the website it is time to work on visuals. Marketers with the help of content writers and graphics designers usually create stunning visual content including logos, graphics, and videos for the purpose of using them on websites, social media platforms, and video-sharing platforms. It not only makes the users’ feed beautiful but also helps the project engage with customers better.
- Create Social media Pages and profiles
When you have a logo, a project idea covered in the text, and all the basic details then it is a good time to create accounts on social media platforms. Facebook, Twitter, and Instagram are evergreen but for promoting IGO must join Reddit, Telegram, Discord, Medium and BitcoinTalk.
One way is to use social media to create awareness and interest in the project as well.
- Forums and discussion platforms
Another way is to use online forums and chat rooms to generate discussion and give much-needed exposure to the IGO. Normally, these platforms host the biggest crypto user database and with continuous efforts, you can attract the target audience.
- Search engine optimization (SEO)
After creating the website and completing all the basic steps now you can work on boosting the rank of your pages on Search engine result pages(SERPs). SEO involves optimizing your pages, blogs, and meta details so that it appears as high as possible in SERPs. This can be done by optimizing your website content, building backlinks, and using other techniques.
- Social media marketing
This includes using social media platforms like Facebook, Twitter and LinkedIn to promote the fundraising campaign for your gaming project. This can be done by sharing links of IGO sales, and your website to your social media accounts and all the relevant groups and pages. Additionally, you can write dedicated and targeted posts about the IGO and engage users.
- Email marketing
This involves sending emails to potential and existing customers with links to the campaign and your website. It’s can be an effective way to promote your website, but it is important to make sure that your emails are not considered spam.
- Paid ads on other websites and blogs
This can involve placing ads on blogs and websites. This could be a costly way to promote your IGO, but it can be effective if done correctly.
- PRs and Event Calendars
PR, marketing campaigns, and event calendars are the most efficient way to promote IGOs. It can also be used to generate awareness and interest in a cryptocurrency. Even calendars will keep the people up-to-date with events, offers and updates about your IGO.
- Hire influencers
There are various social media and youtube influencers that can help your fundraising campaign to reach the right audience. It may cost a few bucks extra but this strategy can help your IGO to achieve the goal faster.
- Bonus and Affiliate Marketing
To increase engagement and token sales you can also present bonuses and referral benefits. This step will boost the speed of campaign progress and will also attract users which were out of your coverage area till now.
- Check Reports, modify your plans
Not every time everything works, marketing is all about efforts and modifications. In this step, companies check reports on a regular basis and also analyze the progress. If something is not working they will work on it more, and they will adjust the budget, content, graphics and even channels so you as a client get the results you want.
Why is IGO Marketing Required?
A product or service is only as good as the marketing behind it. For an IGO campaign to be successful, it requires a well-thought-out marketing strategy that raises awareness and drives adoption.
Marketing is required to create hype about the campaign, and without it, the project is likely to fail. So, IGO marketing is very important and it will decide the fate of your project.
Why Should we Always Hire Professionals for IGO Marketing?
There are several reasons why you should always hire professionals for IGO marketing.
First, marketing is a complex and ever-changing field. Professionals have the necessary training and experience to stay up-to-date on the latest trends and best practices. And if it is related to cryptocurrency and fundraising methods, the difficulty level goes up 2-3 levels, that’s why professional IGO marketers are required.
Second, professionals can provide an objective perspective on your marketing efforts. They can help you identify areas that need improvement and develop strategies to reach your target audience more effectively.
Third, professionals have the necessary resources and connections to execute a successful marketing campaign. They can access data and research that you may not have access to, and they can tap into their network to get your message in front of the right people.
Fourth, a professional crypto or IGO marketing team can save you time, effort, money and hassle. They can handle all the details of your IGO marketing campaign so that you can focus on making your blockchain gaming project a success.
Ultimately, hiring professionals shows that you are serious about your idea, project and marketing and that you are willing to invest in your blockchain gaming project’s success. This can give you an edge over the competition and help you attract more customers and clients.
Now that you have understood the importance of IGO marketing and a professional marketer then you should look for the best IGO marketing professional agency. Don’t worry we are here to help. Meet SAG IPL the ultimate full-service marketing company. It is one of the highly reliable IGO marketing companies, know about them below:
Why Hire SAG IPL for IGO Marketing?
SAG IPL is a full-service marketing agency that specializes in helping businesses reach their customers and achieve their marketing goals. The company has been actively providing designing, developing and marketing services for years.
SAG IPL has a proven track record in helping crypto-oriented businesses grow their customer base and achieve their marketing goals. The company has a team of experienced marketing professionals who are experts in various marketing disciplines including online marketing, search engine optimization, social media marketing and email marketing.
If you are looking for a full-service IGO marketing agency that can help you reach your target market and achieve your marketing goals, SAG IPL is the right choice for you.