Reasons Why You Should Invest in App Development for Your Business

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Categorized as: Latest News, Mobile Development
why you should invest in app development

Mobile app development has become a necessity in today’s business world. With millions of people around the world using different kinds of smartphone applications to access the internet or to perform simple to complex business tasks, you might be missing a lot of potential business if you do not already have a business app that’s why you should invest in app development to boost any business revenue.

A mobile app is of utmost necessity if you wish to continue to provide top-class services to your existing and new users on all platforms. A dedicated business app will help improve the credibility and trust of your brand.

    Every Entrepreneur Should Need to Invest in App Development!! WHY??

    Here are some other reasons why you should consider investing in mobile app development.

    1. Mobile for Everything

    Gone are the days when people were using mobile phones only to make calls and send messages. Nowadays, even the smallest to the biggest of tasks can be performed on mobile phones.

    Mobile for Everything

    Smartphones have increased our capability to do things that were once beyond our expectations. Using a mobile app, you can now do business, keep track of your health, make travel plans, book movie tickets, and whatnot.

    2. Mobile is Everywhere

    Everyone is using a mobile phone nowadays, usually a smartphone. According to a research report, there are 1.5 times more mobile phones on the planet than there are people.

    Number of application downloads worldwide – 

    Mobile is Everywhere

    Your mobile app gives you access to these millions of potential users who are waiting for a reliable and trustworthy app like yours.

    3. On-the-go Marketing

    A mobile application gives you the facility to promote your business products and services to the customer anywhere and anytime.

    application benefits

    Having a mobile app makes your business more reachable to the end customer. They are more likely to purchase from you if you have a dedicated app.

    4. The Personal Touch

    The mobile phone has a special place in everyone’s life. People like to always stay within reach of their phones, use them as much as possible, carry them around wherever they go, and use the apps to perform various daily tasks.

    Average time spent on mobile –

    average time spent on mobile

    If your mobile app idea is there on the mobile phones of your target users, the chances are that it will be opened more often, depending on your services.

    5. Brand Reputation

    Having a dedicated business app poses you as a modern and customer-centric company in your market. It is no different than it was for business companies to have a website in earlier days. Your app also points towards your dedication to making your customers happy and how much you value their needs and comfort.

    6. Social Networking

    Depending on how you use it, your mobile app can be much more than just a tool to sell your products/services.

    Today everything comes first on social media. Adding social media networking can boost users. BIG THUMPS UP!!!

    Social networking

    You can interact with your business users more efficiently, solve their queries and get their feedback, all within one app. To further increase its usability, you can add more social options such as comments, likes, sharing, and more to your app.

    7. Improved Sales and Service Quality

    Mobile technology is changing the way people sell and buy goods. With more buyers preferring to shop on their mobile phones, it is now easier than ever for businesses to provide top-class services to customers through dedicated business apps.

    Improved sales and service quality

    Customers now have more options to browse through products, compare multiple items and analyze the service before making a purchase on their mobile device.

    8. Location Tracking

    With the location tracking (GPS) feature available in smartphones, it is possible for businesses to view the location of the user and provide informed services and suggestions accordingly.

    Location tracking on fitness app- 

    Location tracking
    Source: materialdesignblog

    The feature is particularly useful for location-oriented services like movies, restaurants, etc. Your mobile app development company can integrate the location feature into your business mobile app as well.

    9. Higher Market Value

    The market value of your brand and the success rate of your business automatically increase when you have a dedicated app for your users.

    Global consumer spending on mobile apps is projected to reach $270 billion by 2025, representing a nearly 2.5-fold increase from 2020.

    People nowadays like to explore any app that they can find even remotely interesting. This increases the chance of your business getting more customers and more conversions.

    10. Easy Mobile Payments

    One of the best benefits of having a mobile app is that you can accept payments for your services and/or products through the mobile app anywhere, anytime.

    Easy mobile payments

    Your users can easily make online payments using credit/debit cards or online banking or any other option within the app. It also promotes cashless transactions and makes your app more convenient for the user and the market.

    11. Real-time Data Analysis

    A mobile application can integrate as many features as you can imagine. The real-time tracking and analysis feature of the mobile app allows you to collect and analyze user activity data and make proper decisions in real-time.

    Real-time data analysis

    Businesses can deliver personalized content such as offers, deals, and suggestions to individual customers based on their search activities.

    12. Better Looking

    Most users will prefer a mobile app over a mobile website anytime. The reason is that the mobile app of a company usually looks better and more sophisticated than its mobile website.

    Mobile UI – @SergeyValiukh

    Even if you have a mobile version of your website or have a responsive site, it still stands far behind in performance and looks as compared to a dedicated mobile app development. Websites simply do not suit the small screen.

    13. Cost-effective

    The mobile app development cost is usually lower than the cost of building a separate mobile version of your existing site. Even if it costs you a few bucks to develop a dedicated mobile application, the profitability ratio will be relatively higher. Also, a well-developed app doesn’t require frequent changes or updates so the cost will compensate.

    14. Stay Connected

    Developing a native app is a perfect way for businesses to stay in constant touch with their customers.

    Stay connected

    An app can accustom several options like the business blog, forum, chat, feedback, contact, etc. for users and company managers to communicate with each other. This helps build a good reputation and trust amongst business customers.

    15. App Notifications

    App notifications
    Source: appboy

    Through your business mobile app, you can send notifications of upcoming events, new launches offers, or even more regular notifications and reminders like daily logins, news & updates, etc. to interested customers. These notifications compel users to check out the app more frequently.

    16. Monetary Benefits

    Apart from the increased growth in business, you can also earn in many other ways through your mobile apps. You can display ads within the app for which you’ll be paid handsomely depending on the popularity of your application.

    You can also get a paid version of your mobile app developed that offers additional features and benefits to interested users.

    17. Reach to Next Generation

    The next generation of consumers will be totally addicted to mobile phones, and if you want to survive in the market, you need to provide a dedicated business app to these modern consumers. Not many people like to visit the bulky, slow-loading websites of the companies when they have the option to browse the same/similar services through a dedicated app on their phones.

    18. Time-independent

    One of the best benefits of using a mobile app is that it is independent of time, which means you can use your favorite mobile apps to browse through products and/or make a purchase anytime from anywhere. Your business mobile app makes the perfect use of the smartphone’s mobility feature to keep your users entertained and informed all the time.

    19. Reach a Larger Audience

    Mobile apps are definitely more used as compared to desktop and mobile sites. Billions of people around the world own mobile phones and are using mobile apps for performing daily tasks. If you want to increase your business reach to all these people, you must hire a good mobile app developer to get a dedicated application developed for your target audience.

    20. Increased User Interest

    A well-designed mobile app is capable of boosting user interest even in a not-so-good product or service because the users start to evaluate the value of the product/service by the quality of the app.

    Increased user interest

    It is the responsibility of such businesses to improve the quality of their services to match the app.

    21. Increase in Revenue

    The ultimate aim of a business is to generate revenue, and your business mobile app can help you achieve just that.

    Increase In Revenue

    A mobile application is designed such that the users can easily find the things they are looking for without having to browse through a number of pages or complex navigation. This increases the chances of them getting converted resulting in increased revenue for the business.

    22. Access to Phone Camera

    Since a mobile app can be built to have camera features, it can be very useful for businesses that require access to the built-in camera of the device for a specific purpose, such as video chatting, real-time image capturing, photo-search, etc.

    23. Offline Access

    Another great benefit of having a mobile app is that your users will still be able to access your app’s static content and information even without an internet connection. However, they may not be able to perform any dynamic tasks like transactions or anything else that requires a connection to your servers.

    24. Access to Phone Storage

    Your business mobile app can also give you limited access to users’ phone storage such that it can automatically save files, downloads, etc. to the storage and access information as permitted by the user. This facility is useful for many types of applications that require access to phone storage and/or other settings in order to work properly.

    25. Better Accessibility

    A professional-looking business is a must for businesses to showcase to their clients and customers the company, its products, and its services. However, when you partner with a mobile app development company, you are virtually putting your business or brand in the hands of customers.

    It enables customers to access your company product or services via an app anytime, anywhere. When using a mobile app, users have almost nil restrictions related to accessibility and can stay updated regularly.

    26. Direct Marketing Channel

    Mobile apps are the most popular among today’s millennial generation. When you build a mobile app for selling or showcasing your product or services, it gives you a wonderful opportunity to directly connect, interact or engage with customers.

    You can also keep your customers updated about your company’s latest product or service offerings by throwing in-app or push notifications. This makes your brand more popular, and recognizable – making customers purchase your product or services.

    27. Improved Customer Support (ChatBots)

    Modern-day apps come with a live chatbot option which is an excellent option to improve the customer service experience of users and engage with them better. Developing such an app for your business can help you become a more authentic brand among customers as well as save costs incurred in help desk services.

    28. Increased Visibility

    With over 3.8 billion smartphone users worldwide, a mobile app can help increase your business’s visibility and reach a wider audience. By having your app available on popular app stores such as Google Play and Apple’s App Store, your business is more likely to be discovered by potential customers.

    29. Mobile App vs. Mobile Site

    In most cases, a mobile version of your site or a mobile-responsive site will be enough to entertain your business users on mobile.

    But if you wish to achieve more revenue from mobile and give a better experience to your app users, you should seriously invest in app development for your business.

    Mobile app development trends are the latest and most important technology trends that you need to implement necessarily if you wish to stay ahead of competitors and continue to manage your market reputation.

    By Amit Gupta Founder and CEO of SAG IPL

    Amit Gupta, who is the CEO and Founder of SAG IPL, founded this company with the vision to become the #1 provider of quality-driven and cost-effective blockchain marketing and development services in the world. As a Chartered Accountant with a keen interest in software and web development, he manages a team of over 200 professionals, comprising designers, developers, and marketers, committed to delivering top-notch web, software, mobile, and blockchain solutions to clients worldwide. Linkedin


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