From the beginning of the web, also known as Web 1.0, the internet transformed the marketing sector, and the journey of internet marketing began with Jerry’s Guide to the World Wide Web, popularly known as Yahoo, which debuted in 1993, and clickable banner advertising quickly gained popularity. Google joined the search engine industry in 1998, and the rest is history.
With the arrival of Web 2.0 after 2000, all sorts of social media platforms came on the internet, and with their more interactive user interface their daily users exploded in numbers. These social media platforms revolutionized the digital marketing industry. And now more advanced decentralized versions of the web are emerging and Many analysts believe that this latest breakthrough might have far effects on companies and communities. Web 3.0 marketing is a term used for the next generation of digital marketing. It is about using new technologies to create a more engaging, interactive, and improved experience for customers online.
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The web 3.0 marketing era has been ushered in by the rapid development of new technologies such as artificial intelligence, virtual reality (VR), augmented reality (AR), Internet of Things (IoT), etc., which have brought about changes in the traditional digital marketing landscape.
- What is Web 3.0?
- What is Web 3.0 Marketing?
- Characteristics of Web 3.0 Marketing
- The Importance of Blockchain on Web 3.0 Marketing
- Web 3.0 Marketing Strategies
- Challenges a Web3 Marketer Will Face
- Hire web 3.0 marketing Experts – SAG IPL
What is Web 3.0?
To understand web 3.0 also referred to as Semantic Web, First, we must understand its predecessors and then grasp how web 3.0 differs from web 1.0 and web 2.0.
Web 1.0 was created to make it easier for individuals to find and access information online. This online version was designed as a directory and later improved. Because it lacks the required forms, controls, and graphics this web version is usually referred to as a ” read-only version of Web.” whereas Web 2.0 is mainly focused on user experience. It is a more interactive form of the web where users can also create their own content for other users.
Now, in Web 2 internet is still controlled by big corporations and government regulations. they have their guidelines and also all your personal information that they use later for their advantage.
But web3 eliminates the centralized authorities by using the power of decentralized ledgers (Blockchain). Web 3.0 allows users to connect, share information, and perform safer money transactions without the need for a mediator. That increases the authority of internet users in web3 they become owners of their content. Let’s understand it in a simple example.
The Ethereum blockchain automatically confirms the transaction’s legitimacy using smart contracts and computational power. Banks, unlike Web2, are no longer required. This also signifies that the user has ownership over their data, and there are no charges to be paid because there is no centralized entity profiting from your transactions.
What is Web 3.0 Marketing?
Web3 incorporates the power of machine learning and artificial intelligence to enhance user experience to an extent that has never been seen before. This means your devices will automatically learn and take decisions that will revolutionalize the internet as well as digital marketing as we see them today. Another difference between web 2.0 and web 3.0 is that web2 mostly used 2-D graphics but web3 will use 3D graphics. In an environment called metaverse where users will interact which each other in their 3D avatars. Major players like Facebook already started working on their metaverse.
So in web3 current marketing techniques like SEO and keywords don’t work. Web3 marketers will use more advance and different marketing strategies than web2. Because web3 users get in touch with a whole new way of information and different platforms to interact with, that will affect their buying decision. In short web3 marketing will open the gate to a whole new and innovative world of digital marketing.
Characteristics of Web 3.0 Marketing
A semantic web allows humans-machines and, machine-machines to interact with each other more efficiently and more easily. Machines will be capable of comprehending and responding to complicated human demands. Suppose you search for a restaurant, book movie tickets, and buy clothes online it takes human intervention to do all that tasks.
Because you have to read and follow a certain process for all these tasks but in the semantic web, machines will do all these tasks without any human intervention, they even choose your favourite colour and the perfect size for clothes. It is all possible because of machine learning and artificial intelligence.
Artificial Intelligence (AI)
Computer programs and the internet run by codes written in different computer languages, which means computers understand different types of language, and to interact with computers humans have to feed them inputs that are matched by their codes. But this is changing because of AI. A new branch of AI called NLP (Natural language processing) is helping computers to understand complex human languages. NLP will help humans to communicate better with their machines. Some examples of NLP are Apple SIRI, Alexa, and Google assistance.
Web 3.0 is meant to be everywhere. This implies that it will be available to everybody, on any gadget, and through any application. The IoT( Internet of Things) is made feasible by the concept of ubiquitous. IoT is a group of network-enabled gadgets that connect with one another using IP (Internet Protocol). Some example of IoT is smart Home devices, wearable gadgets, home surveillance systems, and computer accessories.
As mentioned above web3 will use 3d graphics to enhance user experience and social media platforms in web3 will also use a 3D environment and build more augmented reality and virtual reality compatible applications. 3D helps people to understand more quickly and accurately. So in web3 digital marketers will also use 3D graphics to advertise their products.
The Importance of Blockchain on Web 3.0 Marketing
Blockchain is a decentralized, distributed, and public digital ledger that records transactions across many computers in such a way that the registered transactions cannot be altered retroactively without the alteration of each succeeding block.
Because no one can manipulate the data of the blockchain. It builds an environment of trust among both businesses and customers. It has been able to provide marketers with an opportunity to have their own data and make sure it is not being tampered with by any third party.
Distributed ledger technology introduces a fresh set of concerns and problems for digital advertisers, so it’s critical to learn exactly what it is, what its advantages are, and how you can stay ahead of the competition and use its tremendous potential to your advantage.
Web 3.0 Marketing Strategies
1. Get ready for Web 3.0 marketing
Web 3 is still in its infant stage but its presence is rapidly growing and it is better to stay ahead of your competition. Almost all the brands are currently using web2 marketing techniques to adapt to emerging technology you have to start building your presence in the Web 3 world, for example, build your virtual shop on metaverse, and Buy. ETH domain name for your brand, start accepting payments in cryptocurrencies, etc.
2. Follow Web3 trends
Staying out of date can be expensive. There are much uncertainty, but also numerous advancements in web 3.0. While taking business decisions, keep in mind that the future is here and it is evolving quickly. Consider buying 3D assets such as 3d digital models or VR – based stores according to your business. The further you understand the most recent Web 3.0 developments, the easier it will be to incorporate them into your present plans.
3. Use NFTs in your content creation strategy
Until now there is no clarity on how the content creation and content strategies will work in the WEB3 environment but it’s a hundred per cent sure that it will involve NFTs. NFTs are non-fungible tokens. They are tokens that can be used to represent digital objects on the blockchain. NFTs can be used in games, collectables, or arts. NFTs are a newer form of blockchain technology that is being explored by many businesses and artists.
How to take advantage of NFTs:
- Creating NFTs around your brand will increase brand awareness.
- Because there are millions of NFT enthusiasts your brand will reach a wider audience which increases brand value.
- Free NFT airdrops for regular customers as a reward will increase brand loyalty.
Social media is a powerful tool that can help you build meaningful connections with your customers. And social media will be a big part of the Decentralised Web 3.0 world. If you start early you can showcase your company and get in touch with your audience on a personal level. As previously said, community development lies at the heart of Web3 marketing. A robust community is required even before items can be released. Some product ideas and improvements could even be suggested by members of the community. The key to success on social media is to create posts that are engaging, informative, and valuable to the people who follow your page. Social media is the easiest and most cost-effective way to reach out and engage with potential and existing customers.
5. Use memes for communication
Memes are a great way to get people’s attention and make your point. They are a fantastic method to interact with your followers as well. Memes are widely regarded as a global language on the internet, and the Web 3.0 audience is a huge supporter of them.
Memes can be used for many different purposes. Some examples of when you would use memes in communication strategy are:
- When you want to communicate something quickly
- When you want to create a sense of humour
- When you want to create a sense of community
- When you want to generate awareness around an issue
6. New Web3 KPIs should be developed to evaluate the success of your project
Web3.0 will be different then web2 and marketing strategies that are working for web2.0 may not be applicable for web3.0. Because of that markets also have to change their growth measurement indicators or Key performance indicators. Some KPIs you can use for web3 marketing.
- Community activity and size.
- The user gets a sense of ownership
- Your NFT prices increased more than their floor price.
Challenges a Web3 Marketer Will Face
Don’t be too excited about web 3 marketing, new technology also comes with new challenges, and before starting a web 3 marketing campaign consider these challenges as hurdles you have to overcome before making a web3 marketing strategy.
- Despite its uniqueness, most of the USA population didn’t have any idea about NFTs only a certain young age group of the total US adults are aware of NFTs, This suggests that mainstream acceptance is still a long way off. And your audience is limited and almost the same age.
- Buying and selling any digital asset requires cryptocurrency and a wallet. There are no conventional ways to buy NFT directly.
- Mining an NFT is a long, complex, and expensive process. And even after NFT were minted to sell them you required an exchange. There are no online shops for NFTs.
- There are lots of technical terms and processes that a buyer has to understand before buying NFTs.
- Governments of different countries are now regulating digital assets before starting web 3 and crypto marketing get aware of all regulations to avoid legal consequences.
Hire web 3.0 marketing Experts – SAG IPL
SAG IPL is a professional and experienced web 3.0 marketing agency. They assist businesses to succeed with customized and result-driven Web3 marketing methods And when it comes to producing the best outcome, we have quite a highly qualified and knowledgeable staff to give the desired output. Not only that you also get 24*7 support that assists you whenever you need it, A free project manager, And assured and strictly time-bound delivery. Let SAG IPL help you to run a successful WEB 3.0 marketing campaign at affordable prices and packages according to your needs.