Online branding, in layman’s terms, is to establish your personal or business identity in front of people through various internet mediums such as websites, social media, blogging, and some other ways. Your company must go along with trends and present itself to its target audience to inform them of its existence. Every marketing campaign has its ultimate purpose, and so does online branding. It allows you to build credibility and trust among people so they can become your customers. Furthermore, through the most effective online branding strategy, you can be recognised as an industry thought leader and initiative taker.
Earlier, branding was done through print media only. The components of branding were the same as those we use today in online branding, such as logo design, vision and mission statements, and a unique theme for all marketing campaigns. Any business, whether it’s a small, medium, or large enterprise, needs the best online branding strategies to meet its specific goals.
Being a business owner, you also need to leverage online branding strategies to excel in your operations, but you may not be fully aware of this modus operandi. So in this detailed article, we are going to let you know all about internet branding techniques. Read it thoroughly.
What Actually Is Online Branding?
When you run your marketing and brand management campaigns using the internet, it is called “online branding.” Electronic branding, E-branding, and Internet branding are the terms often used in place of it. You can also relate it to the digital marketing world, but the efforts are limited to brand identity and image only. Sales and lead generation cannot be included in online branding strategies.
The term “branding” was not widely used before the advent of the internet. All their strategies would revolve around marketing and advertising for the sole purpose of generating business. Minting money is definitely the final goal of any venture. However, there are numerous strategies used in digital marketing to generate revenue. Letting people know about your business is what falls under the branding process. In addition, it can also be used to attract potential investors to put money into a business.
With so much potential, entrepreneurs are more inclined to build their brand image first even before thinking about any long-term goals. Let us see what else online branding can bring to your brand.
Why Is Online Branding Important for Your Business?
Online branding is important because it can help your business establish a unique identity and create a strong and consistent image in the digital world. Building trust and credibility being the most important in the digital world help you send your message to your target audience, differentiate yourself from competitors, and increase visibility.
A well-established online image of a brand can also enhance a company’s reputation and help attract new customers, partners, and employees. Additionally, you can easily reach and engage with the target audience effectively. Here are some reasons why you should leverage online branding strategies:
Promote Your Brand Identity
An effective online branding strategy may help you elevate your brand identity by beating the competition. Surpassing your competitors in brand value and recognition can also make your vision clear to your clients and consumers. If you stand out in your niche market, people will know you by your brand name.
First Impression Is the Last Impression
You have a unique business logo and name. Now all you want is for it to appear in front of people and let them know what makes you different from the rest. Online branding assists you in creating that distinct image, and if you use a focused strategy, that impression will last for a long time.
Brand Image Protection
No matter how hard you may try, there are certain chances of loss because it is always hovering around your business. To avoid any potential damage, you can protect your brand image through online branding. Misrepresentation and competitors exaggerating negative things could be the major threats. In such situations, defending the brand image becomes crucial.
Revive Brand Reputation
Brand reputation can be afflicted by ignorance, virtual fraud, and scams. A well-crafted online brand strategy can rebuild the same reputation for your business that you had before the misfortune happened to your brand.
Brand loyalty is a difficult thing to achieve. With your strong presence on the internet, consumers can see your efforts and will tend to choose you before others. Brand loyalty is one of the main goals to achieve when it comes to making the most out of online branding techniques.
Trust and Credibility
As we have already stated in this post, trust and credibility are the most prominent factors in helping a brand build its identity online. Without these two factors, it will be impossible to achieve other goals such as retaining consumers or increasing loyalty.
One of the most important reasons why online branding is essential for your business is brand monitoring. By implementing internet branding techniques, you can track how your efforts are performing, where your products and services are being discussed, and what improvements need to be made. Moreover, you can derive great insights about your brand from positive and negative feedback and comments.
Reduce Advertising Expenses
Businesses that put their best foot forward in online branding by leveraging content marketing and organic traffic to their website do not need to pay for advertisements. The outcomes you want to see through paid ads can be achieved through some effective yet free online branding strategies as well.
Build Emotional Attachment
By bridging all the gaps and keeping yourself in front of the target audience through internet branding, you can build an emotional attachment with your customer base. This technique may also make them loyal to your brand.
Top 6 Promising Online Branding Strategies
With that many benefits, implementing online branding tricks and techniques will surely motivate you to develop some concrete methods to do it effectively. Here are some of the most popular ways to spread your brand all over the internet.
Stunning Website Design
The first step in developing an online brand is to hire the best web design service provider who can create a perfect website tailored to your needs. It is the prerequisite for entering your business into the online world. Your website should have all the elements that keep the user at ease while experiencing it. Make sure the website has a separate blog section where visitors can educate themselves about the niche market and industry-related topics. Moreover, a good blog may help your brand be noticed on search engine results pages.
Create a Logo and a Tagline for Your Brand
A tagline is a short phrase of fewer than 100 characters that has a long-lasting effect on brand identity. A tagline can show the intention of what a business does, show the values of the brand, and clarify the brand’s mission. Some of the most popular brands’ taglines, for example, Nike’s “Just Do It,” Samsung’s “Do What You Can’t,” Uber’s “Move The Way You Want,” and many others, show how having a short and meaningful slogan or tagline can leave a huge impression on people’s minds.
Similarly, a logo serves as a first impression of your brand to the world. A logo can leave its mark in places where language may fail to send a strong message about your business. Your brand’s logo must have the potential to draw people’s attention to it. It even helps people remember your brand.
About Us Page
A perfect “about us” page on your website is one of the best strategies for online branding, regardless of what your niche market is. Let your visitors learn everything about your business showing a “who we are” or “know the brand” section. In this, you can include how you started and what obstacles you have faced throughout the journey. Highlight your success and state what made you reach wherever you are today. Most brands at their initial stage commit an error by burying the “about us” page at the very bottom of the website page and people might find it. But it can describe to your customers what you specialise in, your unique business model and many more things.
Define Target Audience
Your target audience is made up of people who may have an interest in your products or services. One of the best ways to define your target audience while making an online branding strategy is to imagine putting yourself in the shoes of the people you want to serve. By doing this, you will get to know what their requirements are and how your brand can add value to their lives.
The benefits can be endless, including developing interest in them, understanding their pain points and purchase intentions, and reaching out to subculture groups that share common interests relating to your industry.
Create Your Brand Voice
Your unique brand voice can consist of certain words or a particular language tone you mostly use in your marketing campaigns. It makes your message stand out from others and has the potential to leave a lasting impression.
Big brands are always concerned with their brand voice and personality, which serves a purpose. If you are not consistent with your unique voice and tone, people will barely know you and will hardly recognise you.
To create a simple yet effective brand voice, first, analyse your business’s mission statement, audit your content, ask your audience how they describe your brand and maintain consistency by meeting the guidelines.
Utilise Content Marketing
Nothing beats content marketing for dominating the competition in online branding. Create high-quality and informative content that keeps your audience connected to your brand. You can help them find solutions to common problems they face daily.
There are so many ways you can leverage content marketing, such as blogging, video, podcasts, infographics, emails, ebooks, and whitepapers for long-form content. These methods can help you spread brand awareness, build relationships, and establish trust that lasts.
Examples of Successful Online Branding
As you are probably aware, Airbnb has altered the way we travel and stay. They are the perfect example of a successful online branding campaign. Their marketing strategies primarily focus on both hosts and backpackers.
Nike is known for being audacious when it comes to online branding. Its logo has a very unique identity. It is hard to neglect its simple Swoosh logo. Nike’s logo has the potential to catch attention instantly. Even though it was created even before the digital era, it is effective in online marketing today. Nike’s slogan “Just Do It” fuels motivation and sports spirit in people. Moreover, Nike has not stepped back when it comes to standing against racism. So Nike’s heroic online branding is a great example you can get inspired by.
Zomato’s online branding strategies are unique, creative, and sometimes funny. Whatever it is, they have done this several times. Zomato has never failed to take criticisms and negative news about the brand in stride. They have sailed through them all, staying strong and maintaining their same image online. Zomato is mainly famous for its social media posts. Such creative posts can gain attention and earn so many likes and shares. Surely nobody can beat Zomato in this regard.
SAG IPL’s Top-Rated Online Branding Strategies
SAG IPL is the big player when it comes to giving clients the best outcomes with our best-in-class online branding services. Our experts working with us have years of experience providing big brands with a unique online identity. Whether it’s building a brand reputation or maintaining a brand image online, we go above and beyond to give your brand a distinctive identity. We have a large team of online marketing experts divided into groups to accomplish specific goals. They are well-equipped with their extraordinary moves to implement all the online branding strategies discussed above. If you want your brand to be the successful online branding example mentioned above, which gained online popularity by applying internet branding, take a decision now and reach out to us.