If you are a digital marketer or involved in the online marketing industry, you must have often heard about SEO tools. In fact, I believe that many of you are already using a number of tools in your SEO campaigns.
An SEO tool is designed to help the users with a certain SEO task or to simplify the process. There are hundreds of applications out there being used by online marketers on a regular basis.
In this article, we will discuss some of the most useful Search Engine Optimization Tools that can reduce your marketing efforts by as much as half, if not more.
If you are not already using these tools in your SEO campaigns, I recommend you start using them right away. You will be amazed by how much difference – in terms of reducing time consumption and making the process easier – a good SEO tool can make.
Note: Some of these tools are free, others are paid, while many are freemium (free + paid).
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We will discuss these tools by the category of applications.
Search (SEO) and Web Analysis Tools
1. Google Analytics (Free)
The most widely used SEO platform that gives you complete search insights and web stats for your target campaign/website. Track your site traffic, users, sources and other performance data through meaningful insights.
2. YouTube Analytics
A free tool to track the performance of YouTube channel and videos so that you can improve your strategies and content accordingly.
3. Searchmetrics Website Analyzer
A free/paid website analysis tool that shows you the performance (ranks) of your site in search and social.
4. QuickSprout Website Analyzer
A free/paid website analysis tool that gives you full details of website speed, keywords, links, social stats, tags, competitor, along with SEO optimization.
5. SERPs Rank Checker
Check how your website ranks for certain keywords in search engines like Google and Bing.
6. HubSpot (Paid)
An overall internet marketing tool for blogging, SEO, and social media. 30-day free trial.
7. SEO Site Checkup
The tool helps you check the health of your website in terms of SEO and proper optimization.
Another useful web analytics tool that provides useful data to help you optimize your marketing strategies.
9. Microsoft Free SEO Toolkit
A free online platform that provides a range of SEO tools for website analysis and suggestions.
Provides useful stats about the website including bounce rate, traffic rank, keywords, geography and audience sources.
The tool shows you analysis, including details such as links and social mentions, of the top websites in your niche.
12. Majestic SEO
Check the list of inbound links and other site analysis data for any domain.
Helps you find out traffic details of millions of popular websites and mobile apps.
14. Rank Tracker
Available in both free and paid versions, Rank Tracker helps you keep track of your website ranks in more than 300 search engines worldwide.
15. Search latte
A free rank tracking tool that lets you check the rank of any targeted keyword in any of the available 150+ search engines.
A popular keyword rank checker tool for the desktop. It supports Google, Bing and some other popular search engines.
17. SERP Trends
It is a web browser extension that shows how rankings of different sites have changed over the time for particular keywords.
On-Page Analysis Tools
18. Google PageSpeed Insights (Free)
A free tool that lets you check the speed, loading time and performance of your mobile/desktop website, plus provides suggestions to improve.
19. Google Webmaster Tools (Free)
A package of tools by Google that provides useful insights and recommendations regarding the search engine performance of your website.
20. Bing Webmaster Tools (Free)
Bing’s counterpart to Google’s Webmaster Tools, works similar to the later. Provides crucial data about errors and bugs on your website.
21. WebSite Auditor (Free/Paid)
A desktop app that audits your website and provides suggestions for on-page optimization.
22. Ranks NL
A paid on-page SEO analysis tool mainly used for checking keyword density on a webpage.
Gives you a quick overview of on-page SEO of your website’s content and issues surrounding the content.
It will show you exactly how search engines see your website so that you can optimize accordingly.
25. Live Keyword Analysis
This tool will let you find out keyword density of your content in real-time.
26. nTopic (Free/Paid)
It analyses your website content and makes recommendations to improve it by adding related keywords.
Helps you analyze the speed and load time of your pages, along with website downtime.
Performs real browser speed tests of your website and recommends optimization ideas.
Competitor Analysis Tools
In addition to providing helpful sites stats, the tool lets you compare any two websites in terms of traffic and links.
A paid but really good competitor analysis tool that offers services like keyword research, rank tracking, link analysis, and more.
31. BuzzSumo (Free/Paid)
It gives you an analysis of what content is working best for a competitor or a keyword.
32. LinkDiagnosis (Free)
It shows you information such as anchor texts, page rank and link health about your competitor’s backlinks.
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Screen Capture Tools
A free screen capture and search tool for Mac & Windows.
34. Awesome Screenshot
A screen capture tool available in the form of a browser plugin and can be used for screen capture, editing, and sharing.
35. Google Trends
The tool is a blessing for content marketers, as it helps them find the things (or words) trending at a time in search engines.
One of the most popular plagiarism checker tools that can test your website/blog content for duplicity.
An effective online platform (and a browser plugin) to check your content for grammar and language errors.
A free SEO content analyzer that shows word count, keyword density, and other content checks.
The tool lets you find out the top influencers in your industry from all over the internet.
An advanced blog outreach platform through which you can find blogs and bloggers for content marketing.
41. GuestPost Tracker (Paid)
Find the list of blogs/websites that accept guest posts in your niche.
42. JustReachOut (Freemium)
It helps you find the right journalists to reach out for a mention of your website in popular news platforms.
43. Ninja Outreach (Paid)
A popular blogger outreach tool to search influencers in your niche.
A free content ping site that lets you spread the reach of your blog to different search engines.
45. Moz Local Listing Score (Free)
Use this tool to check the status and performance of your local business listing on Google and other search engines. Also, try Moz Local for more services.
46. 51 Blocks
A range of SEO business tools
Free/Paid tools to manage your local search engine listing and optimize the same for more reach.
Keyword Research (Analysis) SEO Tools
48. Google Keyword Planner (Free)
The most popular tool that recommends the best keywords to choose for your SEO campaigns based on data from Google Search Results.
The tool can give you as many as 700+ keyword ideas (mostly long tail keywords) based on any word or phrase you enter to it.
50. Google.com (without login)
When you open Google.com without logging on your Google account or in the incognito mode, you can find insightful keyword opportunities through the auto-fill feature.
Free keyword suggestion tool that can produce thousands of ideas for any keyword
52. Wordtracker (Paid/ free trial)
Find the best keywords for any search term.
53. LSIGraph (Free)
One of the most popular LSI (Latent Semantic Indexing) Keyword Generation tools. Search LSI keywords/phrases for any number of keywords.
54. Wordstream’s Free Keyword Tools
Find keywords for any of your SEO campaigns as well as for your Adwords campaigns.
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Link Building/Analysis Tools
55. Open Site Explorer (Free + Paid)
The platform gives a comprehensive analysis of the links inbound to a particular website or page, including the pages with the most links.
56. Find Broken Links
As the name suggests, the application will help you find the broken links (inbound and outbound) on your website.
57. Ahrefs’ Site Explorer (Backlink Checker) (Free/Paid)
A complete website link analysis tool that shows website inbound links, social stats, and referring pages.
58. Check My Links (Free)
A Google Chrome extension that quickly identifies broken links on any webpage.
59. Citation Labs’ Link Prospector (Paid)
A one of a kind link building opportunity finder tool that scans the internet and finds the best link opportunities for your site.
Another useful tool for finding link opportunities.
You can use this platform to create a Google-ready file of all spammy links to be disavowed.
62. Linkbird (Paid)
A complete link building, analysis and keyword research tool that sends alerts for new links to your site.
63. LinkMiner (Free)
A free tool that not only checks your site’s broken links but also shows the inbound links coming to that broken link, for link building opportunities.
64. Marie Haynes’ Disavow Blacklist (Free)
A platform to check whether a link pointing to your website is good or bad.
65. SEO SpyGlass (Free/Paid)
One of the less-known yet very useful desktop SEO link tracking tool for competitor analysis.
A free tool that analyzes any website for fresh and live backlinks.
67. SEO Weather’s Bulk Metrics Checker
Tells you the PA, IP address and DA of a bulk list of URLs. Just enter the list or URLs in the box and fetch the details.
68. Citation Labs
A software package that offers different types of link building tools, recommended for SEO campaigns.
A link analysis tool that reviews your link profile for anchor text over optimization and recommends appropriate action.
SEO Tools for Web Browsers
70. Moz toolbar
This is a browser toolbar that can show helpful SEO insights, such as DA, PA, links, etc, within Google search results. Available for Chrome and Firefox.
71. SEO Doctor
Checks your website for SEO issues and recommends possible solutions. Works only on Firefox.
72. WooRank SEO Bar
Provides a complete SEO analysis of any web page including local, desktop and mobile data and accessibility.
73. Chrome Word Count Tool
Can be used to count the number of characters and words of the text of any webpage.
A data fetching tool that lets you save data of any webpage to spreadsheets.
75. Print to PDF
The extension lets you convert/save any webpage to PDF format and download to the local system with just one click.
Available for Chrome and Firefox, this is a particularly useful extension for web developers. Some of the features include HTML editing, live CSS editing, etc.
77. Grammarly Toolbar
Lets you check the content of any web page for grammatical errors just like you do on the actual Grammarly platform.
A very useful tool for SEO professionals who need to change or hide their IP addresses. Available in both free and premium versions.
Email Marketing Tools
A perfect tool for streamlining your email outreach campaign with link building.
80. MailShake (Paid)
An email outreach tool that comes with built-in templates for different kinds of emails.
81. GetResponse (Free/Paid)
It lets you create smart automated email marketing campaigns
Lets you check the validity of an email address along with technical details about any email account/address.
SEO Project Tools
Recommended for SEO professionals and companies
A premium SEO tool package useful for link analysis and reporting, rank tracking and complete project management.
An SEO project campaign management tool that can be used to monitor, measure and track SEO efforts.
85. Moz Pro (Paid)
A kind of complete SEO tool that lets you analyze your website for social, links, search engines and performance.
86. SEO PowerSuite (Paid)
A desktop SEO suite that offers website analysis, rank tracking, competitor analysis and other SEO services.
87. SEER SEO Toolbox
An all-in-one SEO tool package that provides various services by obtaining data from a number of sources such as Moz, Social sites, Google Analytics, Majestic SEO and more.
Other Useful SEO Tools
88. Schema Creator
A scheme creator tool that lets you create and use custom code to change how your reviews, people, and events appear on search pages.
89. XML Sitemaps
Lets you generate XML sitemaps for your website for free.
90. Robots.txt Generator
A free tool for generating robots/txt file, which is used for guiding search engine robots how to crawl a website’s pages.
Lets you analyze your website for Google Penguin and Panda updates as to whether your site has been hit by either.
92. FE International
Another useful Google penalty checker tool for websites.
93. Robots.txt Checker
Lets you check whether there are any syntax errors in your robots.txt file.
94. Whois Lookup
Tells you everything about a domain, including its owner info, IP address, traffic, rank, keywords, etc.
95. SEOGadget for Excel
Lets you fetch SEO data from Majestic SEO and Moz in an Excel sheet directly to your system.
A tool to find sites similar or related to the one you are working on. It can also be used to find sites about a topic.
97. SEO Chat Tools
A range of tools offered in one package. Most of the tools are free to use.
98. Google SERP Preview Tool (Free)
Take an exact preview of how your webpage/site will look like in Google’s search engine result pages.
99. Social Blade
A tool to help you track your YouTube competitors and the activities of other YouTube channels, such as their monthly views, earnings, subscribers, etc.
100. Kill Duplicate
This tool will scan the internet to find the websites that are using the same content as yours but ranking better than you. Cool tool for content writers and marketers alike.
A premium SEO validator that checks your website/page for errors like problems in 301 redirects, canonical URLs, robots.txt errors and more.
The SEO tools mentioned on this page are more than enough you will ever need to ensure the success of your digital marketing campaigns. Did I miss your favorite SEO tool? Feel free to add in the comments below.
SAG IPL is a professional digital marketing and SEO agency based in India. Contact us to get a free SEO analysis done for your website or hire expert SEO services India now.