Looking to hire the best resort marketing company with a proven track record? Contact SAG IPL – a digital marketing services provider. We have worked with multiple resort businesses to boost their online visibility, reach, and sales. We can help you too.
Wondering what resort marketing is or how it works?
Resort marketing refers to the process of promoting a resort – a type of hotel with a swimming pool – to attract more guests and increase the popularity and reach of the business.
It involves using various marketing strategies and activities with a focus on highlighting the unique features, amenities, and services of the resort in order to make it appealing to potential visitors.
A resort marketing company can include various activities or steps like creating a visually appealing & user-friendly website that provides information to potential customers about the resort’s accommodations, services, booking options, and activities and/or allows them to make a booking online.
It may also involve the use of search engine optimization to improve the website ranking in search engines like Google to generate more traffic and leads.
Social media platforms like Facebook and Instagram can be used to boost the online reach and exposure of the business by sharing attractive photos and videos, interacting with potential customers, and informing them about special offers or upcoming events.
Other than that, an SEO strategy for a resort can also include partnering with local or online businesses or influencers to market special packages or discounts. Additionally, gathering reviews from guests and building & managing the resort’s Google presence (business listing) can also help send more potential visitors to the facility.
In simpler terms, a resort marketing strategy involves boosting the reach and reputation of a resort to make it look great and credible so that people can trust that they’ll have wonderful experiences there. Here’s everything you need to know about digital marketing (SEO) for a resort.
Importance of Resort Marketing Company
The hospitality industry can be quite competitive, which is why you need all the help you can get. Our professional resort marketing services can help boost your resort’s presence and reputation, both online and offline, using proven marketing tactics to ensure huge success and growth for your business. Here are some other advantages of our resort SEO services:
Increased Visibility: Our brilliant resort marketing strategy can help increase the visibility of your resort, both online and offline. We promote your resort through various channels, including social media, Google, advertising, influencer marketing, community, and partnerships to reach a wider audience and attract more potential guests.
Competitive Advantage: Professional resort marketing company can help your resort stand out from competitors by highlighting its unique features, amenities, and benefits.
Building Brand Awareness: Resort marketing helps in building brand awareness, reputation, and recognition by highlighting and promoting your resort’s brand identity, values, and services.
Reach Targeted Audiences: Our tailored resort marketing strategy will allow you to target specific audiences that are more likely to be your potential customers. Our marketing plans are tailored to your specific target markets.
Boost Customer Engagement and Loyalty: Effective online marketing for a resort can boost customer engagement and improve loyalty by maintaining effective communication and offering personalized services to your customers.
Adaptable to Market Trends: Our resort marketing services can be customized to the latest market trends and consumer behaviour to ensure your marketing strategy is aligned with changing guest needs.
Reputation Management: Lastly, a resort marketing company like SAG IPL can help you effectively manage your resort’s brand image by actively monitoring and responding to your brand mentions on social media and the internet in real-time.
Resort Marketing Services by SAG IPL
SAG IPL is a full-service digital marketing company with 13+ years of experience. We provide complete digital marketing services for the hospitality industry, including SEO for resorts, social media marketing, pay-per-click, email marketing, content marketing, and more. Here’s how we effectively promote a resort business or website:
#1 Develop a Strong Brand Identity
Our primary focus when marketing a resort is to build an online brand identity for your business. Our goals include creating a compelling brand image that reflects the unique aspects and values of your resort.
We do this by making sure that your brand information and identity are consistent across all platforms, including your online and offline marketing campaigns.
We create powerful branding content, designs, etc. and use them across all your marketing campaigns.
Designing a memorable logo: We make sure that your brand logo is relevant, attractive, and easy to remember. In addition, we optimize your website design to be attractive and relevant to your industry.
Selecting the right colours and fonts for your marketing material, website, etc. is how we maximize the impact on your audience.
Establishing a consistent brand voice across all your marketing campaigns, materials, and platforms is also equally important.
We define & promote your resort’s unique value proposition, including the features, amenities, and advantages that set your resort apart from competitors.
Creating a compelling brand story that captures the spirit of your resort and communicates your history, goals, values, and unique selling points to your audience.
#2 Building/Optimizing Your Resort Website
Creating a strong website is the best way to boost the online presence of your resort. If your resort doesn’t already have a website, we can create one for you. Our specialist web designers can create a resort website that is attractive, mobile-friendly, and optimized for search engines.
We optimize your resort website from the SEO point of view and make it more friendly for both search engines and target users. We make sure that your site is visually appealing, informative, user-friendly, and optimized for mobile devices.
We optimize your content by including relevant keywords and adding high-quality photos and videos at appropriate places. Moreover, we include attractive photos and videos of your resort on a dedicated gallery page on your site to showcase your resort’s features, accommodations, services, recreational activities, food, and nearby attractions.
We also make sure that the information about your business, your rates, contact details, address, map location, etc. are correct and up-to-date.
When optimizing your resort website, we also look for and eliminate any technical errors, 404 pages, canonical errors, page speed errors, etc.
#3 Leverage Social Media for Resort Marketing
Social media can be a fantastic way to find, reach, and connect with your target customers. The benefit of social media networks is that there are already millions of people using these platforms, and you just have to tap into the right channels in the right way to use social media to bring more customers to your resort.
To start with, we establish a presence of your resort business on popular social media platforms like Facebook, Instagram, Pinterest, Twitter, and YouTube.
We attract and connect with your potential audience by regularly sharing engaging content relevant to your resort, including stunning visuals, customer testimonials, exciting news, special offers, and upcoming events. We engage with your audience by responding to comments, messages, and reviews to eventually inspire them to try your services.
Paid social marketing, i.e. advertising on social media can also help you get more customers quickly for your resort business.
#4 Collaborating with Local Businesses
As a hospitality business, your resort can benefit significantly by forming mutually beneficial partnerships with local businesses around you.
For example, you may not be offering food services right now, but you can partner with a nice restaurant near you and recommend it to your customers looking for a good place to eat near your resort. In exchange, you can ask the restaurant to recommend your resort to its customers looking for a soothing place to stay.
Some other examples of the type of local businesses you can get into partnerships with include tour operators (for taxi/cab services for your customers), restaurants, and adventure & attractions.
By cross-promoting each other’s services, you can eventually build a network of brilliant & reliable hospitality services that helps you get more customers and enhance the overall guest experience. As a network, you can consider offering package deals or combo discounts to encourage guests to try your partners’ services as well.
#5 Community Building
Your community can be a powerful way to boost the growth and popularity of your resort. Your community is made up of your friends, colleagues, loyal customers, and partners. If you don’t already have a big community around your business, the Internet can be a wonderful way to build and grow your business community.
You can start by creating and joining groups on social sites like Facebook and Reddit. Make use of the power of community to spread the word about your resort, both online and offline, and attract new customers.
At the same time, you must consider participating in local community events, especially ones that are relevant to your business, to build and grow your network.
Also, you can sponsor charitable events and organize and support local causes in the name of your resort. By actively developing and engaging with the community, you can boost your resort’s reach and popularity in your local region and increase the number of potential guests.
#6 Online Reviews and Reputation Management
Your online reputation can make or break your business. A positive business reputation online is one of the best things for your resort. It can help you get immense popularity and drive huge traffic from search engines and social media to your resort business.
Many customers would want to check the reputation or credibility of a resort before using its service, and the most obvious way for them to do it is by reading online reviews. Google reviews, social media, travel websites and forums are some platforms where people can read reviews about a travel company or a resort.
As a resort owner, you must seriously consider getting a lot of positive reviews from your happy customers and managing your overall online reputation.
Encourage your guests to leave reviews on platforms like Google, Twitter, TripAdvisor, Yelp, etc. Always respond to reviews that need your attention, address concerns of customers having a complaint about your resort or services, and restress your commitment to guest satisfaction.
More than 70% of all people searching for resorts on Google are likely to go with businesses with the highest Google rating and positive reviews.
#7 Build & Manage Your Business Listing
If your resort doesn’t already have a listing on Google My Business and Google Maps, get it done right away. Having a strong presence on Google will allow potential customers to easily find and reach your resort.
Claim your Google Business listing. Optimize your business profile to include relevant and correct information, including business name, address, contact, map location, opening hours, etc.
You can also use this feature to show availability and price to potential customers and accept bookings right on Google Search. Also, make sure that your business is easy to find on Google Maps.
Regularly post updates about your business and ask your customers to post reviews on your Google listing.
#8 Offers and Special Packages
Offering special packages, deals, and discounts is also a great way to attract more customers to your resort. Check what deals and prices your competitors are offering and try to offer better deals or discounted prices while ensuring your services are better than others.
This may limit your profits in the first few months but will eventually get you a lot more loyal customers who are willing to pay extra for your awesome services or customized packages.
Other than that, you can organize special events, such as themed parties, music concerts, live performances, family dinners, or seasonal celebrations, to impress your existing customers and attract new clients.
Based on your resort theme or type, you can offer special packages or promotions for occasions such as holidays, birthdays, weddings, anniversaries, festivals, or other similar events to entice guests to choose your resort over competitors.
#9 Online Marketing & SEO
One of the easiest and most affordable ways to promote your resort is the Internet. You can promote your resort seamlessly on your website, social media, forums, and other online platforms using high-quality marketing content that is relevant and useful to your target audience.
Other than SEO link building to boost your resort website ranking in Google results, you can use Influencer Marketing to promote your resort with the help of influencers on YouTube and social media and Paid Advertising options like Google Ads, Facebook Ads, and Instagram Ads to get more customers quickly.
Resort Marketing Service Packages by SAG IPL
As a leading resort marketing agency in India, SAG IPL has been offering cost-effective resort marketing services & packages to business owners for more than a decade now. Our three most popular monthly SEO packages are as follows:
Basic SEO: $499 per month – SEO for up to 10 words – suitable for startups & individuals
Advanced SEO – $999 per month – up to 20 keywords – ideal for SMEs
Premium SEO – $1499 per month – up to 30 keywords – best value for money
Industries We Serve
Other than digital marketing for resorts, SAG IPL also offers comprehensive Digital Marketing Services in many other industries, including but not limited to:
- SEO for Fashion
- Travel SEO
- Healthcare SEO
- Education SEO
- Events SEO
- Retail SEO
- Financial Services SEO
- Media & Entertainment
- Legal/Lawyer SEO
- Hotel & Restaurants
- Cleaning Business SEO
- Security Agency SEO
Customer Testimonials for the Best Resort Marketing Company
When choosing or hiring digital marketing services for a resort business, always read customer reviews to get an idea of the company’s expertise and skills.
We at SAG IPL have been in the SEO business for nearly 13 years now and have received 5-star reviews from many of our happy & satisfied customers across industries.
Read what some of our customers say about our resort marketing services:
It has been a wonderful experience working with SAG IPL for my resort’s website development and marketing. They know what they’re doing and helped me boost my resort traffic and get new customers.
As per my experience, SAG IPL is the best resort marketing company worldwide. They have a brilliant team and their prices are pocket-friendly. I recommend it to everyone.
FAQ on Resort Digital Marketing
What is resort marketing?
Resort marketing refers to offline and online marketing strategies used by resort businesses to promote their services to get more customers and boost their reach and reputation.
Our resort marketing agency includes SEO, website marketing, social media promotion, Google listing, local SEO, and reviews management.
How can you promote a resort?
There are many ways to promote a resort. You can promote your resort or hotel on social media by engaging with potential customers, using paid advertising to target customers near you, use video marketing, optimize your local SEO through Google My Business, ask reviews from your customers, and promoting your resort offline through events and offers.
How do I attract customers to my resort?
You can use online marketing to boost your business reach and get new customers from search engines (Google). To attract customers to your resort, you need to go one step ahead of your competitors by offering better services, offers, and packages.
What is the difference between a hotel and a resort?
A resort is a type of hotel that offers leisure or recreational activities or options such as a swimming pool, events, music concerts, gaming, and more to keep its guests entertained rather than just offering basic lodging facilities like a regular hotel.