Token marketing, in simple terms, refers to the marketing of a crypto token.
A crypto token, also known as a cryptocurrency, a blockchain token, or simply a token, is a digital unit of value on a blockchain network. It’s a digital asset that may represent another asset or have some utility in its native blockchain or project. A token can only function within its native blockchain environment.
One of the purposes of a crypto token is to enable its developer to raise funds for their project by using the token as collateral. A company in the blockchain space would create and launch its token when looking to raise funds for a new project.
Token marketing services involve promoting a cryptocurrency or token on crypto forums, social media, and other sites that crypto enthusiasts frequent by using promotional and engaging content to reach and connect with potential audiences and try to persuade them to buy the token either as an investor in the underlying project or to make quick profits from the launch premium.
Marketing a token essentially means marketing the underlying project or token sale, which can be an ICO, an ITO, an STO, or any other type of crypto sale (details later).
As a digital asset on a blockchain network, crypto tokens can be traded with other compatible digital assets like cryptocurrencies on a crypto exchange.
Besides its primary utility or purpose, a token may have many other possible applications, such as a digital currency for payments, a digital asset to be traded on exchanges, and a store of value (like bitcoin).
Whether you’re looking to promote your token sale (ICO, ITO, etc.) or want to boost the value and reach of your cryptocurrency, this guide is for you, as we explain everything there is to know about token marketing, from its benefits for your project to creating and launching a successful marketing campaign, covering all key trends and marketing platforms.
What is Token Marketing and Why Do You Need it?
Token Marketing involves promoting cryptocurrency tokens, token sales, digital assets, and token-based blockchain projects. Unlike traditional marketing, blockchain marketing requires knowledge of the blockchain industry and things like smart contracts and cryptocurrency trading.
The primary goal of token marketing is to promote the token and build trust in the market to attract investors for token sales. It also focuses on developing a robust community around the project.
Wondering why you need a token marketing company?
While tokens are a great tool for raising funds for a blockchain project and can significantly contribute to a project’s growth through governance, expansion, and marketing, you may need them to realize the full potential of your crypto token.
Token marketing helps inform potential investors and users about your token, what it does and how it can help them make money or grow their investments. As a crypto startup or when launching a new project, you need all the buzz you can get.
Marketing can also help you build a strong community around your project, consisting of people who are interested in your token or project as investors or users.
Through marketing, by providing details of your product, brand values, mission and how your project helps the community, you can build credibility and solidify your brand image.
In this highly competitive world, it’s not enough just to build a good product, you need to go where your target customers are and tell them about your offering and how it benefits them. This is why you need a top token marketing company.
Benefits of Token Marketing for a Blockchain Business/Project
Token marketing offers several advantages, from achieving a global reach for your token by leveraging the power of the internet and community to fueling token sales growth by attracting investors.
Token marketing services can help attract a diverse investor base with a focus on your target industry. It doesn’t just help you get more investment but fosters community building, which is crucial for the success of a project or startup in the crypto space. It also helps boost trustability and your brand reputation, making sure that your token meets consumer demands.
Token marketing can act as a strong motivation in driving widespread adoption of your cryptocurrency by showcasing and promoting your unique idea, technology, utility and potential.
Marketing helps you stand out from the crowd. There can be other projects or cryptocurrencies similar to yours, so we highlight your token’s unique features and advantages to attract your specific audience.
Types of Crypto Tokens
Before we get into the details of token marketing strategies, it might help to know about the different types of tokens. There are five popular types of tokens.
1. Utility token – This is the most common type of cryptocurrency and is created for a particular purpose or utility within a specific ecosystem.
2. Security token – This type of token can present traditional security like real estate and needs to be regulated according to local laws.
3. Transaction token – these tokens can serve as units of value and can be used for performing transactions such as payments and exchange of goods or services.
4. Stable coin – this type of cryptocurrency has its value pegged with a stable currency or asset like the dollar to protect its value from volatility.
5. Governance token – these tokens represent voting systems in a blockchain project or ecosystem and give holders the right to vote on proposals.
There are other types of tokens like platform tokens, non-fungible tokens, etc.
Token Marketing Services by SAG IPL
We at SAG IPL use various token marketing strategies and techniques and provide a range of token marketing services. The right strategy will depend on your token type and end goal. Here, you can explore our different token services to find your perfect fit.
1. ICO Marketing
ICO refers to initial coin offering and is one of the earliest forms of token sales. This involves creating and selling a crypto token, usually to raise funds for a crypto project. Tokens are sold in an ICO in multiple stages, including presale, public sale, private sale, etc. The goal is to find early investors for the project. Investors in an ICO get the chance to buy a high-potential token at a low introductory price.
ICO marketing involves promoting your token sale across the internet, social media, forums and every other platform that crypto users frequent through a series of ICO marketing techniques, including ICO website building, website optimization, whitepaper creation, press releases, content marketing, email marketing, affiliate marketing, bounty programs, social media promotion, SEO, ad marketing, and more with the goal to reach potential investors and get them to buy the token.
2. STO Marketing
STO marketing is similar to ICO marketing and involves an identical process. The major difference is that an STO (security token offering) involves promoting a security token specifically.
Security tokens are digital assets that are backed by real assets such as equity, debt, or property and are regulated by authorities. This makes STOs more secure and reliable than ICOs and other token types.
The STO concept was introduced to overcome the security and credibility challenges of the ICO, which are, however, more popular probably due to the beginner’s advantage.
Our STO marketing strategy focuses on building a community of potential investors and users for your token and then extensively promoting your token by offering features, benefits and exclusive deals to your community both through organic and paid marketing techniques.
3. ITO Marketing
ITO or Initial Token Offering is practically the same as ICO. It was a term coined to differentiate token sales from coin sales.
A crypto ‘coin’ is a cryptocurrency with its own blockchain. A token is a cryptocurrency that is built on another blockchain. Bitcoin and Ethereum are coins, while Tether and Matic are tokens.
There isn’t any other major difference between a token and a coin. ITOs are exclusive to tokens and involve selling a crypto token to raise funds for a token-based project.
Marketing an ITO or token requires a practical understanding of how the crypto market works and what investors want. Our ITO marketing process starts with making sure that your token delivers what your investors want.
We create and use high-quality content to tell investors about your unique token, its features and benefits, and how it will generate huge returns for them. We publish this content on social media and forums like Reddit and Telegram and share it everywhere on the internet.
4. IEO/IDO Marketing
This is another type of token sale marketing, provided by a professional token marketing company.
An IEO refers to an initial exchange offering and involves selling tokens directly on an exchange platform. In an IDO, tokens are sold on a decentralized exchange (DEX).
IEOs are generally considered more secure and reliable than ICOs. Launching your token on an established exchange will give it the advantage of credibility and immediate liquidity, which is missing in ICOs.
The process of marketing an IEO mainly involves the use of the marketing tools offered by the exchange to market your token. These may include both organic and paid tools, like social media promotion, social integration, community building, press release marketing, etc.
Other than that, we use a number of techniques to promote your token beyond the exchange through social media optimization, paid advertising, email marketing, influencers, and video marketing to gain more reach and investors for your IEO or IDO.
Do you know what’s the fastest way to catch investors’ attention?
There are many names for reward programs in the crypto space. You can call it airdrops, referral programs, loyalty rewards, bonuses, or something else. The key is to give more than your investors expect, including free tokens.
To start with, you can consider offering additional tokens free of charge to your earliest investors or people who buy your token in the first (private) sale. Many projects offer bonus tokens at different stages of a sale.
Airdrops are another great way to engage the crypto community and build an interest in your project. This reward mechanism involves rewarding crypto enthusiasts who help promote your token to their communities on social media, generating more interest and sales for your token.
Another popular type of reward program among crypto projects is a referral rewards campaign. Here, you reward your existing users/investors for bringing other people to invest in your token.
A rewards program can incentivize your long-term holders or when people use your token for payments or other eligible applications.
6. Community Management and Social Media Marketing
Community is an important part of a crypto project. A crypto community consists of enthusiasts, investors, users and other people who are interested in cryptocurrencies and blockchain technology.
Your community needs to be built around your niche. For instance, if you are building a token for the healthcare industry, you need to focus more on healthcare users and people who might benefit from your product/solution.
There are many ways to build and grow your crypto community. You can start by building a following on social media. Create your official project or company profiles, pages and channels on all top social networks where your potential investors or users might hang around.
Create groups on social sites like Twitter, Facebook and LinkedIn and invite members to join.
You must also sign up on community-based sites like Reddit and Telegram where you can easily find and connect with millions of potential investors by joining relevant channels.
Introduce your project by providing brief details and highlights but do not overpromote. Regularly share helpful content, articles, news, updates, and offers with your community to boost engagement and eventually drive them to buy your token or join the sale.
7. Influencer Marketing
Influencers are popular people on social media and other online platforms. They have built a reputation and following for their content and generally have expertise in a particular niche.
Find crypto influencers with a good fanbase and connect with them to promote your project through their content and community.
Promoting your token through crypto influencers can help build credibility, encouraging more people to trust and invest in the token.
Other than that, you can consider partnering with other projects or companies in the crypto niche to promote your token to their audience.
8. Token SEO
SEO or search engine optimization is a digital marketing technique that involves promoting a website to boost its search engine ranking to generate qualified leads and sales for the website.
If your token has a dedicated website, SEO can help you get high-quality traffic and leads from search engines like Google. If you do not already have a token website and want one, please connect with our team for Web Development Services.
SEO token marketing involves optimizing your token website for user experience by adding keyword-rich, quality content, improving page speed and optimizing for mobile devices. We also build backlinks and promote your token website across the internet on social media, forums, and through content to further boost your Google rankings and get more investors for your token sale.
SEO is a very detailed and independent marketing strategy that can drive growth to your crypto project on its own. Find out more at our website sagipl.com.
9. Token Ad Marketing
Ad marketing or paid advertising refers to a marketing technique that involves the use of paid marketing channels or programs to advertise your product or service.
It’s similar to SEO and other organic marketing techniques, but instead of trying to approach potential users organically via content, media and other methods, we use engaging advertisements to catch their attention and make them click the ad to visit your website.
A token ad marketing campaign involves creating relevant and engaging ads, including display ads, around your token, sale and project and placing them on sites and social media where they can catch the attention of your target audience.
There are multiple stages in token ad marketing, including finding the right keywords for your ad, creating interesting ads and using calls to action, finding the right platforms to place your ads, connecting with platforms and influencers to market your ad, and tracking the ad campaign results.
The best platform to place your token ads is one that your target users frequently visit. This can be a crypto forum like Bitcointalk, social media sites, crypto channels on Reddit, crypto groups on Telegram, etc.
Make sure that you constantly track the performance and results of your ad marketing campaign to know what is working and what’s not and make the necessary changes when required.
Contact SAG IPL for complete crypto ad marketing solutions. We provide a range of ad marketing (PPC) services like social media advertising, search advertising, mobile advertising, display ads, Google shopping ads, and more.
Token Marketing Services Packages & Pricing
The price of our token marketing services will depend on the customized plan you choose depending on your particular requirements and the type of your token sale (ICO, ITO, STO, etc.). Take a look here at our most common and popular token marketing plans and choose the one that best fits your needs and goals.
Basic – 500 USD/Month – This plan covers token listing on various websites, content marketing, social media, website auditing, and email support. Not included: Community Marketing, Airdrop, influencer marketing, paid advertising, content writing, and video marketing.
Advanced – 1000 USD/Month – This package covers all the above services, including the ones not covered in the basic package. Not included: Airdrop program
Premium – 1500 USD/Month – Our most comprehensive package covers all the services, including paid marketing, with outstanding support and a dedicated team.
Frequently Asked Questions
What is Token Marketing?
The process of token marketing involves promoting a crypto token across the internet, specifically on platforms that crypto users/investors frequent, by showcasing the token’s unique value, features, use cases and benefits through high-quality, user-centric content. Different token projects may need different marketing techniques based on their individual goals and features.
How can I promote my token?
There are many ways to promote your crypto token online. You need to focus on where your target audience is. Crypto users and investors commonly frequent forum sites, Telegram, Reddit and social media platforms where they can find information and news about crypto and connect with other crypto enthusiasts. You can create content for your target audience and share on their platforms to promote your token sale.
How does token marketing work?
When you’re organizing a token sale to raise funds for your crypto project, you may need to promote your token for its unique features and benefits in order to attract investors to it. Not a lot of people want to invest in a new project because of trust issues. You need to tell them why your token is unique and trustworthy and how it benefits them.
How to hire a token marketing company?
To hire token marketing services from SAG IPL, you can call or Whatsapp us at +91 7023472073 or send an email to firstname.lastname@example.org along with your requirements. We offer multiple customized token marketing packages suitable for different projects with different scopes and sizes. Feel free to contact us if you have a question.