SEO Case Study

SEO Case Study: Jumped From the Last Page To the First Page: How SAGIPL Made This Project A Success In No Time

This is the Case Study of how SAGIPL worked on the Cameroon Timber Export project from scratch and made it a success in very less time. The project work included website design & development, on-page optimization, SEO and post-SEO analysis.

HIGHLIGHTS

Here’s how we did it.

‘Cameroon Timber Export’ is a Cameroon (Africa) based supplier, retailer and exporter of premium quality African wood.

Before Starting this SEO case study, We just want to tell our audience that we believe in showing the practical results based on screenshots, You will find the results below which include screenshots.

Idea:

It all started with an idea for a website which could help this business get more traffic and sales as well to build a solid online reputation for the company. In the beginning, the business had no website and no online existence whatsoever. So, our team had to start from scratch.

First, we researched the company’s target market to gather relevant data to be integrated with the website.

Based on that, we built a plan for the initiation of the project. Also, the teams were formed at this stage. The clients himself interviewed and selected the designers, developers, marketers, etc, to work on the project.

Development Stage:

The development of the Cameroon website was a long and challenging task, but it was all worth it, as the website turned out to be really great. We created a simple, visually-attractive yet feature-rich website with a special focus on user-friendliness and easy navigation. The website included a number of pages, including ‘About us’, regions pages, wood species, product pages, and a dedicated company blog. The relevant images and content were added to make the website more informative, engaging and impressive.

Overall, the final product turned out to be wonderful. Over time, we made a few tweaks to the website according to the client’s instructions and suggestions.

Web Development Of Cameroon Project

Web Design:

The design part was handled by a dedicated team consisting of 3-4 designers who created a new, relevant theme for ‘Cameroon Timber Export’. The website design was optimized for navigation, search, slider and other relevant things to give it a rich look while keeping the navigation easier for the end user. The website logo was created after thorough research by an expert graphic designer.

Web Design Of CameroonTimberExport

Web Development:

The development of the ‘Cameroon Timber Export’ website was handled by a different team consisting of 2 expert web developers. These guys created the functionality and database for the website design. The development phase included the creation of website features, contact form, database, map integration, languages, etc. Since the company offers services in multiple locations, the website has to be created in multiple languages. We took care of that at the development stage.

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Content Development:

This was also an important phase as the content is the most crucial part of a website. We conducted detailed research on the client’s target market, different countries, wood types, the business, etc. and prepared the content accordingly.

The task was performed by a team of professional content writers at SAG IPL. We prepared content for all the pages as well as the website blog.

Before SEO & Marketing, We Define The Audience, Customer, Demographics & Other Insights

Defining Audience

The next step was to market the website in the online space. Before we start with the SEO phase, we find it better to thoroughly research and define the target audience/markets of the client business in order to be able to better promote to them.

At this stage, we define the target customer by asking the client as well as by researching the industry. For ‘Cameroon Timber Export’, the target users included builders, furniture makers, businesses and everyone else who may need access to quality wood. As for the target market, the company exports timber to a number of countries including UAE, Malaysia, Iraq, Canada, Vietnam, and Saudi Arabia, so we had to define our marketing strategy accordingly.

Our SEO Strategy & Techniques To Get Higher Rankings & Leads

On-Page Optimization Stage:

Screenshot of on Page Optimization

After the successful development of the ‘Cameroon Timber Export website, the next stage was the on-page optimization. The main purpose of website optimization is to make it more friendly for the user and agreeable to Search Engines. At this stage, we performed the following activities:

Optimizing heading tags (h1…h6): 

To improve the structure and hierarchy of the content on the Cameroon Timber Export website, we optimized the heading tags (h1…h6) to make it easier for search engines to understand and rank the site. This included ensuring that the main heading (h1) accurately reflected the main topic of the page and that all subheadings (h2, h3, etc.) were used correctly to organize the content. We also made sure that all heading tags were unique and relevant to the content they were describing.

301 Redirection & broken links fixation: 

To ensure that users were able to easily navigate the website, we implemented 301 redirections to redirect traffic from old or non-existent pages to relevant pages. We also fixed any broken links on the site to improve the user experience and search engine rankings. This helped to reduce bounce rates and improve the overall usability of the site.

Using canonical tags: 

To prevent any issues with duplicate content on the Cameroon Timber Export website, we implemented canonical tags. This helped to ensure that search engines were only indexing the intended version of the site’s pages, which helped to improve the site’s search engine rankings.

Schema markup or Structured Markup: 

To provide additional information to search engines about the content on the Cameroon Timber Export website, we added schema markup or structured data. This helped to make it easier for search engines to understand the site’s content and improve its search engine rankings. We included information such as the site’s products, reviews, and pricing, which helped to increase visibility in search results.

Creating a sitemap: 

To make it easier for search engines to crawl and index the Cameroon Timber Export website, we created a sitemap. This helped to provide a clear structure of the site’s content, making it easier for search engines to understand the site’s organization and improve its search engine rankings.

A/B testing of landing pages: 

To improve the conversion rate and user experience of the Cameroon Timber Export website, we conducted A/B testing of the site’s landing pages. This involved creating multiple versions of the site’s landing pages and testing them with different groups of users to see which version performed the best. Based on the results, we implemented the most successful version, which helped to increase conversions and improve the overall performance of the site.

Keyword Research:

Screenshot Of keyword Research

This is the first and most important SEO thing, where we used Keyword Analysis tools (Google Keyword Planner, etc.) to list out the best and most profitable (high demand & low competition) keywords and phrases for the client’s business. we conducted keyword research to identify the most relevant and profitable keywords for the site. This helped to ensure that the site’s content was optimized for the keywords that users were searching for, which led to higher search engine rankings and more traffic to the site.

Competitor Research:

At this stage, we made a list of all the close competitors of ‘Cameroon Timber Export’ and researched their websites and online strategies to get an idea of what it takes to become a success in this industry.

Testing & Checking:

At this stage, we tested the client’s website, blog, social accounts, business listings, etc. to get a good idea of their present status and optimize the same.

Keyword Optimization:

Screenshot Of Keyword Optimization
Keyword Optimization Of Cameroontimberexport:

Here we include all the relevant, target keywords in the website content and use them for off-page marketing purposes. This is crucial to ensure that the website remains searchable for its target keywords and phrases.

Strategy Content Creation:

Content Writing Of CameroonTimberExport
Content Writing Of CameroonTimberExport:

Creating good quality and fresh content was not sufficient, as it was also important to optimize the content for Search Engines. We, therefore, inserted target keywords at all the right places in the website content.

Mobile-Friendly & Mobile-First Index:

Making Site Mobile Friendly

Google’s Mobile-First Index Rule says that the mobile version of a website is preferred over the desktop website for mobile searches. The website of ‘Cameroon Timber Export’ has been designed to be mobile responsive.

Optimized For Rankbrain:

Optimization For Ranbrain
Ranbrain optimization:

The ‘Cameroon Timber Export’ website has been optimized for the best performance in line with Google’s RankBrain AI/ML search system.

Page Speed:

Making Page Speed High
Screenshot Of Page Speed optimization:

We optimized the speed of pages and the overall website by reducing graphics, JS & other visual elements. Search Engines prefer websites with faster speeds and lower loading times.

User Experience & User Interface Optimization:

Making User Experience on Site Best

Image of User Experience & User Interface Optimization:

To improve the load time and user experience of the Cameroon Timber Export website, we optimized all images on the site. This included compressing image files, using appropriate file types, and adding proper alt tags to images. These steps helped to reduce the site’s load time, which led to an improved user experience and higher search engine rankings.

Content Readability & Optimization For Voice Search:

Again, the content of the website and web pages were further optimized for readability as well as for voice search, as a large number of customers are using Google’s Voice Search for online activities.

Other than that, on-page optimization of ‘Cameroon Timber Export’ covered the following things:

Meta Data Optimization of CameroonTimberExport
Screenshot Of Meta Data Optimization:
  • Preparing and integrating Meta Tags (Title, Description & Keywords) for each page on the site.
  • Optimization of Images for size, quality and Alt tags
  • Navigation optimization
  • URL structure was also optimized to be short and relevant
  • All important pages were interlinked and also linked to the homepage
  • Optimizes the Robots.txt file
  • Created and added a Sitemap.xml on the website

By this time, the website was complete and ready to be promoted online.

Off-Page Optimization:

Now comes the actual marketing part. At this stage, we defined a strong and result-oriented off-page marketing (SEO) strategy for the client business. Our SEO strategy covered the following techniques:

Increased Domain Authority by creating high-quality backlinks:

To improve the search engine rankings of the website, we increased the domain authority by creating high-quality backlinks from reputable sources. This helped to improve the site’s visibility in search results and drive more traffic to the site. We focused on acquiring backlinks from relevant and reputable sites, such as industry-specific blogs and forums.


Podcasts, PR:

To promote the Cameroon Timber Export website and improve brand awareness, we used podcasts and PR. We created a podcast series that focused on the company’s products and services and distributed it through various platforms. Additionally, we reached out to media outlets to secure coverage of the company’s news and events, which helped to increase visibility and drive more traffic to the site.

Content Promotion & Marketing:

Content Marketing Activities
Screenshot Of Content Promotion & Marketing:

At SAG IPL, we understand that ‘Content is King’. So, no matter what Google’s latest algorithm update is, good and fresh content will always rule the online world.

At this stage, we created and published high-quality, relevant and informative content about the client’s business, services, etc. with the intention to help the target users find and avail of the best services online.

Content Syndication:

To increase the reach and visibility, we implemented a content syndication strategy. This involved republishing the site’s content on other relevant and high-traffic websites and platforms, such as industry-specific blogs and social media channels. This helped to drive more traffic to the site and improve its search engine rankings.

On-site and off-site blog publishing:

Blogging Of CameroonTimberExport
Screenshot of Offsite & Onsite Publishing:

In addition to regularly publishing news, posts and tips on the company’s official blog, we also published creative articles on top blogging sites like Medium, Steemit, and others.

Quora:

Quora is a popular question-answer website with millions of users. We leveraged the opportunity to use this platform to promote the client’s business while helping potential customers with their questions. All the answers were written by our content experts under the guidance of the client.

Video Production & Marketing:

Video Production & Marketing of CameroonTimberExport
Screenshot of Video Marketing On Youtube:

As videos are increasing in popularity and reach, we make sure to leverage their benefits by creating and posting quality videos for clients’ businesses on sites like YouTube and Facebook. For ‘Cameroon Timber Export’, we created an introductory video along with several marketing videos.

Keyword Optimization for Multiple & Targeted Locations:

Local SEO Keyword Optimizatoin
Keyword Optimization For Different Locations:

Since the client provides services in multiple locations, it was crucial to target the relevant locations through our on-page and off-page SEO techniques. First, we included the location-specific keywords on particular pages which covers the local SEO optimization and then promoted these pages in relevant countries.

Relevant business listing:

Business listing is an important phase for location-specific businesses. We, therefore, listed the client’s business/website on all the popular listing websites (including Google) in particular regions.

Relevant forum posting:

Relevant forum posting Activities
Screenshot of Relevant Forums Posting:

Last but not least, we engaged in a number of popular wood forums & discussion boards, creating relevant posts and answering users’ questions to help them connect with the client’s business.

***We Believe In Sales Results First And Then Ranking Results***

At SAG IPL, our focus is not just on improving your search engine rankings but your sales and business ROI as well. With that aim, we also seek the help of paid advertisement and promotion on social media.

Our Digital Marketing Strategy To Get Leads & Sales For Client

SEO (Search Engine Optimization):

Already covered above.

Google My Business Optimization: 

To improve the online presence of Cameroon Timber Export, we set up a Google My Business listing for the company. This allowed them to appear in Google Maps and Local search results, making it easier for potential customers to find their business and contact information. We also optimized the listing with accurate business details, photos, and customer reviews to make it more attractive to users. This helped to increase visibility and attract more customers to the website.

Google Ads/PPC:

Screenshot Of Google Ads Of CameroonTimberExport
Screenshot Of Google Ads Of Cameroontimberexport

Pay Per Click (PPC) is a popular paid advertising tool by Google. CameroonTimberExport took our PPC services and our PPC experts help them to promote the ‘Cameroon Timber Export business in specific locations such as the UAE and Canada to generate ROI-focused leads. Take a look at the screenshots above.

Landing Page:

Made Landing Page For Ads
Screenshot Of Landing Page:

In order to generate leads that convert, it was important to optimize the landing page/s as well. We did so by inserting target keywords in the page content, and optimizing the images, navigation and other page details in order to create a wonderful user experience.

Social Media:

Facebook Page of CameroonTimberExport
Screenshot Image Of Facebook Page:

Owing to the popularity and reach of social media, we were in no way to neglect this tool. We, therefore, prepared a strong social media strategy for ‘Cameroon Timber Export’ and promoted their services/products extensively on top social sites like Facebook, Twitter and Pinterest via both paid and free options.

Relevant product listing:

Screenshot of Relevant Product Listing

In addition to free business listing on relevant sites, we also listed the client business on a number of relevant, paid listing sites, which are popular in their respective domains.

Tools used for “Cameroon Timber Export”

Ahref:

We leveraged the power of Ahref to gain insights into the backlink profile, keyword rankings, and content performance of the Cameroon Timber Export website. This helped us to identify areas for improvement and track progress over time, resulting in an increase in the website’s visibility and search engine rankings.

Ubersuggest:

To optimize the website for search engines, we utilized the keyword research and optimization tool Ubersuggest. It helped us to identify profitable keywords, analyze the competition, and track our progress over time. With this tool, we were able to make data-driven decisions and improve the website’s search engine rankings.

Keyword Planner:

To improve the SEO of the Cameroon Timber Export website, we used the Google Keyword Planner tool to research and identify the most relevant keywords for their industry. We found that keywords such as “timber export”, “lumber supplier”, and “hardwood exporter” were commonly searched by users looking for companies like theirs. We then incorporated these keywords into the website’s content, meta tags, and other on-page elements to improve their ranking in search engine results.

GTmatix:

To optimize the website’s performance and improve the user experience, we used GTmetrix to analyze the load time of the Cameroon Timber Export website. We used the insights from this tool to identify areas for improvement and track progress over time. This helped us to optimize the website’s load time, resulting in a better user experience and improved search engine rankings.


Google Pageinsights:

To improve the user experience and search engine rankings of the Cameroon Timber Export website, we used Google Page insights. This tool helped us to analyze the site’s performance, identify areas for improvement, and track progress over time. It helped us to optimize the site for both mobile and desktop, which helped to improve the site’s visibility and search engine rankings.

Let’s Now Take a Look At The Results

Regarding search engine optimization and marketing, we have a proven history of achieving great search engine rankings for our clients. The following results for ‘Cameroon Timber Export’ confirm the same.

Keywords Rankings:

Results OF Keyword Rankings

All the product pages of the ‘Cameroon Timber Export website are now ranking on the first page for their target keywords.

Keyword Positions On Google

The following search rankings were achieved by our SEO team in the span of just a couple of months.

Traffic:

Traffic of CameroonTimberExport

We made sure to target only the relevant keywords with high demand and moderate competition to ensure that the client’s website gets high-quality traffic along with search engine rankings. Take a look at the statistics below.

Leads/Sales:

As promised, we work not only for rankings or traffic but for actual leads. This has been confirmed by the following leads and sales that we achieved for the ‘Cameroon Timber Export’ website and business through both organic and inorganic (paid) SEO efforts.

Wrapping It Up

Now that everything is said and done, you can judge the quality and result of our work. At SAG IPL, we do not make promises that we can’t keep, and if we make a promise, we do not stop until it is fulfilled. We promised and therefore achieved outstanding results for ‘Cameroon Timber Export’ in less time than expected. The client is quite happy with the results and plans to continue with us.

Do You Also Want High Rankings on Google? Then you have only two options:

  • The First Option is SAGIPL,
  • The Second Option is ONLY SAGIPL.
Choose only Sagipl Option

If you are also looking for great search engine rankings, traffic and leads for your online/offline business or just want to give your website a boost, feel free to contact us right away.

All the activities that we’ve done for CameroonTimbErexport are covered in Our SEO Services & Packages.

Or if you have a question regarding our services or anything in general, reach us now.

Client Review

Within a few months, SAG IPL delivered an effective website and captured the top rankings for targeted keywords. The team was receptive to feedback, leveraging their diverse skill set and industry knowledge to provide insights. Strong project management ensured seamless collaboration. Minimize Review

Here is the client review with 100% Proof

Client Review on Clutch

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