Mastering SEO for Financial Services: A Strategic Guide

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SEO for Financial Services

Do you know what’s the best way to get more customers and boost the sales/revenue of your financial services business? It’s called SEO.

For the best, results-driven SEO for financial services by a specialist SEO company, call SAG IPL.

Our Financial Services SEO is the most suitable for financial websites, advisors or businesses looking to improve their search engine rankings and generate more traffic & leads from the internet.

If you’re not using SEO for your financial services or product business, you could be missing out on a lot of potential customers. When it comes to low-cost and best value-for-money techniques to drive more traffic and profitability to your financial business, nothing can beat SEO.

SEO, however, is not easy, especially because the finance industry is extremely competitive and customers tend to be thorough and meticulous when hiring financial services from an outsider.

So, if you’re considering doing SEO by yourself, you must have a lot of experience and some expertise in the financial SEO space and a lot of time on your hands to do it right. Or, you can always hire an expert financial services SEO company like SAG IPL to make things easier for you.

Rank Higher in SERPs with Our Financial SEO Services. Contact Now

    What is Financial Services SEO and Why Does it Matter?

    Search engine optimization for financial companies is the best, cost-effective way to boost your organic traffic and leads from search engines.

    It starts with optimizing your website content for relevant keywords to make your site more valuable to your target audience and search engines.

    Other factors that might affect your ranking in Google search results include your website’s user experience, quality, number & quality of backlinks to your site, your domain authority, your brand image, popularity, etc.

    Financial SEO involves optimizing your finance business & website for all of the above factors to boost your search engine ranking and get you more organic traffic & customers from Google Search.

    But, why is SEO important for financial businesses?

    According to research, more than 70% of consumers use Google when searching for a business or service provider online or in a specific location. This is true for financial services providers as well.

    financial seo service fact

    As a financial services provider or company or a financial advisor, you need to be where your customers are, that is the first page of Google. SEO can help you reach there.

    Our search engine optimization strategy for finance will help you reach the top search results on the first page of Google for your target keywords. The higher you rank in Google results, the more traffic & potential leads you’ll get for your financial services business.

    People are always looking for financial companies or advisors whom they can trust. You, therefore, need to establish yourself as a trustworthy expert in your niche. This can be achieved through search engine optimization for finance companies.

    If done right, SEO can help boost your financial services firm’s online visibility, credibility and search rankings to land you new customers faster than you can handle.

    If your financial company has a brick-and-mortar presence, a bank for example, you’ll need local SEO for finance & banking to reach potential customers who are searching for banking services in your geographical area. (more on that later)

    SEO is also useful for a financial products company or website, i.e. those who are selling some kind of financial products, such as a finance course, insurance, mutual funds, etc. can use SEO to boost their sales and revenue.

    To sum up, here are the top benefits of SEO for financial businesses:

    • Increased online visibility – reach & attract more potential customers
    • Improved search engine rankings – get more organic traffic from Google
    • More credibility and trust for your brand by producing high-quality content that showcases your expertise
    • Helps you stay competitive and stand out from the crowd by staying relevant to your customers’ changing needs
    • Improved user experience – optimize your website content, design, and speed
    • Higher conversion rates – attract more relevant traffic to drop the bounce rate and boost conversions
    • Cost-effective – SEO is cheaper than any other digital marketing idea in the long run

    A large number of financial services providers, including your competitors, are already using SEO for lead generation. If you’re not, you could be missing out on a lot of money.

    SEO for Financial Services from SAG IPL Company

    Content & Website Auditing

    Before we start doing SEO for your financial business, we would like to check your current SEO status and website health. To do this, we conduct several audits.

    First, we conduct an SEO analysis of your website to get an idea of where your site stands. Factors such as content quality and user experience and to know how much work is needed to fix things.

    We conduct a complete audit of your site, including your existing content and pages. This will cover analyzing your content for usefulness, quality, originality, adequacy, relevance, readability, and SEO factors such as meta tags, interlinks, and CTAs.

    Fixing your website and content is a great start to offering real value to your site visitors and is the quickest way to boost your conversion rate.

    Keyword Research & Competitor Analysis

    What is a keyword?

    An SEO keyword is a word or phrase that your potential customers are using when searching for your financial services in Google. Examples might include “financial planning,” “investment management,” “portfolio management,” etc.

    To find your exact or relevant keywords, we might need to study your business more closely to understand what services you provide.

    We intend to find keywords for all your main pages, including the homepage and service pages. Ideally, we’d want to target each page on your website with a different set of keywords to ensure maximum exposure.

    The idea is to find keywords that your target users are searching for, are related to your financial business, can be addressed by you, and have low competition and good search volume (demand).

    We might use third-party tools such as Ahrefs keyword explorer and Google keyword planner to find your best keywords by search volume and competition.

    We also consider using long-tail keywords or phrases such as “financial services provider near me,”, which can help target your specific audience and are generally easier to rank than generic keywords mentioned above.

    When researching keywords, we also consider the search intent, which can be of the following three types:

    keyword search intent
    1. Informational – people looking for information about a financial concept
    2. Navigational – people searching for a specific website or brand
    3. Transactional – people looking to buy financial services

    Finding keywords based on search intent will help us define your financial services SEO strategy and content plan accordingly.

    In addition to keywords, we also analyze your main competitors to better understand your target market. The best way to do that is to start with a Google search for your primary keyword. We take the top 3 results for our search as your main competitors.

    We analyze your competitors for the keywords they are ranking for, the kind of traffic they’re receiving, what they are doing differently, whether they are using SEO, or if their content is better than yours.

    On-page & Technical SEO for Finance

    This SEO service involves ensuring your site is healthy (technically) and user-friendly. Here, we optimize your financial services website for users and search engines.

    On-page search engine optimization includes many things. We start with the page design. Your website design and layout must be both attractive and easy to use. We recommend a clear and relevant page structure that is easy to navigate through.

    technical SEO

    To make it further easier for people to use your website and find what they’re looking for, we improve your site navigation by placing internal links.

    This involves linking your home page with all the important pages on your site and adding a navigation menu with all your top pages and content categories.

    Then, we optimize your page speed to ensure your website loads fast and doesn’t lag.

    In addition, we make sure that your site is optimized for mobile devices. As you may be aware, a lot of people use the internet on their smartphones and tablets. So, your site must work seamlessly on all devices, including mobile phones.

    Technical SEO for financial services focuses on improving your site’s indexability, i.e. making it easier for search engine bots to crawl and index your pages.

    To achieve this, we have to make sure that your site is free of errors, such as 404, Page not found, canonical & redirects, etc. We add an XML sitemap to make it easier for search engines to find pages on your site. We also add or optimize the robots.txt file.

    Another crucial financial service on-page SEO factor is image optimization. This involves making sure that all your images are high-quality, low-size, and contain relevant alt tags.

    We then optimize your website content for the factors mentioned above (in the website auditing section). We make sure that all your content is unique, high-quality and valuable to your target audience.

    Adding relevant keywords in your content, especially in titles, headings, meta tags, image alt tags, etc. will help Google better understand the subject of your pages and rank them for relevant searches.

    Content Creation & Marketing for the Financial Industry

    We create high-quality content, optimize it for your target keywords and share it across the internet to reach and provide value to your potential customers.

    Sharing valuable content regularly will allow you to showcase your expertise as a financial advisor or services provider to ultimately boost your brand image and credibility.

    content marketing for financial services

    We produce a variety of educational content, including blog posts, articles, infographics, videos, memes, images, short content, and more to target different types of people across different platforms and sites.

    We use Google Search and other tools to brainstorm topics to write content about. When creating content for financial services SEO, we focus mainly on topics that your target audience is searching on Google and social media. For example, “How to build a personal finance plan.”

    The key is to produce content that is useful for your customers and can inspire them to visit your website to check out your services or products down the line.

    Long, in-depth articles can also help you get valuable natural backlinks from other sites, as website owners are always looking to link out to content that can provide value to their existing readers.

    Finance is among the most complex topics when it comes to creating content. When writing finance content to help your customers, you are actually offering advice, which can make (or break) your readers’ financial health or safety if they happen to take your advice.

    This is why financial services content must be written by an expert to fully and correctly address customer needs.

    As a financial services provider, the success of your content marketing campaign will depend a lot on your ability to thoroughly research complex topics to learn and understand them entirely before you start writing about them.

    Building Backlinks to Your Finance Website

    Building high-quality backlinks from relevant & reputable sources is also a good SEO technique to improve your search engine ranking and drive more traffic to your website.

    Google treats backlinks as votes coming from other websites to your website. A website or page having high-quality votes is considered good by search engines and is often ranked higher than competitors.

    What’s a high-quality backlink?

    When building links, you should focus on quality over quantity. The more good quality links you have the better for your financial company SEO. A high-quality backlink is one that comes from a relevant source or a reputable website in the same niche (finance).

    Ideally, you should try to get backlinks naturally to your website. This involves other websites naturally linking to your content or pages rather than you having to build links manually.

    Backlinks that come naturally are of the highest quality and can quickly get you to the top of search results.

    benefits of creating high-quality backlinks

    Other than helping improve your search engine rankings and organic traffic, backlinks can also help you generate valuable traffic directly from other websites. This, however, will happen only when your backlinks are natural and come from relevant sites.

    When doing SEO for financial websites, we also keep track of your brand mentions across the internet, on social media, news, etc. We’ll also try to convert these mentions into backlinks to your site by reaching out to the site owner.

    Local SEO for Financial Services

    As a financial services business, your company may have a physical address or an office where you entertain customers. If so, SEO can also help generate more local traffic & customers for your finance office.

    When looking for financial services, people often search on Google for nearby finance companies. Local SEO can help you connect with these people searching for financial services in your geographical area.

    GMB for financial Services

    Local SEO for financial services involves optimizing your business presence on Google Search to ensure your business appears for relevant local search queries. We do this by first claiming your Google My Business profile and listing your business address on Google Maps.

    We also get reviews from your customers, optimize for voice search, add & optimize location-specific pages on your site, and add your business listing to local directories.

    Finance SEO Packages by SAG IPL

    SAG IPL has been a specialist financial SEO services provider for almost 13 years now. Our parent company, SAG Infotech Pvt. Ltd., is a financial services company engaged in manufacturing & selling tax software. So, naturally, we have a lot of experience in working with financial clients and we understand their specific SEO needs.

    We also have specialist finance content writers who prepare high-quality content for our financial services SEO clients to provide real value to their readers.

    We have customized SEO packages to suit the requirements of every type of business in the finance industry. Whether you are a large finance company, a small bank or an individual finance advisor, we have the right finance SEO solutions to meet your needs and goals. Check out our packages to know more.

    What is Monthly SEO Pricing?

    Hire SEO Specialists for Phenomenal SEO Services in 30+ Industries

    Other than SEO for financial services companies, SAG IPL also provides SEO & Digital Marketing Services in 30+ other industries, including but not limited to:

    SAG IPL provides SEO services to the following industries

    FAQ on Financial SEO

    What is SEO for Financial Services?

    Financial services SEO refers to search engine optimization for the finance and banking industry to help boost search engine ranking and visibility of a target website to get more leads and customers.

    If you are looking to get more traffic to your finance website or office without spending on expensive ads, SEO is the perfect tool for you.

    How to Do SEO for Banks?

    SEO strategy for banking organizations is a brilliant and cost-effective way to drive more traffic and local customers. This is also easy.

    The SEO process involves finding your target keywords, creating and sharing high-quality content, optimizing your website, getting backlinks from reputable sites, and promoting on social media.

    Do Financial Advisors Need SEO?

    Yes. Like any other business person, financial advisors looking to reach and acquire more clients can use SEO to expand their online reach and visibility.

    Basically, SEO for financial advisors will help your website rank in Google search for your relevant keywords to help you get more traffic and potential leads from search engines.

    What Is SEO in Investment Banking?

    SEO for investment banking involves optimizing the website or online business presence of an investment banker or company to get more customers, leads, and physical traffic to the bank.

    Search engine optimization involves a series of digital marketing strategies to help your website rank higher in search engine results for your keywords.

    Need SEO for Financial Services Companies?
    Don’t Worry About It!

    Contact SAG IPL

    By Mohsin Qureshi SEO Strategy and Growth Leader

    Mohsin Qureshi is a seasoned digital marketer with over 12 years of experience, including 7 years working as a Team Leader in SAG IPL. His expertise lies in SEO, SMO, PPC, influencer marketing, and strategy building with a focus on driving impactful results and growth for businesses. With a keen eye for innovation and a commitment to excellence, Mohsin has been delivering tailored digital marketing strategies and solutions to help businesses excel online. LinkedIn

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