“There are many ways to grow a business. Digital Marketing is the best of them.”
You may be familiar with the term SEO (search engine optimization) and how it involves marketing a business online to boost its growth. But understanding exactly how to use SEO for business growth is a different and usually not-so-simple thing.
If you’re here to learn SEO for businesses, this guide is for you. In this article, we’ll discuss the step-by-step process of how SEO works to grow a business by boosting its online presence and reach. This guide will also teach you to grow your own company using simple but effective SEO techniques.
As a businessperson or someone with only a brief knowledge of SEO, you may find it difficult to fully comprehend how SEO can help elevate your business growth. This is where we come in.
SAG IPL SEO agency has more than 13 years of experience in helping businesses achieve remarkable growth online in terms of improved search rankings, more website traffic & leads, and enhanced revenue (ROI) through powerful SEO strategies that work.
If you’re in search of a reliable SEO company that can help realize the true potential of your business and achieve remarkable growth with SEO, contact us right away.
What is Business SEO?
SEO stands for search engine optimization and refers to a digital marketing technique that involves optimizing a business or website to rank higher in search engine results.
As you may know, for every search on Google, it displays 10 or so results on the first page. What you may not know is that less than half of all searchers go past the top three results.
SEO is how we get your website to rank at the top of organic search results for your relevant queries and keywords in order to generate more traffic and leads for your website.
SEO only works for organic results and has nothing to do with paid advertising.
The SEO process typically involves two stages:
- On-page SEO
- Off-page SEO
On-page SEO refers to optimizing a website for design, content, user experience, navigation, technical errors, keywords, mobile friendliness, page speed, and other things to make the site overall more user-friendly and relevant.
Off-page SEO involves off-site marketing of a business or website, such as building links to the website, which helps improve the site’s ranking in search engine results and its overall online reputation and presence.
Why Do You Need SEO for Business Growth?
The Internet is one of the easiest (and mostly free) tools to grow a business. That’s why you need digital marketing for your business.
This is because a large number of consumers search online when looking to buy a product or service. Whether they want to know more about a business or need to research a product or read customer reviews or find the best offers, they’ll most likely use Google.
In other words, there are literally thousands, if not millions, of your potential customers searching online for products or services that are similar to yours. All you have to do is make sure that your product/service is visible to them and easy to find.
This is where search engine optimization comes in.
SEO helps bridge the gap between consumers and brands through effective digital marketing that helps consumers connect with the right brand or find the right product or service.
Contrary to popular belief, SEO is beneficial not just for businesses but also for consumers, as it helps buyers find the right product or service from the best brands in the market.
SEO can help your business stand out from the crowd by highlighting your unique offerings, features, and benefits. It helps you identify and target the right customers to achieve higher growth with less effort and in less time.
Search Engine Optimization helps improve your search engine (Google) ranking and overall online visibility. Higher search rankings will generate more traffic and potential leads to your business website, which you can then convert into paid customers or sales.
SEO is also the least expensive way to market and grow your business by expanding its online reach.
SEO to Grow Your Business: How It Works
So, now that you have some idea of what SEO is and how it works, let’s talk about how it can help grow your business.
Remember that having an understanding of SEO and doing it yourself are two very different things. It takes a great deal of effort and dedication to achieve the desired business growth with SEO, which is why we recommend outsourcing SAG IPL’s expert SEO services for business growth.
Here’s how our SEO strategy can help your business stand out and grow:
1. Boost Your Online Reach & Visibility
One of the best ways to grow your business is to make your business reach more people. Since many of your potential customers might already be using the internet, SEO can help get your business in front of these people online.
No matter what industry you’re in, more than 70% of your target audience is expected to use search engines like Google to find information and buy products or services.
Many people use search engines to find answers, search for products, compare services, and buy stuff. Organic search is a primary source of traffic for most websites.
Our SEO services can help improve your organic ranking to enable you to reach more people faster. We make sure that your website or page appears in the top organic results for your relevant keywords so that more people can see you.
2. Improve Your Search Engine Rankings
One of the best ways SEO can help grow your business is by improving your organic ranking in search engine results.
Organic results are unpaid results that appear on a search engine results page (SERP). They usually appear right below paid results.
The primary aim of our SEO services for business growth is to get your main pages in the top three results for your main keywords. This is because the top three results in SERPs receive more than half of all traffic. The higher you rank in SERP, the more traffic, visibility, reach, and credibility you’ll have.
3. Identify and Target the Right Audience
The goal of SEO is not to rank your website for just any keyword, but it helps you rank for your target keywords, which can get you more qualified traffic from search results.
A target keyword is a word, phrase or query that your potential customers might search for in Google. Your potential customers are people who might be interested in buying or using your products/services.
For example, if you sell timber in the UK, you can target the keyword “buy affordable timber in the UK” to reach people who are searching for affordable timber in your area.
To implement the strategy of SEO for business growth, we identify and target the most relevant keywords for your business based on average monthly searches and competition.
Using these keywords will help optimize your website and online presence for your target audience, which will get your website to rank higher for the right keywords and search queries to get you more qualified traffic.
4. Get More Traffic and Leads From Search Engines
Many marketing methods involve targeting a very wide audience, which is why the probability of reaching the right customers is usually very low.
With SEO, you already know who your target customers are and can effectively reach them to make sure that the traffic that comes to your website is more likely to convert.
In our SEO strategy for business growth, we identify and target people who have already shown interest in your product or service. This ensures people who click on your link in search results to visit your website are most likely to convert to become paying customers.
Compared to traditional marketing, SEO has a much higher lead generation and conversion rate.
5. Convert More Leads into Paying Customers
The ultimate aim of SEO is to get you more leads and traffic that convert. But, SEO can also help increase conversions on your site.
One of our SEO techniques, called on-page SEO, involves optimizing your website to improve its user experience in order to boost its search ranking. But, it can also help you close more deals on your site because improved user experience usually leads to more conversions.
When optimizing your website for SEO, we might improve your page design, navigation, speed, usability, and content quality & value, identify & remove technical errors, and make your site mobile-responsive, all of which are great ways to retain more people on your site and reduce your bounce rate. The longer people stay on your site, the more likely they are to convert.
Moreover, on-page SEO can help improve your site’s trustability and make it appear more credible than the competition, which, again, might help you convert more leads.
6. Boost Your Brand Awareness
SEO is also a great way to boost your brand awareness, which refers to how familiar your target audience is with your business, products or services.
The first step in selling a product or service is letting people know about it. How well people know about your product/service will have a great impact on their buying decision. This is what brand awareness is all about. And this is where SEO for business growth can help improve brand awareness.
By spreading positive things and accurate information about your business, SEO can help put your brand name in front of the eyes of millions of people online including your potential customers. In other words, SEO techniques like content marketing can help your brand reach more people online to boost your sales and revenue.
The more people know about your brand and hear positive things about your product or service, the more familiar they’ll become with your business, which will increase the probability of them eventually becoming a customer.
If people are already familiar with your brand and have a positive image of it, they will more likely open your website when they see it in search results.
7. Get Ahead of the Competition
As we mentioned before, most consumers don’t go past the top three search results for a query. Without SEO, it can be extremely difficult for your website to rank in the top results or even on the first page of Google Search.
Links that are showing ahead of your website in search results are your competitors who are probably using SEO. And because of this, they’re likely winning more customers than you could.
If you’re using SEO more effectively than your competitors, you might outrank them to grab more attention and traffic from search. This is how SEO helps a website get ahead of the competition.
According to a study, websites using SEO are much more likely to rank higher in search engine results than websites not using SEO.
Investing in SEO will help your business get and stay ahead of the competition in search results, which is important given the fact that a very large number of consumers use Google to find information and buy products or services.
SEO isn’t just the best but also one of the easiest ways to get a website to rank well in organic search results. Our smart SEO services can help you get ahead of your competitors in search results and stay there for a long time.
8. Enhance Your Brand Image & Credibility
In order to get more customers and sales, it is important to get people to trust your brand, which can be achieved by strengthening your brand image and credibility. SEO is a good and easy way to do that.
To boost your business credibility with SEO, we create and publish high-quality content on topics that your target audience is searching for. This helps establish your company as a trusted authority in your niche – someone who knows what they’re talking about. Not only will it help you rank higher in search results but also may result in more direct sales for you.
Getting your website to rank well in SERPs is another way SEO can help improve your brand image. Websites that rank at the top of search results are considered credible and are easier to trust by customers.
9. Long-term Results & Success
One of the best things about SEO is that it provides long-term value to a business. Unlike paid advertising or other paid marketing techniques, SEO is a long-term digital marketing strategy that keeps paying you back for a long time.
If done right, SEO can give you long-term rankings in search results which will keep generating traffic and leads for you even after the campaign ends.
Case Study: How SAG IPL’s SEO Team Helped Grow a Small Timber Business in Cameroon
If you’re still wondering how to do SEO for business growth or get more traffic, leads, sales, and revenue, check out their brief case study of one of our SEO projects.
At SAG IPL, we have worked with several businesses to boost their online visibility, reach, and revenue through SEO. Here’s SEO case study of CameroonTimberExport:
CameroonTimberExport.com is a prominent timber manufacturer, supplier & exporter based in Douala, Cameroon. It was a well-known timber company in its local region with a proven track record of 15+ years in the business. However, they had little online presence at the time when they first approached us back in 2019. They didn’t have a proper website.
The primary goals of CameroonTimberExport were to increase the business’ online reach and presence in other countries and get more sales from overseas markets.
We recreated their website from scratch with SEO in mind, created fresh, keyword-rich content for the entire site, and optimized it for search and users. Over the next months, we worked hard on our SEO strategy to achieve the desired results for the client.
As a result, the CameroonTimberExport website was ranking on the first page of Google in just about 3 months. We took a website that was nowhere in search results to the first page of SERP for its primary keyword. Other keywords followed soon.
By the end of the first year, the business saw about a 300% increase in online traffic. There was a time when the company was receiving more quote requests than it could handle.
Fast forward to 2022, almost all major keywords of CameroonTimberExport are ranking in the top three results, generating more traffic and qualified leads for the company. We’re extremely happy and proud to say that the client continues to trust us for their timber business SEO.
We have many more such examples and case studies, which you can read on our website www.sagipl.com. The point is that our local SEO services have helped hundreds of companies grow their online or local businesses. We can help you too! Contact us to discuss your project with a specialist for FREE.