When we talk about applying the best SEO techniques to boost organic traffic, Google algorithm updates get in the way. Google keeps updating them to provide authentic search results to visitors. There are more than 200 factors that may affect your website’s SEO. Following these can result in a high ranking for your website. However, it may be difficult to be the best in every aspect. Therefore, in 2023, you will need effective SEO expert techniques to rank higher in search results. Let’s know all the anatomies of SEO in this post.
The landscape of SEO techniques has changed by leaps and bounds over the last decade. Web Search is now mobile-centric and runs on machine learning algorithms.
The strategy and tactics of the yesteryears are no doubt still very much relevant today but there has to be a cap on the extent to which one can stretch the limits.
The SEO techniques trends in 2023 are more or less going to be the same as seen in 2022, except for a few tweaks and changes.
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The good content will now get more value, and users will be focusing more on interactive content like graphics (infographics) and videos.
With continuous search algorithm updates from Google’s end, it will be now more crucial than ever for businesses to focus on delivering quality services if they wish to get or maintain good ranks in Seach Engines. So, let’s see what will work in SEO this year.
Today internet has evolved beyond simple plain algorithms to self-learning and intuitive algorithms employing Machine Learning and Artificial Intelligence techniques on search.
However, SEO always has and always will survive the changing tides. This blog aims to highlight the new tools that are now essential for SEO and also highlight the past practices which should be kept at bay in today’s environment.
What Actually is SEO (Search Engine Optimization)?
Before delving deep into the topic, think first about the purpose of a search engine. It is used for showing websites that give relevant results to your search queries. The results it displays are there to solve the searcher’s query, and they want to introduce them to their other services. Yes, the main intention of these websites is not limited to just solving a particular query. They could be trying to sell or inform about something else. The more people land on these websites, the more they are going to reap. Hence, there is always competition to appear at the top of search engine rankings, or at least on the first page of search results.
It is their responsibility to show the searchers relevant, authoritative, and authentic results. The popular search engines are Google, Bing, Yahoo, and Yandex, and some operate for specific countries only. Google, which is widely used all over the world, has dominance in the SEO game. And this may be a reason that most of the SEO experts’ techniques revolve around Google’s guidelines and algorithm updates. If a company wants to appear at the top of search results, it must master the guidelines with the most effective SEO techniques and tips listed below.
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Major SEO Techniques for Boost Organic Traffic
There are endless opinions and philosophies on SEO strategies available on the internet. But even they are not performing well all the time. Regardless of how strict the guidelines are, those who adhere to the E.A.T. (expertise, authority, and trustworthiness) factors of Google, have the best chance of winning the rankings because it is never going to update. So, in this detailed article, we will discuss some techniques to improve SEO in order to drive organic traffic to your website while keeping the E-A-T factor in the centre. Find the best SEO services companies for their project.
More Focus on User-Persona
Making the most of your user persona details is such a subtle science that it can improve your website’s SEO immensely. They may not be a live or existing audience who is ready to listen to you. But you can create your own user persona. Such a fictional thing, isn’t it? Whether you have it or not, it can certainly provide you with much more insight into your actual users or “users to be.”
This SEO technique allows you to think from the perspective of your ideal users or customers by putting you in their shoes. You can dig out some insightful information about your actual target audience in the first place. You can assume different scenarios that match your service’s intent. In this, you include their demographics, bio, personality, what motivates them, their pain points, and even their preferred platform to let them witness services.
To give you an example, let’s say you are an SEO practitioner and have expertise in E-commerce marketing. Now, if you are going to create your user persona, how are you going to do this? Thinking as an e-commerce business that is looking for the best SEO service with top-notch techniques for organic traffic to apply.
Grab the Nerve of High-Intent Keywords
When marketers practise top-notch SEO strategies, most of them focus on high-intent keywords. High-volume keywords can work wonders for your overall online marketing campaign. They have the potential to evoke your visitor to take some action after getting informed. If you can compel them to react over a piece of content, the activity may increase your SEO performance. There are many tools available to find such high-intent keywords.
Interlinking Throughout the Website – Content Cluster
The popular marketing blog HubSpot says that creating a topic cluster is going to be the best SEO technique of 2023. Even experts say that the best SEO practices now will be disguised as topic cluster models. This new strategy also indicates that you are the maestro in a particular domain and bear an ocean of information.
Considering this method, you create a “pillar page,” “post,” or “piece of content,” and the related ones will be branched out from that particular one. Putting little bits of content scattered throughout the website may not build engagement with visitors, and people want to consume all about a topic to quench their thirst for knowledge. Keep in mind that they consume your content first before consuming your products or services. Therefore, make sure you have plenty.
By creating a topic cluster, you will be able to entice the audience to perform related search queries as well. Search engines like Google have developed their algorithms so well that they can “smell” the intent of a search query and may show the searcher-related topics. If your pillar post owns all the related topic’s content, it would be more than enough for your SEO performance.
Ace the Keyword Game Everywhere
SEO techniques are all about keywords and phrases. If you don’t have relevant keywords everywhere on the website, your content won’t appear anywhere, even if you write really well. Because it is the keyword that matches the search query. The more creatively you use it, the more chances it will have to be noticed by search engines.
The meta title, meta description, image title, and main heading must include the primary keyword. By doing this, your content will be able to rank better, and the click-through rates will be even better. You can use secondary keywords as well if primary keywords are not possible or sound vague. Google shows other related keywords at the very bottom of search results. You can include them as well.
You must have noticed that top-ranked posts use keywords creatively throughout the entire content. It is not only necessary for search engine crawlers but also for readers to let them know what they are looking for is here. So, try to include your primary keyword at the start of your post. Make sure to use it in a subtle way that seems natural and goes with the flow of the sentence. Otherwise, it may divide the reader’s attention from the main purpose.
Some practitioners make a very common mistake while applying keyword SEO techniques, which is to fill the entire page with unnecessary keywords. It is called “keyword stuffing,” and it can drastically impact your website’s SEO performance.
One SEO Expert Improves User Experience for Every Device
Responsive website design is the term that is used when we talk about giving a better user experience to visitors while they are on the page. As you know, a website appears differently on a mobile device, a tablet, and a desktop computer. Give it a thought: if a user interacts with a website through a smartphone and gets the experience of a desktop, what negative impact can that have? Search engines care about this thing. So it holds so much importance for the SEO performance of your website. Normally, it is measured by screen sizes, which is an even better way to make a responsive design for SEO purposes.
If we estimate, half of all web traffic comes from mobile devices, as there are more mobile users than users of other devices. For you to apply the best SEO strategy, it should be your first and foremost priority to make your website design mobile-friendly and as simple as possible.
Add Schema for Better SEO Performance
Adding Schema markup to your web pages may help you beat your competitors in terms of best SEO practices. Back in 2011, all of the major search engines collaborated to create Schema.org. Basically, schema markup brings clarity to the content to search engines and lets them enhance the representation to put it on search results pages.
You can find schema markup code on schema.org and help search engines collect microdata and descriptive information on your website. The most interesting and beneficial thing about this SEO technique is that only one-third of web pages use it. And in the low-competition effort, your snippet created by schema may rank at the top of search results.
Reduce Page Load Speed
Search engines pay attention to the page-load speed of a website. The reason is that when visitors land on a web page, they expect it to show the content in no time. Having failed, a visitor may leave the website as fast as they landed on it. They have a lot of options to choose from to find the answer to their queries. Experts say that search engines give preference to web pages that load completely in less than one and a half seconds. Therefore, make sure your web pages don’t consume extra seconds from visitors. It may make them irritated and end up making them leave the page, which increases the bounce rate.
Audit Website Content
The quantity of content is important, but the quality at the most. You have put a lot of posts on your website. Have you ever checked how they are performing? Do posts created in 2022 need the implementation of new SEO techniques in 2023?
The content on your website that you may have forgotten still has value. There are two areas where you can make improvements. First, update the information by adding relevant and new statistics to the content. Second, you can make the information more important so that it performs better on search results pages. This mode of operation is referred to as content audit.
You need to remind yourself of the goals and metrics of that content and then create a strategic plan to audit the content. To implement new SEO techniques in 2023, make sure to fuel the content with the required improvements in the right direction.
Analyse Competitors’ Keyword Density
You have no right to expect to perform better in the SEO game unless you conduct a thorough analysis of your competitors’ content and the keywords contained within it. The entire ranking is dependent on fighting for high-volume and low-volume keywords. There are so many tools available on the market that can give you a complete analysis of trending keywords. These tools are not limited to finding out just a few keywords; they present you with a complete chart or report. They include a large number of keywords, click-through rates, estimated cost per click, and many other factors. If we talk about the most popular SEO tools based on keyword research, Semrush, ahrefs, ubersuggest, keyword finder, Moz, and Answer the Public are among the best.
Link Only High Authority Websites
Your content is being read by the majority of users, and if it doesn’t have the utmost relevance backed by relevant sources, it may lack one of the most important yet hidden factors of the best SEO technique. Linking to high-authority websites and blogs may improve your website’s authority as well. It indicates that your information was not generated out of thin air, but rather has some legitimacy. The same rule applies to backlinking. Outbound links and backlinks show that you are aware of general domain knowledge and that people are talking about you.
Stand out, Keep Yourself Out of the Competition, and Create New Keywords
Going with the trend is what most SEO practitioners do, but creating a trend is the experts’ work. Yes, there are keywords for which searchers are looking for answers, and all the websites are putting their efforts into providing them. However, the majority of the top-ranking websites are trendsetters. First, they will create a buzz all over the internet, and then others will follow them to outcompete them.
To achieve this, you need to gain a lot of expertise in your niche, and then only you can come up with something unique and useful for people to consume. Such content can generate a lot of shares, which aids in SEO.
Focus on Content More than SEO for the SEO
As the popular saying goes, “content is king.” It is commonly stated that without high-quality content, even the best SEO strategies will fail. Content is much more important than any other SEO technique. If you focus on creating only quality content, your website’s SEO will automatically improve. But what exactly are the elements of quality content?
If your content is not able to meet the search query, what use will it leave for the visitors? To create high-quality content for SEO, you need to keep the searcher’s intent in mind from the beginning.
Your visitors will leave your website in between if you fail to establish engagement with them. Moreover, it should be your ultimate goal to let users spend more and more time on your website and finally compel them to take the desired actions.
You must have landed on a web page where you found it very difficult to understand the language. Make sure to keep in mind one thing: your readers are not language experts who can understand complex technical jargon. They expect to read content that can make them feel at ease while going through it. Even if they are good at understanding complex sentences, then why would it take that much cognitive load to consume the content? So make sure to keep the readability score low so everyone can feel comfortable reading it.
SEO Trends & Techniques That Do Not Work Anymore
In today’s internet age, you must be careful with conventional SEO standards like keywords in content, leaving comments, and even reusing content on multiple pages. Using keywords for the anchor text is acceptable a few times.
However, using it beyond an accepted threshold is bound to backfire. Similarly, pop-ups that generate leads must be subjected to first-time visitors only. A few extra visits and clicks is an unwanted tradeoff for security and safety.
Below we highlight some of the standard techniques of the bygone days which today require a very careful and limited application.
1) ‘Keyword Overloading’:
When Google was in its infancy, Keyword Density ruled SEO. Keyword Density was the ratio based on the number of times the keyword was used versus all other remaining words on them.
This made people at that time repeat keywords in their content or webpage as many times as possible.
“Keyword Stuffing” was a bad practice and it compromised content. The simpler and easy-to-manipulate Google search algorithm back then enabled SEO people to misuse Google rankings for marketing purposes.
2) Poor ‘User Experience’:
Usage Data is a paramount identifier for user experience and insight. With Usage data, Google draws important insights about user interaction with your website. One such parameter is the bounce rate.
A high bounce rate means that people spend no time on the website and leave immediately. This will alert google search that your website consent is not helpful or informative enough.
Hence, unlike in previous years. any unnecessarily complex or misleading website is sure to receive negative feedback and suffer relative drops in rankings.
The Panda update from Google was specifically aimed to clean up poor content. Google collected important feedback from googlers visiting specific websites.
Websites were rated depending on the feedback. Then google looks for a similar pattern in other websites and hence Poor-quality site design and content can now receive poor ratings as well as ranking.
3) Spam ‘Comments’:
Spam Comments easily ruin blog posts with great content. More often than not, you might find a very disturbing element in a great blog (text, image, video).
When you scroll down the comments section, you might be taken aback by the amount of dummy and redundant spam comments.
There can be hundreds of such Duplicate Comments which are not concerned about the subject matter but in hindsight, they are solely aimed to generate successful hits or visitors.
However, these days followed links alert search engines from giving undue credit or passing for any authority to that link.
Other effective solutions for spam comment-driven links are:
- WordPress plugins enable website owners to filter such comments
- Websites nowadays ask for users’ names or emails to enable a comment.
- Some websites even manually approve comments.
- Blacklisting habitual offenders.
4) Unnatural ‘Links’:
Black Hat’s search engine optimization (SEO) technique was infamous for using strategies, techniques, and tactics that did not comply with search engine rules and policies as well as general ethics. Some of these include:
- People put white text on white backgrounds as nobody could see it except the crawling search engines.
- Hidden or unnatural links are a more reformed variation of this negative tactic.
Website visitors are unable to view these links and content. However, Google crawls through them in the background.
This practice has been prevalent prevent since the genesis of the internet. However, doing it today must be avoided at all costs as it may lead to a bad name and blacklisting.
5) Duplicate ‘Content’:
Duplicate Content is a recurring issue with Search Engines. People often Copy and Paste content to different sites.
There is even software like “article spinners” to jumble the contents of a particular article to be republished somewhere else.
However, this practice comes with a whole number of issues like a duplicate content problem. The duplicate content link may appear in different sections of the website.
Google finds it difficult to determine which page to pass authority on.
Unknowingly google will split up the website’s credit and share it across different pages.
6) Unwanted Interstitial Ads:
Mobile phone users have to suffer from intrusive interstitial ads. Intrusive screen-blocking ads degrade the smooth user experience.
Google now takes these user grievances on top priority.
Impeding visitors with unwanted pop-up ads, videos, etc is no longer an effective SEO tactic. Google even issues warnings to site visitors for annoying ads.
Further, to improve mobile experience Google has been very strict with its ranking for websites where content is not easily available to users.
Even those Pop-ups which are not driving a ton of conversions may be red-flagged.
7) Whirlpool of Exact Match Percentage:
Anchor text provides info about the link user will be directed to by clicking on it.
It is a preview of the link, the webpage visitor is about to click on. The choice is for the visitor to click or ignore the link.
Except in some rare cases, the links are within accepted norms of society as well as the internet.
Search engines use these anchor links to understand the authenticity and authority of the content of the web pages that they lead to.
Hence, using too many exact match anchor text on your page will in all probability backfire.
Most SEO practices even today involve using misleading and no use “EXACT MATCH”.
If you are still doing this…
Hence, we see that usage data, as well as better and intelligent algorithms, are now forcing SEO to shed a few of the previous norms and upgrade their armour based on the present landscape of content and the internet as a whole.
We now make a detailed analysis of the modern SEO techniques that a present-day SEO must be equipped with.
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Now let’s get into SEO techniques, tactics, strategies, tricks, and future predictions of 2023 whatever you want to call it… Dig in!!
“SEO Techniques” That Will Work in 2023
1) Don’t Just Sit Idle! Start Thinking Like ‘RankBrain’ :
Google calls it the third most important ranking factor for search-related queries. RankBrain couples Machine learning with the search.
To put it in layman’s terms rank brain simply draws insights based on the user’s interaction with the search results.
User Experience Strategies For Beginners:
Google has been using RankBrain since 2015 and will continue to use it in 2023 to analyze and process user searches in order to be able to give more relevant search results for specific queries.
Since RankBrain considers user search behaviour and interaction as a factor to rank web pages in Google results, what SEO techniques experts need to do is devise their marketing strategies around User Experience (UX) signals and work accordingly.
In other words, first, focus on optimizing your landing page for the user before you start building backlinks to it.
The impact that it will have on SEO are:
- Even though the name of a particular website may not appear at the top of a search result. It can boost its rank if the user selects the website ahead of others before or after it. The user must also spend a considerable amount of it.
- In case the user selects the top option from the search result and immediately bounces back to the result page after being erred by the terrible content. RankBrain will make a note of this and immediately boot the website from the top spot.
Hence, RankBrain evaluates two parameters:
Dwell Time: The amount of time a visitor stays on the webpage. Dwell time is used as a ranking signal.
It takes into account :
- When the page was visited.
- How much active time was spent on the website.
- When the page was closed.
2) ‘CTR’ (Click Through Rate):
Click-through rate defines the rate at which search appearances of your page are converted into clicks. Irrespective of RankBrain, CTR is still used by Google to rank pages in search results.
For instance, if your page in the #4 position is getting more clicks than the page in the #1 position, Google will eventually boost your rank.
On the contrary, if your page on the top rank is not getting clicks, Google might drop its ranks.
That said, if you are already providing the answer to a user’s query in the search snippet and therefore not getting many clicks, Google may take your rankings down even if your page is good or useful.
This is why it is important to get and maintain good CTR in order to achieve better rankings in top search engines.
Here are a few things that can help you improve your Google Search CTR:
- Identify and optimize your website content with the lowest CTR (use Google’s Search Analytics)
- Make a list of the keywords that are doing really bad even after ranking on top in search results.
- Avoid stuffing your page Titles with Keywords that are not inspiring clicks.
- Add emotions to your Titles to inspire more clicks.
- Make your page title catchy and unique
- Use numbered lists as they are known to boost CTR
- Your Title should clarify the purpose as to why someone should click on it.
- Add words like “Amazing”, “Awesome”, “Proven”, “Secret”, etc, which are instantly capable of grabbing the user’s attention.
- Make sure that your page URL is descriptive (self-explaining).
- Research Title ideas on Google Adwords.
3) ‘Featured Snippets’ Shortcuts – The Easy Way:
A Featured Snippet is an exceptional result that is shown on the top, even before the #1 result, of search results for a keyword.
A large number of GOOD search results are now appearing in the form of Featured Snippets, and they are getting good clicks, in some cases, even better than the #1 position.
Wondering how to add your content to that Featured Snippet? Here you go.
First, you need to find out the relevant keywords for which Featured Snippets are shown.
You can use tools like Ahrefs.com for that purpose. Then, figure out the keywords for which you are already ranking on the first page.
These are the keywords you should target here because most of the Featured Snippets are taken from pages that are already ranking well for that phrase.
Then, you need to create “Snippet Bait”, which is a paragraph containing 40-60 words around the search term and include it on your page.
The snippets can be of different types, including paragraph snippets, list snippets, table snippets, etc. So, make sure to create a snippet bait that best fits your content and the search term.
4) Boost Your ‘Content’ With These Tips:
With content, there is a lot you can do. Content never expires, it simply becomes outdated and needs regular revisions.
In 2023, keep your focus on in-depth, context-rich content.
Wondering what that is?
Well, Google Spiders have become smarter over time. Keywords are no longer the only thing that matters to Google when deciding where to rank content.
Advanced SEO Techniques in 2023 to Get Rank on 1st Page on Google (with Do’s And Don’ts)
So, forget about getting your content stuffed with a lot of keywords, and instead, focus on making it in-depth and content-rich. Here’s how.
Features of Great Content:
- Minimum 1500-2000 words for complete content.
- Research-based content
- Use LSI (Latent Semantic Indexing) Keywords or closely related words, and
- Phrases that are strongly related to the content.
- Authoritative and Evergreen content.
5) Mobile-First Index:
Over the years, desktop computers have been replaced by mobile devices which include smartphones, tablets, phablets, etc. this propelled Google to switch from desktop to mobile-first index.
What this means is that Google will now consider the mobile version of your website as the one and only version.
Please bear in mind the following key points for content specific to Google’s Mobile-first index:
- Consider switching to a responsive design for a mobile version of your website if you have not done so yet.
- Make content exclusively for mobile and desktop alike.
- Check the user experience of your website on a mobile and do the required changes accordingly.
- Youtube is now the second-largest search engine. Create video content or miss out on the bandwagon of this search engine.
- Couple your blogs with video content. It promises an interesting fusion and great content.
6) Importance of ‘Video’ Content Marketing For Businesses:
Youtube is now the second-largest search engine. That means a lot of people are searching for and watching videos online.
It is almost certain that videos will get more in demand in 2023 and beyond that. So, if you are not leveraging this strategy, you might be missing out on a lot of traffic.
According to HubSpot, people want more video content. So, what you can do?
Create video content relevant to your business, website, niche, products, and services.
Thankfully, there is no lack of the type of videos you can create and the places you can share your video content.
Besides YouTube, you can share your videos on Facebook, Instagram, Twitter, and other popular social networking sites or even showcase them on your own website to make them viral.
Another great idea is to couple your blogs with video content. It promises an interesting fusion and great content.
Apart from that, you can also target “Video Featured Snippets” to let your videos feature at the top of search results for a specific query.
7) Sure-Fire Ways to Optimize Content for ‘Voice Search’:
The evolution of voice search is largely attributed to the mobile revolution.
The popularity of smartphones and mobile searches has led to an increase in the number of voice searches in the past year.
Presently, 20% of mobile searches are voice-based. This number is expected to hit the 50% mark by 2023.
Google Assistant, Cortana, Google Allo, and Bing Voice are some of the most used voice search apps on smartphones.
So, how can you optimize your content for voice search? Let’s find out.
According to a study by Backlinko, Google’s voice search results are taken from the top search results.
The #1 result contributes to around 38% of voice search answers, while the low-ranking pages are used less.
So, in order for your content to be used in voice search results, it needs to rank high in Google’s SERP.
Also, if your content is already appearing in a Featured Snippet, the chances are high for it to appear in the voice search as well.
Besides that, you can try to include answers in your content to specific questions that people are asking via voice searches.
FAQ pages are a great example of that. If you already have FAQ content on your site, try targeting it for voice results.
8) ‘Guest Posting’ Help Grow Your Online Audience:
Guest posting is one of the most genuine ways to build authority backlinks to your website.
It has gained a lot of popularity in the past decade and will continue to grow in the coming year.
The only thing that has changed, or improved, is the quality of guest post content.
Over time, people, especially black hat SEO techniques followers, have started treating guest blogging as a way to get good quality links by writing just anything.
While this may work to some extent, it is not the ultimate way to do guest blogging.
16 Generic Ways to Find “Guest Posting” Opportunities:
This technique has always been about quality content and how through that content you can get good-quality backlinks.
If you are looking for ways to do genuine guest blogging, here are some ideas.
First, you need to decide your purpose for guest blogging, as to whether you are looking to build authority and reputation for your business or simply want more traffic through quality backlinks.
Once you figure out the purpose, you can determine the kind of blogs that would be best for your blogging efforts.
The next thing is to find the right blogs for your guest posts. The blogging sites you choose should be:
- Relevant to your website/business niche
- Popular among their respective audiences
- Active on social media
- Shareable, useful, informative, and readable
You can take the help of Google for finding relevant guest posting opportunities.
Apart from search engines, you can also find guest posting blogs via competition backlinks, social networks, and guest blogging communities.
Another thing you can do is try and find sites where your competitors or other famous bloggers in your niche are guest posting. Then, you can try posting there as well.
9) Get Better ‘Entity SEO’ Results Through Simple Steps:
Entity SEO is a relatively new term that not many people are aware of, let alone following it.
Basically, this technique suggests that every factor that we consider for our SEO strategy should be treated as an entity.
Now, various entities are connected with each other by things like relevancy, logic, etc.
For example, on a web page, there are multiple entities including design, content, keywords, title, sidebar, menu, etc.
They are there because each of them contributes to the authority of the page. They are important for the existence of the page. So, what you can do as SEO?
Well, you can make sure that all the crucial entities of a web page are there on the page.
If you are confused about which entity to include and which to skip, take a look at the top 10 websites in your niche and all the entities they have on their web pages.
Based on that, you can decide what entities your web pages should have.
Similarly, when you are building links, think about entities (sites) that are most relevant to your business and will benefit you in the long run; get links from those sites.
Entities, as well as the relationship between various entities, are important, and therefore, Google makes use of them to give us the best results in response to our search queries.
10) The Best Way To ‘Broken link building’:
It is important to build links, but it is even more important to re-build links Advanced SEO techniques in 2023 to Get Ranked on the 1st Page on Google (with Do’s And Don’ts)that have been broken.
Advanced SEO techniques (search engine optimization) in 2023 to Get Rank on 1st Page on Google (with Do’s And Don’ts)
So, what are broken links?
These are the links that no longer work, either because the linked page was deleted or the URL is wrong.
Whatever the reason is, it is more than often beneficial to mend the broken links. So, how do you rebuild them?
Broken links usually redirect to the 404 pages of the website. The first thing you need to do is find/identify the broken links that should have been coming to content on your site but are lost in the way.
You can use a tool like Site Explorer for this purpose. It will show you all the incoming links to a broken resource (page) on your site.
The next thing you should do is rebuild the broken page. If you have removed content for some purpose, you can consider replacing it with some other content on the same/similar topic.
It is important that you have a web page with relevant and quality content to which all those broken links could be pointed instead.
Once you’ve got that page live, you can contact all the websites that were previously linking to your broken page and request them to link to the new page.
Know that broken link building is a chance game and will not work all the time.
11) Google ‘E-A-T Rating’ Is The Future of Content Marketing:
Google’s latest E-A-T algorithm update is one of the things you should know about as an SEO, especially if you use the content for marketing purposes.
E-A-T, which stands for Expertise, Authoritativeness, and Trustworthiness, is a composition of Google’s guidelines for rating the quality of content based on the authority and expertise of the writer.
Yup, you heard it right.
If you are a famous writer who people know about, chances are that your content will rank prior to the competition.
So, what you can do about the E-A-T update of Google?
Here are a few tips to get started:
Add Author Names & Bio for all your editorial content
Focus on personal branding
Edit or remove content with the low E-A-T rating
Make sure your site/content is technically secure
Apply Top SEO Strategies with the Help of SAGIPL
It is expected that you have gone through the complete article and learned the best SEO strategies to apply in 2023. If you still find it difficult to make the most out of the above-mentioned tips and tricks, don’t give a second thought to hiring SAG IPL’s SEO digital marketing experts. Our team has earned years of experience in SEO and can go beyond to make your business thrive in search result rankings.
SEO is not all about techniques and tips, search engine optimization is based on creativity, the more creativity and innovation means faster results. Deeper research and reading of the latest trends help you get faster results and desired rankings.
So, these are the old and new techniques with a detailed comparison. We hope that you find these techniques the best. If you have some queries and confusion regarding some techniques then please let us know by doing a comment. We are always here to answer your all questions.
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