While there are many ways to market or promote a cryptocurrency project, paid advertising remains the fastest way to achieve the desired results.
Crypto Advertising Marketing refers to a marketing strategy that involves paid advertising on social media, search, and other platforms on and off the internet to gain more visibility and drive adoption for the underlying cryptocurrency.
Digital advertising for cryptocurrency is an inorganic marketing strategy that involves the use of paid advertisements to reach and connect with potential audiences, including cryptocurrency enthusiasts and investors. Some of the benefits of cryptocurrency advertising marketing include increased project awareness, community building, improved trust, and faster results.
If you’re looking to know about the best crypto ads marketing strategy, including the various types of crypto ads, the latest trends, and different marketing tools used by top crypto advertising companies, this article is for you.
You’ll also learn practical crypto advertising methods along with examples of successful campaigns based on different goals and tips to choose the right crypto advertising agency like SAG IPL for your particular needs.
What is Crypto Advertising Marketing and How it Works
Crypto Advertisement Marketing is an increasingly popular method for the promotion of digital currencies, blockchain projects, and businesses in the crypto space. The method utilizes paid advertising strategies such as PPC to grab the attention of potential users and promote the business offerings.
Crypto ads marketing is rapidly becoming a go-to digital strategy for crypto businesses looking to reach diverse audiences to generate substantial interest in their projects and boost adoption quickly. Targeted advertisements can help you reach and connect with the right potential investors and users who might be interested in joining your project through investing or other means.
While Crypto Advertising may appear similar to traditional online marketing, it’s quite different in terms of targeting methods, costs, time to results, and ROI tracking.
The process of Cryptocurrency ads marketing involves creating strategic ads for a crypto campaign and placing them across relevant digital platforms, including websites, social media channels, forums, etc. frequently visited by cryptocurrency enthusiasts. These ads aim to catch the attention of users, ultimately persuading them to click on them to redirect to the crypto project’s website or landing page.
Why You Need Crypto Ads Marketing
While inorganic marketing techniques like SEO are an effective way to market a crypto project, they can take considerable time to show results. If you do not have a lot of time or need faster results, crypto advertising services are the best way to get results fast.
With so many new cryptocurrencies and projects launching in the market, getting your cryptocurrency to stand out or make a strong impression on potential customers can be challenging. This is why you need marketing.
Paid marketing involves using paid ads to generate a lot of traffic and leads for your crypto website in a shorter period. The success of a crypto advertising marketing campaign depends on the quality of your ads and the type of website where you’re displaying these ads.
There are multiple ad marketing strategies, some or all of which can work for a crypto business. PPC or pay-per-click, for instance, involves paying the host website for every click you get on your ad displayed on their website.
Benefits of Crypto Ads Marketing for a Crypto Project/Business
There are two popular ways to promote a cryptocurrency – organic (SEO) and inorganic (paid advertising).
In simple terms, organic crypto marketing refers to free marketing strategies like SEO and social media promotion. Inorganic marketing involves the use of paid advertising to generate traffic or leads for a target website.
Crypto ads marketing has risen in popularity as a faster way to boost the reach of a crypto project or business than organic means like SEO. There are many benefits of this digital marketing strategy for crypto businesses, such as:
Boost Awareness: High-quality crypto advertising marketing can help educate more people about your cryptocurrency, project or product and how it benefits them.
Community Building: Paid Ads can quickly reach and engage with potential users to build communities vital for the success of your crypto project.
Increasing Trust: By showing your unique offerings, including security and privacy through your ads, you can build a stronger brand image.
Reaching More People: Ads on relevant platforms can help reach and engage with new users and persuade them to join your crypto project for benefits like improved security and reduced cost.
Competitive Advantage: Crypto advertising online can help your crypto project reach a lot of people fast and beat the competition in a crowded market.
Ensure Transparency: By keeping your message clear and consistent across all your ads and marketing campaigns, you can ensure transparency and boost trustability.
The greater good: By expanding your project reach and scope, ads marketing can help boost the widespread adoption of cryptocurrencies by allowing more people to understand and access them.
Crypto Advertising Marketing Services by SAG IPL
SAG IPL, as a premier crypto advertising agency, provides a comprehensive range of crypto ads marketing services, covering all major types of crypto ads to help expand the reach of your cryptocurrency and get results faster.
Whether you’re looking for more reach and exposure for your crypto project or want to increase traffic and sales for your ICO token, we have the right paid crypto advertising strategy tailored to your specific objectives and needs. Here are some of the primary crypto advertising services provided by SAG IPL:
1. Pay-per-click (PPC)
2. Search Advertising
3. Display Ads
4. Social Media Advertising
5. Mobile Advertising
6. Influencer Marketing
7. Video Advertising
1. Pay-per-click (PPC) Services for Crypto Industry
The most common and popular type of digital paid advertising is called pay-per-click or PPC. As the name suggests, this requires you to pay for every click. The more you’re willing to pay, the more clicks you can get on your ads.
The cost per click will depend on several things, including your niche, competition, keyword search volume, etc.
The idea is to create high-quality, engaging, targeted ads, including text, graphics, banners, etc. that reflect your message and place them on relevant sites and online platforms where they can be seen by your potential audience. The clicks on these ads can lead to your chosen website or landing page.
For your crypto business, you can get your ad containing your message placed on relevant sites like cryptocurrency forums, social media, and news sites where your potential audiences can find and click on it to visit your website.
There are usually two parties in a PPC campaign: the advertiser and the publisher. An advertiser is a person or business that wants its campaign or message to be advertised. A publisher is the platform where the ads are published.
If you are looking for PPC advertising companies for your crypto business, project or token (ICO), contact SAG IPL for a comprehensive crypto PPC campaign service, which includes PPC campaign building, publishing, and tracking. This is what we do:
- Find the best keywords to target for your crypto ads marketing campaign at the lowest cost for the highest ROI.
- Create the most relevant ads to engage your potential audience with appropriate calls to action.
- Actively track the performance of your crypto PPC campaigns and make adjustments as and when needed.
2. Search Advertising for Crypto Business
This type of crypto ads appears along with organic search engine results for crypto-related searches. For instance, users searching for “latest cryptocurrency” might see ads from relevant crypto companies.
What you should know about crypto search ads is that Google, the largest search engine out there, allows only limited types of crypto ads so as not to support trading or betting on certain digital assets like NFTs. It, however, allows the promotion of crypto exchange, hardware wallets, etc. through its advertising platform.
Apart from Google, other search engines like Bing and Yahoo Search also offer paid advertising services.
To start with Google search advertising, you need to create an account with ‘Google Ads.’ Then, you can create your first ad campaign by selecting an appropriate keyword, target audience, budget, and other parameters. Keep your message short and to the point. Do not forget to add a call to action.
Start your first campaign and then track its performance from your Google Ads account. Make adjustments as needed. Need professional help? Contact SAG IPL. We can help professionally set up your first crypto search ad campaign on Google or other search engines of your choice as well as track its performance to ensure the results meet your goals.
3. Display Ads
Display ads involve the use of attractive and engaging graphics like images, videos, gifs, and banners to attract more people fast. Graphics are usually a more impressive way to convey your message, especially when you are looking to promote something.
Graphics are generally preferred over text for advertising because “a picture is worth a thousand words,” which is particularly useful when you have limited ad space.
To start with display advertising for a crypto project, you must create a unique and attractive image, keeping it relevant to your message. Add a few words, including a call to action, without stuffing it. Keep it simple and inviting.
Display ads such as banners, images and videos can be used on any relevant website, including social media and search engines that your target users frequently visit. The graphics should be able to catch the attention of users and convince them to take action.
Once you’ve created a display ad, the next step is to find relevant websites that would be interested in hosting your ads. You can either use advertising networks like Google to find publishers or directly approach websites in the crypto niche that allow advertising on their platforms.
It is crucial to actively track the performance and ROI of your display ads so that you can identify which ads are working and which are not and do the necessary modifications to improve results.
4. Social Media Advertising
Social media is a great platform to promote your cryptocurrency or project through paid advertising. Almost all leading social media channels, like Facebook, Twitter, Instagram, Telegram, Reddit, and LinkedIn allow advertising.
One benefit of social media ads marketing for cryptocurrency is that you can get access to millions of crypto enthusiasts actively using top social media platforms to connect, communicate and learn. Social advertising will allow you to connect with these users, influencers and investors and tell them about your crypto project and how it can benefit them.
The key to success in social crypto advertising is to create user-focused and attractive ads containing a clear message with a call to action to impress readers in the first go.
Users on social media are usually impatient and will discard anything that doesn’t look impressive or useful in the first look. So, you need to keep your ad simple and relevant to them.
Another benefit of using social media for crypto advertising is that most of these social networks have built-in mechanisms to efficiently track your social advertising results and performance to ensure high ROI.
5. Mobile Advertising
Since a large percentage of the crypto community uses mobile phones, smartphones and tablets to browse the internet, using mobile advertising to reach them is a no-brainer.
Mobile advertising refers to advertising with a focus on mobile devices. In other words, you create mobile-optimized ads and place them on relevant, mobile-responsive crypto websites where they can be easily accessed by your target audience using mobile devices like smartphones.
Google ads are automatically optimized for mobile devices, including both search ads and display ads. Similarly, most social advertising programs are compatible with modern mobile devices. You must still verify by checking your crypto ads on mobile whenever launching a new ad campaign.
6. Influencer Marketing
This involves collaborating with popular influencers in the crypto industry and using their influence and dedicated audience to promote your cryptocurrency or project and attract new investors.
Crypto influencers are people who have expertise in this particular industry along with a dedicated fanbase or followers who actively engage with their content. You can find influencers on social media and forums like Reddit, where they routinely share knowledge through content, text, podcasts, and videos to engage with their audience.
The process involves connecting with reliable influencers who can help expand the reach and popularity of your crypto and use their content and influence to market your project. This may include placing ads on their existing content and getting them to create and publish fresh content on your behalf and promote it to their audience.
The benefits of using influencer marketing for crypto include fast reach, trust building, and improved targeting. Influencers with a substantial following can help you reach a quite big audience in no time.
Find influencers who have dedicated websites, podcasts, YouTube channels, social profiles and other platforms where you can promote your crypto project through ads.
7. Video Advertising
Apart from regular video marketing for your crypto project, i.e. creating and publishing informative videos on sites like YouTube to help your target users, you can also consider using crypto video advertising to boost your reach and ROI. Here’s how it works:
You must have seen ads when playing a video on YouTube. Video ads are a great way to boost engagement and connect with fellow crypto enthusiasts.
To use video advertising on YouTube, you must have a YouTube channel. Then, you can create a video ad to start your marketing campaign. Select the right target audience and an appropriate category to ensure your ad is shown to the right people.
Apart from YouTube, there are several other video sites where you can show your ads. Some social media sites like Instagram also support video ad marketing.
Our Cryptocurrency Ads Marketing Process At SAG IPL
Cryptocurrency advertising marketing may seem complex and tiresome, especially for those with little knowledge of the industry. This is why you must hire a professional cryptocurrency advertising agency like SAG IPL.
At SAG IPL, we provide comprehensive crypto advertising marketing solutions at competitive rates. Our results-driven ads marketing process is based on your specific goals and needs. From in-depth market research to creating compelling ads and tracking results, we cover everything to ensure that your ad campaign is extremely successful.
- Do your research: Before setting up your first ad campaign, we will research your target market to get an understanding of your target demographic and audience. This will allow us to create engaging and relevant adverts with a focus on the specific needs of your target audience.
- Create brilliant ads: This is a given. Your ads must be simple but attractive and able to catch the attention of your target audience. We keep it clear and to the point so that it can convey your message straight away and offer real value.
- Track the results: We constantly track your crypto ad campaign results using advanced tools to get an idea of what’s working and what needs to improve. We use our findings to improve your campaigns for better performance and ROI.
Call SAG IPL Today to Partner With A Top Crypto Ads Marketing Agency!
If you are not sure how to set up, manage or run a high-quality crypto advertising marketing campaign or haven’t achieved much success with your existing ad campaigns so far, you can call SAG IPL to hire our specialists to help you reach the milestone. We specialize in crypto ads marketing and have the best team in the industry using high-quality tools and ad strategies to create and run incredibly successful crypto ad marketing campaigns.