Nowadays, if you observe the activities of people in any public place, you will notice a large number of people will be busy on their smartphones (iPhone and Android).
Why?, Because smartphones and other mobile devices are one of the most preferred methods available to access the internet and web browsing.
GET STARTED TODAY
It’s a higher chance of increasing business leads through a mobile-friendly website created by experienced website developers.
According to a Pew Research Center report, around two-thirds of global internet users rely on their smartphones to perform a variety of regular online activities on the web.
So, if your business is not already having a mobile website, Hurry Up!!, or optimize your website to a mobile-friendly user experience soon.
Why? Because your customers are rapidly drifting towards web development services.
The following stats are also confirming the changes in internet access trends within a few years.
Online Shopping:
In 2013, a seismic shift was witnessed in shopping trends. As of June 2013, mobile devices have officially passed desktop PCs and laptops relatively in consumed online shopping time.
Reportedly, consumers enjoyed over 55% of online shopping time on mobile devices in comparison to 45% of laptops and desktops combined.
Numbers continue to vary, As of December 2018, smartphones and tablets were 60% of total digital media time spent.
According to a Google report, Billions of times per day, consumers turn to Google for I want to know, I want-to-go, I want to do, and I want-to-buy moments. And at these times, consumers are increasingly picking up their smartphones for answers.
In fact, more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.
In another report by Sizmek’s annual Global Benchmark states, “Breaking Boundaries: Engagement Gone Global.” Since 2013, a major shift towards more mobile-friendly formats for websites using HTML5 is emphasized as one of the most important changes in digital advertising.
The report further also revealed the major trends in digital advertising from more than 913 billion ad impressions globally for 2013, says to expect
engagement rates for HTML5 to increase in 2014 as the industry adopts rigorous creative and publishing standards that ensure seamless multiscreen delivery.
A mobile-friendly website is a must for every online business including an eCommerce business.
The below stats by the 2012 Google Survey affirm the above statement.
- 74% of visitors were more likely to return to mobile-friendly websites
- 61% were likely to leave if a site wasn’t mobile-friendly, and
- 67% were more likely to buy at a mobile-friendly website your site isn’t mobile-friendly, you’re losing business.
[do_widget id=text-2]
Reasons why you must have a Mobile-friendly Website these days:
1. To Fulfill Customers’ Demands and Expectations From Your Business
These days customers do not prefer to sit in front of desktops or laptops. Instead, they love to access your website from their mobile devices on the go.
So you need to understand customers’ demand and their expectations not only from your business but also from the website. In order to attain this, firstly, your website must be mobile-friendly with suitable visibility and navigation easy to browse your website easily on mobile. Else, they will head to some other place.
So how will you create a mobile-friendly site? Alert!! Don’t try to just modify your existing website to make it mobile-friendly. Conventional websites don’t display well on mobile phones as they have smaller screens and many times can distort visuals on regular websites. Just trim your trim website to essentials like content with links to secondary pages. Interface enlargement is also a good option for easy touchscreen navigation.
But remember, don’t forget those customers who still use desktops and laptops as they still possess a sufficient amount of your customer base and new possibilities.
Transit From Standard Website to a Responsive One:
Increasingly, customers go mobile for searching and shopping, therefore it is necessary to have a mobile-friendly website. The motive of mobile-adapted websites can only be attained by shifting standard websites to responsive websites.
Why? Because, they have the capability of optimizing a website by understanding the used devices like laptops, PC, tablets, Smartphones, etc. And, it resizes itself according to the devices for an optimum view. Furthermore, it also makes you accommodate both mobile and PC/laptop users alike, in this competitive world through a single medium.
2. To Exempt From Google Penalty, to not have a Mobile-Friendly Website
Yes, it’s true that Google may penalize your business in any form, owing to not having a mobile-friendly website. As we all know, Google works on a proper strategy, accordingly, it understands to surf the internet user don’t have to need a computer.
As a result, the websites which are still following the same conventional trend, having content, images, and navigation structures can easily be operable only on bigger screens of desktops, and laptops. And, smartphone users have suffered from bad displays and distortion in visual issues many times.
On Google’s end, the website that isn’t mobile-friendly, the search engine acknowledges that and is less likely to show it in legitimate search results, and around half of the displayed results are useless to mobile users.
Google works with the objective of increasing search traffic, including mobile search traffic, and you can use that to your benefit by converting the website to a mobile-friendly website. Because it will help in gaining organic search results.
3. To Maintain the Pace Of Your Online Business
The mobile-friendly websites are mandatory to thrive your business online these days. The websites optimized for mobile-friendly viewing should have a fast-loading page, easy navigation, and a streamlined website with user-friendly content and products.
The process helps to foster user experience and ultimately helps in generating leads for your business. Apart, from your customers, the process is also necessary to meet Google guidelines for websites.
2 comments