Nowadays, if you observe the activities of people at any public place, you will notice a large number of people will be busy on their smartphones (iPhone and Android). Why?, Because smartphones and other mobile devices are one of the most preferred methods available to access internet and web browsing.
According to a Pew Research Center report, around two-thirds of global internet users relies on their smartphones to perform a variety of regular online activities on the web. So, if your business is not already having a mobile website, Hurry Up!!, or optimize your website to a mobile-friendly user experience soon.
Why? Because your customers are rapidly drifting towards mobile web services.
Following stats are also confirming the changes in internet access trend within a few years.
In 2013, a seismic shift was witnessed in shopping trends. As of June 2013, the mobile devices has officially passed desktop PCs and laptops relatively in consumed online shopping time. Reportedly, the consumers had enjoyed over 55% of online shopping time on mobile devices in comparison to 45% of laptops and desktops combined. Numbers continues to vary, As of December 2017, smartphones and tablets were on 60% of total digital media time spent.
According to a Google report, Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I-want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers. In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
An another report by Sizmek’s annual Global Benchmark states, “Breaking Boundaries: Engagement Gone Global.” Since 2013, a major shift towards more mobile friendly formats for websites using HTML5 is emphasized as one of the most important changes in digital advertising.
The report further also revealed the major trends in digital advertising from more than 913 billion ad impressions globally for 2013, says to expect
engagement rates for HTML5 to increase in 2014 as the industry adopts rigorous creative and publishing standards that ensure seamless multiscreen delivery.
The below stats by 2012 Google Survey affirms the above statement.
- 74% of visitors were more likely to return to mobile friendly websites
- 61% were likely to leave if a site wasn’t mobile friendly, and
- 67% were more likely to buy at a mobile friendly websiteIf your site isn’t mobile-friendly, you’re losing business.
Reasons why you must have a mobile-friendly website these days:
1. To Fulfill Customers’ Demand and Expectations From Your Business
These days customers do not prefer much to sit in front of desktops or laptops. Instead, they love to access your website from their mobile devices on the go.
So you need to understand customers demand and their expectations not only from your business but also from the website. In order to attain this, firstly, your website must be mobile friendly with suitable visibility and navigation ease to browse your website easily on mobile. Else, they will head some other place.
So how will you create a mobile-friendly site? Alert!! Don’t try to just modify your existing website to make it done mobile-friendly. Conventional websites don’t display well on mobile phones as they have smaller screens and many times can distort visuals on regular websites. Just trim your trim website to essentials like content with linking to secondary pages. Interface enlargement is also a good option for easy touchscreen navigation.
But remember, don’t forget those customers who still use desktops and laptops as they still possess a sufficient amount of your customer base and new possibilities.
Transit From Standard Website to a Responsive One:
Increasingly, customers going mobile for searching and shopping, therefore it is necessary to have a mobile friendly website. The motive of mobile adapted websites can only be attained by shifting standard websites to responsive websites.
Why? Because, they have the capability of optimizing a website by understanding the used devices like Laptop, PC, tablet, Smartphone, etc. And, it resizes itself according to the devices for an optimum view. Furthermore, it also makes you accommodate your both mobile and PC/laptop users alike, in this competitive world through a single medium.
2. To Exempt From Google Penalty, to Not have a Mobile Friendly Website
Yes, it’s true that Google may penalize your business in any form, owing to not have a mobile friendly website. As we all know, Google works on a proper strategy, accordingly, it understands to surf the internet user don’t have need of a computer.
As a result, the websites which are still following the same conventional trend, having content, images and navigation structures can easily be operable only on bigger screens of desktop and laptop. And, smartphone users have to suffer from bad display and distortion in visual issues many times.
On Google end, the website that isn’t mobile-friendly, the search engine acknowledges that and less likely to show it in legitimate search results and around half of the displayed results are useless to the mobile users.
Google works on an objective of increase search traffic, including mobile search traffic, and you can use that to your benefit by converting website to a mobile-friendly website. Because it will help in gaining organic search results.
3. To Maintain the Pace Of Your Online Business
The mobile friendly websites are mandatory to thrive your business online these days. The websites optimized for mobile friendly viewing should have fast loading page, easy navigation, and a streamlined website with user-friendly content and products. The process helps to foster user experience and ultimately helps in generating leads for your business. Apart, from your customers, the process is also necessary to meet the Google guidelines for websites.
Here is a useful infographic to know about how to get more sales from mobile visitors: