SEO Case Study

SEO Case Study: 107 Keyword Rankings Jumped From the Last Page To First Page: How SAGIPL Made This Project A Success In No Time

This is the Case Study of how SAGIPL worked on the Cameroon Timber Export project from scratch and made it a success in very less time. The project work included website design & development, on-page optimization, SEO and post-SEO analysis.

Here’s how we did it.

‘Cameroon Timber Export’ is a Cameroon (Africa) based supplier, retailer and exporter of premium quality African wood.

Before Starting this SEO case study, We just want to tell our audience that we believe in showing the practical results based on screenshots, You will find the results below which include screenshots.

Idea

It all started with an idea for a website which could help this business get more traffic and sales as well to build a solid online reputation for the company. In the beginning, the business had no website and no online existence whatsoever. So, our team had to start from scratch.

First of all, we researched the company’s target market in order to gather relevant data to be integrated with the website.

Based on that, we built a plan for the initiation of the project. Also, the teams were formed at this stage. The clients himself interviewed and selected the designers, developers, marketers, etc, to work on the project.

Development Stage

The development of Cameroon website was a long and challenging task, but it was all worth it, as the website turned out to be really great. We created a simple, visually-attractive yet feature-rich website with a special focus on user-friendliness and easy navigation. The website included a number of pages, including ‘About us’, regions pages, wood species, product pages, and a dedicated company blog. The relevant images and content were added to make the website more informative, engaging and impressive.

Overall, the final product turned out to be wonderful. Over the time, we made a few tweaks on the website according to the client’s instructions and suggestions.

Web Development Of Cameroon Project

Web Design: The design part was handled by a dedicated team consisting of 3-4 designers who created a new, relevant theme for ‘Cameroon Timber Export’. The website design was optimized for navigation, search, slider and other relevant things to give it a rich look but keeping the navigation easier for the end user. The website logo was created after thorough research by an expert graphic designer.

Web Design Of CameroonTimberExport

Web Development: The development of ‘Cameroon Timber Export’ website was handled by a different team consisting of 2 expert web developers. These guys created the functionality and database for the website design. The development phase included the creation of website features, contact form, database, map integration, languages, etc. Since the company offers services in multiple locations, the website has to be created in multiple languages. We took care of that at the development stage.

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Content Development

This was also an important phase as the content is the most crucial part of a website. We conducted detailed research on the client’s target market, different countries, wood types, the business, etc. and prepared the content accordingly.

The task was performed by a team of professional content writers at SAG IPL. We prepared content for all the pages as well as the website blog.

Before SEO And Marketing, We Define The Audience, Customer, Demographics & Other Insights

Defining Audience

The next step was to market the website in the online space. Before we start with the SEO phase, we find it better to thoroughly research and define the target audience/markets of the client business in order to be able to better promote to them.

At this stage, we define the target customer by asking the client as well as by researching the industry. For ‘Cameroon Timber Export’, the target users included builders, furniture makers, businesses and everyone else who may need access to quality wood. As for the target market, the company exports timber to a number of countries including UAE, Malaysia, Iraq, Canada, Vietnam, and Saudi Arabia, so we had to define our marketing strategy accordingly.

Our SEO Strategy & Techniques To Get Higher Rankings & Leads

On-Page Optimization Stage

Screenshot of on Page Optimization

After the successful development of the ‘Cameroon Timber Export’ website, the next stage was the on-page optimization. The main purpose of website optimization is to make it more friendly for the user and agreeable for Search Engines. At this stage, we performed the following activities:

Keyword Research

Screenshot Of keyword Research

This is the first and most important SEO thing, where we used Keyword Analysis tools (Google Keyword Planner, etc.) to list out the best and most profitable (high demand & low competition) keywords and phrases for the client’s business.

Competitor Research

At this stage, we made a list of all the close competitors of ‘Cameroon Timber Export’ and researched their website and online strategies to get an idea of what it takes to become a success in this industry.

Testing & Checking

At this stage, we tested the client’s website, blog, social accounts, business listings, etc. to get a good idea of their present status and optimize the same.

Keyword Optimization

Screenshot Of Keyword Optimization
Keyword Optimization Of Cameroontimberexport

Here we include all the relevant, target keywords in the website content and use them for off-page marketing purposes. This is crucial to ensure that the website remains searchable for its target keywords and phrases.

Strategy Content Creation

Content Writing Of CameroonTimberExport
Content Writing Of CameroonTimberExport

Creating good quality and fresh content was not sufficient, as it was also important to optimize the content for Search Engines. We, therefore, inserted target keywords at all the right places in the website content.

Mobile-Friendly & Mobile-First Index

Making Site Mobile Friendly

Google’s Mobile-First Index Rule says that the mobile version of a website is preferred over the desktop website for mobile searches. The website of ‘Cameroon Timber Export’ has been designed to be mobile responsive.

Optimized For Rankbrain

Optimization For Ranbrain
Ranbrain optimzation

The ‘Cameroon Timber Export’ website has been optimized for the best performance in line with Google’s RankBrain AI/ML search system.

Page Speed

Making Page Speed High
Screenshot Of Page Speed optimization

We optimized the speed of pages and the overall website by reducing graphics, JS & other visual elements. Search Engines prefer websites with faster speed and lower loading time.

User Experience & User Interface Optimization

Making User Experience on Site Best

Image of User Experience & User Interface Optimization

One of the main purposes of our on-page marketing efforts is to improve the overall user-experience. In the case of Cameroon, this was achieved by optimizing the user-interface of both desktop and mobile sites and making the navigation easier.

Content Readability & Optimization For Voice Search

Again, the content of the website and web pages were further optimized for readability as well as for voice search, as a large number of customers are using Google’s Voice Search for online activities.

Other than that, on-page optimization of ‘Cameroon Timber Export’ covered the following things:

Meta Data Optimization of CameroonTimberExport
Screenshot Of Meta Data Optimization
  • Preparing and integrating Meta Tags (Title, Description & Keywords) for each page on the site.
  • Optimization of Images for size, quality and Alt tags
  • Navigation optimization
  • URL structure was also optimized to be short and relevant
  • All important pages were interlinked and also linked to the homepage
  • Optimizes the Robots.txt file
  • Created and added a Sitemap.xml on the website

By this time, the website was complete and ready to be promoted online.

Off-Page Optimization

Now comes the actual marketing part. At this stage, we defined a strong and result-oriented off-page marketing (SEO) strategy for the client business. Our SEO strategy covered the following techniques:

Content Promotion & Marketing

Content Marketing Activities
Screenshot Of Content Promotion & Marketing

At SAG IPL, we understand that ‘Content is King’. So, no matter what Google’s latest algorithm update is, good and fresh content will always rule the online world.

At this stage, we created and published high-quality, relevant and informative content about the client’s business, services, etc. with the intention to help the target users find and avail the best services online.

On-site and off-site blog publishing

Blogging Of CameroonTimberExport
Screenshot of offsite & Onsite Publishing

In addition to regularly publishing news, posts and tips on the company’s official blog, we also published creative articles on top blogging sites like Medium, Steemit, and others.

Quora

Quora is a popular question-answer website with millions of users. We leveraged the opportunity to use this platform to promote the client’s business while helping potential customers with their questions. All the answers were written by our content experts under the guidance of the client.

Video Production & Marketing

Video Production & Marketing of CameroonTimberExport
Screenshot of Video marketing On Youtube

As videos are increasing in popularity and reach, we make sure to leverage their benefits by creating and posting quality videos for client’s business on sites like YouTube and Facebook. For ‘Cameroon Timber Export’, we created an introductory video along with several marketing videos.

Keyword Optimization for Multiple & Targeted Locations

Local SEO Keyword Optimizatoin
Keyword Optimization For Different Locations

Since the client provides services in multiple locations, it was crucial to target the relevant locations through our on-page and off-page SEO techniques. First, we included the location-specific keywords on particular pages which covers the local SEO optimization and then promoted these pages in relevant countries.

Relevant business listing

Business listing is an important phase for location-specific businesses. We, therefore, listed the client’s business/website on all the popular listing websites (including Google) in particular regions.

Relevant forum posting

Relevant forum posting Activities
Screenshot of Relevant Forums Posting

Last but not least, we engaged in a number of popular wood forums & discussion boards, creating relevant posts and answering to users’ questions to help them connect with the client’s business.

***We Believe In Sales Results First And Then Ranking Results***

At SAG IPL, our focus is not just on improving your search engine rankings but your sales and business ROI as well. With that aim, we also seek the help of paid advertisement and promote on social media.

Our Digital Marketing Strategy To Get Leads & Sales For Client

SEO (Search Engine Optimization)

Already covered above.

Google Ads/PPC

Screenshot Of Google Ads Of CameroonTimberExport
Screenshot Of Google Ads Of Cameroontimberexport

Pay Per Click (PPC) is a popular paid advertising tool by Google. CameroonTimberExport took our PPC services and our ppc experts help them to promote the ‘Cameroon Timber Export’ business in specific locations such as the UAE and Canada to generate ROI-focused leads. Take a look at the screenshots above.

Landing Page

Made Landing Page For Ads
Screenshot Of Landing Page

In order to generate leads that convert, it was important to optimize the landing page/s as well. We did so by inserting target keywords in the page content, optimizing the images, navigation and other page details in order to create a wonderful user experience.

Social Media

Facebook Page of CameroonTimberExport
Screenshot Image Of Facebook Page

Owing to the popularity and reach of social media, we were in no way to neglect this tool. We, therefore, prepared a strong social media strategy for ‘Cameroon Timber Export’ and promoted their services/products extensively on top social sites like Facebook, Twitter and Pinterest via both paid and free options.

Relevant product listing

Screenshot of Relevant Product Listing

In addition to free business listing on relevant sites, we also listed the client business on a number of relevant, paid listing sites, which are popular in their respective domains.

Let’s Now Take a Look At The Results

When it comes to search engine optimization and marketing, we have a proven history of achieving great search engine rankings for our clients. The following results for ‘Cameroon Timber Export’ confirm the same.

Keywords Rankings

Results OF Keyword Rankings

All the product pages of ‘Cameroon Timber Export’ website are now ranking on the first page for their target keywords.

Keyword Positions On Google

The following search rankings were achieved by our SEO team in the span of just a couple of months.

Traffic

Traffic of CameroonTimberExport

We made sure to target only the relevant keywords with high demand and moderate competition to ensure that the client’s website gets high-quality traffic along with search engine rankings. Take a look at the statistics below.

Leads/Sales

As promised, we work not only for rankings or traffic, but for actual leads. This has been confirmed by the following leads and sales that we achieved for the ‘Cameroon Timber Export’ website and business through both organic and inorganic (paid) SEO efforts.

Wrapping It Up

Now that everything is said and done, you can judge the quality and result of our work. At SAG IPL, we do not make promises that we can’t keep, and if we make a promise, we do not stop until it is fulfilled. We promised and therefore achieved outstanding results for ‘Cameroon Timber Export’ in less time than expected. The client is quite happy with the results and plans to continue with us.

Do You Also Want High Rankings on Google? Then you have only two Options:

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Choose only Sagipl Option

If you are also looking for great search engine rankings, traffic and leads for your online/offline business or just want to give your website a boost, feel free to contact us right away.

All the activites that we’ve done for CameroonTimbErexport are covered in Our seo services & Packages.

Or if you have a question regarding our services or anything in general, reach us now.

Client Review

Within a few months, SAG IPL delivered an effective website and captured the top rankings for targeted keywords. The team was receptive to feedback, leveraging their diverse skill set and industry knowledge to provide insights. Strong project management ensured a seamless collaboration. Minimize Review

Here is the client review with 100% Proof

Client Review on Clutch

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