Do you know how much you should expect to pay for SEO services in 2020? Let’s check out this SEO pricing guide that will help you a lot.
In today’s digital world, SEO pricing is affected by a variety of factors like the country where SEO work is performed, quality of work, the experience of SEO team and the competitiveness of the category in which the SEO work is performed. These are some of the very crucial factors that influence the final cost of an SEO campaign.
The above statement is a general description of how SEO working works without a specific number for shoppers or clients to evaluate an SEO proposal.
So, here is a quick overview of different types of SEO campaigns along with their pricing, so that you can make a decision about whether to avail SEO services from a particular provider or not.
SEO Pricing Guide 2020
As a rule of thumb, you should avoid getting caught up in the trap of low SEO pricing. Although, cost can never by a distinguishing factor to determine the quality of SEO services offered by two different parties. But, in general, the low price SEO services from unknown agencies are just a tap to loot or fraud clients without any real results for their business.
Here is a list of different types of SEO services along with their cost structure in this SEO pricing guide:
(Price Slab: 1,000 USD – 100,000 USD)
One-time SEO, as the name suggests, refers to on-site optimization work and is generally associated with a follow-up consulting to explain to the client about the work that has been done along with guidance about how to move forward.
Pricing of one-time SEO largely depends upon the size and complexity of the site. Market competitiveness does not influence the pricing much here as it is done to eradicate any deficiencies (e.g. technical, organizational, and contextual) on the website.
Note: The primary difference between a one-time SEO service and an SEO audit is that one-time SEO includes hands-on work on the website whereas SEO audit is just a document from an expert SEO professional indicating the SEO-related changes that need to be done on a website to optimize it.
SEO Techniques in 2020: What Will Work and What Will Not Work?
SEO Site audits
(Price Slab: 500 USD- 100,000 USD)
Unlike local SEO, hands-on work on the website is not a part of SEO audits of a website. SEO audit focuses on preparing a clear, concise document indicating SEO-related deficiencies in a website and a roadmap about how to clear those deficiencies by implementing the changes.
(Monthly) Local SEO
Price Slab: 250 USD- 5,000 USD
Small businesses in a limited geographic area with low competition can avail local SEO services easily to improve their online presence and generate more sales. Small print shops, car washes, etc. are some of the services that are best for local SEO. Although, there are high competition categories like legal, healthcare, etc. that will cost high even for local SEO work.
(Monthly) National SEO
Price Slab: 750 USD – 10,000 USD
Businesses, targeting clients or customers countrywide or looking for higher rankings on search engine result pages can avail such types of SEO services. eCommerce businesses are the most common ones looking to avail such kinds of SEO services. The competition is very high in this category, compared to local SEO, which is clearly reflected in the pricing too.
Hourly SEO Services
Price Range: 50 USD- 700 USD
SEO services offered on an hourly basis or as-needed basis are a part of this category. The clients are charged on the basis of the number of hours spent by SEO experts in optimizing the client site. The experience level and technical expertise of SEO agencies or freelancer affect the hourly SEO cost greatly in many regions.
Factors that Should not Impact SEO Pricing
Here are some of the most common factors that should not affect the overall cost of SEO services:
- Number of keywords that have been worked upon during SEO campaign
- The volume of link acquisitions during an SEO campaign
- Pages to be optimized during an ongoing SEO
Top Facts about SEO Pricing
Monthly Retainer Fee is Most popular among SEO service providers
As per Ahrefs recent survey, 74.71% of SEO providers (both freelancers and SEO agencies) charge prefer a monthly retainer fee from clients, which stands around $5K/month or below in most countries. India is the primary exception in Ahrefs survey, as 91.3% of India-based SEOs charge $1,000 or less per month.
Multiple/Customized Cost Models are Popular among SEO Providers Globally
More than one-third of the SEO providers across the world like to offer customized cost for their SEO services, as per the Ahrefs survey. This is getting popular among SEO agencies every passing day to meet up with the clients’ varying project needs.
SEO Pricing for Different Categories in More or Less Same Globally
- Monthly retainer SEO services, the most popular pricing is 500 to 1000 USD.
- In the hourly SEO category, the most popular pricing is 100 to 150 USD globally.
- In per project SEO category, the most popular pricing is 500 to 1000 USD.
- Hourly rates for SEO services never exceed above 150 USD in most regions, as per Ahrefs survey.
SEO Agency Prices are More Costlier than Freelancers or Consultants Globally
The average fee of SEO agencies is 134USD globally, which is nearly double to the freelancer SEO service fee globally, as per Ahrefs 2018 survey.
SEO Services in India and Latin America are Cheapest (Economical)
As per Ahrefs survey, SEO agencies, freelancers and consultants in both America and India offer the most economical services to clients worldwide, starting at $60/hour or less, which is almost half of the global average of 108 USD. In per project and monthly retainer category, the story is more or less the same in both these countries.
Did you find this SEO Pricing Guide Useful? Did you find any loopholes in the average SEO cost structure for different categories in the above article? If yes, please write down your suggestions in the comment section. Also, write about the current SEO pricing structure in your locality/region/country. Voila..!