Social media continues to remain one of the best ways to reach and connect with the targeted audience in any business industry.
You know that your potential customers exist on social media, you have the platform to reach and interact with them, all you need is the right content.
“The strength of your social media is determined by the strength of your content.”
We understand how difficult it can be for social media marketers to constantly bring new and fresh ideas to the table in order to keep their social audiences engaged and entertained. So, here we are telling you about the top 103 social media content ideas that can help your business thrive on social media.
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This list of 100+ social media post content ideas will keep your social marketing strategy inspired for a long time.
1. Ask the user
While most marketers prefer to do it at the end (when they’re literally out of ideas), I do it as the first thing in my social marketing strategy. Ask your customers what kind of content they prefer to see on your social pages, and then share the same.
2. Ask user opinions about something
If you are planning to launch a new product/service or even a marketing campaign, feel free to ask your social followers for help. This will make them feel a part of the company.
Inspiring or motivational quotes with a hint of your business/product idea always work the magic.
4. Ask a question
There is no better way to create engagement than by asking questions. Keep it simple and relevant to your business.
5. Fill in the blank
E.g. if I had to travel to one place in the world, it would be _______.
6. Share your achievements
This will not only motivate your existing customers to engage more but also make new, potential fans to try out your services.
7. Company blog posts
If you’re writing a new post on your business blog, it is obviously for the benefit of the users, so make sure to share it with your social followers as well.
Running a poll often is a very effective way of boosting engagement on your social posts.
(e.g. “Which of our products do you like the most?”)
9. Funny posts
People love to read funny things and such posts are also known to create a healthy engagement in the form of comments.
10. Posts/photos of your company
A better way to make people feel connected with your brand is to share posts about your company’s events, culture, etc. with your followers.
11. Industry Statistics
Share interesting industry updates, data and statistics.
12. Behind the scene posts
Customers will love to know what goes behind the scenes in your company. For e.g. a video sharing the process of how a product is actually built is a great way of creating engagement.
Re-sharing useful and relevant content that has already been written by someone else is another nice way to keep your users updated.
14. Re-post an old post
Sometimes, you can also re-share the old posts/links on your site or blog to give them a new life.
15. Pair “serious” topics with something casual
If you think your industry is too boring for the audience, share social posts accompanied by a funny yet relevant GIF or image.
16. Personalized content
Customers love it when their favorite brands notice them and do something special for them, like sharing a customized offer for their loyal customers.
17. Product videos
Got a product? What’s a better way to tell your customers about it than a nice video? Get one now and share it with your customers.
18. Guest posts
If you write posts on other sites, do share the links with your social followers.
19. Share a photo
And ask your followers to give an interesting caption to it.
20. Customer reviews
Occasionally share reviews and testimonials of your loyal fans to let others know why people love your brand.
21. Post an image
Share any casual or funny image or inspirational quote with your brand logo attached to it.
Create and share interesting infographics related to your brand.
23. Theme/Series of posts
A theme or series of certain types of posts is another way of engaging fans.
24. Tips & Advice
Depending on your industry, you can share instant tips that your followers might find useful.
25. Product photos
Photo-centric websites like Pinterest and Instagram are the best places to woo customers by sharing nice, high-definition photos of your product.
26. Post a challenge
Challenge your followers to take a pledge. People love a challenge, especially when everyone else is doing it.
Besides sharing regular images, you can also post memes and jokes along with your content on social media.
28. Photos that are irrelevant to your business
Yet somehow relevant. For e.g., if you run a cafe business, you can post eating tips, health tips, etc.
29. Share your brand stories
Let people know interesting stories and facts about your brand. Start with “Did you know” to make things more interesting.
30. Run contests
Post a contest related to your brand and encourage people to join it. It will not only create engagement but also help you get new followers.
31. Ask for suggestions to improve
If you recently launched a new product in the market, ask your social fans for input and feedback.
32. Share an offer
Your fans would like it and you might just get a lot more new followers looking to grab the offer.
33. Holiday posts
Merely wishing your fans happy holidays isn’t enough. Do something different to show them that you are also equally excited.
34. Explore Pinterest
Pinterest is one of the best places to search for new content ideas. You’ll find a lot of beautiful images there that you can share with your social fans.
35. Ask fans to share photos with your product
Encourage your followers to share their photos using your product. Re-share the best photo on your official page.
36. Post Answers to Frequently Asked Questions
Are many of your customers asking the same questions again and again? Instead of answering them one by one, write a post with the answer.
37. Share a third-party resource
If you come across a link or resource that you think might help your followers, feel free to share it with them.
38. Custom artwork
Create and share custom artwork to entice your audience in taking a particular action.
39. Conversations with influencers
Host a live conversation with a leader or prominent figure in your industry. Customers love it when a real person endorses their favorite brands.
40. Case studies
Sharing detailed studies of your existing projects or campaigns is also a great way to deliver trust to your fans.
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41. Share cute things
People love cute things whether or not they are relevant to your brand.
Everyone loves free stuff. You can occasionally give away free ebooks, infographics, white papers, or even a free version of your product/software.
43. Re-share fan photos
Many times fans would post photos using your brand hashtags. Find them and re-share photos of your fans.
44. Create a product illustration
Launched a new product? Prepare and share a detailed diagram explaining the various features of the product or how it works.
45. Start your podcast
Give your fans more ways to absorb your content. Start your own podcast covering topics that your audience wants to know about.
46. Share a book recommendation
More often than not, your fans will include a lot of book lovers. Recommend a book that they might love and find useful.
47. Weekly posts
Share special posts such as tips on a particular day every week. Remind your fans to come back next week for more.
48. Post a job
Planning to expand your team? Let your customers know and help by getting the word out there.
49. Write about your favorite products
Products that you use in daily life and that help make things easier, more convenient for you.
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50. An explainer image
If your production process can be explained in 3-4 steps, an explainer image/collage for the same can be a nice way for it.
51. Introduce new team members
Recently added a new member to your team? Introduce them to your audience and let them know your excitement.
52. Re-share your most popular blog posts
Let people know which of your blog posts is the most read and shared by people, and why.
53. Fan of the week
Reward a fan every week from the audience based either on their level of engagement or some unique achievement they made that week.
54. This Day in History
Find out an interesting thing that happened on this particular day in history and share it with your followers on social media.
55. Ask for random advice
Create a hypothetical situation and ask your audience what they would do if they were in that situation.
56. Ask about the mood of the fans
Sometimes a simple “Hello” or “how do you feel today” is just what you need to make your audience feel that you care for them.
57. Live videos
With platforms like Facebook Live, it is now easier than ever to interact with your audience in real time and face-to-face.
58. Do you remember
Let your followers take a trip down memory lane by sharing photos of your website or products.
59. Fun facts
Interesting facts and information are among the most shareable content types on social media.
60. Sign-up links or forms
If you are planning to run an event like a webinar, you can ask your audience to join it by registering via the link.
61. Share popular topics from Reddit
Reddit happens to be one of the best places to find trending topics. Post about the ones that are relevant to your niche.
62. Share a series of images
An image gallery depicting your recent office party, product launch, or anything else.
63. Image puzzles
Post an image scramble to leave your fans guessing.
64. Video reviews
Share a video testimonial submitted by one of your social media followers.
65. Show your brand doing good
Participate in different causes and post photos on social media to let your fans know that you care.
66. Motivational quotes
To inspire your audience, share motivational quotes that are somehow related to your business or industry.
67. Organise a photo contest
Ask your fans to submit their best photos and get them to vote to choose the winning photo/s.
68. Big holiday offers
Aside wishes, give something extra to your fans this holiday in the form of discounts on your products.
69. Success stories
More often than not, your audience loves to hear about your accomplishments. So, feel free to share even little successes with them.
70. Hold a debate
Only if you think you can manage it properly and keep the audience in control.
71. Show the people behind your brand
Never miss the opportunity to show the human side of your brand by showing the faces of actual people who work for you.
72. Host a live discussion round on Twitter
There is no better way to connect with your audience than a live chat/discussion on social media. Leverage Twitter chats for the same.
73. YouTube videos
Share inspirational or brand-related videos from YouTube.