Metaverse gives you a chance to turn your imagination into a fully-fledged digital world, a universe that is created by mixing real-world experiences with a digital approach and where you can be your true self without the need to worry about what others will think.
However, the metaverse is not limited just to individuals or great personal experiences, businesses can also have their presence in the metaverse and reach and sell to their customers in the digital world. Metaverse SEO is how you can grow your business presence and revenue in the future of the internet.
What is Metaverse All About?
Metaverse is a term that refers to a virtual (digital) universe or space that is created through computer programming and integrates real-world experiences to enable humans to access and lead a life of their imagination through the use of advanced technologies such as blockchain, AI, AR and VR.
Using the metaverse is like living in a video game. Just like your character in a video game has a presence in the digital world and can interact with things and other characters in the game, you can do so in the metaverse through your digital avatar using tools such as AR glasses and VR headsets.
Even businesses like shops, malls, pubs and restaurants can operate in the metaverse and make sales to people living and/or working in the virtual universe.
Metaverse is a virtual shared space where everyone can have their own dedicated space. Metaverse doesn’t belong to any single person or entity. Facebook’s Meta, for example, doesn’t represent the entire metaverse but is only a part of the metaverse.
With the high probability of the metaverse being on its way to becoming the successor to the internet, it is apparent that people will be spending more and more time in the virtual universe in the coming future, which makes it crucial for businesses to start working on creating and strengthening their metaverse presence already.
No matter what kind of business you own or whether or not you already have a presence in the metaverse, your digital business can greatly benefit from Metaverse SEO, which can help boost your business reach to get you more traffic and sales from real people in the virtual world.
What is Metaverse SEO and Why Does it Matter?
Thanks to emerging technological evolutions such as AR, VR, artificial intelligence, and 5G networks, accessing and using a virtual universe is now easier than ever.
People and companies are already using the metaverse for spending their leisure time, chilling out, travelling, watching live games, engaging, playing, creating, exploring, and even making money.
As a business, you need to be where most of your potential and existing customers are. Having your business presence on the metaverse is a once-in-a-lifetime opportunity that you cannot afford to miss.
Metaverse SEO is the search engine optimization process for a business in the metaverse. Here are some top facts to reveal the significance of Metaverse SEO in present times:
1. According to Google and Google Trends, Metaverse has been a growing trend among searchers over the last couple of years and is looking positive for the coming years as well.
2. The world is talking about Metaverse. Check out the top media platforms, and you’ll find a dedicated section about metaverse and blockchain.
3. There’s already a Metaverse fund listed on the exchange. NYSE has a fund called metaverse Investment Fund Metaverse ATF that gives exposure to the virtual universe.
4. Metaverse jobs and experts are in high demand. One out of every 7-8 job postings on LinkedIn is related to the metaverse and/or blockchain development. Hundreds of people worldwide are working in the metaverse space.
5. Metaverse is extremely popular on social media. On average, there are around 500 tweets per hour about #metaverse on Twitter.
6. Your customers are probably searching for your business on the metaverse. Google receives hundreds of queries related to metaverse every day, and many of these might be related to popular brands and businesses.
7. Brands are already using the metaverse to create exciting virtual experiences for their virtual communities through digital content, fashion, assets, and art on the metaverse.
SEO for Metaverse – How it Works
Digital marketers and brands need to adapt their strategies to become compatible with the new virtual worlds. A Metaverse SEO strategy will be formed considering the role of new technologies like virtual reality, AI, and augmented reality.
The new marketing campaigns and strategies need to be focused on promotion in three dimensions (3D virtual space) and should cover the content accordingly.
Gen Z and millennials would be the primary target audience for a business in the metaverse. This is because people between the ages of 13 and 35 are the most likely to spend a major portion of their time in the virtual universe.
Metaverse SEO Services by SAG IPL
Need SEO services to promote businesses in the metaverse? SAG IPL can help you. Just like the goal of a regular SEO strategy is to increase the digital presence of a business to make it easy to find in search engines like Google, our metaverse SEO strategy would be focused on increasing your business reach and exposure in the virtual universe.
SEO in the metaverse works more or less like SEO for any other industry. Our team works to establish and promote your brand in the metaverse through community building, search optimization, and social media promotion, among other things.
1. Keyword Research
Keywords will continue to remain an important aspect of a metaverse digital marketing because Google will still be the primary source for people to find a business in the metaverse.
Keywords are how Google determines whether or not a particular web page is relevant to a user query. This is why we research and find the best keywords, phrases & queries for your metaverse business and use them in our SEO campaigns.
The gateway to making a business found in the metaverse would still be through search engines, as Google will probably continue to remain the primary source for people to search for your business in the virtual world.
Therefore, having the word “metaverse” in your keyword strategy is crucial for your brand to be identified as a metaverse business by Google and your customers.
Keywords are used in both on-page and off-page SEO, across your website URL, brand name, page titles, meta, headlines, product pages, and link-building campaigns.
2. Metaverse Business Website Optimization
This stage of metaverse marketing includes onsite optimization and technical SEO.
Whether you are just starting in the metaverse or already have a presence in the virtual world, having a metaverse-compatible website is crucial for the success of your business.
If you do not already have a business website, we can create one for you from scratch and also make sure that your metaverse business website is compatible with technologies such as VR, AR, and AI and for use in mobile devices.
Other than that, onsite SEO is mostly about ensuring a great user experience on your site. In the metaverse, it’s all about enhancing the experiences of your users through the use of AR/VR technologies.
When integrating your local business in the metaverse, we focus on ensuring that your 3D experiences match the users’ expectations. If you’re not already using technologies like AR and VR to provide your website users with immersive experiences virtually, this is crucial for the success of your business in the metaverse, especially for local businesses such as shops and restaurants.
Besides optimizing the design and layout of your website for a great user experience, we also re-create or edit your site content and include keywords as and where needed.
Our team will create and add unique and relevant meta tags for every page on your site to ensure the context of a page is easy to identify. We will also optimize your website images for a better overall view and add alt tags to enable indexing by search engines.
Technical SEO is all about improving the technical standing of your website and removing errors, such as bugs. This will include optimizing the website speed to ensure your site loads fast, adding & optimizing robots.txt, adding XML sitemap (for Google), and identifying and removing any errors in the code.
Adding a blog to your metaverse website is another great way to boost your presence and increase engagement with your potential and existing users.
3. Off-site Optimization & Link Building
Off-site SEO has many parts, most of which revolve around the content. Your metaverse business success will considerably depend on how strong your content strategy is, which will depend on what kind of content you’re using and on which platforms.
We at SAG IPL encourage the use of technologies such as AR and VR in our content strategy to create and promote content that is driven by virtual reality. For instance, rather than just sharing tips for repairing a car tyre, we actually show how to do it using AR and image processing
We create and use content to optimize your business for visual search. Our content is not just friendly to search engines but is created to be useful and relevant to target users, which, in turn, helps boost your SEO rankings and organic traffic coming from search engines.
Images and videos will be a more crucial form of marketing content in the metaverse space. As Google encourages the use of relevant images in content, we use high-quality images to promote your metaverse business and boost engagement.
Link building will still remain a key technique to increase the value of a metaverse business or website as a deciding factor in determining its Google rankings. In other words, Google will continue to use links as a crucial factor to understand where to rank a metaverse business for its relevant keywords.
The top link-building strategies for a metaverse business include content marketing – guest blogging, visual content, videos, blog posting, community building, forum posting, and social media promotion.
4. Local SEO
If you are planning to upgrade your local business like a restaurant or a shop to the metaverse, it is crucial that your marketing plans correctly implement AR, VR, and 3D and use them to create outstanding experiences for your target customers.
For a restaurant, for example, a virtual presence can also help grow its local business. Your customers in the metaverse can visit your virtual restaurants to get an idea of your service, check out your menu and what food items you serve, interact with your staff, and so on.
In the coming years, more and more customers are likely to interact with the virtual business first before visiting a local business in order to make a better choice.
Other local SEO techniques, including Google business listing and reviews optimization, will probably still work for a metaverse business having a local presence.
5. Social Media
Social interaction and engagement in the metaverse will be unlike anything. In fact, one of the core purposes of the metaverse is to improve the way people interact and boost their social and digital experiences.
Social Media, therefore, is an integral part of our metaverse SEO strategies. Start with establishing and promoting your business across major social metaverse platforms, including Facebook Horizon.
It’s just like promoting your business on regular Facebook or any other social networking platform. The primary focus is on building Metaverse communities (like Facebook Groups) around your business or project.
To boost community engagement, routinely share valuable content with the members, organize Q&A with group leaders, and host other engaging events.
Members in the metaverse can share their own content, selfies as well as reviews of a business in relevant communities. At the same time, businesses can focus on building more meaningful and long-term relationships with their customers through avatar-to-avatar interactions.
6. Public Relations & Media
PR and media are great ways to give more exposure to your metaverse project (business) and let more potential customers know about it.
Over 70% of people who know anything about the metaverse and/or NFTs have heard it through a media platform or news channel, which is why it is crucial that PR & Media is a part of your metaverse SEO strategies.
There are many ways to do this. For one, you can start creating your marketing content using Augmented Reality to make sure that you pitch great stories. At the same time, you can use VR to host an event in your industry. Partnering with influencers in your niche is another great way to boost your reach.
Set up Google Alerts for news and content related to the metaverse to keep yourself up-to-date with the latest developments in the industry and see how it can be used for your brand promotion.
Follow and regularly interact with journalists and/or bloggers who write about the metaverse and blockchain technology.
The Best Cost-effective Metaverse SEO Packages
We offer multiple SEO packages to fit the needs and budgets of different types of businesses.
Our basic package cost starts at USD 499 per month, which includes all the standard SEO services, including up to 10 keywords, page optimization, 100 backlinks, and others. The estimated ranking period is 2-3 months and the targeted traffic is 1000 visitors per month.
If you need other specialist SEO services, including more traffic in a shorter period, you can opt for our Advanced (USD 499/month) or Premium (USD 1499/month) package.
The cost of metaverse SEO strategy will also depend on the number of keywords you want us to target, the number of postings on-site and offsite, the estimated ranking after (1,2,3 month), the estimated traffic, and the average length of each blog.
All Industries We Serve
Other than metaverse marketing, SAG IPL also provides digital marketing services in many other industries, including but not limited to:
- SEO for Fashion
- Travel SEO
- Healthcare SEO
- Property Management SEO
- Education SEO
- Events SEO
- Retail SEO
- Finance SEO
- Media & Entertainment
- Legal SEO
- Hotel & Restaurants
- Cleaning Business SEO
- Security Agency SEO
Metaverse SEO Company Testimonials
Read some of the customer testimonials of the top metaverse digital marketing agency SAG IPL India.
“SAG IPL is probably the best choice for digital marketing in the metaverse. They have good experience in the field of SEO and a great team. I continue to use their SEO agency services after 3 years.”
“They are the best provider of blockchain services and digital marketing. I hired SAG IPL for my new web3 website, which they optimized to rank on the first page of Google for all my main keywords. I have been getting good traffic consistently for a year now.”
FAQ on Metaverse SEO
What is SEO for metaverse?
SEO for metaverse involves marketing a physical or digital business to increase its reach and popularity in the metaverse and get more metaverse users to visit the virtual business and/or buy from it. A metaverse SEO strategy involves the use of AR/VR and other technologies to create content and build communities to increase engagement in the virtual world.
How is metaverse SEO different from other SEO?
The major difference between metaverse SEO and regular SEO is the target platform, which in the case of the metaverse is a virtual world. The same as we promote a business on the internet, we use SEO to promote a business in the virtual universe to expand its reach and visibility and also to get its website rank higher on search engines for metaverse-related keywords.
Who is the target market for the metaverse?
The primary target audience of a metaverse business would include Millennials, Gen Z, and males, i.e. people between the age groups of 13 and 35. These people are the most likely to be active in the virtual universe and engage in virtual interaction, gaming, playing, creating, and more.
Is metaverse good for my business?
It depends. Metaverse is not for everyone. Yet many businesses can significantly benefit from creating and improving their presence in the metaverse. These include physical businesses like restaurants and local shops as well as websites like e-commerce and fashion, where a more immersive and realistic experience for customers can help improve business ROI.