Are you an architect or architecture firm looking for more growth & customers for your business? Then, here’s your complete guide to SEO for architects to get more traffic & generate more leads for your architecture firm website.
SEO or search engine optimization is a digital marketing practice that involves optimizing your website and online business presence to improve your search engine rankings to drive more qualified traffic & leads to your architect business.
In this article, we cover everything you need to know about the most effective SEO services to optimize & promote your architecture firm online.
SEO is simple, so you can do it yourself if you have some knowledge or experience in architecture firm SEO. Or, you can just hire a professional architect SEO agency like SAG IPL.
Table of Contents
Why Do You Need SEO for Architecture Firms?
SEO is how you can optimize your architect website and online presence so that you rank well in search engine results and your business is more visible to any users.
But why SEO?
There are many reasons to choose SEO over any other marketing technique. But the best of all is that SEO stands for search engine optimization, which is basically the practice of optimizing a business or website for search engines.
In other words, the primary goal of SEO is to improve your rankings in Google search engine results.
But, why does that matter?
A large number of people use Google to search for architects or architecture firms. Many of these could be your potential clients. But, you’ll never convert them if your website is nowhere to be seen in search results.
SEO for architects is the best way to get your website to rank well for your relevant keywords in search results. It ensures your website or business listing appears in the top results when someone searches for architecture services in your geographic area.
According to a 2020 study by GrowthBadger, search is the largest online traffic source for most websites. If your architecture firm is not ranking on page 1 of Google for your key terms, you might be missing out on as much as 60% of potential customers.
This is why you need SEO to boost your organic rankings and traffic. Here are the top benefits of an SEO strategy for architecture firms:
More traffic: As mentioned before, search results are the #1 source of traffic for many websites, and SEO is the best way for your business to get on the first page of Google search results.
Cost-effective: SEO is among the most inexpensive ways to market a business online. In fact, it is practically free apart from the cost of the SEO person. It will produce the highest ROI for your marketing campaign.
Qualified leads: The traffic and leads generated by SEO (organic search results) are of very high quality coming from your relevant keywords and terms and, therefore, have a high probability to convert into paying customers.
Local business growth: SEO is also helpful for architecture firms looking to get more local customers, as it can help expand your local reach and Google presence to ensure people searching for your business can easily find & reach you.
More sales: SEO for architecture firms also involves optimizing their websites for user experience, which helps increase conversion, i.e. make sure you get more paying customers.
Competitive advantage: SEO helps highlight the unique advantage & features of your business so that you can stand out from the crowd and rank higher to get more customers than your competitors.
In addition, SEO is one of the best lead-generation methods, particularly for service-based businesses and has a much higher success rate than many paid marketing channels.
We recommend our clients that SEO should be their very first channel of digital marketing, as it helps build a strong base for your brand’s online presence, from which you can easily grow your business further online by using other digital marketing services if required.
Comprehensive Architecture Firm SEO Services by SAG IPL
If you are looking for a comprehensive SEO strategy for architecture firms, here’s a complete step-by-step guide to how we plan an SEO campaign and provide SEO services for architects.
Website Auditing
This is the first step in our strategy of architecture firm SEO, as it helps us determine the current position of your website in terms of Google rankings and online presence. It involves checking where your target keywords are ranking in search results.
This will also help us understand which of your website pages are the most relevant for particular keywords and how to plan your SEO strategy and what kind of content to create to boost your rankings.
We use a variety of tools to check or track the current rankings of a website we’re working on. With these tools, you won’t even need to insert keywords, as they will automatically fetch the rankings of your most relevant keywords. Or, you can check directly in Google, whichever option suits you.
Keyword Research & Competitor Analysis
The next step in the strategy of SEO for architecture firms is to research and find the best keywords to target for your business. We use Google Search, Google Analytics, Keyword Planner and various other keyword research tools to find out keywords and phrases that are the most relevant to your Architecture business and services.
Then, we filter these keywords based on search volume and competition. We also include long-tail keywords in our SEO strategy, as these terms are easier to rank for and can get you more qualified traffic.
Other than finding your best keywords to target, we also analyze your competitors for their performance and ranking on Google. To start with, we find out your top 2-3 competitors and then check their rankings in search results.
We also check for which keywords they are ranking well and whether they’re relevant to your business as well. It might help us understand what keywords to target for better performance and results.
By now, we are aware of your website’s current rankings in Google and have prepared a list of the keywords that we want your site/business to rank for. The next step is to implement your architecture firm SEO strategy considering your target keywords.
Website Optimization (On-page SEO)
The main focus of our SEO services for architects is to improve your organic rankings or non-paid rankings. On-page SEO is a good starting point to achieve this goal.
This service focuses on optimizing your architecture business website to improve your search rankings and organic results, though we primarily focus on user experience optimization, which is a good way to tell Google that your website is made for users.
We start by making sure that there are dedicated pages for all your major services. This helps to rank different pages of your site for specific services and generate as many leads as possible from Google. Content on all pages has to be unique and relevant to the services you provide.
In addition, we create dedicated location pages for all locations where you provide services. They make it clear where your firm is located, what areas you service, and what architecture services you provide in these areas.
The next step is optimizing your website design and content quality to improve user experience, which is an important Google ranking factor. We make sure that your website design is simple but attractive, and most importantly, it’s easy to use.
People should be able to find what they’re looking for without wasting their time. The design should be relevant and inspiring and also mobile-responsive so that users on mobile can easily shop around.
Content optimization includes improving the content on your website pages to make them relevant, engaging, and useful to your target audience. People should be able to easily access and read your content.
Moreover, your content should be optimized for search engines by including your relevant keywords. To inspire users to click on links or take action, we include calls to action within content.
Then, we optimize your meta titles & descriptions to improve what people see on your search engine results. This includes adding unique meta tags to every page on your site and including your target keywords in meta tags. We also make sure that your page URLs are descriptive but not too long.
Building internal links between your website pages and content to create seamless navigation on your site and make it easy for visitors to find what they’re looking for is also a good on-page SEO practice. It involves connecting all important pages with the homepage.
Furthermore, we optimize images on your website in terms of size & quality for a positive user experience and include alt tags for all images to make it easy for Google bots to understand and index them.
Technical SEO
Technical SEO for architects involves finding & rectifying technical errors on your architecture firm’s website to keep your site healthy and running smoothly.
We start by performing a technical audit of your website to analyze your site’s performance in terms of page speed, mobile-friendliness, and browsing experience and find errors.
The first is making sure that your website is secure. This can be achieved by adding an SSL certificate to your architecture firm’s site, which helps maintain a secure, encrypted connection and protects user data.
Then, we identify and deal with any crawling or indexing errors to make it easy for search engines to read and index your website pages. This involves creating an up-to-date sitemap and optimizing your robots.txt file.
Optimizing your website speed is vital for a good user experience. People love websites that are fast. It helps boost conversions and decrease the bounce rate. We use a number of page optimization techniques to boost your page loading speed and provide a better Google page experience.
Other than that, we find and manage coding errors, 404 pages, canonicals, redirects, and other page errors on your site during our SEO for architecture firms.
Content Marketing
Content marketing for architects involves creating & using high-quality content to market your business to potential customers online.
Content marketing helps promote your services to a wider audience and get natural backlinks from many reputable websites in your niche, which will help you rank higher for your keywords.
As you may know, there are three steps of a marketing funnel and we need to write content for all three steps to target the maximum number of potential customers. This will allow us to target prospects who are just enquiring about architecture firms and those who are ready to hire one soon.
We do this by creating high-quality content, including blogs, videos, podcasts, and guest articles on topics that your target customers are searching for, such as information about architecture services, hiring an architecture firm, tips, etc.
Blogs are not only easier to rank than websites but can also significantly boost your architecture firm’s credibility. Based on the value your target audience receives from your content, they might start seeing you as an expert source for information in this particular niche. So, when they are ready to hire an architect, yours is the first name they’ll recall.
Content is also a great way to spread the reach of your business and services across the internet. We recommend sharing your content on various platforms, including blogs, social media, podcasting sites, forums, third-party sites, video websites (YouTube), Google (My Business) & more to reach and target as many people as possible.
Create a variety of content – blogs, articles, infographics, videos, podcasts, PDFs, etc. to target customers on different platforms based on their interests.
Research topics & questions that your target audience is looking for answers to, create high-quality, engaging content, and publish on sites where your potential customers are. Half your work is done.
Link Building (Off-page SEO)
Link building is an important aspect of Architecture Firm SEO, as Google considers backlinks as a factor in determining the search rankings of a web page.
The focus should be on building as many high-quality backlinks from top domains as possible. The more good quality backlinks you have, the higher your website will rank in search results for your keywords.
What’s a good quality backlink?
It’s basic. A quality backlink is one that comes from an authoritative source and is naturally created.
One of the best ways to build natural backlinks to your Architecture Firm website is to create high-quality content that other websites would want to link to. It’s not easy, but it’s worth it.
We at SAG IPL use a number of high-potential link-building techniques, including press releases, newsjacking, guest blogging, guest podcasting, and influencers.
Press releases are like news articles that are published on established PR sites to tell your target audience about something your firm did, a new office location, a product launch, an update on an ongoing project, etc. This helps boost engagement while getting you a link from a top site.
Newsjacking involves creating content around breaking news or a trending subject that is also somehow relevant to your industry and helps promote your architecture firm. Publish this on a news site to get a link back to your website.
Guest blogging is, of course, one of the most effective link-building techniques. Here, we publish content on another website, preferably in the same niche as yours, to target your audience on their platform and get a backlink for your site. This can also be a great way to build fruitful relationships with industry leaders.
Local SEO
Local SEO is an ideal digital marketing practice for businesses with a brick-and-mortar presence, such as an architecture firm.
Our local SEO for architects will focus on optimizing & improving the search engine presence of your architecture firm to enhance your local reach and get you more customers from your area.
Since a lot of people looking for architect services search on Google, we make sure that your firm is visible for your local search keywords. We also optimize your Google listing to ensure your potential customers can easily find (your business address), contact (your phone number), and reach (your Maps location) you.
We start by creating or optimizing location pages on your site (explained above).
If your architecture firm doesn’t have a Google My Business listing, we create one. We also add your business to Google Maps to make it easy for potential customers to find your location. We optimize your Google listing by adding & updating correct and up-to-date information, including contact details, address, work hours, etc.
Our goal is to get your firm in the top 3 Google ‘business’ or ‘location’ results for your keywords. This ensures your firm is visible to people searching for architect services in your area.
Getting reviews from your past clients is also how we improve your Google Business ranking. We contact and ask your previous & existing customers to write their feedback on Google and social media or create video testimonials for your brand. We also publish your reviews on your own website to improve your architecture firm SEO.
SEO Service Packages for Architects
Having more than a decade of experience in architect SEO, we specialize in creating customized SEO packages to include personalized services based on the particular needs of an architecture firm.
You can hire our architectural firm SEO specialists on a project basis or choose from our affordable & customizable SEO packages for architects.
Basic SEO: If you’re on a tight budget and only need basic SEO services to get your website in search results, choose this pocket-friendly architect SEO package.
Advanced SEO: Get more qualified SEO services from a bigger team with dedicated SEO specialists. Most suitable for small & medium businesses.
Premium SEO (best value-for-money): Get our complete range of architect SEO services with premium features and options at a fixed, low monthly cost. Guaranteed results.
Industries We Serve
SAG IPL SEO company provides complete digital marketing & search engine optimization services to businesses in various sectors:
Read out customer reviews & feedback to understand why we are a leading SEO agency trusted by many architecture firms & architects to boost their organic ranking and visibility in Google results.
“A powerful SEO agency for architects with good knowledge and understanding of the best SEO practices. Their white-hat SEO techniques will give you quick Google rankings and results.”
“I hired SAG IPL for my architectural firm SEO. The results were visible within a month. They brought my website to the first page of Google, and now I’m getting more traffic & queries than ever.”
FAQ on SEO for Architects
How do I promote my architecture firm?
There are a number of ways you can promote your architecture firm online and offline using both free and paid methods. You can use SEO for architecture firms to boost your firm’s Google ranking and visibility to get more traffic and leads from search results. In addition, you can promote on social media, through videos on YouTube, podcasts and other content.
What is SEO for architects?
SEO stands for search engine optimization, which is the practice of optimizing and promoting a business or website online. SEO can help boost your online visibility and reach to get more potential customers for your architect website or local business.
How do I get more architectural clients?
You have to promote your architecture business online using SEO and social media with a focus on your target customers, i.e. people who are looking to hire architects in your area. Create an amazing website, improve your Google rankings, promote on social media, create content for users, and build a strong personal brand.
How to hire SEO services for architects?
You can contact SAG IPL to hire SEO for architect services. We have the team and resources to offer you the best SEO strategy & results no matter the size of your firm. You can choose from our customizable architect SEO packages or get your own tailored SEO service to fit your particular needs.
Want to Hire Professional SEO Agency for Architects? Don’t Worry About It!
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