Wondering how to build or grow a strong community for your crypto project? Here’s a complete, step-by-step guide to crypto community building.
Whether you’re looking to build a crypto community for your own project or for a client’s project, here’s our comprehensive guide to building one yourself.
Do you know why some crypto projects are more successful and popular than other blockchain-based projects? It has as much to do with the project’s community as with the project’s idea and marketing.
You can have an awesome crypto marketing strategy to bring users to your crypto website but you’ll still need the help of a community to retain or convert these users into customers.
This is what differentiates a successful project from a failure. Almost all popular crypto platforms are backed by equally powerful communities.
What is a crypto community?
Crypto communities are groups of like-minded people who join together with one goal – to grow the crypto industry by promoting good projects.
The members of a crypto community talk and share information about high-potential crypto projects, the best investment opportunities in the crypto market, the latest trends, news & development, etc. as well as send alerts about possibly fake cryptocurrencies.
Crypto communities can be a tremendous resource for crypto users, investors and creators for seeking guidance, connecting with like-minded people, including potential customers, and discussing things about the industry.
Why is Community Building Important for a Crypto Project?
Wondering why crypto communities are important or useful?
Building & growing your crypto community will allow different people sharing common values to come together and discuss their thoughts about the crypto market. Many of these could be your potential customers.
As a crypto company or creator, you must be looking to let more and more people know about your project by expanding your project reach to a wider target audience.
Crypto community building is a good way to achieve that. It gives you a place to teach interested people about your project.
People who join your community are already interested in cryptocurrencies. All you have to do is tell them about your project and encourage them to visit your crypto website.
Your crypto community is also a good place to teach people about your cryptocurrency and platform and how to benefit from them.
The community can help with the project development as well by troubleshooting problems and providing valuable feedback to improve the project.
You can promote your cryptocurrency and platform in numerous ways to your community, providing incentives, free tokens, limited access to the platform, and access to beta versions, which will help boost their confidence in the project and might even encourage at least some of them to become your ambassadors to spread the word about your cryptocurrency and bring new users to join the community and the platform, in exchange for which they can win exciting referral incentives & awards.
Building your crypto forum at the start of your project is a good way to make sure that your users will always have a place to go when looking to discuss the project or if they need help with using the platform. This will further boost user retention.
Once a user starts thinking of themselves as a part of a community or feels a sense of belonging, it is much less likely for them to leave that community to join a new project or forum.
While your crypto project undergoes development, you’ll have multiple announcements to make about the project’s progress, updates, time to launch, etc., and what’s a better place to do that than an established community of loyal followers?
Last but not least, your crypto community can turn out to be the biggest source of traffic and leads for your crypto website or platform in the long run, getting more sales for your cryptocurrency and boosting revenue. It’s free marketing via unlimited word of mouth across the internet and social media.
Research shows that building a community for a crypto project is one of the best ways to market a cryptocurrency and is more likely to succeed than any other crypto marketing strategy.
SAG IPL provides a complete range of results-driven crypto community building services to help grow your crypto project with the help of a strong community.
Crypto Community Building & Growth Strategies by SAG IPL
1. Creating a Crypto’s Background Story
A story is an excellent way to tell your target audience about what motivated you to create the project in the first place and how it all started. Stories help you highlight the features, objectives and benefits of your cryptocurrency.
People love stories. Stories can be engaging and inspiring. They can affect people emotionally. You can get them to do practically anything if you’re successful in inspiring people through your stories. That’s how powerful stories are.
So, how do you create a story for your crypto project? This is where we come in. SAG IPL’s content creators can help carve the perfect, engaging story for your project to entice your target audience.
We make sure that your brand story is interesting and written for your target audience. We start by teaching people about the project’s goals, values, ideas, and beliefs.
We talk about the problems in society that inspired you to create this project. We explain how your crypto will help improve people’s lives and make them free from traditional financial systems and methods.
We identify who your target customers are and talk about them in your project’s story, especially about how your project provides value to them.
We aim to convert your best prospects into your brand’s ambassadors by creating stories that are moving but also true.
2. Community Building with Shared Economic Vision & Values
In a crypto community, everyone is the owner. You want to make your members feel that they are in control at all times. You want to build a community driven by a democracy where everyone has access to the best opportunities.
Building a strong context with principles that inspire people will help strengthen your community’s culture and beliefs.
Identifying your target customers is important because that’s how you will convince people to join your community. People will join your community if they identify with its beliefs, but they will stay if they feel valued.
Community incentives are a brilliant way to retain your members by allowing them to get rewarded for their activities. Focus on building a crypto community where everyone has equal rights, yet all are governed by common laws that protect your community’s culture and values.
3. Crypto Community Building on Social Platforms
Social media is definitely the best place to build and grow your crypto community. This is because there are millions of people using social media every day, and many of them could be your potential customers.
All you have to do is tap into the right communities on social websites and tell your target audience why or how your crypto is beneficial to them.
The top social platforms for the crypto industry are Reddit, Twitter, Telegram, Medium, and YouTube. Many potential investors and crypto users are on social media searching for the next big thing in the crypto market. They are searching for you the same way you are searching for them.
Crypto enthusiasts on social channels are always looking for relevant groups or communities to join where they can find information and talk about trending cryptocurrencies and find out the best investment opportunities in crypto.
You, as a crypto creator, can also join these social website groups to connect and communicate with members and promote your cryptocurrency to them.
Other than social website communities, crypto users are also often found active on niche forums like Reddit, Steemit, Telegram, and Bitcointalk, where there are dedicated groups or communities for crypto people to come together and talk crypto.
You can create your own new communities or join & engage in existing groups that are relevant to your project.
To promote your crypto project efficiently on social channel groups, you must join every social channel or community platform out there, including Twitter, Facebook, Discord, Telegram, Instagram, Reddit, Steemit, Medium, YouTube, etc.
Make sure that you have official project accounts/profiles on all these platforms and try to engage with your target audience however you can.
Your goal with ideas of social media post content is crypto community building & growing it by spreading positive information about your cryptocurrency to arouse interest and ultimately win the trust of your target audience.
To keep things engaging, keep sharing content that is interesting and relevant to your project. It can be just an image, concept art, snapshots, an article, or an official website. All your community members want is proof that you are actually developing.
4. Engaging Your Crypto Community
As mentioned before, you should try and build your crypto project communities on all social platform channels and forum websites where your target audience is active.
Once you’ve created your communities online, the next step is to engage with your community members to keep things interesting.
People who have joined your community are obviously interested in your project, so you need to tell them whatever you can about your project, including the current progress, development timeline, token sale, your crypto, what value it offers to users, etc.
Some other ways to engage your crypto community are as follows:
Conduct AMA (ask me anything) sessions, where users can ask your team questions about the project.
Organise contests for your social community members and offer reward tokens to winners.
Organise meme competitions, where members are asked to share creative memes on a topic, and the best memes are rewarded.
Launch airdrops and giveaways for your community members. Give free tokens to your top project ambassadors.
Read users’ comments, provide answers if required, and reply to personal messages.
It’s extremely important to adequately and timely manage your crypto community to keep members active and engaging. This includes posting content regularly and personally engaging with all members.
If you are too busy handling other project-related things, it is a good idea to hire a full-time crypto community manager to manage and keep your community active.
5. Expand Your Network Involving Your Community Members
Expanding your network is a good way to build and grow your social community. You need to make sure that your crypto communities have all kinds of crypto people, including users, investors, traders, businesses, and more.
You should be sure to interact with these individuals on a regular basis and involve them in your most crucial decisions. If there are developers in your community, you might want to seek their help with crucial development-related decisions. This will also help boost their trust in the project.
When building your project teams, consider your community members first. They can be a wonderful addition to your team because they already know a great deal about your project and have a vested interest in it. They’ll do everything to make your project a success.
6. Promote Community-generated Content
When you create a community of people who are really interested in and excited about your project, you’ll see a constant flow of content being generated by your community members.
Community-generated content can be immensely valuable and impactful for your marketing strategy if you know how to use it right. To start with, encourage your community members to create content around your project, participate in discussions, and share this content on their social platforms.
Provide assets and tools for your members to easily create content and edit images, gifs, members, art, videos, and other types of content within your platform.
Share user-generated content on your official social platform accounts and other communities, tag content creators, reshare their content, appreciate their work, and encourage them to create more.
7. Track Your Community Performance, and Adapt
It is also essential to regularly track the performance of your crypto community building strategies to see whether you’re meeting your community goals and make necessary changes as and if required.
You can integrate advanced tracking tools into your crypto community campaigns to efficiently track their performance and results. These include Google Analytics and Webmaster tools. To know how, contact SAG IPL to talk to an expert for free.
If you see that your crypto community is on the right track of growth, you can continue doing whatever you were doing before. If not, make sure to modify your strategy to integrate the necessary changes to meet your objectives.
Check Out Our Crypto Marketing Service Packages:
Hiring a professional crypto marketing agency is the best solution when you are looking for 360° growth for your crypto community and project. It can be challenging to find the right people to join your community and keep things engaging.
Our crypto team is experienced in community building and has the tools to deliver real and timely growth to your crypto project.
Check out our comprehensive and affordable crypto marketing packages:
Industries We Serve
We provide digital marketing & community-building services to businesses in many industries beyond crypto & blockchain:
Testimonials are feedback shared by our valuable customers about their experience with our crypto marketing & community building services. Read our customer testimonials to know more.
“You can trust SAG IPL to do a fantastic job when marketing your crypto project or building your community. They have extensive experience and expertise in the crypto industry. Totally recommended!”
“I found SAG IPL when searching for a crypto marketing agency on Google. It has been a couple of months since I hired their SEO services and the performance has been above par so far.”
FAQ About Crypto Community Management
How do you market a crypto community?
The most effective way to market in a crypto community is to build and boost engagement. Engage with your community by sharing relevant content, memes, contests, gifs, and more. Encourage members to generate their own content about the project and participate in discussions.
What is a crypto community building strategy?
A crypto community strategy involves building & growing a powerful community for a cryptocurrency project. A crypto community is a brilliant way to find and connect with relevant audiences to market a cryptocurrency or platform. Contact SAG IPL to build your crypto community today.
Why is crypto community building important?
You may have heard of the power of community. Well, this couldn’t be more true in the crypto space. Communities are everything for a crypto project and a wonderful tool for marketing an upcoming project.
This is why many entrepreneurs focus a lot on building their communities even before they create or launch their projects.
How to hire a professional crypto community builder?
If you need professional help building or growing your crypto community, you’re at the right place. SAG IPL has huge experience in crypto marketing and community-building services and has helped hundreds of crypto creators and startups grow their organic communities and reach to boost revenue. We can help you too.
Need Crypto Community Building Services? Don’t Worry About It!
Atul is a passionate writer with 8+ years of experience in creating content across domains ranging from crypto marketing, blockchain development and digital marketing for different industries. My expertise lies in marketing content and highly engaging website copies that impress readers and boost ROI.
Email : webmaster@sagipl.com
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