Wondering how to do SEO for an interior designer website? Want to boost sales and get more customers for your interior design business? Keep reading.
As most of your competitors are already online and a lot of your potential customers are using the internet to search for and connect with businesses in your industry, it is more important now than ever for you as an interior designer to have a strong online presence.
SEO for interior designers is an incredible and fast way to boost your online brand presence and image and get more customers for your business by improving your website’s search engine rankings.
Premium SEO services involve optimizing your website and business presence (online) according to search engine guidelines to increase your chances of appearing in search results for your keywords. The higher you rank in search results, the more traffic your interior design website will get.
In this article, we discuss the best SEO strategy for interior designers, as well as explain the importance and significance of SEO for interior design businesses.
Are You an Interior Designer and Require SEO Services for Your Website? Contact Now
What is SEO for Interior Designers & Why is it Important?
For those unaware, SEO stands for search engine optimization, which is a process to optimize a website for search engines.
Not sure what that means?
Well, in simple terms, SEO is the process of getting your site ranked at the top of search engine results for your target keywords so that you can get more traffic and qualified leads from search engines.
Here’s how it works.
As an interior designer, the first step for you to get more customers and leads is creating a website. If you already have a website, you need to make sure that your site appears in search results for your relevant queries.
Your keywords are terms that your potential customers use when searching for your interior design services in Google. For example, a person looking to hire an interior designer in your area might search for “the best interior designer near me” to find someone like you.
Now, you have to make sure that your website or business appears in search results for such keywords. SEO is how we do that.
SEO also helps you optimize your online presence for local customers who are looking for interior designers near them. To get the best results from SEO, you need to Hire a Website Designer who can create a stunning and user-friendly website for your interior design business.
Moreover, we use several SEO tactics, including creating content to help your customers, building high-quality backlinks, and promoting on social media to improve your search engine rankings.
What you should know about SEO for interior design firms is that it is a long process, and it can take anything from a few months to even a year for your primary keywords to rank in the top 3 positions on Google.
The time to rank in SEO will depend on your competition, i.e. how much competition there is for interior design services in your area. Smaller and less crowded areas, for instance, generally have lower competition than big cities. So, it would be easier to rank your site for, say, Idaho than for New York City.
However, once your website starts ranking in Google, it will be generating traffic and valuable leads for your business for a long time.
The higher you rank in search engine results, the more traffic and leads your website will get.
Though SEO is mainly concerned with optimizing a website, it also works well for businesses that are looking to get more customers for their brick-and-mortar facilities.
There is a special branch of SEO, called local SEO, which deals with optimizing & improving the online presence of physical establishments such as a business office or a doctor’s clinic.
Organic traffic refers to people who come to your website via organic (unpaid) search engine results, unlike paid advertisements where you have to pay to generate leads to your site.
Moreover, SEO results are for the long term. While with ads, you only get leads for as long as you pay, SEO helps generate results (rankings) that will keep bringing you leads indefinitely.
Still, wondering why you need SEO for interior designers?
The average Google search volume for the keyword “interior designer near me” is 10k-100k per month, which means that many people are searching for interior designers every month.
If you could convert even 1% of this number, you’d be receiving around 1k leads per month to your site from Google without any paid ads and at a very low investment.
Interior Designer SEO Services by SAG IPL
SEO is a long process involving many strategies and techniques that combinedly work to grow your site’s value and improve its Google rankings. Here’s all the SEO for interior design services you need:
Keyword Research
On-page SEO
Content Marketing
Link Building
Social Media Optimization
Keyword Research
Purpose: To find the best keywords for your business; analyze target keywords by search volume & competition; search for relevant long-tail keywords.
SEO keywords for interior designers are terms that people search in Google when looking for interior design services.
For example, a person looking to hire an interior designer in London would search for something like “hire interior designers in London.” Even if they do not use location, Google will detect their location and show relevant results accordingly.
The purpose of keyword research is to find words and queries that you should rank for to get more traffic and customers to your interior design website.
When researching keywords, you need to think like a prospect. What words would they be searching for online when looking for information about or services of an interior designer?
You can also use Google autocomplete to see suggestions for your relevant keywords. Start typing your keyword but do not click, and you’ll see relevant suggestions automatically.
We also use many keyword research tools, such as Google Keyword Planner and Ubersuggest to find your best target keywords by search volume and competition. Ideally, we’d be looking for keywords with high search volume and low or moderate competition.
In addition, we also include long-tail keywords in our interior designer SEO strategy.
Longtail keywords are long queries or exact search terms that people type in Google when searching for interior design services. For example, “Affordable kitchen interior designer in London.”
Long-tail keywords are very specific and can send highly qualified leads (with a high conversion possibility) to your website. They’re also easier to rank for than popular keywords.
Based on our research, we prepare a list of keywords that are most relevant to your interior design business and can get you good traffic and leads from search engines.
On-page SEO
Purpose: To make your website more friendly to users & search engines; to boost user experience; to increase conversions on your interior design website; to identify & remove technical errors.
There are usually two parts to an SEO strategy for interior design – on-page SEO and off-page SEO.
On-page SEO involves optimizing your website to improve user experience. This is important because website user experience is a crucial ranking factor for search engines like Google.
What is User Experience?
User experience is all about what kind of experience users are having on a particular website. Do they like it? Is the content useful? Is the bounce rate high or low? Is the site easy to use? Etc.
Our UX SEO strategy involves improving your website’s overall quality and user-friendliness to ensure people like your website and content. It involves the following steps:
1. Keyword optimization – Here, we optimize your site & content for your target keywords by including relevant keywords in your page content, titles, meta tags, headings, URLs, and image alt tags. The idea is to include relevant keywords at appropriate places (without over-stuffing) to make your content more meaningful.
2. Meta Tags – Meta tags include page titles and meta descriptions, which are used by Google to show your page summary in search results. We make sure that each page on your site has unique and relevant meta tags optimized for keywords.
3. Content Optimization – improve or replace the website content with unique, relevant & engaging information that is optimized for your keywords and contains valid calls to action.
4. Web Design Optimization – your website design should be attractive and clear. Use a minimal design. Avoid over-stuffing things. Keep it simple.
5. Navigation – the whole purpose of your website navigation should be to make it easy for people to find what they’re looking for. Add menus, internal links, and a proper layout.
6. Page Speed – Page speed is a crucial factor in on-page SEO for interior design websites. People don’t usually like websites that take forever to load. Make sure your site is fast-loading.
7. Mobile Responsive – Since a lot of your potential customers might be using smartphones and tablets, you need to make sure that your site is also optimized for mobile and works on all screen sizes.
8. Images & Media – we optimize your images for quality and size (better quality, lower size) and add alt tags to enable Google to read them.
Other than user experience, the second most important thing to optimize in your website is readability for search engine bots. The aim is to make your site easy to read for search engines.
We make sure there are no technical errors on the website, such as 404 errors, canonicals, redirects, and other page errors. We also create and use special files, including Sitemap.xml and Robots.txt to make your site easy to crawl & index.
In addition, we make sure that your site is easy to use and your content is accessible & easy to read.
Content Optimization & Marketing
Purpose: To get more leads to your site using content; to help your potential customers by providing value through content; to build high-quality backlinks to your site; and to boost your search engine rankings.
Content is one of the best online marketing tools. You can use content to reach your potential customers all over the internet, help them with genuine information, and drive more traffic to your website.
Content SEO for interior designers involves creating and using high-quality content, articles, blogs, infographics, podcasts, videos, images & more to reach more potential customers online.
Starting a blog is a great way to boost engagement on your interior design website. Through your blog, you can share information directly with your customers and use your expertise to help them by writing about various ‘interior design’ topics.
People are always searching online for valuable information, answers to their questions, and tips & guides. By creating content to help your prospects, you can also establish yourself as an authority in your niche, someone people can rely on for accurate information.
Blogs & articles are also generally easier to rank than website pages. You can use this to drive more traffic to your website by using your product/service links in your blogs.
Search topics that are relevant to your industry, such as questions of your potential customers and their search queries, and write about them.
In addition to text content, we also create and upload high-quality photos & videos to boost engagement on your site.
Link Building for Interior Designers
Link building refers to building backlinks from other sites to your interior design website.
Link building is a brilliant way to boost your Google rankings. The more high-quality backlinks you have from relevant sites, the higher you’ll rank in search results.
Always focus on quality over quantity when building backlinks.
Creating and sharing good quality content on the internet is a brilliant way to get natural backlinks from other websites.
Other than that, you can try building links through outreach, guest blogging, news & PR mentions, and social media.
SMO Services for Interior Designers
SAG IPL also provides complete social media optimization & marketing services for interior designers.
Social media is a powerful marketing tool because it can give you access to millions of potential customers for free. To get the best out of social media, you need a rock-solid SMO strategy for interior designers.
Our social media services include creating your business profiles on all social sites, posting regular content, including images, and engaging with your target audience to ultimately drive more traffic & leads to your site. Contact us to know more.
If you run an interior design business through a physical office, you must use a local SEO strategy for interior designers to boost your business traffic and get new customers.
To start with, claim your Google My Business profile to ensure your business appears in the ‘businesses’ section in search results for your relevant local searches.
This will also show your Map listing (address) to potential customers so that they can easily find & reach you. Make sure that your business information and address (map location) are correct & up-to-date.
Also, consider adding your business to local directories & citations online. Keep your information consistent and correct across all listings to ensure people can easily reach you.
Positive reviews are also a great way to boost your interior design firm’s brand image and online reputation, inspiring more people to try your services. We start by asking for reviews from your existing and past customers. They can share reviews on Google and social media.
Interior Design SEO Packages by SAG IPL
SAG IPL provides complete & affordable SEO packages for interior designers. We have multiple, customizable SEO packages you can choose from depending on your particular requirements and budget.
1) Basic – $499 per month – this package covers basic SEO services and features required to kickstart your SEO campaign and target your top 10 keywords.
2) Advanced – $999 per month – More advanced SEO services that cover more features compared to Basic SEO and target more keywords.
3) Premium – $1499 per month – our most advanced SEO package for interior design firms.
Industries We Serve
Other than SEO for the interior design industry, SAG IPL also provides SEO & Digital Marketing Services in many other industries, including but not limited to:
Interior Design SEO Company Testimonials
Our customers are our true brand ambassadors. Read our customer success stories in their own words:
“I’m quite satisfied with the interior design SEO services of SAG IPL. They brought back my penalty-hit website to the first page of Google within just two months. Thank you!”
FAQ on SEO for Interior Designers
What Is SEO in Interior Design?
SEO for Interior Design services is a method to increase your interior design website ranking in search results to increase traffic to your website or business.
SEO is the best and an economical way to get higher rankings in search results by optimizing your website and creating content, which can help you get more customers.
How Do I Promote Myself as an Interior Designer?
SEO for Interior Designers is the best way to promote yourself online as an interior designer to get more customers. SEO can help improve your online visibility and reach so that more prospects on Google, social media and the internet can find and reach you when looking for interior design services in your area.
How to Promote Your Interior Design Business Online?
First, create your interior design website. Then, use SEO for interior design websites to promote your business online on Google and social media. SEO can also help you rank higher in search results for your main keywords to get more traffic & leads from Google to your business.
How to Hire an SEO Company for Interior Designers?
SEO company for interior designers can help significantly boost the growth and revenue of your interior design business. To hire an interior design SEO agency, you can search Google for SEO companies with a specialization in SEO for interior designers. You can also call SAG IPL to hire dedicated SEO specialists & services for your firm.
Want to Hire Professional SEO company for Interior Designers? Don’t Worry About It!
Mohsin Qureshi is a seasoned digital marketer with over 12 years of experience, including 7 years working as a Team Leader in SAG IPL. His expertise lies in SEO, SMO, PPC, influencer marketing, and strategy building with a focus on driving impactful results and growth for businesses. With a keen eye for innovation and a commitment to excellence, Mohsin has been delivering tailored digital marketing strategies and solutions to help businesses excel online.
LinkedIn
Improve your reach & visibility on Google and get more customers/sales through high-quality and effective digital solutions from SAG IPL digital marketing agency.
Quality Assurance
Get the best quality digital solutions, website or marketing services every time with guaranteed results.
Dedicated Teams
Hire any number of developers, designers and/or marketers to work as a part of your own team. Pay as you use.
On-time Delivery
Always get the delivery of your project on time with 24x7 support and free changes or modifications.
TAKE THE FIRST STEP TO DIGITAL SUCCESS
Fill out the form to schedule a FREE consultation with one of our experts. We promise it’ll be worth your time. Tell us about your project and/or requirements in a few words.
