Are you looking for premium quality SEO services for property management companies? Do you want to know how to do SEO for a property repair, maintenance & rental website? Here’s everything you need to know about property management SEO.
A property management website or company is engaged in providing services like property maintenance, renovation, repairs, and rental services.
With so much competition in the property management space, it can be challenging for you as a rental services company to outrank your competitors to be the first choice of customers when looking to rent property in your area. Our SEO for property management is exactly what you need.
Why SEO is Important for Property Management Companies
SEO, or search engine optimization, is the practice of optimizing the online presence of a business to achieve higher search engine rankings and generate more traffic & leads for the business.
Because search engines continue to remain a major source for property management businesses to get traffic and customers, higher rankings on Google would help your business get more traffic and increase your ROI (return on investment).
It doesn’t matter what kind of property management services you provide – rental, maintenance, repair, renovation, or others – SEO is the best, most efficient & least expensive way to improve your business visibility, traffic, leads, reputation, and loyalty.
Property companies also use SEO to restore or improve their business reputation online. A few negative reviews about your company can do a lot of damage to your business and turn potential customers away. SEO can help restore your brand image in the market, if that’s what you’re looking for.
Check out other benefits of SEO for property management.
Benefits of SEO for Repair, Maintenance & Rental Business
Better Search Engine Rankings & Visibility: The higher you rank on search engines like Google, the more traffic & leads your business website gets. SEO can also help improve your visibility on search engines through meta tags, knowledge panel optimization, and business listing.
Local SEO helps generate leads: As a property management company, you can use SEO to get more leads and calls from potential customers. Because a large number of property buyers/tenants search Google for these services, you get more leads when your business is ranking at top of SERPs.
Improved Online Reputation: Image is everything in the property business. SEO can help manage your business reputation and brand image across the internet through reputation management.
Reach potential customers: Finding & reaching potential customers can be challenging. SEO can help increase your online presence so that your business is visible & accessible to all your prospects.
Did you know?
- Organic search is the #1 source of traffic for thousands of websites,
- The top three Google results receive more than 3/4th of all clicks,
- Over 90% of tenants search online when looking to rent a property, and
- More than 50% of smartphone users on Google use the “click to call” option to contact a business.
SAG IPL SEO services for Property Management
Our SEO services will place your business/website on the top of search engine result pages (Google) to ensure you receive more traffic than you can handle and your potential customers can easily find and reach you.
Keyword Research is usually the first step in any SEO strategy.
This step involves using a number of tactics to search for & shortlist relevant keywords for a particular business. The idea is to find the words and queries that your potential customers, including property owners, tenants, etc., might use in Google search.
We shortlist keywords to target in terms of traffic, competition and relevancy (moderate/high traffic with low competition).
Here are some examples of keywords that are relevant to a property management business:
- Rent a property near me
- Property management services
- Rental services
- Property maintenance services
- Property repair in [your area]
Other than your exact-match keywords, we also find out and use long-tail keywords and long search queries in our SEO strategy. Long-tail keywords are relatively easier to rank for because of low competition and can get good traffic to your site.
To start with, we have to make sure that your property management business has an incredible website, which is good-looking, fast, easy to use, and full of helpful information.
If you do not already have a website, we can create one for you.
Our SEO team will optimize your rental service business website, especially property listing pages, to make them more friendly to both readers and search engines. Here’s how it works:
1. Site Layout & Design
The design or theme of your website might be attractive enough but it is not likely to be friendly to your visitors. Do you have a high bounce rate on your site? Chances are that your site design is not optimized.
To make your property management business site user-friendly, we optimize everything from the layout to the site structure, menus, content, images, header, colours, fonts, footer, etc. in order to make your site easy to access and read.
The goal is to make it easy for visitors to find the information they’re looking for without the need to waste a lot of their time.
Your website design also has to be mobile-responsive to ensure that your site works seamlessly across all platforms, including mobile devices. Over 70% of all search queries today come from mobile devices, so your business site has to be ready for mobile users.
Other website design optimization practices include removing unnecessary code & plugins, avoiding too many pop-ups, and ensuring a great navigation experience.
2. Content Optimization
Each page on your property management site is different and has a specific purpose. Your page content should be written around that particular purpose.
We can create/optimize your site with high-quality, keyword-rich content for every landing page. Our writers will put your target keywords at all the appropriate places in the content and also use proper calls to action to encourage user engagement.
When optimizing content, we also focus on the appropriate use of header tags (H1, H2, H3, etc.). Header tags are used to highlight important headings in the content. It is important to correctly place header tags in the accurate order (H1->H2->H3->H4) for the content to be readable and have maximum impact.
3. URL Optimization
If you do not already have a website URL, we can create one for you that is short and relevant to your business. The ideal way to choose a website domain is to include the brand name + your main keyword while making sure that the URL is not too long.
We also optimize the URLs of other pages to include relevant keywords or information such that the context of the page is easy to understand by its URL.
Because the page URL can impact your search engine rankings, it is crucial to optimise it correctly, for every page on your site.
Adding a security protocol like HTTPS can do wonders for the safety of your website and users.
4. Page Speed
Page Speed optimization is a crucial part of any on-page SEO strategy.
A website that loads very slow cannot make a great impression on its users. It will rather result in a high bounce rate for your site.
Some ways to improve the page loading speed of your site include –
- Reducing redirects & code
- Choosing a high-quality hosting provider
- Optimizing images
- Enabling browser caching
- Caching your web pages
- Removing unwanted plugins
5. User Experience
User Experience is simply a term used to refer to what kind of experience an average user has on a website.
To improve user experience on your property business website, we make sure that your site is properly & completely optimized for every aspect mentioned in this article.
6. Search Engine Robots
To make your business website friendly to search engines (robots), we use the following methods:
- Robots.txt – This file is used to tell Google which pages on your site it is not supposed to crawl.
- Sitemap (XML) – this file contains the list (URLs) of all pages on your site to make it easy for search engine crawls to find & index your pages.
7. Internal linking
To ensure great navigation throughout the website, we use internal linking, which involves connecting relevant web pages on the site with each other through links.
For example, a user visiting the “rent a property” page on your site might also be interested in checking out the page “cost of renting a house”, which is why we connect these two pages through interlinking.
The homepage also has links to all the important pages on the website to make it easy for visitors to find what they’re looking for.
8. Meta Tags
Meta tags are text snippets that are used to explain the context of a web page to search engines. These are placed in the page code and are not visible to page readers.
Meta tags are also used by Google when displaying a web page in search results. You can see the title and a small description of each page along with the link on search engine result pages (SERPs).
When optimizing the meta tags on your property website, we make sure to use unique & relevant titles and meta descriptions for every page on your site.
We also try to use relevant target keywords or exact queries along with appropriate calls to action in meta tags to make sure that your page description is easy to understand for Google and grabs the attention of searchers.
Meta Titles should be short and to the point. Meta Descriptions should be descriptive and written like a copy to encourage readers to click.
9. Images & Videos
Make sure that all the images and videos on your website are of high quality (HD) and have been optimized for size to not impose unnecessary load on your servers and affect the page loading speed. We use multiple image optimization tools and plugins as required.
Apart from that, it is crucial that each image on your site has a unique & relevant Alt-text, as this is the text that Google reads to understand the context of an image.
10. Business Blog
We strongly recommend adding a business blog to your property management website, if there isn’t one already.
A blog is a great way to communicate with your customers, tell them about your business news and updates, and share tips and other useful information to create healthy communication, which will eventually lead to more traffic to your business.
The idea is to create and publish content that is written in line with the search engine’s ranking criteria.
At SAG IPL, we have dedicated writers with exposure to many industries. They will prepare high-quality, keyword-rich articles, blog posts, press releases and other forms of content to effectively promote your business and services across the internet.
Unique, high-quality content also helps us create some really good backlinks from top sites, blogs and news portals in your niche.
Here are some of our top content strategies for property management SEO:
- Video Creation & Publishing
- Email promotion
- Content for social media promotion
- Creating content based on the latest search trends
- Guest Writing
- PR & Media Content
- Blogging & Blog Commenting
- Using Influencers for Content Promotion
Off-page SEO is a process of optimizing the credibility and trustworthiness of a website through off-site promotion and marketing.
Website Authority is an important factor used by Google to determine the value of a website and where to rank it in search results. Off-page SEO or Link Building is how we improve the credibility of a website.
Backlinks are links to your site from other websites. The goal is to create high-quality backlinks from relevant, high-authority websites in your niche.
The more natural backlinks you have, the more credible your website is in the eyes of Google, and the higher will be your chances of ranking well in SERPs. The higher you rank in Google, the more traffic and leads you’ll get.
When creating backlinks, we always focus on quality over quantity, and so does Google.
Off-site SEO has many aspects and there are many parts of this SEO process, including:
- Content publishing
- Blog publishing
- Participating in local events
- Social media marketing
- Reaching out influencers
- Leveraging partners for cross-promotion
- Forum Posting
- Online reviews
Local SEO for Property Management Companies
Local SEO can be very helpful for a property management business and might just be the difference between successful and unsuccessful businesses.
Local SEO means optimising your local (brick-and-mortar) rental business’s online presence through listing online directories, Google business pages, review optimisation, and social SEO. The idea is to create a positive brand image for your business online.
Local SEO also helps extend the reach of your brick-and-mortar business to millions of potential customers online, who can see your business whenever they search Google for relevant keywords for your location. For example, when a person in your area searches for “the best rental company”, they might see your business on the first page if you’re using local SEO.
Here’s everything we offer in Local SEO for property management:
- Google My Business optimization
- Creating business profiles on leading online biz directories in your niche
- Engaging with potential customers on social media
- Ensuring correct & consistent business details, contact, address, etc. online
- Review optimization – encouraging feedback from customers
Social Media Marketing (SMM) involves the use of social networking sites such as Facebook and Twitter to promote a business. It has to be genuine and your first goal should be to serve your customers rather than get more business in order to get the best out of your social presence.
Reputation Management Services
Reputation Management is all about using SEO to build a solid reputation for your property management business or improve a negative reputation (negative reviews or news spread by haters).
The SAG IPL team has years of experience in Reputation Management SEO for businesses in every industry. Our team can work with you to understand the factors that might be affecting your brand image and use the best SEO strategies to establish your company as a trusted brand in your niche.
If there are a lot of negative reviews about your company that are affecting your business, we can deal with it through positive reputation SEO, which involves getting positive feedback and testimonials from loyal customers of your brand.
Property Management SEO Services Package & Cost
The cost of SEO for property repair, maintenance & rental services business will depend on a number of factors, including the number of target keywords (you want to rank for), the number of postings on-site and offsite, desired ranking (after 1,2,3 month), estimate traffic you’re looking to get, and the types of SEO techniques.
Check out our property management SEO packages below:
All industries we provide SEO Services to:
Other than SEO for property management companies, SAG IPL also provides SEO & Digital Marketing Services in many other industries, including –
- Security Agency SEO
- Healthcare SEO
- Education SEO
- Events SEO
- Retail SEO
- Finance SEO
- Media & Entertainment
- Lawfirm Marketing
- Hotel & Restaurants
- Cleaning Business SEO
- SEO for Fashion
Reviews are a crucial part of a property management business. You should really care about what people are saying about your business, company & staff. Here at SAG IPL, we’re blessed to have so many loyal customers who are satisfied with our SEO services for property management:
“SAG IPL is a wonderful company for SEO services. They have good experience in SEO and have done it for many industries. They achieved first-page rankings for my property website in less than 2 months. I am deeply grateful.”
“Thanks to SAG IPL’s SEO services, my website now ranks at the top positions for all my target keywords. I am immensely thankful and will continue to use their services.”
What is SEO in property management?
SEO refers to Search Engine Optimization, which is a process to improve search engine ranking and visibility of your property business and website. Select methods & techniques are used to establish your brand as a credible business in your niche, which in turn helps your website rank higher on search engines and get you more traffic and leads.
What is local SEO for property websites?
Local SEO is a marketing technique for businesses with a local presence. This helps ensure that customers who are using your location (area name) in Google search can find and reach you to avail of your rental services. Google My Business, online directory listings, maps listing, quality reviews, etc. are some local SEO techniques that we use to achieve excellent SEO results for local businesses.
What does your SEO services package include?
We offer a full-service SEO package, which will cover keyword research, competition analysis, website audit, on-page SEO, link building, social media marketing & more. You can choose the right package based on your specific requirements like the number of keywords you want us to target, the number of posting on-site and offsite, the estimated ranking you’re looking for, estimate traffic, etc.
Do you also provide content marketing services?
Yes, we provide all kinds of content marketing services as a part of our SEO package. Our content services include article submission, blog posting, social media posting, guest blogging, forum posting, and video marketing. The average length of each blog is around 500-700 words. Guest articles are longer at around 1000-1200 words each.
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