Are you looking for the best SEO strategy for your agriculture business? Do you want to increase the growth and revenue of your farms by getting more customers and sales?
The agriculture industry is the lifeline of everyone in the world. More than 90% of the food items that we consume every day come from farms. Running an agriculture business is a full-time job and may not leave you enough time to think about the ways to grow your business ROI and profits.
If you are looking for the best and easiest way to boost the organic growth of your farm business, SEO for agriculture business might just be the thing you need.
Whether your agriculture business is B2B (selling farm produce to other businesses) or B2C (selling directly to customers), a business website with SEO for farms can significantly help boost your business reach and revenue. Here’s how.
Why Does Your Agriculture Business Need SEO?
Wondering about how SEO can benefit your agriculture company’s growth?
SEO or Search Engine Optimization is the process of optimizing a business and/or website and increasing its off-site support in order to improve its organic rankings & visibility on Google, Bing and other top search engines, which will help generate more traffic & leads to your farm business.
In other words, SEO can help improve your website’s ranking on search engines. The higher you rank on Google, the more visitors you’ll likely get.
SEO is helpful for all types of agriculture businesses, including online and local farms and farm produce shops.
A large number of people (almost 90% of all customers) search for a business online to read reviews, check the business address or phone number and/or check out the company website before making a purchase online or from a local store.
SEO can boost your online presence on Google, ensuring that your business is easy to find for anyone who searches for one of your products or services with the intention to buy it.
In other words, SEO can help make sure that your business/website appears in the top three results every time a person searches for one of your target keywords.
The more frequently your agriculture business or website appears in search results, the more clicks and traffic it’ll likely receive.
Besides that, SEO can also help enhance the online reputation of your business and improve your brand image through promotion across social media, forum websites, advertising and more.
Other benefits of SEO for agriculture business include:
- SEO can boost your organic search traffic, which is the primary source for many businesses in the agriculture industry.
- SEO involves building meaningful engagement with your potential & existing customers to boost your brand image and reputation.
- SEO is one of the most cost-effective methods of increasing a website’s organic traffic or generating more leads for a business.
- SEO also involves replicating the marketing strategy of your competitors in order to beat them through better marketing and services eventually.
- Local SEO is a method to boost the reach and online presence of a brick-and-mortar business in order to generate more traffic for it.
- SEO involves optimizing your agriculture business website to improve user experience and turn more visitors into sales.
- SEO can help you connect directly with your customers, get feedback, understand their problems and solve them to build your credibility.
Complete SEO Services for Agriculture Business by SAG IPL
Though SEO is one of the easiest ways to boost the growth and sales of a business, it can take a lot of work to implement for a newbie. As a business, you may not have the time or skills required to implement a successful agriculture business SEO strategy, which is where we come in.
A professional SEO agency like SAG IPL can help create the perfect SEO strategy tailored to your needs and goals. Our team will also help implement your agriculture farm SEO strategy and track results to achieve overall success.
Here are the different SEO services offered by SAG IPL farmers SEO agency:
1. Keyword Research
SEO keyword research involves finding the best relevant keywords for your farm business.
Keywords are the words that people type in Google when searching for your business, products or services in Google. For example, if you run an apple farm, “fresh apple farm near me” might be a target keyword for your business.
Optimizing your website and online presence for your target keywords is how we help your potential customers to find and connect with your business.
Search engines like Google also use keywords to understand the relevancy of a web page and determine where to rank it in search results and for which search queries.
In this step, we do keyword research using tools such as Google Keyword Planner and Ahrefs Keywords Explorer to find your most relevant keywords based on average monthly traffic (demand) and competition. (keywords with low/medium competition are comparatively easier to rank for)
Our SEO keyword strategy for farmers will include a healthy mix of both short-tail keywords (1-2 words) and long-tail keywords (3+ words).
Long-tail keywords or phrases are search queries with a clear search intent and are specific to your business or industry and can, therefore, help generate traffic that is very relevant to you.
For example, a person searching for “fresh apple farms near London” knows what they are looking for and will more likely click your business link if it appears in the top search results. Long-tail keywords are also easier to rank for because of low demand and competition.
Short-tail keywords, on the other hand, are generic words with high demand and unclear intention. For example, a person searching for “apple farms” may be looking to read about apple farms or searching for apple farms in an area, or may have a completely different idea altogether.
Using long-tail and short-tail keywords in your agriculture business SEO strategy will ensure you cover all your bases and get the best of both worlds.
2. Agriculture Business Website (User Experience) Optimization
Keywords and SEO can only help you generate good traffic from search engines. But, if your website is not optimized for a great user experience, most of your visitors will quit without buying anything from you.
User Experience is the first impression a person gets when they visit your website. Do they like it? Is it too complex or confusing? Is it too slow? Is the content duplicate or outdated?
How to turn your visitors into sales (paying customers) by improving user experience?
Create a website: If your farming business doesn’t already have a website, create one today. A website will help increase the reach of your business. It works for you 24×7, even when you’re asleep. Hire a web developer if you don’t know how to create a business website.
Optimize the website design: Once your website is ready and live, focus on the core components that might affect a user’s experience. The design is, of course, the number one factor. Your website design or layout should be minimal (simple), attractive but not overdone and relevant to your business. The navigation should be straightforward and make it easy for visitors to find what they’re looking for on your website.
Add & optimize visuals: Visual content such as photos and videos is a great way to attract users, but you must make sure that your visuals are optimized in terms of size and quality. Add unique & relevant alt tags to every image on your site.
Optimize the content: The content on your farm business website has to be unique and informative. Make sure that the page content is created to match the user’s search intent and is made relevant using target keywords. Use proper layout, fonts (size & color), and photos/visuals in your content.
Add keywords: Make sure to add relevant target keywords throughout the content on all pages, including titles, headings, subheadings, image alt tags, etc. Inserts keywords to page URLs and meta tags as well.
Meta tag optimization: Meta tags include page titles and meta descriptions that appear along with page URLs in search engine results. Meta tags must be unique for all pages and contain relevant keywords. Avoid over-stuffing your meta tags with too many keywords. They should be short, descriptive and readable.
Mobile responsiveness & speed: More than half of all Google searches come from mobile devices, so you need to make sure that your website is mobile-friendly. It is also crucial that your site loads fast to ensure an excellent user experience.
Having a website that is optimized for user experience can help you attract and retain more users for longer periods, which will result in people spending more time reading your content and exploring your products and services.
A user-friendly website can also help you turn more of your visitors into customers by making it easy for people to buy from you through seamless navigation.
A great website will always leave an impression on its users, so even if they do not buy from you right away, yours is the first name they’ll remember when looking to buy farm products in the future.
3. Off-site SEO: Content Marketing
Content is one of the best ways to boost organic and direct traffic to your farm website. Content marketing is an integral part of SEO for agriculture business.
The quality of great content is that it is unique, informative and engaging. Content is a good way not just to drive traffic and boost user engagement on your site but also can help you get some really awesome backlinks from top websites in your niche, which is a great way to increase your search engine rankings.
There is a large variety of content you can use in your farmer SEO strategy. You can create blog posts, articles, forum posts, podcasts, videos, e-books and social media posts, and write guest blogs. The content you create should be relevant to and useful for your target users.
Your content marketing strategy should cover multiple channels, including your own business blog, third-party blogs, guest posting, PR sites, social media, and others to ensure maximum reach and exposure.
Looking for ideas for your content marketing strategy?
Write content around your target keywords and relevant search queries and questions that your potential customers are asking on the internet. For example, as an apple farm, you can create content on topics, such as:
- How to choose the best apple farm
- Things to keep in mind when buying apples
- How to keep apples fresh for long
- 10 tips to select the best apples
Make sure to use your target keywords in your content as well as mention or link your website pages to establish a connection between your blog and your website so that readers can move on to your website when looking for more information or to purchase fresh apples.
If you do not already have a business blog, create one right away. You can create a blog on your existing business website. A blog is a great way to provide helpful information to your potential & existing users, including updates about the business, exciting offers, and more.
A blog is also a wonderful tool for a business to establish or maintain communication with its customers, by accepting readers’ feedback and answering their questions in the blog’s comment section.
Always make sure that your content is written for humans first, i.e. content should be user-friendly and helpful. Inserting too many keywords in your content in the hope to get it to rank higher on search engines can make it useless or too complex to read or understand for a user.
Creating your own business blog and posting quality content regularly is also a good way to increase the average time users spend on your site, which helps cue Google that your site is in fact useful and relevant to users.
While running a full-time farming business, you may not get the time to create and implement a strong content strategy for your business. SAG IPL can help. Contact us to talk to an expert about your content marketing needs.
4. Off-site SEO: Link Building
Link building is another powerful off-site optimization method to boost your organic rankings and traffic to your agriculture business site.
Backlinks are like votes that you get from other sites, preferably the ones that are relevant to your business or operate in the same niche (agriculture). When it comes to building links, quality matters over quantity, i.e. 10 links from high-quality, relevant sites will benefit you more than 100 links from low-quality or irrelevant sites.
Other than the quality of your business and website, backlinks are another crucial factor that Google considers when determining where to rank your pages on Google. A web page having even a few high-quality links from top domains will likely outrank a webpage having many lower-quality links.
Some of our top SEO link-building methods include:
- Guest blogging – creating & publishing content on relevant third-party blogs to get a backlink to your own site in the content.
- Publishing link-worthy content (long, informative articles) on your own blog that other websites may want to build links to.
- Outreach and partner with relevant sites for a link exchange.
- Get in the news. Launch a product. Host events, Conduct a seminar.
- Finding & fixing broken links, 404s, redirects, etc.
- Analyzing & replicating high-quality backlinks of your top-ranking competitors.
5. Local SEO
Local SEO is a must for businesses with a brick-and-mortar presence. For instance, if your agriculture business has a local shop where you sell your farm products, local SEO can help drive more traffic to your store and make it easy for potential customers to find you.
Local SEO is all about expanding the reach and popularity of your local business.
To start with, you need to create your business listing on Google, which will make sure that potential customers can find your business on Google Search and Google Maps.
A special box containing local business results appears at the top of the search results page every time a person performs a local search in Google. These results are fetched from Google business listings.
It is simple to create your business listing on Google. Just search for “Google business profile” and open the first link. Provide your business details, introduction, address, contact info, business hours, website, etc. and add some good-quality photos, and you’re good to go.
Make sure that your business details in your Google business profile are always up-to-date for this is how most of your online customers will find and reach your local store or farm.
Besides Google listing, you can also use social business advertising to get more local customers to visit your farm or store. These platforms use a technique called Geofencing to show custom ads to social media users who are near your store in order to encourage people to visit your place.
Another local SEO technique to increase the brand value and reputation of your agriculture business is review optimization, which involves optimizing your online reviews and asking your existing customers to share positive feedback about your business on Google and social media, which might encourage more people to visit your store to buy from you.
Need local SEO for agriculture industry? Contact SAG IPL local SEO services agency.
6. Social Media Marketing for Agriculture Industry
Social media is a crucial part of a good SEO strategy. It involves the use of social networking platforms and tools such as Facebook, Twitter and Instagram to promote a business.
Why use social media for your agriculture business?
The real power of social media is in its users. There are practically billions of people worldwide using different social apps and platforms.
Many of these could be your potential clients. All you have to do is to be present and active on social media and engage with people. As a farmer, you can use social media to connect with potential buyers of farm products (which is practically everyone in the world), listen to their problems, and eventually pitch your product/service as a possible solution.
Start with creating an official profile or page for your farm or store on all popular social networks. Keep posting content, images & videos that provide value to your customers. Reply to comments on your posts if needed.
Add the links to your social pages on your website and encourage your customers to follow you on social media for the latest updates and exciting offers.
Agriculture Business SEO Package & Cost
We offer agriculture SEO services in both fixed and variable pricing options. Because different clients have different SEO needs, we can offer the best, customized SEO package to meet your particular requirements & goals.
Or, you can choose from our following agriculture industry SEO packages:
Basic SEO at $499/month – Covers all SEO services mentioned above, plus weekly reporting. Targets include up to 10 keywords, 5 web pages, and 100 backlinks with an estimated target traffic of 1,000 visitors per month.
Advanced SEO at $999/month – More services are covered other than what’s included in the basic package. Moreover, we target to rank up to 20 keywords within 2-3 months for 2,500 monthly traffic.
Premium SEO at $1499/month – Besides all the standard SEO practices, this package covers our most successful SEO strategies, including detailed tracking of your SEO campaign and daily reporting by our top SEO team.
Check out our SEO Service page for complete details about our SEO pricing and offers.
Experience in SEO for 20+ Industries
As one of the top digital marketing agencies in India, SAG IPL has worked with clients in a large number of industries and fields. Our marketers have vast experience in doing SEO for businesses across multiple domains, including but not limited to:
- SEO for Fashion
- Healthcare SEO
- Travel SEO
- Agriculture Industry SEO
- Events SEO
- Retail SEO
- Finance SEO
- Media & Entertainment
- Legal/Lawyer SEO
- Hotel & Restaurants
- Cleaning Business SEO
- SEO for Education
- Security Agency SEO
Customer Testimonials of SAG IPL Farmers SEO Company
Over the past decade, we have been fortunate to work with many exciting businesses & organizations across industries like agriculture, farming, etc. Check out the reviews of some of our SEO customers:
“SAG IPL is an excellent SEO agency for anyone looking to boost their local business traffic and get more customers. I have been using their services for only a couple of months now, and my local sales have nearly doubled.”
“I absolutely love working with the SAG IPL team. Their SEO knowledge and skills are unparalleled. Thank you.”
Agriculture SEO Services FAQ
What is SEO for agriculture?
SEO or search engine optimization is a digital marketing technique that can increase the online presence of your farming business and get you rank higher on search engines to help you get more visitors to your local or online store or farm and boost your business revenue.
What are the keywords in agriculture SEO?
Keywords are the words that people use to search for something on Google. For an agriculture business like an Apple farm, target keywords could include best apple farm, fresh apple farm near me, buy fresh apples in London, etc.
Why is SEO important for farming?
SEO is one of the best and most cost-effective ways to boost the sales of your farming business. Whether you are a local farm or an online farm products store, SEO can give you more exposure and increase your reach to make it easy for potential customers to find and connect with your business when looking to buy farm produce.
If you want to learn more about how SEO works for an agriculture business or would like to speak with a specialist, feel free to contact us at +91 7023472073 or drop an email at [email protected]
SAG IPL is a leading digital marketing company in India with a team of dedicated SEO strategists who can help create and implement a custom SEO campaign to practically guarantee the success of your agriculture website or store in terms of increased traffic, sales and ROI. Contact us to get started.
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