Are you looking to learn about the best SEO strategies for renewable energy or solar power companies?
Whether you’re planning to do SEO for a renewable energy website or want to hire SEO experts for a solar company, here’s the complete guide to digital marketing for a renewable energy company.
SEO is the process of optimizing the online presence and quality of your business website to get it to rank higher in search results to boost your traffic and sales. Learn how professionals do SEO for renewable energy companies to achieve long-term results and goals.
If you are a renewable energy services provider looking to get more customers and increase sales for your business, here’s your complete guide to green energy SEO.
Introduction – What is SEO for Renewable Energy?
SEO or Search Engine Optimization refers to the princess of optimizing a website or business for search engine results.
Because search engines like Google are a major source of traffic for a large number of today’s businesses, ranking high on Google for your keywords can help you get more traffic and customers.
SEO involves improving the quality and user experience of your website to boost your business presence on Google and social media. The primary focus is on improving your Google rankings, i.e. making sure that your website ranks at the top of search results for your relevant queries.
SEO is a wonderful and cost-effective way to increase your renewable business traffic and get more customers and sales.
Why do you need SEO for your renewable energy business?
If you are looking to boost the reach of your solar business and get more customers and business, SEO is a brilliant way to achieve your goals.
SEO involves marketing your business online in order to improve your search engine ranking and visibility. SEO is helpful whether or not you have a website.
Many experts believe SEO to be the best way to increase the organic traffic of a business, which refers to visitors a website receives from organic search results (not paid ads).
The renewable energy industry is on the rise. With governments and businesses worldwide looking to reduce their carbon footprints, the demand for renewable energy is only going to increase with time.
This is why the competition in this industry has increased manyfold over the past few years, as many companies are looking to benefit from the growing renewable market.
As a green energy startup or small business, you might already be feeling the heat, as customers usually prefer big brands over small companies. If you are looking for more growth for your renewable business, SEO is a fantastic and affordable solution.
SEO >> higher ranking in search results for your keywords >> more traffic to your solar website >> more sales and increased revenue.
Our SEO process also involves optimizing your website for a better user experience. If your visitors are happy on your site and find what they’re looking for, they are more likely to purchase from you. So, increased conversions.
A website ranking in the top 3 results for search queries on Google gets over 70% of all traffic. Less than 10% of searches go past the first page of Google results. We can make sure that your site ranks in the top results for all your relevant keywords.
To sum up, the top benefits of Renewable Energy SEO include
- Improves search rankings
- Increases business visibility online
- More traffic to your website
- More sales and conversions
- Lower cost than paid marketing
- Build brand credibility and trust
- Helps you beat the competition
- SEO results are long-term
- Helps increase brand awareness
- Gets you more local traffic
SAG IPL SEO Services for Renewable Energy Industry
SEO is without a doubt the best way for your renewable energy business to stand out from the competition by ranking your website on google’s first page.
There are many factors that affect how Google determines the ranking of a webpage. These include quality, trust, relevance, uniqueness, usefulness, user experience, reviews, mobile responsiveness, page speed, popularity, etc. SEO can help improve many of these factors to boost your overall Google rankings and presence.
We provide the following renewable energy SEO services:
- Keyword Research
- Technical SEO
- Website Optimization
- Content Marketing
- Link Building
- Local SEO
#1 Keyword Research
Keyword research is one of the few steps in a solar company’s SEO strategy.
Before we start your SEO campaign, we need to know about your target keywords, i.e. the words people use to search your business on Google.
We find and use keywords in our SEO strategies, to create & optimize content that is in line with what your customers are looking for and to optimize your website with target keywords to help it rank well for your relevant queries in search results.
We use a number of tools to find the best keywords to target for your green energy business. These include Google Keyword Planner, Ahrefs, and keywords everywhere.
We choose keywords based on a number of factors, including the monthly search volume (demand), competition, cost per click, long-tail keywords, etc.
Because long-tail keywords have low competition and good volume, we use them along with specific keywords in our SEO strategy.
We may also analyze your competitor’s websites to see what keywords they’re ranking for and use them in our own marketing strategy.
#2 Technical SEO
Technical SEO involves identifying and correcting technical errors (bugs) on your green energy website.
If there are bugs in your website code, they might prevent both your visitors and Google bots from effectively browsing or using your site, leading to a bad user experience and a drop in your Google rankings.
Our technical SEO audits will identify and remove the following errors on your business site:
- Page not found – 404 error
- Broken links
- Slow page loading speed
- Duplicate content or meta tags
- Errors in robots.txt
- Not optimized for mobile
We use a number of tools, including Google Search Console, to check the performance and health of your website. If there are error pages, we rectify them immediately.
Robots.txt is a file on your website that allows you to provide instructions for search engine robots, mainly to let them know which pages on your site you want to be indexed and which not. It is crucial that your robots.txt is correctly written and has zero errors.
At the same time, we make sure that every page on your site has correct and unique meta tags, including titles and meta descriptions, and that every image has a unique and relevant alt tag. This is crucial to let Google bots know what a page or image is about.
We also create and add a Sitemap.xml to your site and add Google Analytics integration to enable performance tracking.
#3 Website Optimization
Optimizing your renewable energy company website is crucial to both improve user experience and make it easy for Google to understand the context of your pages when ranking them.
Our On-page SEO strategy covers a number of tasks, including optimizing your content with keywords, optimizing titles & headers, user-friendliness, usability, navigation, internal linking, images, design & layout, footer, mobile-friendliness, logo optimization, and new content recommendations.
If your content is already good, unique & relevant, we will just optimize it with your target keywords to help Google understand its context and rank it better. If needed, we might suggest you replace or correct the entire content on your website if the existing content is duplicate or not valuable to users.
We also rectify titles, add proper headings and break paragraphs into shorter ones to improve the readability of your content. We might also offer new content recommendations if required (like if there’s a need to add a new page on the site).
Other than that, this service will include optimizing or improving your site design for a better user experience. Users prefer a design that is clear but attractive and also easy to navigate.
Most importantly, your website design must be optimized for mobile (responsive) because a large number of users now use a smartphone or tablet device to access the internet or open a website.
Building internal links is a part of navigation optimization, where we link all your relevant pages to establish seamless navigation on your site and make it easier for visitors to find what they’re looking for. This also enables search engines to adequately crawl your website.
We also include your target keywords in your page URLs, titles, meta tags, alt tags, headings and content to further optimize the quality of your website and make it relevant to your target audience.
#4 Content Marketing
Content is the essence of SEO. Creating high-quality, relevant and engaging content is one of the best ways to get more people to visit your website and buy from you.
Not only must your website content be good, but you need to update it regularly to keep it engaging. Alternatively, you can consider creating a blog section on your site to post fresh content regularly to keep users coming to your site.
You can write about your industry, your business practices, your products, user guides, how-to articles, tips, how you are better than your competitors, industry news, and business updates.
We create content based on what your target audience is searching for or to answer their questions. One way to find relevant topics for content marketing is to check out the “People also ask” section in Google Results for your relevant terms.
When writing content, we make sure to include your relevant terms and long-tail keywords. Also, we place a couple of links in the content pointing to your website, which can get you good direct traffic and leads.
Write content to answer users’ queries. Publish content both on your site and other platforms, blogging sites, guest blogs, news platforms, and social media to get more exposure and reach for your content.
#5 Link Building
Backlinks are a very important factor affecting your website rankings on Google.
Backlinks are links that other websites point to your website or pages. Backlinks are treated as votes by Google, i.e. a website linking to one of your pages trusts you for good content and services.
The more good quality backlinks you have from relevant websites, the higher you’ll rank on search results.
However, in link building, the quality of links is more important than quantity. As Google has declared many times, it prefers to rank websites and pages that have natural and relevant links.
One of the best ways to build natural links to your renewable energy website is to create worthy content that other websites such as news portals may want to link to.
For example, you can create an ultimate (long & researched) guide to buying solar panels (in your city), thereby inviting other websites, research articles, news, and niche websites to link to your article in their content.
Avoid trying to build too many links in too little time. Do not bother about the number of links. Never buy links. Always focus on quality. Reach out to bloggers and influencers you might want to link to your website.
If you need professional help, contact SAG IPL to get our premium link-building services at a low cost. We build great quality, relevant links to boost your organic rankings in Google.
#6 Local SEO
As a renewable energy company with a local presence (a physical store or factory), you might also be looking to increase your local read and get more customers to your store. This is where local SEO comes in.
Our local SEO for renewable energy companies involves targeting local search-specific keywords to find and reach your nearby audience and using SEO to get them to visit your store.
For example, if you have a solar panel store in Berkeley, California, you might want to rank for a keyword like “best solar panel supplier in Berkeley,” which can get you good traffic and customers from nearby areas.
Our SEO for solar power companies can help you rank higher in Google results for this and other related keywords for your business.
Local SEO involves a number of tactics, including creating and optimizing your Google My Business listing. Every physical business can create a listing on Google, which helps its customers find the business address and contact details easily by searching on Google.
This will also get your business added to Google Maps, making it easier for customers to find and reach your store.
An optimized Google My Business (GMB) profile will ensure your business appears in results for your relevant, location-based queries.
Our local SEO for solar companies will also include review optimization – encouraging more positive reviews from your customers – and optimizing your website for your local keywords and adding your business listing to top local directories.
We also make sure that your business information, especially contact details, is correct and consistent across all online resources, including your Google listing, social profiles and directory listings.
Tailored & Cost-effective SEO Packages for Renewable Energy Companies
Whether you are just starting out in the renewable energy market or are an established company looking for more growth and business, we have the right SEO service package for you.
Our renewable energy SEO cost starts at USD $499 per month. This is called the basic SEO package and includes services most suitable for a startup or small business looking for more growth and sales on a budget.
Other than that, we also have Advanced (at $999/month) and Premium (at $1499/month) SEO packages for SMBs and enterprises relatively. But, you can choose any green energy SEO package that fits your requirements and budget,
Other Industries We Serve
Other than SEO for renewable energy industry, SAG IPL also provides SEO & Digital Marketing Services in many other industries, including but not limited to:
- SEO for Fashion
- Healthcare SEO
- Mobility Industry SEO
- Education SEO
- Events SEO
- Retail SEO
- Finance SEO
- Media & Entertainment
- Legal/Lawyer SEO
- Pet Firm SEO
- Hotel & Restaurants
- Cleaning Business SEO
- Security Agency SEO
- Travel SEO
Customer Testimonials – Renewable Energy SEO Company
We have been fortunate to have achieved great success for our customers in terms of growth for their online/local businesses and more traffic and sales. But, you do not have to take our word for it. Read our customer reviews.
“I am thankful to SAG IPL for providing help for me to not only understand but also implement digital marketing for my solar business. They have really good knowledge of SEO and many years of experience. You can trust them with your business.”
“SAG IPL is a wonderful (and affordable) SEO company for renewable energy industry. They have a team of dedicated SEO professionals and let you interview and choose the right SEO expert for your needs. If you are looking for guaranteed SEO results, hire SAG IPL.”
FAQ About Renewable Energy Business SEO
What is renewable energy SEO?
Renewable energy companies can leverage the power of SEO (search engine optimization) to boost their online presence and Google rankings to get more traffic and boost sales. Our renewable energy SEO strategy includes website optimization, audit, keyword optimization, content marketing, link building, local business SEO, and social marketing, among others.
What is green energy marketing?
Renewable energy marketing involves promoting a green energy company through traditional and/or digital marketing channels to boost the company’s value, presence, visibility, trust and brand awareness with the goal to get more traffic and customers. Online marketing techniques such as SEO and social media are wonderful strategies to boost a green energy marketing campaign.
How much does renewable energy SEO cost?
We at SAG IPL provide all-inclusive renewable energy business SEO services for all kinds of businesses, including startups, entrepreneurs, SMBs, and enterprises. Our green energy SEO cost is the most competitive in the market and starts at just $499 for comprehensive & results-driven SEO services for all kinds of green agency businesses. Contact us to know more.
How to hire SEO services for renewable energy companies?
Not many SEO companies specialize in renewable energy SEO. We do. We at SAG IPL have many years of experience in SEO for renewable energy companies. If you are looking to hire an SEO professional or team for your renewable business, give us a call or request a quote from our website, and we’ll be more than happy to help you hire the best SEO team.