Are you looking for the perfect guide to SEO for security companies along with an easy, step-by-step process to optimize a security agency’s business or website?
Why do Security Companies need SEO?
Starting a security company is one thing. But, how you achieve success for your company will depend a lot on what you do after starting your business.
So, you have started a security company and even created a website for it. But, how do you get clients? After all, the main goal of a business is to get and serve clients.
As a startup, you might be struggling to reach potential customers and get new clients. This is where security agency SEO services can help.
SEO, or Search Engine Optimization, is a method to boost a business’s search engine rankings and visibility in order to generate more traffic, leads & clients for it.
Did you know search engines like Google can contribute enormously to generating more leads and traffic for your security company? Many people use Google to search for a security company in their region.
If your security company website is ranking in the top 3 results of Google for your main keyword/s, you might receive up to 75% of the total traffic for every search query.
Our SEO services can help increase the organic rankings of your website to ensure it is more visible and reachable to your target customers.
While SEO helps generate more traffic and leads to your security company website by boosting your Google rankings, it can also help you turn a large number of your website visitors into paying customers through something called on-page optimization and ROI optimization.
In this article, you will learn the complete SEO process for a security agency, including on-page SEO and how to increase your business ROI through SEO.
Whether you’re an owner of a security company or a digital marketer looking for the best hands-down approach to marketing a security business, here’s everything you need to know about SEO for security companies along with a DIY guide.
Table of Contents
Top Benefits of SEO for a Security Company
A security agency is an organization that provides security services to other companies. This may include armed or unarmed security personnel, IT security, electronic security management, security training and consulting services.
Search Engine Optimization has a number of benefits for a security company, such as:
1. Generate organic traffic – organic traffic (coming from search engines) is a major source of traffic/leads for many websites in the security industry. SEO can be a great way to enhance your website’s search engine ranking and reputation.
2. Cost-effective – SEO is one of the least expensive ways to promote your security business and get new clients. You can even learn and do SEO on your own.
3. Increase brand awareness – One of the side benefits of SEO is that it will help increase your security company’s brand reputation and awareness, which is crucial for any new business looking to expand its reach and get more clients.
4. Beat the competition – The reason why it can be so difficult to get success as a new security company is that there is huge competition in this space. SEO can help you get ahead of the competition by analyzing & replicating what works for your competitors.
5. Improve user experience – Other than offsite branding and reputation, SEO is also a great way to improve the experience of your website users, reduce bounce rate, and increase your overall ROI through website optimization.
6. Boost your local business traffic and get more leads through Local SEO, which refers to optimizing the online presence of your local business so that more customers can find and reach you.
7. Build trust & credibility – Content Marketing is an SEO strategy that can help build trust by providing valuable and up-to-date information to your readers.
SEO Services for a Security Agency
If you think only creating & launching a security company website is sufficient to give your business the boost it needs and get new clients, you need to think again.
Here’s how a professional digital marketing company like SAG IPL performs security agency SEO services:
1. Keywords
The two most important factors of search engine algorithms are relevance and reliability. Google considers these two things, among others, to determine the ranking of a web page.
We use Keywords to establish the relevance of your security agency website. Here’s how.
Keywords are everything that people type in search engines when searching for a product, business, service or information.
When looking for the best keywords for your security company, you need to think about the possible words, terms and/or phrases that people might use to search your services in Google.
For example, a customer looking for your services might type the following query in Google:
“Best security company in [your city or area]”
So, this is one keyword for you. There are many other possibilities.
Google uses keywords to understand the relevance of a web page. In other words, it will use keywords to determine what a page is all about.
So, when looking for answers to the above query of the user, it will search its database for web pages that contain the above keyword and will use multiple other factors to determine where it should be ranked on the search results page.
How to use keywords for security company SEO
First of all, we need to find the right target keywords for your business, i.e. the various keywords, terms and phrases that are relevant to your business.
We use Google Search and the keyword research tool for this purpose. We may also track one of your competitors’ sites in a keyword research tool to find out the keywords they’re ranking for and getting good traffic.
The key is to filter out keywords with low competition and good demand (that many people search for and are not very difficult to rank for).
The keywords you choose must be directly relevant to your business. Avoid using too generic keywords, such as “security company” or “what is a security company”.
The next thing to do is to incorporate your target keywords in your SEO strategy and steps like content optimization and link building (explained later).
2. Website Optimization
There are two main components of a security company SEO strategy – on-page and off-page.
On-page or website optimization involves improving your website for a better user experience and to ensure relevance for Google. We do this through the following steps:
If your security agency doesn’t already have a website, we can create a premium, user-friendly, mobile-responsive site for your business.
a) Content optimization
We review the content of the homepage and all other pages on your site with a focus on making sure that your content is original, unique, high-quality, and relevant. We also add your target keywords at appropriate places in your website content.
We include target keywords in the page Title and headings as well to establish proper relevance and make it easier for Google to understand the context. Large paragraphs are broken into shorter sections to improve readability.
b) Adding meta tags
Meta tags include the page title and description that appear in Google search results. Every page on your website must have unique and relevant meta tags, including a short, easy-to-read and engaging description that prompts the searcher to click on the link.
We also include relevant keywords in the meta tags to establish relevance.
c) URL optimization
The website URL should be short and easy to understand. It should preferably contain your target keyword.
We can only optimize URLs for sub-pages, as the domain name (URL) for the homepage is fixed and cannot be changed.
d) Image optimization
Make sure to have at least two images on every service page on your security company website. Images and other media can add great value and boost engagement on your site.
To optimize media on your security company website, we optimize the size and quality of every image and add relevant alt tags.
e) Design & Layout
Optimizing your website design and structure is a crucial part of improving the user experience.
Your web design should be simple, relevant and beautiful. Browsing through the website and finding relevant information should be both easy and fun.
To ensure that, we add/optimize the navigation, add a search option and make the site layout user-friendly. We also make sure that your website logo is attractive, unique and relevant to your business.
At the same time, we make sure that the site is optimized for mobile, i.e. works seamlessly across different platforms & devices.
f) Code optimization
Optimizing the website code is crucial both for search engines and your site users. We improve the code quality if needed to remove unnecessary code, javascript, plugins, etc., which might be affecting the performance of your site.
At the same time, we add and/or optimize search engine-friendly pages including robots.txt, sitemap.xml, Schema, etc. to make it easy for Google robots to read and crawl your site.
g) Speed optimization
One of the best ways to beat your security agency competitors is to make sure that your website loads fast. The visitors might not enjoy waiting if your page takes more than 3-5 seconds to load. They’ll simply move on to a competitor’s site that is more user-friendly.
Some ways to optimize your site speed include reducing media size, reducing scripted code, and changing your hosting service.
h) Internal linking
Internal linking refers to linking any two pages on your site with each other. We create links between all the relevant pages and also link the homepage to all the important pages on your site (the links are created either in the content or in the footer section).
Internal linking helps establish good navigation throughout the site and makes it easy for visitors and Google to find more relevant content about a topic.
3. Off-site Optimization
Off-site SEO is largely about building external links from top authority websites to your own security agency website.
When it comes to link building, quality is always superior to quantity. The key is to build high-quality links from relevant websites in your niche.
Backlinks are treated as votes by Google when evaluating the quality and credibility of a website and can be a major factor in determining your website’s trust score and consequently, your Google ranking.
In other words, a website that has backlinks from many high-authority pages is likely to rank higher than a website with low-quality backlinks.
Keeping that in mind, we build a backlink strategy for your security business website, which involves identifying link-building opportunities across guest blogging, online forums, PR and media, online directories and other types of websites in your niche.
We create and use interesting and engaging content about your business and services, including how-to guides, tips, offers & topics that your customers want to know more about and post them on a variety of sites, including your business blog, to create links and build engagement.
If you do not already have a blog section on your security company website, we strongly recommend creating one now. Your website blog is a great way to share content (news, updates, etc.) with your customers, build engagement, and eventually generate more traffic to your website service pages.
In addition to creating backlinks to your website, your website must also have links to other websites, which can help add authenticity to your overall link profile.
Here are some of our top security company link-building techniques at SAG IPL:
Replicating competitors’ links
Blog posting
Article submission
Guest blogging
Sharing content on Forums
Link re-building (broken link building)
Directory submission
Infographics
Newsjacking
Collaboration with influencers
Surveys
Offers & Giveaways
Other than link building, there are multiple other ways to promote a business off the site. These include social media marketing, email marketing, paid advertising, local listing, etc.
Here are a couple of other ways to promote & grow a Security business.
4. Local SEO
Local SEO is a great way to promote a brick-and-mortar business and extend its online reach and credibility.
Why do you need it?
As a security business, the best way to get more customers to visit your shop is to strengthen your online presence. Optimizing your presence on search engines and ranking higher on Google can increase your security agency traffic by up to 70%.
A lot of your potential customers might be searching for your business on Google. Whether or not they find you will depend on whether or not you have a strong presence on Google.
Local SEO is how we build or improve the search engine presence of a local business in order to generate more traffic and queries for it. Here’s how we do it.
Google Business Listing
When you search for a business on Google, you’ll generally see their information displayed at the top-right of the page.
This comes from the Google business listing page. This contains a brief introduction of the business and its contact details, address, and other crucial information.
Creating your business listing on Google and optimizing it with the correct and up-to-date information including your contact details, address, location on the map, phone number, etc. is a great way to make sure that any potential customers can easily find and reach your shop when looking to use your services.
Because Google is usually the first place people go to in order to find information about a business, it is crucial that your security company business listing is visible in search results and optimized with correct and up-to-date information at all times.
Directory Listing
Adding your security business information on other popular business listing sites such as Yelp and Yahoo Directories is another good way to expand your reach and enable more potential customers to find and reach you.
Online Business Reviews
One very crucial part of SEO for security companies is review optimization.
Other than finding business information, another reason why many people search for a business on Google is to read its reviews. Reviews are shared by the existing customers of a business and contain details about their experiences in terms of service quality, support, etc.
For the overall success of your security agency business online, it is important that you have good reviews on Google and other online sites. There are two stages in a review optimization strategy – building positive reviews and dealing with negative feedback.
To start with, you need to encourage your customers to write reviews online and share their feedback on Google, social media and review sites. Positive reviews can do wonders to grow your online business reputation and credibility.
As the second step, you need to deal with negative feedback. The only way to go about is to be positive. If someone is saying bad things about your business, chances are that they had a bad experience with your agency. You need to find out what went wrong and how to rectify it.
Once it’s done, you can politely ask the customer to either delete or modify their review accordingly. The same goes for social media. Instead of ignoring negative comments about your business, you must politely reply to every comment and ask for details.
5. Social Media Optimization
Another security agency digital marketing service that can help grow your business reputation online is social media marketing.
This SEO service involves the use of social media to create and/or grow the online presence and reputation of a target business. We support multiple social networking platforms, such as Twitter, Instagram, Facebook, Telegram & others and use the ones that best fit your business audience.
To start with, we will create official profiles or pages for your security company business on all leading social media platforms. Over time, we focus on increasing followers count and boosting engagement through routine posting, sharing informative, and occasionally funny, content, answering users’ questions, replying to messages, and more.
A healthy presence on social media will help boost the online reputation and credibility of your security business and might help you convert more leads into sales through effective communication and engagement with potential customers on social media.
What is the Cost of SEO for Security Companies?
The cost of SEO for a security company will depend on a number of factors, including the current status of your business & website, previous SEO work, the number of keywords you want to rank for, the estimated traffic you want to generate, and the type & experience of the SEO company.
We at SAG IPL offer three types of SEO service packages, starting at USD 499 per month for the basic package, which is ideal for startups and individuals looking to grow the online presence of their website or business.
If you have any specific SEO needs or criteria, we can also accommodate your requirements and offer a customized security agency SEO package at a cost that fits your budget.
The services covered in each package are different. For instance, our Advanced SEO package (at USD 999/month) includes up to 30 target keywords with up to 10 optimized pages and 200 backlinks. The estimated time to rank is 2-3 months with a target of 5,000 visitors per month.
The number of postings, on-site and off-site, and the average length of each blog will also depend on the SEO package you select and can be customized per the specific needs of a client.
If you are looking to hire affordable SEO services for security companies, you’re welcome to contact SAG IPL to consult with our experts and get a FREE quote!
Other Industries We Serve
SAG IPL is a full-service SEO company that also provides SEO and digital marketing services in the following industries:
SEO is a great way to market your security agency to promote your services online and increase traffic to your website and/or local shop. Here are some SEO techniques you should try: Testimonials and Referrals, promoting on social media, Creating & optimizing your website, blogging, Creating Valuable Content, creating & sharing videos, and Getting new customers With Email Marketing.
What is the importance of SEO for a security company?
SEO can help grow your security company business and get more customers and sales for you by increasing your business reach and presence online and promoting to potential customers. SEO techniques like link building and content marketing are proven ways to increase a brand’s search engine rankings, which can help you get more traffic and leads for your private security company business in order to boost revenue.
Which is the #1 SEO company for security companies?
SAG IPL is a leader in the digital marketing industry with expertise in the marketing and promotion of security company businesses. We have worked with multiple security companies in the past to help grow their business, revenue, sales and ROI. If you are a security company looking for higher search engine rankings and online growth, contact SAG IPL for the best SEO services for security companies.
How to grow your security company business?
Other than providing great quality services to your customers, you also need to promote your security business both online and offline in order to reach more potential customers and turn more prospects into sales. SEO can help boost your security agency website’s ranking and presence on Google ensuring that more potential customers can find and reach your shop. We also improve your online business reputation to help turn more traffic into customers.
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