For a brand or company logos are more important than ever… Like Rachel Zoe said, “Style is a way to say who you are without having to speak.” These outstanding logo design trends 2017 will give you better ideas for new or old company logo… Let’s Digg into it!!
Logo Designing is something that involves much use of creativity, and when it comes to creativity, the change is inevitable. The trends of logo designs are changing constantly with new designs emerging rapidly and many old designs coming back with a fresh touch of modernism.
Logos and branding are so important. In a big part of the world, people cannot read French or English but are great in remembering signs ― Karl Lagerfeld
Since the ideas are limited, we have also seen several new trends inspired by the existing and even old logo designs – which isn’t a bad thing at all. All we need is one perfect design.
Also, check out 101 web design statistics 2017 to get to know whats been up to with website design.
- Logo Design Trends 2017/2018
- 1. Shadow Breaks
- 2. Broken Letters
- 3. Minimalist design
- 4. Colour Shades
- 5. Hand-drawn Logos
- 6. Cropping
- 7. Simple Overlays
- 8. Hidden Meaning
- 9. Overlapping MultiCentric logos
- 10. Geometric
- These are the designs we liked the most in 2017. There might be more. So, do not hesitate to add more ideas in the comment section below, we are looking forward to it.
Logo Design Trends 2017/2018
Let’s take a look at the 10 most popular logo design trends of this year. See if you can find your favorite design among these.
1. Shadow Breaks
We are lately seeing a lot of designs that have lines (stripes) closely passing over one another without actually touching or merging, and the gap between them is neatly filled with an abrupt shadow. The logo of ‘FH’ Monomark shown in the image is one example of this.
2. Broken Letters
They look beautiful and exciting at the same time. Take the example of the ‘Fuzzie’ brand logo below. It is a gifting app by Bravo. The letters, as well as the image of teddy bear, are broken, and the logo looks amazing. Well, Fuzzie isn’t the only company using broken letterforms logo.
Many startups and businesses including Openly, BDO, Scala, etc. feature broken letters in their brand logos. We think it is going to make the logo design trends in 2017.
3. Minimalist design
Many brands are preferring simple and minimalist logo design over complex and visually-rich logos. This is to realize the actual purpose of a logo which is to tell your customers what your company actually does. The meaning and ideation of the brand reflect in the logo itself.
See above the logo image. It contains a single word ‘freedom’ with a section of ‘m’ removed in the shape of a bird that actually explains the meaning of freedom.
4. Colour Shades
Shades have always been popular for designing purpose. The logo designers keep experimenting with shades to come up with new, more attractive and creative designs. We have the latest examples of shades creativity here. It is in the form of rising color – a single logo featuring different shades of the same color in a really attractive manner. See the logo below for example.
5. Hand-drawn Logos
Many brands still prefer the simplicity and causality of hand-drawn logo designs. These logos are especially popular among restaurants, pubs and other foods industry businesses where the fun is an important part of the marketing strategy. Their logos are designed with the purpose of reflecting the warmth, fun, and credibility as promised by the brand. Hand drawn logos were very popular in 2016 and became, even more, this year. See the example below.
Many companies are experimenting with the concept of cropped designs that involves using only a part of the text actually needed to understand the name. Take a look at the new cropped logo of Diet Coke that only features a part of the actual brand name yet clearly indicates what (or who) it refers. Looks unique, doesn’t it?
7. Simple Overlays
Some unique designs like MasterCard’s new logo and MetLife logo are the perfect example of a simple yet complete logo designs. These constitute two identical geometric figures partly overlapping each other. While the images represent the message of the brand, the text below simply contains the brand name. The overlapping figures also point at the transparency attribute of the particular organization.
8. Hidden Meaning
The logo designs containing a hidden meaning or figure will always be popular, no matter what. You must have all used FedEx service one time or another. Ever looked at its logo carefully? What we normally see is a text logo with the name FedEx Express in colored letters. But the letters ‘E’ and ‘x’ are placed such that an arrow is formed in the space between. It represents the express services of the company.
9. Overlapping MultiCentric logos
Since stripes have been especially popular in 2017, you can’t miss the logos with round stripes, and particularly the ones with circles overlapping each other. This type of logos can be used to show some kind of radiation in the brand and the impact of different things on each other, like waves rising when pebbles are dropped in the water. See the example logo image below.
When Geometry meets the design, you get the logos that are unique and clearly represent the brand motto in the simplest terms. See below the logo of Street Kitchen which makes use of geometric shapes to indicate the brand name and what it means. The logo has been designed by Charlie Smith Design.