How Much Does An eCommerce Website Development Cost In 2023?

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How Much Does An eCommerce Website Development Cost

E-commerce is one of the fastest-growing industries today. Whether selling on top e-commerce websites like Amazon and eBay or running your own niche e-commerce portal, this is one industry that will never go out of business. If you are wondering how much an eCommerce website Development costs, continue reading.

If you are planning to start your own e-commerce website/business this year and looking for ideas, here are some good e-commerce business ideas to start with.

The first step to starting an e-commerce business is, of course, finding the right niche.

The most important step, however, is developing and launching a smooth, user-friendly & feature-rich website for your online store.

When looking to build an eCommerce store, there are a number of things one should consider, including the development cost.

Now, there are a lot of factors that might affect the cost of an eCommerce website, such as the developer/designer fee/salary, number of features, complexity, scope, project duration, and more.

To better figure out the definitive cost of building your e-commerce website, you need to have a very specific idea of your goals and exactly what you want to build, including the various features and elements to include in your website.

It is only by considering every aspect of building your eCommerce website, you can successfully come up with a close estimate.

Typically, building an eCommerce website from scratch might cost you anywhere between a few hundred dollars and up to $200,000.

But again, a better estimate can only be calculated by considering each & every factor properly.

So, here we take a look at the various factors and things that affect the cost of building an e-commerce website in order to figure out the development cost.

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    Factors that affect the cost of building an e-commerce store

    Factors The Cost Of Building An eCommerce Store

    Scale & Scope of your eCommerce Website

    The scope and size of your eCommerce website will almost always have the most significant impact on the development cost.

    Whether you’re looking to build a niche website and sell products in a single category or trying to make the next Amazon, selling everything one can sell?

    At the same time, the size of your store will also depend on your goals. For instance, you might be looking to take your already successful retail store online or you may have a good investor backup.

    On the other hand, if you are a startup without a lot of financial support, you might consider building an online store with only basic features. The cost will vary accordingly.

    Development Methodologies

    Development Method

    Another factor that will affect the cost of building your website is the method of development.

    You can go with free or open-source options such as WooCommerce, ZenCart, Magento, etc. that offer decent capabilities at zero or low cost.

    If budget is not a major concern, you can alternatively opt for SaaS eCommerce platforms that offer greater features at a slightly higher cost.

    Custom eCommerce development is another method you can consider, which is going to be more expensive and is recommended for enterprises looking to build a unique, new kind of e-commerce experience.

    eCommerce Website Design Cost

    Cost of eCommerce Website Design

    Related: How Much Should Web Design Cost? (2023 Updated Guide)

    With things in the web design space changing so frequently and users having so many options to choose from, make

    your online store stands out, you must have a website design that is truly eye-catching.

    A website that looks best is usually the one that gets the most traffic. And it will cost to build an impressive eCommerce website design.

    So, if you’re on a budget, these platforms come as a blessing to you.

    At the same time, you can choose from paid theme options if you want a better/custom design and more features on your website. And then there are always plugins to extend the website functionality.

    However, you cannot expect to achieve the performance of a custom web design when using a free theme.

    The cost of hiring a custom web designer will, of course, be higher, but it will be worth it if you have the money and are willing to spend extra for a better, more engaging UX for your eCommerce store.

    • Paid Theme Cost – $140 to $180
    • Custom Web Design Cost – $5,000 – $10,000

    Do You Want To Know About The Cost of Building Your Own eCommerce Website?
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    Functionality & (Basic and Advanced) Features

    Website Functionality & Features

    Another thing that has a major impact on the eCommerce website Development cost is the functionality and features you are looking to add to your website.

    Irrespective of the size, scope, or goals of your online store, you must have at least basic features like a shopping cart, product listing, a payment system, etc.

    If you only want the basic key features in your shopping website, you can opt for any of the free or open-source eCommerce platforms.

    WooCommerce is usually the best, as it gives all the basic features of an online store and some more. And the best part is that it’s free to use.

    But, do not expect advanced functionalities like discount management, wishlist, crypto payments, etc. in your free eCommerce website.

    However, it’s always possible to customize a free website or add modern features by hiring a WordPress developer.

    Custom eCommerce development is the answer if you are looking to build a completely personalized online store with made-to-order features.

    • Cost of customizing basic features in SaaS eCommerce – $2,000 – $5,000
    • Cost of building & customizing advanced features in SaaS eCommerce – $5,000 – $10,000
    • Cost of building basic features in Custom eCommerce – $10,000 – $20,000
    • Cost of building advanced features in Custom eCommerce – $10,000 – $15,000

    eCommerce Fulfillment Software Cost

    E-commerce Fulfillment Software Cost

    In addition to building the website for your online store, you must also work on the back-end software that will handle most of the fulfilment services on your website.

    Unless you are not planning to keep doing business for long, we advise you to not ignore the importance of fulfilment service when working on your eCommerce website.

    The fulfilment service is how you handle user orders on your website, manage on-time delivery, and ensure a good customer experience.

    Ideally, you should invest in fulfilment software that can automate tasks such as inventory management, order status tracking, sending notifications to users, and taking customers’ feedback.

    Thankfully, you don’t have to get a fulfilment application developed from scratch unless you are looking for something unique, for your eCommerce store, as there are already options available that you can buy on a subscription basis.

    Subscription-based Fulfillment software cost – $30 – $400 per month

    Custom fulfilment development cost – $5,000

    Content Marketing Cost

    Content Marketing Cost

    A website is made of three main parts – design, backend, and content. Content is everything you see on the website, including images, words, lists, pages, products, and more.

    So, of course, you’ll need to hire a content writer or a copywriter to prepare user-centric & relevant content for your website pages.

    The cost of content will depend on the number of pages on your website.

    A decent content writer can charge anywhere between $50–$80 per hour or $100 per page.

    So, if your website has, say, 100 pages, you can expect to pay around $10,000 for the content. Then comes the marketing part.

    Only building and launching an eCommerce website will not make you rich overnight.

    How are you supposed to make money with your website if there aren’t any visitors coming to it? This is where online marketing comes in.

    Digital Marketing strategies like SEO and PPC are some of the best ways to promote your eCommerce store online.

    In other words, these marketing techniques will help you generate more traffic to your online store and convert leads into sales.

    Start by optimizing your website from the search engine point of view and for things like keywords in the content and meta tags, content quality & length, images, canonical tags, speed, user experience, layout, appearance, navigation, and more.

    No idea how to do that? Hire expert e-commerce marketing services from SAG IPL today!

    There Are Many Factors Contributing To The Cost of An eCommerce Website.
    Know Them All and Build Your Own eCommerce Website At Affordable Price.

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    Maintenance Cost to Keep Your E-commerce Store Running

    Cost to Keep Your E-commerce Store Running

    Once the web development is completed and your eCommerce store is up and running, it will also need regular maintenance & updates.

    Also, there are domain and hosting costs.

    • Website domain cost – $10-12
    • Website hosting (shared) cost – $30 – $1,000 per month

    Over time, a website may experience problems, and errors may come along as people are using it.

    Timely resolution of errors and proper maintenance of your eCommerce site is crucial to maintaining user interest and trust.

    Plus, the website framework, content, etc. must be updated regularly to keep the business competitive.

    Depending on who you hire it from, an e-commerce website maintenance service may cost in the range of $500 to $1,250 per year. This includes maintenance, updates and customization costs.

    Time Required

    eCommerce website development costs also depend on the time required in completing the project. Most companies don’t count the time taken but sometimes users request to track the time required as well. It is something called a pay-per-hour method of work and payment. Sometimes, if companies have to put more effort due to the requirements they also charge for extra hours they spend on the projects. Thus, make sure to get all the details even before hiring a development company.

    Related: How Much Does Website Maintenance Cost for Your Online Business?

    Other Miscellaneous Costs

    Other Miscellaneous Costs

    Other than the factors and costs discussed above, there may be other costs or fees you may have to pay when building & launching an eCommerce website.

    For instance, if you are using a paid plugin or theme, the cost will be separate.

    Also, if your hosting provider doesn’t include an SSL certificate, you may have to pay extra for it. (The SSL certificate is recommended for e-commerce websites’ security.)

    Again, if you are planning to use a third-party payment gateway that isn’t already included in your website builder, you’ll have to pay a fee for it.

    If you are using a free or open-source eCommerce platform, you may need to make a lot of customizations and changes, for which you may even have to hire an expert at a separate cost.

    However, this cost is adjusted when you hire a full-service eCommerce web development company like SAG IPL.

    eCommerce Website Development Cost Breakdown

    Considering all the above factors, here’s a quick look at the e-commerce website development cost in different cases.

    As you can see, the cost of an eCommerce website can vary depending on the size/scope, design, functionality, maintenance, marketing and various other things.

    Functionality and features are one of the areas where you can cut the cost significantly.

    For instance, you can go for an open-source or SaaS e-commerce platform that will save you both time and money, as most of the functionalities are readily available and you only need to customize the things according to your website needs.

    However, if you want complete flexibility and only the best for your e-commerce store and do not care much about the cost, custom eCommerce development is always the most-recommended option.

    The cost will be significant, but so will the functionality and the overall performance.

    Other than that, the developer cost is going to be another significant addition to your overall eCommerce website Development cost. Depending on the type of developer or team you hire, the cost can vary a lot.

    Hiring an in-house team of developers, designers, etc. is usually the most expensive option, plus you have to manage everything yourself or hire a dedicated project manager.

    A more affordable and efficient alternative is to outsource a qualified team of eCommerce web developers, which will cost less and ensure better results.

    Related: How Much Does It Cost To Build A Website In 2023? (Actual Cost List)

    Cost of Hiring In-House Team vs eCommerce Developers

    Cost of Hiring In-house eCommerce Team

    At SAG IPL, we have a very flexible hiring system, where we allow businesses to hire individual developers and/or teams as per their project needs and budget.

    Our eCommerce team comes with a dedicated manager and consists of developers, designers, content writers, and testing experts.

    Once you hire the team, you won’t have to spend a single penny on hiring anything else.

    Your dedicated developers/designers will only work on your website for the duration you hire them.

    Moreover, you can hire eCommerce developers from SAG IPL on an hourly or project basis, as fits your requirements, schedule, and budget.

    Outsourcing developers from SAG IPL is usually the cheapest and most efficient option when looking to build a fully-fledged e-commerce website.

    Cost of hiring an eCommerce developer from SAG IPL – $20/hour

    Cost of hiring an eCommerce development team from SAG IPL – $100-150 per hour

    Hiring and managing an in-house eCommerce team, on the other hand, will be both costly and time-consuming.

    You will need to interview and hire every professional individually and will be responsible for their work.

    You can either manage the team yourself, if you have the time, or you can hire a dedicated project manager, which will cost extra.

    Cost of hiring an in-house team for eCommerce development – $500+ per hour (salary + management)

    The decision is yours!

    eCommerce Web Development Services By SAGipl

    E-commerce Web Development Services

    As a full-service web & mobile app development company, SAGipl provides all kinds of website development services, including eCommerce design & development.

    We have a full-time, in-house team of 200+ trained web developers with experience in building a variety of web & mobile applications for our clients in all business verticals, including online shopping websites and e-commerce apps.

    Our eCommerce web development services include –

    • eCommerce consulting and planning
    • Custom eCommerce web design
    • Custom eCommerce web development
    • Custom shopping cart development
    • eCommerce website customization
    • CMS development
    • Third-party plugin development & integrations
    • eCommerce digital marketing

    eCommerce Website Development Is On Trend.
    Get Your eCommerce Website Developed by SAG IPL, A Leading Web Design & Development Agency.

    Get Free Cost Estimation Here


    Having a clear idea of the cost before you start developing your eCommerce website is a good thing for many reasons.

    If you know the estimated cost of your eCommerce website, you can set your budget accordingly and make sure not to divert from your goals and budget during the development process.

    The cost of building an online store from scratch will depend on a number of things, as discussed above. The type and experience of the developer will also affect the website cost.

    Make sure to research and find a good eCommerce developer or company for your project, preferably one with previous experience in building an eCommerce store in your niche.

    To keep the website development cost low, try & learn the basics of eCommerce development so that you can ask all the right questions to your developer as well as perform minor changes yourself.

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