The term “web3” refers to a virtual, digital world created on the blockchain. NFTs (non-fungible tokens), cryptocurrencies, smart contracts, and DApps are all elements of the Web3 ecosystem.
Many web2 companies, including the likes of Airbnb and Instagram, are working to develop their own web3 ecosystems and are in the process of or have already switched to the decentralized web. These companies, and many others who are using web3 in one form or another, will need professional web3 marketing services to grow their networks.
Here’s everything you need to know about Web3 NFT marketing, how they work, and the web3 marketing cost.
What is Web3?
The idea of a decentralized, online, virtual world called web3 was first introduced by Gavin Wood, co-founder of Ethereum, in 2014. However, the term “web3” actually gained popularity starting in 2021, largely thanks to NFTs or non-fungible tokens.
The web3 world is built on blockchain, which is a decentralized, distributed ledger technology enabling peer-to-peer transactions between participants through a network of nodes distributed all over the world.
Web3 exists virtually and can be accessed online via special equipment such as VR devices and through crypto wallets and similar DApps (decentralized applications).
What is NFT?
NFT or non-fungible token is a type of crypto token that is meant to represent a unique digital asset that cannot be exchanged, a piece of art for instance.
NFTs can be created by anyone looking to tokenize their valuable assets or content such as a photo, video clip, music or text. Once tokenized, the ownership info of the underlying digital asset is turned into an NFT, which is securely stored on a public blockchain, where it can be easily verified and seamlessly traded between buyers and sellers.
NFTs have a special place in the Metaverse (web3), as they can be used to represent unique digital entities such as club memberships, match tickets, players, jerseys, and more and can be used to buy/sell ownerships to specific assets on the Web3.
Introduction to Web3 & NFT Marketing
All types of businesses need marketing, even the web3 ones.
Web3, which is famously regarded as the next generation of the web, is already here and many companies in the space of social media, news, content & more are already embracing the next-gen web in a bid to offer more efficient services to their users.
Web3 marketing simply refers to marketing web3 agencies, businesses and products or services. Because web3 is completely different from anything we have seen before, marketing a web3 product would need specific tactics, unlike ever used before.
Here at SAG IPL, we have kind of mastered the Web3 game over the last decade or so by consistently learning and applying the most effective methods of digital marketing to the web3 space, determining what works and removing what doesn’t.
In this article, you will learn which is probably the most efficient web3 marketing strategy, including how to market your web3 project or product for guaranteed success. Let’s get started.
Are you looking for web3 or NFT marketing services? SAG IPL is a top crypto & blockchain agency providing NFT, blockchain, web3, and metaverse marketing services to clients globally with over a decade of experience. Whether you are looking to generate more traffic & leads for your web3 project or want to grow your community and find potential investors, we can help through our unparalleled expertise in the blockchain space. Book a call with the SAG IPL team to know more.
All Web3 & NFT Marketing Services by SAG IPL
Web3 and NFT go hand in hand, as one cannot exist without the other. This is also why we have prepared our web3 NFT marketing strategy considering all the necessary elements of Web3, including NFTs. Here are the various services covered in a typical web3 NFT marketing plan:
The best way to market an NFT project is to create and promote a powerful NFT website. Your NFT website should be user-friendly, attractive and useful. We also create high-quality backlinks and promote your NFTs through social media, video and other online platforms.
Digital Marketing for NFT Marketplace
An NFT marketplace is an online platform where non-fungible tokens are bought and sold (traded). NFT marketplace marketing works similarly to web3 marketing and involves content marketing, website optimization, link building, and social media promotion, among other things.
NFT Gaming Marketing
NFTs are very popular in the gaming space, as many gaming companies are creating & launching their own NFTs of players, jerseys, and other game items. We provide NFT game marketing services to help get more buyers or users for your NFT gaming platform.
A cryptocurrency is a digital currency built on blockchain. Digital marketing can help your cryptocurrency to find and connect with potential buyers & investors. Our crypto marketing services include ICO marketing, STO marketing, IEO marketing, and more.
Crypto Exchange Marketing
A cryptocurrency exchange is a platform where people buy and sell cryptocurrencies. Like any other website, a crypto exchange can greatly benefit from the right SEO, which can help boost your exchange traffic and sales. SAG IPL provides exchange marketing services for both centralized exchanges and DEX.
A DApp or decentralized application is a software application built for blockchain. These applications are created to function on blockchain technology and enable peer-to-peer trading between users. SAG IPL offers DApp marketing services for a variety of decentralized apps in different industries.
Metaverse is a virtual world created with web3 technologies such as blockchain and AI. Metaverse marketing involves marketing for the digital world including digital components like crypto and NFTs for a target audience that mostly include millennials and crypto investors.
Our Web3 NFT Marketing Process
A typical Web3 marketing strategy of SAG IPL will include the following steps:
- Community Marketing
- Web3 Portal Listing
- Web3 Airdrop/Bounty Campaign
- Influencer Marketing
- Email Marketing
- Content Marketing
- Social Media Marketing
- Search Engine Optimization
- Inbound Marketing
- Video Marketing
- Paid Advertising (optional)
1. Community Marketing
This will cover marketing your web3 project on multiple popular crypto community platforms and forums like Bitcointalk, Bitcoingarden, AltcoinTalks, and Bitcoinforum.
Other than creating an introduction thread including brief details and highlights of your project, we create regular posting and engagement through commenting to eventually generate buzz for your web3 project and generate more traffic to your site.
2. Web3 Portal Listing
This will include listing your Web3 project token to a number of top crypto listing sites, including longcatchain, Cryptorated, BestCoins, Icoschedule, Icotokennews, Trackico, ICOHolder, ICOBazaar, Icostream, Icorating, Icobench, Icobuffer, and others.
This helps expand the reach and exposure of your project/token and generate traffic to your site.
3. Web3 Airdrop/Bounty Campaign
An Airdrop is a special giveaway campaign, where we give away free crypto to the early adopters of your project, as a way to create buzz and spread the word out there.
Community Rewards are crucial for the success of Web3 projects. When you build a community around your project, the members (users & investors) would expect to be rewarded for being active participants and loyal users of your brand. An airdrop is a wonderful way to reward the very first members of your web3 community.
We will create the most perfect airdrop campaign for your project as well as list your airdrop on many top airdrop listing/marketing websites for unlimited exposure – AirdropAlert, AirDrops, CryptoCreed, Coinideology, AirdropsMob, TheAirDrops, and BountyAirdropToken.
4. Influencer Marketing
Influencer marketing is a great way to reach your target audience to promote your new product/service in the best way possible.
In this step, we outreach and connect with top online influencers in the crypto space and seek their help to spread the word about your web3 project. Our partners use their influence to generate customers and bring more investment to your project through targeted content like blog posts, videos and social media.
5. Email Marketing
Email marketing is a great way to directly reach potential investors, tell them about your web3 project and seek their interest.
The key is to first build a well-researched list of email addresses of potential users, i.e. people who might be interested in either investing in your project or using your upcoming product or service.
Then, we get a professional writer to prepare the best first copy to introduce your project to potential users/investors and send the first email full of valuable content and a great call to action.
Our Web3 email marketing process will also involve sending 50-200 daily emails to potential investors & users along with exciting email offers and subscription integration.
6. Content Marketing
We use the content as a way to spread useful information about your project, introduce it to potential customers, and tell them about your project, how it works, its benefits, features, how to invest, and more.
It is crucial to use the right content marketing platforms and methods to achieve the desired success from your Web3 marketing efforts.
We at SAG IPL use a number of content marketing methods & tools, including but not limited to:
- Blog submission – 5-20 blogs per month (depending on your package)
- Infographics creation & submission – 1 to 4 per month
- Guest blogging – 1 to 4 per month
- Medium/SteemIT posting – 5-20 posts per month
- PR submission – 5-20 per month
- Case studies – 1 for each project
Social Media Marketing
Social media marketing in the web3 space is slightly different from traditional social networking. The focus here is more on building and growing communities around a project.
A social web3 community will include potential users and investors of the project as well as the founders. However, all community members will have equal rights and the decisions will be made by all members together.
When promoting a web3 project on social media, we focus on building powerful communities for your project. We use all leading social community platforms, including Facebook, Twitter, LinkedIn, Quora, Reddit, Telegram, and others to build & grow communities and create engagement through regular posting.
Search Engine Optimization
SEO continues to remain a top method to generate high organic traffic from search engines like Google for any project in any industry, including web3.
Whether it’s a blockchain project, a crypto exchange, or a metaverse, SEO strategies like on-page optimization, off-page link building, and content marketing can significantly help boost your web3 website ranking and visibility in search engines.
On-page optimization – a perfect web3 project website is the key to attracting more customers to your token sale and helping turn more website visitors into investors or paying users. This SEO strategy involves re-creating your web3 project website with a user-friendly design, high-quality content optimized with target keywords, a responsive layout, appropriate meta tags for each page, high-quality images with alt tags, fast page loading speed, and a great overall user experience.
Organic link building – Backlinks can add immense value to your website pages by extending support from high-authority, relevant websites from your niche. In other words, the more your NFT website is supported (linked) by top websites, the higher your chance to rank well on search engines. A higher search engine ranking means more traffic and leads to your Web3 business website. We use a number of time-tested link-building strategies including forum posting, guest blogging, PR, blog submission, and competitor analysis to build high-power links to drive value and traffic to your NFT website.
Content Marketing involves the use of first-rate content like blogs, articles, social media content & more to drive both links and direct traffic to the target website. A major part of our content strategy is to create and promote your website blog, which can help build a community and drive engagement along with traffic to your web3 platform.
Inbound marketing is a digital promotion strategy where we use tailored content created for particular customers to attract them to your project or business.
We use marketing automation and workflows for effective inbound marketing for a web3 project.
The use of videos to promote a business or product is one of the best digital strategies in our quiver.
Videos are often considered superior to written text or even images in terms of being able to better explain a topic to its target audience. We use the power of videos to spread the word about your web3 project, cryptocurrency, and/or NFT.
What we do is create a series of videos to introduce, explain, guide, and help your target users understand and use your web3 platform. We publish these videos on your official accounts on YouTube and social media sites to generate buzz and engagement.
Paid Advertising (optional)
Many businesses are looking for quick results or to get a lot of traffic in very less time. For them, paid advertising methods such as pay-per-click (PPC) and social media advertising can be more beneficial than SEO and other organic marketing techniques.
Here, we make use of advertising platforms & tools such as Google Adwords, Facebook Ads, Twitter Ads, and others to create and publish sponsored posts, banner ads, and other forms of advertising for your Web3 project to generate instant buzz and traffic.
We can also list your Web3 project ICO (token sale) on multiple paid ICO listing websites for wider exposure and reach.
Because this is a paid digital marketing technique, you have to pay for every single click or visitor coming to your web3 platform from any of these paid advertising channels.
Digital Marketing Package for Web3 Services
Because different businesses or products in the Web3 space will have different marketing requirements, we have not one but three Web3 marketing options you can choose from.
Basic – this SEO package is suitable for individuals or startups in the web3 industry who are looking for some growth and exposure for their new web3 project.
Advanced – this web3 marketing service is ideal for small & mid-sized businesses that are looking to beat the competition to grow as a web3 agency and generate more traffic.
Premium – our most advanced package is made for businesses that want to grow fast in the web3 space by applying extensive resources and highly efficient marketing strategies.
The cost of Web3 NFT marketing services will depend on multiple factors, including the number & type of services you choose in the package. Check out more package details along with our web3 NFT marketing cost at the official website.
All Industries We Serve
Here are some top industries in which we provide SEO/ Digital Marketing Services:
- Media & Entertainment
- Hotel & Restaurants
- Cleaning Business
- Security Agency
Our Projects & Results
You might be wondering about the results, like how much time it takes or what kind of SEO results you can expect from us, so here are a couple of examples of the Web3/blockchain projects we’ve worked on to achieve top rankings on Google, other than increased traffic and leads.
We have been active in the web3 marketing space for nearly a decade now and have an experienced team of skilled & trained digital marketers helping our clients promote their blockchain projects to drive traffic & growth. Read what some of our customers have to say about SAG IPL’s Web3 NFT Marketing Services.
“SAG IPL has been with us since the start of our web3 project last May (2022), and they have been a wonderful marketing partner throughout the journey. Thanks to their wonderful SEO team, our project is already quite famous and has a strong community even before launch.”
“I would like to thank SAG IPL for providing such a high-quality marketing service for my NFT platform and business. All my keywords are in the top 3 results in Google, and I’m getting huge traffic and leads for my ongoing token sale.”
Web3 & NFT Marketing FAQ
Read here answers to the most frequently asked questions about Web3 and NFT digital marketing:
What does Web3 mean for marketing?
Web3 refers to a decentralized ecosystem where people are in control of their data and can use it for a range of activities including money transfer, NFT purchase & trading, and much more. Web3 Marketing may refer to the marketing of a web3 platform or marketing on a web3 platform. Either way, this type of digital marketing involves the use of a blockchain-powered decentralized metaverse or cryptocurrency/NFT.
How does Web3 NFT marketing work?
There are many companies launching projects in the web3 space. As a leading digital marketing agency, SAG IPL provides marketing services to web3 businesses & platforms including cryptocurrency marketing, exchange marketing, metaverse marketing, NFT marketing, and more.
A strong Web3 NFT marketing strategy can help grow your upcoming web3 project or NFT and expand its reach all over the internet to ensure you get a lot of traffic and investment.
What are the benefits of Web3 NFT marketing?
Digital marketing for a web3 project can be different from other forms of marketing. Because the target environment is decentralized and based on blockchain technology, the digital marketing techniques for the promotion of a web3 project have to be specific.
There are many possible advantages of web3 marketing, including extended global reach, increase organic search ranking, lower cost, ease to learn and do, effective targeting, versatile strategies, unlimited targeting, etc.