SAGIPL is an SEO Company For Legal Firms which has helped hundreds of lawyers get new cases and leads in no time.
Like every other industry, legal firms are also finding it difficult to get new clients/leads owing to the competition in this space. If you have been in or around this industry, you’ll be able to relate to this problem.
So, we regularly get new law firm clients who all ask us the same question.
“How do I get new, good clients for my law firm?”
If you have the same issue, this article is for you.
It’s not a mystery that businesses need to constantly evolve their strategies and do better in order to get clients and achieve results. Law firm digital marketing can help.
- What is law firm SEO marketing?
- On-site Optimization for Legal Businesses
- Web Design
- Website Structure
- Content (We Use Powerful Words To Grab User Attention)
- Contact details (NAP Optimization)
- Blog section
- FAQ section
- Client Testimonials
- Portfolio (Results)
- Call to Action
- Introduction Video (By Lawyer)
- Team & Lawyer Details
- Offices (Locations)
- Free Consultation
- Chat Box
- Social Buttons
- Individual page for multiple locations (with practice area)
- Off-page Optimization for Law Firms
What is law firm SEO marketing?
It involves marketing your law firm in the online space with the aim to increase the reach of your business and to make it easier for potential clients to find and connect with your company.
However, there is a catch. Unfortunately, you are not the only one who knows the importance of marketing. Your competitors are also using digital marketing strategies to woo new clients in the same market.
So, what you need to do is find a way to outperform your competitors. And that can only happen with the use of the right SEO strategies for lawyers.
This case study will take you through the step by step procedure we follow to market a law firm so as to generate new clients and bring leads that convert.
Let’s get started.
Our SEO Strategy for Law firms includes both on-page (website optimization) and off-page optimization.
On-site Optimization for Legal Businesses
On-page or on-site optimization/SEO involves optimizing a web page or website from the SEO point of view.
The purpose is to improve the website for various factors, including the speed, design, content quality and relevancy, mobile responsiveness, navigation, meta tags, among others in order to make it more friendly to both users and search engines.
First, we improve/optimize the following aspects of the website.
For Example, Check this screenshot of one of our Client’s Website:
This is important to create a lasting impression on the visitors, making them stay longer.
Ideally, the structure/layout of a website should be simple with the homepage connected to all the important inner pages. We optimize it accordingly.
Here is the Screenshot of Website Structure:
Content (We Use Powerful Words To Grab User Attention)
Content remains one of the most important factors of digital marketing. We improve the existing content on your site and/or add new content which is relevant, highly informative, rich in keywords and action-taken-words to grab users attention.
Have a Look how we nake the call to action lines in Content with Proper optimization of keywords:
For law businesses, we specifically focus on using & promoting the Firm Name and Lawyers’ name Instead of keywords so as to promote your brand.
Contact details (NAP Optimization)
While optimizing the website, we ensure to add proper and up-to-date information of the NAP (Name, Address, Phone Number) to make it easier for prospects to reach you.
Then, we add (if not already present) the following sections to the various pages of the website.
If there isn’t already a blog on your law firm website, we will add one in order to provide you with a better way to communicate with your existing and new customers, sharing news, quotes and updates about the company, case studies, and new offers as well as provide answers to users’ comments.
Law websites must also have a FAQ section, providing answers to all the common questions a potential/existing customer may have about the business or services in general.
Please take a look at how we optimize the faq section for Law firm:
Faq section is very important to rank keywords and clears the client’s confusions.
We will add a client testimonials/review section or page on your site to offer an easy way for new clients to check the testimonials of your previous clients in the same industry.
A dedicated portfolio page will help your site visitors check your past projects in order to get an idea of your credibility and experience in the law industry.
We believe in showing 100% results with the real proof. Please have a look at the conversions (cases) that we generate through our marketing tactics for our clients;
Call to Action
Call-to-action is what makes a prospect to take the required action. We will install proper call to actions on all the landing pages of your law site to convert leads into sales.
Here’s a classic example:
“NO FEES UNLESS WE RECOVER YOUR MONEY”
Introduction Video (By Lawyer)
We also get an introduction video made with the lead lawyer (owner) detailing the firm’s services, history, etc. and put it on all pages of the site in order to create better interaction with new prospects.
Here is the screenshot of Introduction Video:
Team & Lawyer Details
A dedicated team page where the details of individual lawyers/attorneys along with their Experiences, Background, Qualification, Expertise, Practice Areas, Cases won/fought by them, etc. is also created.
Here is the Screenshot on How Team Looks like in the website:
Complete details of your offices along with the locations, addresses & contact details.
An honest way to make prospect clients contact you. After all, who doesn’t like free services?
An optional chat box to further increase the website’s usability and convert leads into clients.
Here is the screenshot of Live chat support in Law Firm SEO:
We add social links to your website to enable visitors to also connect/follow your business on all the popular social media channels.
We will add an HTML/XML sitemap to the site (or optimize if already present), making it easier for search engine crawlers to read and index your website pages.
This file is added to tell Google about all the website pages that you want to be indexed and the ones that you don’t want to be indexed.
Individual page for multiple locations (with practice area)
It is also a good idea, especially for law firms, to add individual pages for different locations if they provide services in multiple locations. This will enable search engines to rank the specific page for a specific location.
will enable search engines to rank the specific page for a specific location.
Off-page Optimization for Law Firms
Off-page SEO refers to the process of improving the organic rankings of a web page/site in search engines through techniques such as link building, social media promotion, business listing, content marketing, email marketing, etc.
However, in recent times, off-page marketing has become more about increasing the leads/sales/ROI of a website rather than just improving its search rankings.
The Lawyer/Attorney service being a local business needs location-specific marketing strategies such as citations, local business listing, user reviews, social engagement, NAP optimization, etc.
Thankfully, SAG IPL has great experience in the marketing of local businesses, especially in the law niche. Here are all the techniques we employ for the off-page optimization, branding, reputation management and lead generation for law firms and lawyers.
Local Business Listing (Citation)
Citation is all about listing your law firm to all the local business directories that are relevant to your industry. This is to make it easier for potential customers to find and connect with you.
Here is the list of some good Local Citations sites For Law firm:
Having worked on multiple law projects, we have a ready-made list of 100+ business listing sites specific to the legal industry where we will list your business as well for achieving direct leads and traffic.
Google Business Listing
First, we add a new Google listing for your business (if not already added) and then optimize the same from the SEO point of view. This includes inserting targeted keywords in the Title and Description, improving the listing category, adding good quality images, providing valid contact details, and more.
Lawyer/Attorney Profile Listing
We have a considerable database of the high-traffic profile listing sites where we will list your lawyer/attorney profiles for increasing their credibility, reputation and generating leads.
Here is the list of Some Profile Listing Sites where we list our Client’s Profile:
Quality Link Building
Link building involves creating high-quality backlinks from the authority sites in a particular niche. For law firm clients, our focus is on getting relevant, quality links only from reputed sites with high DA (Domain Authority).
Optimizing your user reviews and ratings on social media, Google, on-site and other places throughout the internet.
It involves providing adequate solutions to negative reviews, fixing bugs as well as dealing with fake reviews.
Guest posting is a white-hat SEO technique in which we post relevant content about your business and law industry in general on a number of high-authority blogging sites in your niche.
This involves creating and publishing blog posts on a number of good websites in order to reach more customers in the market and bring leads to your website.
Marketing on Social Media
Social media is primarily used by our marketers to facilitate healthy customer interaction and engagement. Most of your current and potential clients exist on social media. We try to connect with them, tell them about your business, solve their queries and make them visit your website.
Press Release and News
Media is another time-tested method to generate buzz about a new business, attracting interest and traffic to it. We will publish news about your law business on the top Press Release sites to inform potential customers and convince them to try your services.
Answering User Questions
We roam around the internet finding and answering questions about law businesses, cases, lawyers, services, etc., helping your potential customers and meanwhile telling them about your law business and services.
We have made our new way to answer user Questions: Video Faq strategy
Search Engine Optimization (SEO) of a law firm website/business is a long-term activity. Clients must understand that it takes time to achieve good, lasting results. In general, we are able to produce visible results (increase in leads/sales/queries) in one month or so, depending on the initial status of your site.
We’ve already worked on many Law firm websites and you know how much results our client got.
The on-page optimization of the site is as important as off-page marketing. Our only advice to law firm clients is that your ultimate target should be leading, and not just ranks when you hire an SEO service company.
We always focus on generating convertible leads to the clients’ businesses through our proven marketing strategies.
If you liked this case study and want to hire us as your SEO agency, contact us right away.
Make sure you also check out this page which is our Legal firm marketing services page.
Do You Also Want Many cases for your law firm? Then you have only two options:
- The First Option is SAGIPL
- The Second Option is ONLY SAGIPL
What Are You Waiting For?