creative marketing ideas

64 Creative Marketing Ideas to Boost Sales and Profits in COVID Hit Times

Marketing, whether traditional or digital, can improve sales and profits for a business. To get the best possible result, focus on the quality of your digital marketing instead of betting on several marketing ideas you put in.

In the present time, when traditional ways of marketing seem not enough and unable to compete with the digital mode, here we are providing creative marketing ideas that will give your product or service enough exposure and it will also help you boost sales and profits.

Boost Your Sale

It is important to understand that focusing on multiple marketing ideas will be no good for the business; you have to focus on quality marketing strategy and steady growth.

Smart marketing becomes more important these days for startups or small businesses because they do not have the funds for expensive advertising like already established competitors. They can stay on their level by investing smartly with these creative ideas.

HIGHLIGHTS

64 Creative Marketing Ideas

Here we are enlisting 64 creative and trending marketing ideas that will surely help you achieve your business goals. These marketing ideas include social media marketing ideas, content marketing ideas, guerilla marketing ideas, urban marketing ideas, contest marketing ideas, and contest promotion marketing ideas. You just have to find marketing ideas that will work in favour of your business, apply it wisely and experience the positive changes. Let’s start with Guerilla marketing ideas:

Guerilla Marketing Ideas

Guerrilla marketing allows you to focus on strategies to promote products and / or services unconventionally with a small budget.

Think different Frame it differently

To grab the attention of your potential customers, you need to think differently and make a proper contrast. Just for an example, if you are running a women’s shoes business, then get men in military uniform to sell your sky-high heels! It is an example of a unique and higher contrast marketing idea. Basically, in this way, take in the stereotypes of your industry or business and then break out of their mold. This will provide required and quick exposure to your business.

Promote it at right place

Find out where your customers spend most of their time and develop a marketing strategy focused on that specific platform. For example, if you are running a stationery business place ads on e-learning platforms of education related websites. And on social platforms target locations where some biggest educational centers are located.

Think About The Delivery

Delivery

Many sellers and businesses add a thankyou note with a discount coupon inside the package they deliver to their customers. Many choose some unique way to deliver the package, for example, delivery using drones. There are also few companies who work on the packaging more, thus their brand gets the required recognition quickly. You can think about it come-up with something beneficial.

Odd partnership will not hurt

There are many such examples available in history, which shows that you will not harm your business if you join with an unusual partner or even a place for the purpose of promotion and publicity. So, think about it and make a wise decision.

Attract the eyes one more time

Work on promotional banners or text and create something unique that encourages your potential customers to look twice at it. It will amaze your customers, and you will get one more chance to showcase your product and services.

Give them a Preview

Let users experience your product or service. With the preview, they can decide whether the product or service is beneficial for them or not. Meanwhile, it will allow more and more people to at least try your product.

Make Things a Bit Funny

Make things bit funny

Being serious all the time can make your customer bored, promote your products with some punch lines and funny pictures to bring a smile to their face.

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Pass a message

This strategy is also known as the fortune cookie effect. You can keep your audience engaged by putting hidden or fun messages in your promotion banner or text.

Make it smell

You can travel an extra mile to make your customer’s experience top notch by adding a fragrant smelling environment through the use of oils or vaporizers.

Personalize it

Use a tagline, a monogram, a picture, and the like to personalize the product or service. This can increase your sales and reach.

Social Media Marketing Ideas

Social Media Marketing ideas

Social media marketing uses the user base and reach of social media websites to increase attention or traffic to your brand.

Power of Social media community

You can use your existing social media community to spread your message. It will not only provide you the required exposure but will also help you to increase your reach, brand reputation, and brand awareness.

Add your customers to your team

If you listen to and engage with your customers, then you are doing a good job to stretch one step further. You can make them feel like they are actually part of your team. It is a great way to promote your brand.

Get a guest poster

Allow the user to post on your social media accounts. If someone is saying something good about your brand or product, promote them and share their post using your official account.
Don’t miss any opportunity to promote your work and Social Pages
Don’t hesitate to mention your social handle in your slideshow, videos, banners, etc. You can also mention them on your business card and pamphlets.

Join in on the trend

Keep eyes on the ongoing trend and take part if you can. You can build your social media followers by becoming an active and creative participant.

Humanize your Social Profiles

Don’t just share products and services on your social media accounts. Make it friendly by adding a picture of an actual person to your social accounts. It will keep your followers connected to your brand.

Use Already successful Marketing Strategy

If something has already been done for you, use it again, but differently this time. Keep details of your social marketing campaign so you can incorporate the same in future.

Take “advantage” of the situation

Act fast and wittily and seize all the available opportunities, especially on twitter. It is an ok-tested strategy that works from time to time for companies.

Use Memes

Memes are trending and have become a new way of entertaining people. You can use memes to promote your business, product and/or services.

Urban Marketing Ideas

Urban-marketing-ideas

These marketing ideas work on promoting your company/ products/ services that urban cities are looking for.

Try Old School Methods

For a business that is more locally oriented, there are many ways to promote your business and product. Go with some sidewalk chalk writing for your business. Use Small banners and stick them at relevant places.

Put up a mural

Take permission from a prominent building and put up a large mural. It could showcase anything, but it should also promote your business and products.

Put some effort on your billboard

Avoid copying other’s ideas but just learn from them. If you have a digital billboard, make it unique and interactive. Use it to show what your service or product does.

Make it Realistic

Use existing structures in the urban setting to promote your product. Use the real world’s problems, stuff and items to deliver the message effectively.

se the surroundings

Think in a creative manner to see how you can use the urban environment and commonly available items to make some marketing impact.

Use Customized Stickers

Don’t just slap your logo onto a sticker, prepare or customize your stickers according to the urban location so it can attract more people.

Mimic your Products

Observe the stuff and things in your environment and see what your product can mimic. It will help your potential customers to know about you quickly.

Take advantage of surrounding

Convey the message or promote your product using some commonly available object or commonly known places. Just make things attractive and meaningful.

Content Marketing Ideas

Content Marketing Ideas

It focuses on the creation and distribution of critical marketing and useful information to attract target audiences and increase the reach of your brand. It will bring customers to your brand.

Work on Videos

Videos are becoming the most effective way to promote a brand, product, or services. People love to watch videos instead of reading content. So start shooting a video for your business.

Predict the future

Make predictions on your industry and make decisions accordingly. It will keep you ahead of your competitors. Just make sure that you make predictions on a solid base of information and knowledge.

Respond to controversy

It is a fact that controversial posts and information can help you grab attention. You can reach a wider audience very quickly. However, be careful as any unpleasant step can harm your reputation.

Acknowledge effort of other sources

Don’t just take data from other sources, create something unique with it, and then acknowledge their effort in your content too. It not only helps you to create some unique and authentic content, but also can help you grab some attention from other sources and their customers.

Interview experts

It is one of the most creative content marketing ideas, for better reach and exposure you can interview your industry experts. Just set a magnificent set of questions and contact the experts and publish their response on your website or social profile.

Prepare “Top Ten” Lists

People love these kinds of lists, because they find information about more tools, products, and services at once. And with the ranking, they can also choose the best for them. Thus prepare some top ten lists and promote it on your social profile.

Write eBook

Create eBooks and offer the same to your customer with no cost. It will encourage your potential customers to use your product and services.

Create Online Magazine

After eBook, you can also create an engaging magazine, even a virtual magazine. There are many templates available online that will make things easier for you.

Have a podcast

Podcasts are in trends, it can easily become a go to method of promoting your product or services. There are many online platforms that can help you if you are starting from the bottom.

Create Branded tools

You can create cool and useful tools for your audience. Just make sure that your tool is of quality, these tools will attract more visitors and you can easily convert them into customers.

Offer Online Course

You can also offer online courses depending on your expertise. It will attract a larger audience group who want to gain extra knowledge. While doing that you can promote your own products and services easily.

Contest Marketing Ideas

Contest Marketing Ideas

The purpose of contest marketing is to provide consumers with a positive experience, build a connection with the product you sell, and collect data on shoppers that can help you with other marketing campaigns oriented to sales.

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Play the Photo caption Game

Upload a Photo on your social media page and ask users to submit their preferred caption. The result will be fun all around and people will know you more.

Provide Product or service as Prize

Host a competition online and the winner of the competition will get your product or service as a prize. In between all you can also promote that product or your services.

Host Your own award competition

If there is no competition within your industry or you cannot compete in it, then start your own award competition. Companies will not miss any chance to highlight their services and work so they will definitely want to win your award.

Turn a negative into a positive

When something unfortunate happens related to your brand, product and / or service, turn it into a positive one. However, it really requires out of the box mind-set and creative thinking.

Ask them to submit a vote

Contests or online polls which need a vote get a lot of entries because they are easy to attend. On twitter you just have to tap to register your vote. It will be fun, interactive and also connect more people with your brand.

Treasure hunting

You can create a customized and high-quality treasure hunt to engage your audience. Post clues online to treasure scattered over a community, a city, or even multiple cities. Host an event, whether online or offline, to reveal the winner. And it will attract a wide group of audience.

Get them really engaged

Get your audience really engaged with your brand and product by playing some good online games, giving them challenges and answering their queries.

Contest Promotion Marketing Ideas

Contest Promotion Marketing ideas

It is linked to contest marketing. After starting a contest, you also have to promote it. Below, ideas will tell you how to promote the contest easily.

Include trending hashtag

Include relevant and trending hashtags for your competition. This makes it convenient for you to track and organize and organize entries.

Make the Contest Shareable

Give the options to share the contest easily. It will encourage the users to share the contest with their family and friends. More they share, the more your business will get. It will help you to grow faster.

Give reward to people who share

You can provide users with the ability to earn bonus points by sharing the contest via social media, with this trick users will most likely share the competition, which will provide you with more participation and more visitors.

Collaborate with deal sites

It has been observed that People in search of free stuff, offers and deals often visit deal sites as well as forums. You can promote your contest on these websites and gain some quality visitors.

Other Marketing Ideas

Other Marketing ideas

We cannot classify these marketing ideas under any previous marketing ideas, but they are good and creative, thus they are worth mentioning here.

Have a community day

Provide your goods or services to the local community for free or at a reduced price during community Day. On one hand, it will give back to your community and allow other consumers to find you.

Go beyond being a philanthropic business

Making a donation and sponsoring a nonprofit will create a good image of your brand, but you can go one step further. You can offer your product or services free of cost for a limited time to everyone so they can try your product and services.

Use the technology advancement

Technology has a huge impact on people’s life, you can use the gadgets to provide some extra services. It will encourage new customers to use your services more. For example, install a big monitor and show details and recipes in the grocery section of your shopping complex.

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Box subscriptions

You can also consider box subscriptions to promote your brand, product, or services. Under this model, the company promises to send a box of goods each month for a specific time period. This model also works for services, so think about it once.

Adopt a road or a community

If there are people who need help or a place where some effort is required, then go ahead and adopt them. People prefer companies that are doing good for the people and community.

Start a pop-up store

These are temporary shops, which are easy to set up and close. With a Pop-up store, you can bring yourself to your customers. With these stores you can increase your reach very quickly and can also work on mouth publicity strategy.

Become helpful and interesting

Try to show people that you are helpful, but also interesting. Solve their problems, answer their queries but at the same time bring in something interesting or even funny in between the conversation.

Incorporate your product into people’s lives

Show them where your product or service fits in their life, how beneficial it can be and let them decide whether they want to buy it or not.

Smaller versions can do wonders

Work on making mini or smaller versions of your product and / or service and offer it at a discount. This will attract new or existing consumers who can bring long-term business relationships.

Join charity auctions.

Think about donating your product or services to a charity auction. It is not only a fantastic way to help others, you can meet potential customers, and increase your local profile.

If you are running a blog or website then use it to promote your product or services. You can also contact relevant and high authority blogs and sites to place your ads on them.

Encourage repeat business through rewards

If an existing customer is helping your business in any way , reward them by using a discount, freebie, or some kind of loyalty. It will encourage customers like them to use your services and others will also follow them.

Publicize milestones

Find reasons and celebrate milestones and success, even smaller ones. You can also host an event centering around it.

Offer free consultations

These can be great ways to showcase your expertise and get even more people as a client, especially if you run a service-oriented business.

Take advantage of the seasons

It is a popular way of promotion to offer discounts during special times of the year. Offer discounts on your products or services, whether it is a summer deal or winter savings, and people will love it.

Conclusion

So, that’s it for today in 64 Creative Marketing Ideas to Boost Sales and Profits. We will keep it up-to-date with the latest and trending marketing ideas, however we would like to mention here that don’t go for multiple strategies at once, choose a marketing idea that fits your needs and also seems relevant and then give your best on it. Quality marketing is more beneficial compared to incorporating multiple strategies.

If you are running an online business and looking for a reputed marketing company that takes responsibility for all marketing work, then SAG IPL is here for you. SAG IPL is a Jaipur based full-service IT Company that has been in the business for the last 11 years. Its customer portfolio includes some big names from around the world. Company has 300+ talented employees who are ready to make your business a success.

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