So, you are running an offline business through which you either sell goods or services or both. Now, there may be two cases here.
In the first case, you are either completely satisfied with your current business, getting good enough leads and sales, or you’re perfectly contained. In that case, you need not read further. This article isn’t for you.
In the second case, you are still satisfied with your current business and its performance, but you also want to grow further; want more leads and sales; want more people to know about your business; want it to become a brand. In that case, this article is definitely for you.
And let me tell you right away, a website is what your business needs to grow infinitely in today’s technology-dominated world. But if you’re looking for more reasons than just my word, here you go for why you need a website for your business.
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Why Your Business Needs a Website
As technology continues to dominate a big part of our everyday life, it is also having a major impact on the way we do things.
Consumers are now more than ever seeking the help of modern technology means such as smartphones and the internet for researching a business before interacting with it.
Yes, that’s true.
People look for your business online before buying from you. In fact, more than 90 percent of consumers use the internet to find a local business before they actually visit it.
So, it doesn’t matter whether you run an offline or online business, here are the following reasons – why you need a website for your business.
1. Research Supports it
How much it is important to have a website for your business can be understood by the following results of a study conducted by Deloitte. According to this analysis, a small business with a website:
- Is expected to create three times more jobs.
- Is likely to increase per-employee revenue by up to two times.
- We will see a growth of nearly four times that of the previous year.
- Will employ six times more people.
And that’s true for all kinds of businesses and industries out there.
2. Consumers Want it
We live in a digital age. And to woo new consumers and retain the existing ones, you’ll have to make it easier for them to reach you.
With every consumer now spending on average five hours online per day, it is not very difficult to determine that a website (and/or mobile app) is the best way to reach your customers.
In fact, most of today’s consumers want their favorite companies to have a healthy online presence so that they can easily reach and interact with them. A more astonishing fact is that companies without a website are considered less professional.
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3. Your business needs it
People are searching for your business online. A website will not only make it easier for these consumers to reach you but also will enable your business to reach new dimensions in the global market.
If one of the primary aims of your business is to be where your consumers are, a website can help you reach your customers more effectively while, at the same time, making it easier for consumers to find and shop from you.
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4. A better way to engage
What exactly does it mean to engage with a business? It’s not just about shopping with a company but also about interacting with it for queries, getting to know more about it, the company’s history, future plans, and more. And all this is possible via a business website (& blog).
A study by LSA (Local Search Association) reveals that over 60 percent of consumers interact with a company through its website. So, if client satisfaction and happiness matter at all to you, make sure your business has a good quality website.
5. Digital content affects commercial (B2B) sales
Many businesses, especially the ones in the manufacturing and B2B industries, argue that they do not need a website or any kind of online presence because their industries are not online. If so, what do you have to say about these facts?
- Over 70% of B2-B buyers have accepted that their buying decisions are affected by digital website content.
- More than 60% of buyers make their purchase decision solely based on digital content.
- An average B2-B buyer makes about 12 online searches before talking to a vendor, and nearly 57 percent of the buying process is concluded online.
That must have some impact on your business in the B2B or industrial sectors. So, if you care about growing your business, a website is the way to go.
6. Consumers judge a company by its website
While not having a website may slow down your business growth, having a poor-quality website may do even more harm. Research shows that over 70 percent of consumers judge the credibility of a company based on the design and quality of its website.
If your website is not up to par, a consumer may simply leave it and go to another business with a better website.
A well-designed and SEO-optimized website is often the first point of contact between potential customers and your business. Your website should showcase your company’s credentials, services, and positive reviews to build trust with your audience.
It should also be optimized for search engines to improve its visibility and ranking in search results. With a well-optimized website, you can attract more traffic, generate leads, and ultimately increase conversions. It’s important to invest in your website’s design and optimization to make a positive first impression and establish a strong online presence for your business.
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7. Beat the competitors
If you have a competitor who is doing rather well compared to your own business, I would bet that they have a website that consumers love to visit and shop from.
So, the only way to beat them is to have yourself a website that is better in every aspect, including design, user experience, sales, and service.
A well-optimized website that ranks well in the search engines can give your business wings, literally.
8. Digitization is the future
It is like an ongoing trend that each and every activity is being digitalized whether it is education or payment, everything is being digitized.
Thus, whether you are a business owner, entrepreneur, or director of firms (government, semi-government, or private) you don’t want to avoid this revolution.
It will streamline most of the process for users/visitors/clients and normal people, it will help you perform tasks faster and in a more efficient way and it will also save more paper (tree). Thus, there is no reason to not be a part of this revolution.
A big part of your existing and potential consumers are searching online for you. If you want to be found by them, it is crucial that you take your business online. And what better way to do it than a good, well-designed, user-friendly, and impressive website?
Now you are aware of why you need a website for your business. If you need help with building yourself a great-looking business website, Contact the website design agency to discuss your project and requirements for free.
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