Looking to get more traffic and leads for your electric vehicle business? SEO is the best way to boost your organic search traffic and send more customers to your EV store.
Here’s everything you need to know about how to do SEO for electric vehicle companies.
An electric vehicle business is one that is involved in the manufacturing, sale and/or servicing of electric automobiles such as e-cars, e-bikes and e-scooters. EV charging stations can also be regarded as a type of EV business.
SEO, which stands for search engine optimization, is a digital marketing practice to help boost the online presence and reach of a business, primarily by improving its search engine rankings in order to generate more traffic and qualified leads for its website or physical store.
SAG IPL is a professional SEO company that provides SEO services for EV companies, electric vehicle manufacturers, sellers, dealers, and charging stations to help increase their organic traffic and online reach. We do SEO for electric vehicle manufacturers, EV dealerships, and EV charging stations.
Why Need SEO for Electric Vehicle Companies
If you are wondering why your electric automobile business needs SEO or digital marketing, here’s how SEO can help grow your business and sales.
SEO primarily involves optimizing your website and online business presence to improve your search engine rankings. The higher you rank in search results for your relevant queries or keywords, the more traffic and leads you’ll get.
Did you know more than 70% of people looking to buy an electric vehicle search on Google first? If your EV manufacturing or selling business ranks on the first page, you’ll automatically get more traffic from Google.
Similarly, a lot of people use Google Search or Maps to search for an EV charging station near them. SEO for EV charging stations can help you connect with these people.
There’s a massive growth opportunity for EV businesses by optimizing for Google search. SEO is the way to go.
Our EV SEO strategy for electric vehicle manufacturers also involves optimizing your website for user experience. According to Google, its “core ranking systems look to reward content that provides a good page experience.”
In other words, a web page or content that is optimized for users has a high probability of ranking well in search results for its keywords. (read more about user experience SEO below)
Even if your major point of sale is a physical store, local SEO can help boost your store’ online reach, getting you more leads and customers from local search results (Google) and social media.
The EV industry is already a very competitive space, with both new and established automobile companies toiling hard to make their impact on the market.
It can be challenging, if not impossible, for a new EV company to survive in this industry without the right help. Our SEO services for EV industry are just what you need not merely to survive but thrive in this highly competitive space.
On top of all of these benefits, SEO for electric vehicle companies is also one of the cheapest ways to market your EV business. As an organic marketing strategy, SEO doesn’t cost you anything (if you do it yourself), unlike paid advertising where you have to pay for every click on your ad.
To sum up, here are some major benefits of SEO for EV industry businesses:
- Improves your search engine rankings and gets you more organic traffic & leads
- It’s a cost-effective way to generate leads and boost revenue
- Helps increase brand awareness by spreading positive content about your company & products online
- Helps beats the competition by doing better than what your major competitors are doing
- Makes sure that your EV website is optimized for users, especially mobile users
- Helps build trust by sharing creative and engaging content to help your potential customers
- Local SEO gets more traffic and customers for your brick-and-mortar business
At SAG IPL, we specialize in helping businesses boost sales and get more new customers with the help of powerful SEO strategies for EV brands.
Electric Vehicle SEO Services by SAG IPL
As an EV manufacturer, seller or dealer, if you are looking to get more customers for your business, our SEO for electric vehicle companies can help optimize your EV company website to improve your search engine rankings and visibility to get you more traffic and revenue.
SEO Auditing for EV Companies
Before we can start optimizing your EV website and business for SEO, we must get an idea of the present situation of your site. This is why we do SEO audits.
This service involves an in-depth analysis of your website for problems that need to be fixed in order to boost its value and usability.
We check content quality, check your website for Google penalty, analyze your top competitors, check your Google rankings for target keywords, check broken links, review the website design, and prepare a detailed report.
Our SEO audit report will also include suggestions and recommendations that you should implement in order to improve your chances of ranking well in search engine results.
Electric Vehicle SEO Keyword Analysis
The first step of our EV SEO strategy is keyword research, which involves finding the best keywords for your EV business.
Different EV businesses providing different services or products will have different target keywords. For example, when doing SEO for EV charging stations, we want to target keywords & queries that people looking for electric vehicle charging stations type in search engines.
We find your best keywords based on location, search volume, and competition, among other factors. There are a number of tools we use for this purpose, including the Google Keyword Planner. This tool helps us find exact keywords as well as long-tail phrases based on search demand and competition.
You want to focus primarily on keywords with good search volume and low or medium competition because they are easier to rank in less time and can get you good traffic.
It can be extremely difficult to rank for generic (high volume) keywords such as “best e-scooter” or “e-bike seller”. Therefore, we also include long-tail keywords in our electric vehicle SEO strategy, i.e. keywords that are more specific to your brand.
For example, a small number of people might be searching for “the best electric automobile dealer in [your area],” so it would be easier to rank for and can send you more qualified traffic that is more likely to convert.
Other than that, we also include location-based keywords in our strategy to optimize your EV business for local SEO and send more local traffic to your store.
EV Company Website Optimization
Website optimization (on-page SEO) is a crucial part of our SEO practice. This is where we improve the quality of your website in terms of page design, speed, readability, content quality, mobile-friendliness, technical soundness, etc.
User Experience (UX) in SEO is all about a user’s experience interacting with a particular web page. A better user experience means users find the page relevant, useful, and engaging, which reflects the quality of the website and content.
One of our main goals with on-page SEO is to improve your site’s user experience. To achieve that, we optimize your EV business website for a number of things, including:
Meta Tags – We use unique & relevant meta tags including keywords for every page on your site
Content – optimizing content for readability & quality and using relevant keywords in the content to give it a meaningful context (for search engines). If you need fresh content for the entire website, you can hire expert content writers from SAG IPL.
Page design & layout – Using a clear and attractive design that is simple to use and makes a lasting impression on your site visitors
Navigation optimization – Simplifying your website navigation with interlinking to help users find what they’re looking for
Page Title & Headers – optimizing page titles and headers with keywords and to improve readability
Page Speed – identifying and implementing ways to improve your page loading speed to ensure a great user experience
Mobile responsive – Optimizing your web design to work seamlessly on all devices and screens, including mobile phones, smartphones and tablets
User-friendliness & usability – Needless to say that your website must be easy to use and friendly to users, i.e. should be free of complexities and errors
Website Code Analysis & Optimization – if your code has errors, we will optimize it. We’ll also remove or hide unnecessary JS and CSS code to optimize the user experience.
Image Optimization – This involves reducing the size and improving the quality of all media items on your site and adding proper & unique meta tags to every image.
SEO Content Marketing for EV Manufacturers
Our EV business SEO strategy also involves creating engaging and high-quality content based on the needs of your potential customers to help increase your business reach.
Potential EV buyers are constantly searching the internet for answers to their EV-related questions, like which is the best EV company, are electric vehicles successful, the benefits of EVs, how to maintain an e-bike, etc.
Our content will focus on answering these questions & many more to help your target audience, which will allow your business to reach more potential customers as well as help build your brand image as a subject matter expert, i.e. someone who knows what they’re talking about.
Content is also one of the best ways to build high-quality, natural backlinks to your EV company website and get more customers to visit your site by using valid & appealing calls to action (CTAs in the content).
We have an in-house team of experienced technical writers who will prepare the most engaging and relevant content to help your EV customers, and our SEO team will optimize this content with your keywords and spread it across the internet through guest blogging, forums, social media, and other platforms to reach and educate as many people as possible. Our top content marketing services for EV companies are as follows:
- Article Writing
- Blog Writing
- Guest Blogging
- Infographic Submission
- PDF Submission
- Video Creation
- Press Release
The ultimate goal of our content SEO for EV company is to enhance your brand authority, get more traffic to your website and improve your Google rankings.
Off-page Optimization (Link Building) for EV Manufactures & Charging Stations
Whether you’re an electric vehicle manufacturer or dealer or run an EV charging station, link building can help you get more traffic and customers.
Building high-quality backlinks to your EV website from other reputable sites in your niche is a good way to show Google that your site is a credible and well-trusted source of information in the EV industry. This will help you rank higher in Google search results for your keywords.
When building backlinks, always focus on quality over quantity. Rather than building hundreds of backlinks from irrelevant or low-quality pages, getting only a few links from top domains in your niche will help you more.
There is a wide range of SEO link-building techniques and platforms that we use here at SAG IPL.
Content SEO for EV charging stations involves article submission, blog posting, guest posting, infographic creation, social bookmarking, press release, business profile creation, local directory listing, classified submission, blog commenting, forum posting, video creation & submission, image sharing, and Q&A websites.
Content Marketing is one of the major ways to build quality links from relevant sites by sharing informative & engaging content.
Local SEO for Electric Vehicle Industry
The goal of local SEO for electric vehicle companies is to increase your local store’s online presence to make it easier for potential customers to find and reach you. It can help you get more local customers.
This is important because a large number of people search online when looking for a local store to buy e-vehicles or when searching for an EV charging station near them. We can make sure that you are in the top results for all relevant Google searches for EV products or services in your region.
To start with, we list your EV company to Google My Business, which will allow people to find your business when searching for the EV products or services you sell.
We also optimize your Google business listing to ensure that your business info, contact info, and other details are correct and up to date.
Your business listing on Google will also automatically reflect your listing on Google Maps, which will allow people to find your business location and directions using maps. This will also ensure your business is easy to find for someone searching for your EV products or services by location.
Other local SEO features include listing to local business directories with correct and up-to-date business info, optimizing your website and marketing content for local keywords, optimizing and encouraging reviews from your customers to increase your trustability, and integrating Google Maps on your website to further boost user experience.
Social Media Optimization for EV Companies
Social media optimization refers to optimizing the social media presence of your electric vehicle business.
This will involve creating your business profile/page on all or your most relevant social networks, including Facebook, Twitter, Pinterest, Instagram, Telegram, etc.
We use micro-blogging to drive engagement for your EV brand on social media. This involves writing and sharing short & engaging content, including messages, updates, memes, offers, quotes, etc. with your target audience on social media.
Depending on the SEO for EV manufacturers package you choose, we’ll post content daily on your official social media pages or channels, respond to comments, reply to DMs, and engage with your potential customers with the goal to build trust and ultimately drive more traffic to your EV website.
SEO Service Packages for the EV Industry
Wondering how to choose the best SEO services for your EV manufacturing business?
We at SAG IPL offer customized SEO packages based on the particular needs and goals of an EV company. You can choose from the following three SEO service options:
1. Basic SEO: Customised SEO package suitable for small businesses & startups. Kickstart your SEO journey with the most advanced and pocket-friendly EV SEO package.
2. Advanced SEO: Get more advanced SEO features and services for a small price. Grow your small-medium business online or get more local traffic for your EV dealership.
3. Premium SEO: Get more for less when you choose our best value-for-money SEO package for EV companies. Get the highest results in the shortest time possible.
All the above packages can be tailored to meet your specific needs. Contact us to know more about EV company SEO services cost.
Industries We Serve
Other than SEO for electric vehicle companies, SAG IPL also provides SEO & Digital Marketing Services in many other industries, including but not limited to:
- Travel SEO
- SEO for Fashion
- Healthcare SEO
- Education SEO
- Events SEO
- Retail SEO
- Renewable Energy SEO
- Finance SEO
- Media & Entertainment
- Legal/Lawyer SEO
- Hotel & Restaurants
- Cleaning Business SEO
- Security Agency SEO
SAG IPL SEO Company Customer Reviews & Testimonials
Read our customer reviews here:
“We initially hired SAG IPL for one of our websites. They are so good that we are now using their SEO services for all our 3 websites, and we are so happy with the results. Highly recommended Electric Vehicle SEO company.”
“Working with SAG IPL SEO company has been a game-changer for my EV business. Their strategies have significantly improved our online presence and increased traffic to our website.”
FAQ About SEO for Electric Automobile Industry
How to promote electric cars?
If you run a business manufacturing or selling EV cars, you can use SEO for EV companies to effectively market your EV cars to your target audience.
SEO will help increase your reach, allowing you to target a big audience and increase your sales and revenue by improving your search engine rankings and online visibility. Contact us to know more.
How do you market EV business?
There are a number of things you can do to market your EV products or business. Use social media to boost your online presence and reach your potential customers.
Optimize for local search, get reviews from your existing customers, create content to help your target audience, build high-quality links, and analyze & follow your competitors’ marketing strategies.
Who are my competitors in the EV industry?
Every business in every industry has competitors. SEO can help you beat the competition and get more traffic to your EV company website.
To identify your top competitors, you can search for your product or service on Google and see the top results to find out who your competitors are. Contact us for SEO for electric vehicle industry competitor analysis services.
How to hire SEO services for my EV company?
If you are looking to hire an SEO expert for the EV industry, you need to do some market research to find out the top SEO service providers with experience in electric vehicle SEO.
We at SAG IPL have over 13 years of digital marketing experience with a specialization in marketing EV businesses and products. Contact us to hire SEO services for EV companies.