We would like to speak about mobile apps in combination with business, and why you should consider building a mobile app for your own company. If you think that having a website or a Facebook page is enough to attract and get in touch with their customers and this just is not true.
Nowadays, mobile business applications have become a necessary marketing tool for all businesses, regardless of the size of their industries.
In case you are still not sure why anyone would want to build their own mobile platform, read below why do we need mobile apps for business.
Table of Contents
10 Reasons to Need Mobile Apps for Small Businesses
1. Your Consumers Demand It
Consumers are awaiting from you to have a smartphone presence as they are increasingly choosing to conduct a wide range of daily activities using their mobile phones.
From banking to communicating with their peer group, to read their favorite blogs, and listening to music or sharing photos and videos with their peer group, so much is done via smartphones today.
Therefore, creating a user-friendly mobile app that allows your customers to engage with your business, receive offers and purchase your products fits naturally into people’s daily smartphone usage already.
2. Help to Connect with Customers at All Times
As per the above statistics, the average customer spends more than two hours a day on his or her mobile device.
In all probability, only a handful of applications make up the bulk of this total usage, it doesn’t change the fact that each user has to unlock, scroll, and scan their device for the apps they’re looking for.
It can be an advantage to your company, as our mind unconsciously does record every image and text. It comes across even if it happens unnoticed.
3. Develop Brand and Identification
A mobile app for your business can greatly contribute to your brand awareness. To understand better I would like to break into two aspects which are below.
Brand. You have to create an app that has features your customers will love, while at the same time being well branded and beautifully designed.
Source: www.thinkwithgoogle.com
Identification. The more often you can get customers involved with your app, the sooner they will be inclined to buy your product and/or service.
4. To Promote Your Products or Services
Companies with mobile apps make better impressions than those without one.
A mobile application will make your business stand out, and frequent updates help develop customer interest in your products.
It will also help you save money and effort in other types of promotional techniques, such as advertisements in newspapers and billboards.
It will provide you an opportunity to get closer to your customers. By using mobile marketing you can immediately include call-to-actions in your notifications.
This, in turn, will help you to boost your sales.
Source: www.smartinsights.com
6. Create a Direct Marketing Channel
Apps serve many functions: they can provide general info, prices, booking forms, search features, user accounts, messengers, news feeds, and much more.
For Example:
Source: www.smartinsights.com
One of the biggest benefits of having an iOS mobile app is that all the information you’d like to provide to your customers – including special sales and promotions – is right at their fingertips.
7. Provide Value to Your Customers
Talking about on-hand information, how about digitalizing that loyalty program you have in place?
Source: www.softwareadvice.com
Instead of sticking to the old point-collection card, make it possible for your customers to collect their rewards via your mobile app.
The result?
More downloads and more return customers.
8. Provide Better Customer Support
Good customer support is essential to keep getting new referrals, and a mobile app is an excellent channel for delivering support instantly and efficiently.
It is also a great way to scale your customer support by introducing new channels of communication and delivery directly from the app.
9. Collect Feedback and Data About Customer Behavior
If you would like to know how customers are using your products and services and what they like or dislike about them.
Source: moz.com
10. Mobile App Gives Your Business a Positive Image
A mobile app makes any business, big or small, stand out, and it gives the impression that you are tech-savvy.
It also makes the details like location, contact, job roles, ages, spending limits, and much more.
This data could be useful when you’re tailoring communications and potential offers to them.
Conclusion
The above-mentioned are valid reasons for investing in a mobile app. When you start to look at mobile as an opportunity to create better solutions for your business, then you are on the right track.
At SAGIPl, we help small business owners integrate mobile marketing into their existing marketing plans. We offer affordable mobile app development because we know how important mobile is for businesses. Smartphones aren’t going anywhere.
They’re here to stay, and business owners need to know how their businesses can profit from mobile marketing.
According to statics, smartphone sales across the globe are predicted to reach about 1.4 billion units. Today, there’s no better way than a mobile application – Here’s the programming language that should be used to develop a mobile app
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