Google Analytics: The Top Alternatives For Analyzing Website Traffic And Statistics

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Categorized as: Internet Marketing
Beyond Google Analytics: The Top Alternatives For Analyzing Website Traffic And Statistics

Google Analytics is undoubtedly one of the most popular web analytics tools out there, with more than 50 million websites using it worldwide. It’s a powerful platform that provides deep insights into website traffic, user behavior, and other key performance indicators.

However, there are several reasons why someone might want to look for an alternative to Google Analytics. It could be because they want to try out a different tool with different features, or because they are concerned about data privacy and want to explore more privacy-focused options. Whatever your reason might be, there are several Google Analytics alternatives available that offer robust analytics capabilities.

Here are the top 8 best Google Analytics alternatives for analyzing website traffic and statistics.

As the scope of digital marketing is at boom, the use of different online SEO tools is also enhanced.

Google Analytics, specially developed to analyze website traffic is being used as the major tool to analyze the website in terms of user traffic.

This tool is highly preferred as it is a freemium tool with ample features to track the traffic and perform many more tasks too.

But it’s not the only one in the market. There are many more presents, that perform similar functions.

Discover Extremely Useful Google Analytics Alternatives 2022

Let’s check out the list of 8 best tools for Google Analytics Alternatives 2022:

1. Clicky

Clicky Analytics
Source: Yoast

It is a highly demanded tool after Google Analytics. It is a highly recommended web analytics tool, which can be used for numerous functions.

This tool is supplemented with ample features that can be executed on different dimensions.

Clicky is a real-time web analytics tool that provides detailed insights into website traffic, user behavior, and conversion rates. It offers a range of features such as heat maps, visitor segmentation, and goal tracking.

Clicky also provides real-time visitor monitoring, which means that you can see how many visitors are on your site at any given time and what pages they are viewing.

Advantage of Clicky Analytics

2. Kissmetrics

Kissmetrics Web Analytics

Kissmetrics, Quicksprout, and Neil Patel are known to everyone. This tool focuses more on people’s data.

For a business that sells products, this is a good tool to work on.

With the insights provided by Kissmetrics, you will be able to develop your own strategy to convert regular visitors into loyal customers.

Advantage of Kissmatrics

3. Woopra

Real-time Customer Analytics

Woopra is a real-time customer analytics platform that provides detailed insights into user behavior across multiple channels, including web, mobile, and email.

It offers a range of features such as user segmentation, funnel analytics, and automated customer journeys. Woopra also integrates with several third-party tools, such as Salesforce, HubSpot, and Marketo.

The freemium version of this tool lasts for only 30 days. Later you need to purchase its premium version for $79.95-199.95 per month.

Advantage of Woopra

4. Mixpanel

Mixpanel Product analytics for mobile, web, and beyond

Mixpanel is an advanced analytics tool that provides detailed insights into user behavior, engagement, and retention. It offers a range of features such as user segmentation, funnel analytics, and cohort analysis. Mixpanel also provides real-time notifications, which means that you can be alerted whenever a user takes a specific action on your site.

It is free to use up to 25000 data points or 1000 profiles. Its paid version starts from $150 a month.

Advantage of Mixpanel

5. FoxMetrics

It is another tool that works on the action and behavior of the visitors.

With features like Real-Time Analytics, Person-Level Tracking, and Unlimited Users, it is recommended over other web analytics tools in the market.

It has 4 subscription plans which you can try for 14 days only. Later you need to pay for this tool.

Advantage of FoxMetrics

6. Adobe Analytics

Adobe Analytics

Adobe Analytics is a powerful web analytics tool that provides real-time insights into website traffic, user behavior, and conversion rates. It offers a range of features such as audience segmentation, conversion tracking, and A/B testing. Adobe Analytics also integrates with several other Adobe products, such as Adobe Experience Cloud and Adobe Target.

Else, there are ample features like Mobile Analytics, Video Analytics, Social Analytics, third-party integration, and more, which are provided to get the highest user response.

  • Advantage of Adobe Analytics
    Adobe Analytics is now part of Adobe Marketing Cloud

7. Gauges

As a good alternative to the GA toolkit, Gauges offers a snippet of JavaScript code that is applied to each page to be tracked.

It gives many features like a 100% flash-free dashboard for easy mobile viewing, real-time analytics,

and more.

This tool is available at the expense of $6 per month for 100,000 monthly page views.

Gauges analytics

8. Histats

Histats is not very popular but it also has so very similar features like 100% Free, Location and hardware info, Referring Sites details, log features, user behavior tracking, and much more.

It also has one of the most accurate real-time visitor trackings.

Advantage of Histats

  • Full Real-time statistics
  • Online visitors shorting ( recent, most active, popular pages, popular referer, geolocation )
  • Visitor report as per Geolocation, Browser, Toolbars, Languages, Hardware info
  • Referring sites identification
  • Visitor behavior Tracking
  • LOG features



So, these are the top-ranked online tools that are taken as the best alternative for Google Analytics.

While Google Analytics is a popular and powerful web analytics tool, there are several good alternatives available that offer different features and advantages. Whether you’re looking for ( Click here to read about Google Analytics guide.).

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    By Mohsin Qureshi SEO Strategy and Growth Leader

    Mohsin Qureshi is a seasoned digital marketer with over 12 years of experience, including 7 years working as a Team Leader in SAG IPL. His expertise lies in SEO, SMO, PPC, influencer marketing, and strategy building with a focus on driving impactful results and growth for businesses. With a keen eye for innovation and a commitment to excellence, Mohsin has been delivering tailored digital marketing strategies and solutions to help businesses excel online. LinkedIn


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