With the Coronavirus outbreak hampering the day to day lives of individuals and masses, almost all businesses out there are experiencing challenges to keep their wits amidst the constantly dropping economic conditions.
Among other things, the recent virus outbreak, followed by a big economic slowdown, is greatly affecting the marketing campaigns of businesses worldwide.
Now, companies are wondering how to keep up with the ongoing trends and what marketing approach to take to ensure no harm comes to their businesses. Well, we have a solution.
Digital Marketing is emerging as a sure-shot winner amidst the degrading effects of traditional marketing methods because of the serious Covid-19 outbreak.
In this article, we will tell you exactly how you can use digital marketing services to better utilize your marketing budget and protect your business through online marketing in these bad times.
Impact of Corona Outbreak on Traditional Marketing
A large number of companies worldwide invest a big part of their market budget in physical promotion activities such as trade shows, print media, referrals, etc., most of which have been impacted by the ongoing quarantine measures in the wake of coronavirus outbreak.
Some of the marketing activities that are mostly affected by this include:
- Trade shows
- Relationship building
- Print Media
- Referral Marketing
- Meetings & Seminars
One of the major impacts of the Corona outbreak that businesses are facing is having to cancel their marketing events, shows, and seminars.
In February alone, hundreds of significant trade events worldwide have been canceled, and this is only going to increase in March and the coming months, as long as the virus threat is out there.
Among the industries that are the most affected by this global crisis, the top ones are beauty products (because of travel ban), mobile phones and electronics and other markets that largely depend on China for raw product import.
Also, most of the retail businesses, including shopping malls, cinemas, theme parks, etc. are closed for business, which is taking a toll on the economy.
As for the marketing industry, many major events, such as the Mobile World Congress (MWC) 2020 have been canceled, which naturally had a bad impact on businesses and companies who had spent thousands of dollars and months of time in preparing for the event.
At the same time, many businesses had to cancel important face-to-face meetings with clients, partners, etc. in order to avoid socialization.
Now, such businesses whose marketing campaigns were affected by this ongoing outbreak have two choices – they can either choose to cut their marketing budgets and play it safe, or they can shift their marketing efforts and budget to more effective online marketing channels.
Cutting your marketing budget may do more harm than good in the long term. You may save money in the short term, but you may end up losing valuable customers.
So, which option would you choose?
Digital Marketing Techniques to Save Your Business
In the wake of the Corona outbreak, businesses are now looking for better, more effective ways to promote their products and services without spending too much.
Digital Marketing, which is scarcely affected by the outbreak, seems like a viable option.
Now that many marketers are homebound and have plenty of time on their hands, they can use it to review their digital marketing plans to retain their existing clients and get new ones.
Here are some reasons why and how digital marketing & SEO Services can be a wonderful alternative to traditional marketing for businesses and help save the world economy in these testing times.
- Online marketing requires less effort and budget than traditional marketing
- It’s much more efficient and results-driven
- No physical meetings or events need to be held
- A strong digital strategy can help generate more leads than any traditional campaign
- Work is possible from remote locations, even in quarantine conditions
- No additional cost is needed, just redirect your traditional marketing budget to digital
- Measurable and easy to track results for businesses to analyze their ROI
Here is the best Digital Marketing approach to take back the command of your business marketing in this Corona-dominated economy.
Update your website content
The first thing to do, of course, is to update your website for design, layout, navigation, and more importantly, the content. Your website content should include the right information, keywords, and call to action.
Update your evergreen blog posts
Another type of content that you need to update is your most popular blog posts, both on the website and off-page to make sure they keep providing good value to the readers and generating leads to your website.
It’s all about writing new blog posts, articles, press releases, and social content to promote your products, services, and businesses to the customers.
This involves optimizing your website in line with Google guidelines and then focusing on getting some high-quality backlinks from high authority sites to improve traffic flow to your own website.
Engage with users on Social Media
One of the easiest things you can do when quarantined at home due to the Corona outbreak is getting more active on social media, spending time with your customers, answering their queries, optimizing reviews, writing and sharing effective posts, and more.
If you had to cancel a seminar or similar event due to the ongoing situations, the best thing you can do to compensate for that is organizing a webinar with your online customers on social media.
Creating and sharing product/service or personalized videos with a great storyline is also a wonderful way to keep your customers engaged and loyal to your business.
Utilize this time and your traditional marketing funds to prepare a better and stronger online marketing strategy so even when the market is down, you never lose connection with your existing customers and keep getting new ones through efficient online promotion.
Not sure how, or need help from an online marketing expert? We, at SAG IPL, will help you facilitate a smooth transition from traditional marketing to online marketing for your business, with no loss of physical and/or monetary resources.
Moreover, we will prepare the best digital strategy to ensure your business keeps getting many high-quality leads in the online space. To know how to contact us today!
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