102 Surprising Digital Marketing Statistics for 2023

Statistics play a very important role in finding the targeted audience and generating huge revenues which are the prime purposes of every business. The article covers the top 100+ digital marketing statistics every digital marketing company should know to generate leads.

Table of Contents

Digital Marketing Statistics & Facts, You Probably Didn’t Know

Consider these digital marketing statistics for huge profit:

Digital/Online Marketing Business

Here are some digital marketing stats that indicate why we need online marketing for businesses:

The total amount spent on digital marketing in 2022 was over $571 billion, a whopping 16.2 percent higher than the previous year.
The global digital marketing industry is expected to cross $780 billion by 2026.
Over 70% of internet users prefer quality content over any form of advertising to get information about a product or service.
Over 60% of businesses increased their online marketing spending in 2022.
On average, businesses put around 5-15% (small to large companies) of their revenue towards budgets for digital marketing in 2022.

Conversion Rate Optimization (CRO)

Here are CRO-related digital marketing statistics that highlight the importance of Conversion Rate Optimization (CRO):

According to Econsultancy, for every $92 spent acquiring customers, only $1 is spent converting them. This means that businesses tend to focus more on acquiring customers than on converting them.
A report by HubSpot reveals that businesses that have more than 40 landing pages get 12 times more leads than those with fewer than 5 landing pages. This shows that having multiple landing pages can help businesses increase their conversion rates.
According to a study by MarketingSherpa, 68% of B2B businesses have not identified or measured their conversion rates. This means that a large number of businesses are missing out on potential opportunities to optimize their conversion rates.

A study by Econsultancy reveals that a 1-second delay in page load time can lead to a 7% reduction in conversions. This shows how important it is for businesses to optimize their website speed to ensure a positive user experience.
A report by Adobe shows that personalization can increase conversion rates by up to 202%. This demonstrates the importance of tailoring the customer experience to meet their specific needs and preferences.

Organic Search (SEO)

49% of businesses receive their highest traffic and ROI from organic search.
The largest search engine Google holds over 92% of the global search engine market share.
The SEO market was worth over $80 billion in 2022 and is expected to cross $85 in 2023.
Around 53% of all web traffic generates from search engines (organic search).
Over 60% of marketers believe that SEO is still the best way to generate traffic and leads to a website.
The conversion rate of SEO leads is around 15%.

While SMEs, on average, spend around $1,000-$5,000 per month on SEO, for large businesses, this amount can go up to $10,000 – $20,000 per month.
Over 75% of all Google users never go to page two when searching for something on Google.
Over 45% of all Google searches are from people looking for a local product or service. This a wonderful opportunity to grow your local business through local SEO services.
The page ranking in the 1st position of Google SERP for any keywords has an average CTR of 31%.

Blogging

More than 50% of marketers consider blogging still relevant and one of their top content marketing strategies.
Businesses with a blog tend to get around 55% more traffic to their main websites.
More than 57% of all businesses that have a blog have earned at least one customer through their blog.
Over 68% of people find it easy to trust a business/website with a blog.

53% of digital marketers believe this is the best strategy for inbound marketing
1 out of 10 blog posts increases their organic traffic over a duration of time
Compounding blog posts are able to generate 10% of more revenue and 38% more audience
Companies posting 16+ blogs per month get 3.5 times more traffic than companies posting only 0-4 monthly posts.

B2B companies who post 11+ posts per month earn 3 times more than companies blogging 0-1 per month
B2C companies who post 11+ posts per month earn 4 times more than companies posting 4-5 blogs per month
Old posts are a very useful resource as 75% of views and 90% of leads on HubSpot come from old posts
Skimming blog posts is accepted by 43% of companies
The 6-13 words long title attracts the highest traffic to the website
Pew research center report 2022, around 15% of users participate in a discussion forum like Reddit, Slashdot, or Digg and 10% pay more attention to blogging websites

Podcasts

Here are some podcasts statistics that demonstrate the importance of podcasts:

According to Edison Research, an estimated 78 million Americans listen to podcasts on a monthly basis. This represents a significant and growing audience that businesses can potentially reach through podcasting.
A study by Nielsen found that podcast listeners are highly engaged with the content they listen to, with 80% of respondents saying they listen to all or most of each episode. This level of engagement makes podcasts an effective medium for building relationships with listeners.
A report by Podcast Insights shows that podcast listeners are educated, affluent, and influential, with 51% of monthly listeners having an annual household income of $75,000 or more. This presents a valuable demographic for businesses looking to target high-income consumers.

According to a study by Midroll, 61% of podcast listeners report having purchased a product or service they heard about on a podcast. This demonstrates the power of podcast advertising for driving sales and revenue.
A report by Statista projects that the number of global podcast listeners will reach 1.86 billion by 2023, indicating that the popularity of podcasts is only set to grow in the coming years.

Social Media & Reviews

Consumers tend to spend almost 50% more with brands that respond to online reviews and comments on social media.
Over 90% of people will search online and/or read reviews of a brand before making a purchase from it.

Social media marketing accounted for over 30% of all digital advertising spending in 2022.
Around $134 billion were spent on social media advertising across all leading social networks in the year.
On average, around 15% of the marketing budget of a business goes to social media.
As of 2022, over 90% of businesses were using social media as a part of their marketing campaigns.

Visual Content

Here is a list of powerful digital marketing statistics that demonstrate the importance of visual content:

Digital display advertising & marketing is projected to grow at a 15.5% CAGR for the next few years.

According to HubSpot, content with relevant images gets 94% more views than content without relevant images. This indicates that visual content can have a significant impact on audience engagement.
A study by BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. This highlights the importance of incorporating visual content throughout articles and blog posts to increase social media engagement.
A report by Venngage shows that 45% of marketers believe that visual content is their most important type of content. This suggests that businesses are recognizing the value of visual content in their marketing strategies.
According to a study by Cisco, by 2022, 82% of all internet traffic will be video content. This highlights the growing importance of video as a medium for conveying information and engaging audiences.
A report by Social Media Examiner found that 80% of marketers use visual assets in their social media marketing and that visuals are the most commonly used type of content on social media. This demonstrates the role of visual content in social media marketing.

YouTube

Let’s discuss the statistics of digital marketing that demonstrate the importance of Youtube:

According to HubSpot, content with relevant images gets 94% more views than content without relevant images. This indicates that visual content can have a significant impact on audience engagement.
A study by BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. This highlights the importance of incorporating visual content throughout articles and blog posts to increase social media engagement.

A report by Venngage shows that 45% of marketers believe that visual content is their most important type of content. This suggests that businesses are recognizing the value of visual content in their marketing strategies.
According to a study by Cisco, by 2022, 82% of all internet traffic will be video content. This highlights the growing importance of video as a medium for conveying information and engaging audiences.
A report by Social Media Examiner found that 80% of marketers use visual assets in their social media marketing and that visuals are the most commonly used type of content on social media. This demonstrates the critical role that visual content plays in social media marketing.

Clickthrough Rate

Check out some more online marketing statistics that show the value of clickthrough rate (CTR):

The average CTR for Google Ads across all industries is around 18%.
The average CPC (cost per click) for Google Ads is around $3.
The average CPA (cost per acquisition) or the cost per customer is around $41.

According to a study by HubSpot, a high CTR is one of the most important factors for improving search engine rankings. This means that having a high CTR can help businesses rank higher in search engine results pages (SERPs).
A study by Google found that the top organic search result in a Google search engine results page (SERP) receives an average CTR of 31.7%, while the second result receives an average CTR of 24.1%. This demonstrates the importance of appearing at the top of SERPs in order to receive a high CTR.
According to a study by WordStream, the average CTR for a paid search ad on Google is 3.17% on the search network and 0.46% on the display network. This highlights the importance of creating effective ad copy and targeting the right audience to improve CTR.
A study by Backlinko found that the average CTR for the top organic result on mobile is 27.7%, while the average CTR for the top organic result on the desktop is 19.3%. This suggests that businesses should optimize their websites for mobile devices in order to improve CTR.
According to a study by OptinMonster, a high-converting landing page typically has a CTR of 20% or higher. This underscores the importance of optimizing landing pages to improve CTR and conversion rates.

Marketing Analytics

Here are some digital marketing facts that give an idea about the importance of marketing analytics:

Over 60% of marketers use some kind of CRM software for generating their digital marketing industry reports.

According to a study by Deloitte, companies that use marketing analytics are more than twice as likely to have an advantage over their competitors in terms of customer engagement and loyalty. This suggests that marketing analytics can be a key driver of competitive advantage.
A study by Forrester Research found that companies that are adept at data-driven marketing are six times more likely to achieve an annual revenue growth rate of 15% or more. This highlights the importance of using data and analytics to inform marketing strategy and drive growth.

According to a survey by McKinsey & Company, companies that use customer analytics extensively are more likely to generate higher profits and sales than their competitors. This suggests that analytics can have a significant impact on the bottom line.
A study by Salesforce found that high-performing marketing teams are 1.7 times more likely to use marketing analytics to inform strategy and decision-making. This underscores the importance of using analytics to drive success in marketing.
According to a report by Google and Boston Consulting Group, companies that are leaders in digital marketing are more than twice as likely to use data and analytics to inform their marketing decisions. This suggests that marketing analytics is a critical component of digital marketing success.

Website/Technical SEO

On average, a user takes about half a second to form an opinion when visiting a website for the first time.
Poor quality content and bad layout are the two main reasons why over 38% of users leave a website immediately after opening it.
Around 3/4th of consumers judge the credibility of a brand by its website quality.
Websites with a great user experience can have as much as four times a higher conversion rate.
A max page loading time of 2 seconds is considered a good web page load speed by most consumers.

Adblocking

Here are some internet marketing statistics that demonstrate the vital role of adblocking:

According to a survey by eMarketer, in 2022, 27% of internet users in the US are expected to use ad-blocking software on at least one of their devices. This suggests that ad blocking is a common practice among internet users.

According to a survey by HubSpot, 64% of users say they find ads annoying and intrusive, and 84% have left a website because of an intrusive or irrelevant ad. This suggests that ad blocking may be driven by a negative user experience with advertising.
A study by PageFair found that 30% of internet users in the US use ad-blocking software because they feel that there are too many ads on websites. This suggests that the volume of ads may be a key driver of ad blocking.
According to a study by GlobalWebIndex, 47% of consumers say they use ad-blocking software because they want to protect their privacy and security online. This suggests that concerns about privacy and security may be a significant factor driving ad-blocking.

Blogging

Here is the list of digital marketing statistics that show the value of blogging:

According to a study by HubSpot, businesses that blog receive 97% more backlinks to their website than businesses that don’t blog. This highlights the importance of blogging for search engine optimization (SEO) and building website authority.
A study by Statista found that in 2020, over 4.4 billion people worldwide were active internet users. This underscores the potential reach of blog content and the importance of creating content that appeals to a global audience.
According to a study by Demand Metric, businesses that prioritize blogging are 13 times more likely to achieve a positive return on investment (ROI) in their marketing efforts. This suggests that blogging can be an effective marketing tactic for driving business success.
A study by Orbit Media Studios found that the average blog post in 2020 was 1,269 words long. This highlights the importance of creating long-form content that provides value and depth to readers.
According to a study by SEMrush, in 2020, the most popular types of blog content were how-to guides, listicles, and thought leadership articles. This suggests that readers are looking for practical, actionable advice and insights from blogs.

Social Users

Here are some social media statistics for showing the importance of social media users:

According to a study by Hootsuite, there are over 4.2 billion active social media users worldwide as of January 2021. This underscores the potential reach and impact of social media for businesses and organizations.
A study by eMarketer found that in 2020, social media advertising spending worldwide was $102 billion, and it’s expected to reach $121 billion in 2021. This highlights the growing importance of social media advertising for businesses.
According to a survey by GlobalWebIndex, in 2020, social media users spent an average of 2 hours and 25 minutes per day on social media platforms. This underscores the potential for businesses to engage and connect with their audience through social media.
A study by Sprout Social found that 90% of consumers say they use social media to communicate directly with brands. This highlights the importance of social media for customer engagement and relationship building.
According to a study by Pew Research Center, 69% of adults in the US use social media. This suggests that social media is a critical platform for reaching and connecting with a wide range of audiences.

Email Marketing

Email marketing with an average ROI of over 4400% is one of the most successful organic marketing strategies.
Email marketing is the most popular form of marketing among small businesses.
The email marketing industry is expected to reach $17.9 billion by 2027.
Emails have a very high open rate of more than 80%.
After social media (89%), email marketing is the most popular marketing channel in terms of the percentage of all businesses that use it (87%).

Paid Advertising

Here are online advertising statistics that help you to analyze the significance of paid advertising:

With a 200% ROI, PPC (pay-per-click) is among the most successful digital marketing strategies in terms of return on investment.
Facebook Ads and Google Ads are the two most successful paid digital marketing channels in terms of ROI.
Digital advertising on Google and social media can increase brand awareness by up to 80%.
Using a retargeting ad can increase the probability of a successful purchase by up to 70%.
PPC, which is a paid advertising method, can generate up to twice the number of visitors than SEO for less effort.
Over 60% of small and mid-sized businesses use PPC. Around 55% of them use display ads.
Google Ads is the primary source of income for Google and accounts for almost 96% of the search giant’s revenue.
Google Ads has a very high average conversion rate of over 80% across all industries.