DeFi has been at the centre stage of the blockchain space for a while now. It refers to the creation and use of advanced financial services based on the innovative concept of decentralization. Many businesses and startups are already developing next-gen decentralized finance applications to revolutionise the way financial transactions work. DeFi Marketing refers to the study, creation and implementation of strategies to promote a DeFi project.
In this article, you’ll learn all about DeFi marketing, including what’s trending in the decentralized finance marketing space and which DeFi promotion strategies are the most effective today.
SAG IPL is a professional Web3 marketing agency that utilizes the latest industry trends to build highly successful and effective marketing campaigns for its clients in the DeFi space. Contact us to book a free quote for your DeFi marketing project.
DeFi, or decentralized finance is the term used to identify financial services that are provided using various Web3 technologies and tools such as blockchain, smart contracts, cryptocurrencies, and more.
Now, the term “DeFi” may be used to refer to a service, a product, a project, a platform, a company, or even an entire industry. DeFi promotion involves promoting a DeFi entity such as a decentralized financial service or project to attract more users or investors to it.
The process involves creating a tailored DeFi marketing strategy, including impactful tactics and promotion methods, based on extensive market research and an analysis of the project’s goals and needs. The marketer should have an in-depth knowledge of the blockchain and DeFi industries to be able to clearly and effectively communicate the project’s benefits to potential customers.
A comprehensive DeFi strategy will cover techniques such as content marketing, search engine optimization, social media promotion, influencer marketing, advertising, and community marketing.
Why do you need DeFi Marketing?
When running a DeFi business or planning to launch a DeFi product or service, you’ll face challenges due to the lack of knowledge about Web3 among people. This is why DeFi marketing is critical, to educate your target audience about the benefits of DeFi and how it can make their lives easier.
Decentralized finance marketing is exclusive to the Web3 space and can help promote a DeFi project to attract users and investment or build a robust community around it.
A high-quality, tailored DeFi marketing strategy can help you identify and reach your target audiences and promote your product/service to them through curated content that helps your community and builds lasting impact.
Other benefits of DeFi Promotion include –
Attract user interest and investment
Build & grow your community
Long-term relationships within the community
Foster trust
Increase traffic and sales (for the website, token or product)
Boost project ROI
Top DeFi Marketing Strategies & Techniques for Assured Results
At SAG IPL, we utilize our years of experience and the web3 industry knowledge to create successful marketing plans for DeFi businesses based on their goals, whether it is to get more users or investors or build a strong community. A DeFi marketing campaign from SAG IPL will generally cover the following marketing tactics and techniques.
1. Community Marketing for DeFi Projects
Community is a crucial component of a Web3 project. Your community can be a great resource to obtain valuable insights and feedback about your project as well as promote it across various platforms online and offline to extend your global reach.
There are two stages in a DeFi community marketing strategy: community building and community promotion.
The goal of community building is to generate initial interest in your project and foster participation. Your ideal audience includes crypto enthusiasts, developers and investors. The best way to start a community around your DeFi project is to build and grow your presence on social media. Identify and invite fellow developers, crypto enthusiasts and investors.
To further grow your DeFi project community, regularly share useful content, host AMAs (ask me anything), respond to comments, run interesting contests, and promptly answer users’ questions on your official social channels.
Community building is a long-term process, and you can start marketing your DeFi project once you have a healthy community with a substantial number of users and active engagement. Tell about the benefits and features of your DeFi project and how it benefits your community through meaningful content that resonates with your audience.
2. DeFi Project Content Marketing and SEO
Search Engine Optimization is particularly beneficial for projects with websites, as it can help enhance the search engine visibility and ranking of DeFi websites to generate more organic traffic and valuable leads.
The DeFi SEO process involves content marketing, link building and on-site optimization to improve the website’s user experience and boost rankings to help it get more traffic from search engines like Google.
Content Marketing is one of the top SEO strategies for DeFi projects, which involves creating and using curated content to educate your target audience by sharing useful guides, tips, information about the project, features and more. The key is to create content that resonates with your community and share it across all your official channels to reach a wider audience.
Content creation is also a great way of acquiring high-quality backlinks from top authority sites in the blockchain niche to boost your organic search rankings.
3. Airdrop & Bounty Campaigns
Airdrop is the practice of giving away free tokens or other freebies to select individuals, which can be early investors, brand ambassadors, etc.
Airdrops are a great way to create initial interest in your DeFi product and spread the word. Here, you reward individuals who not only join your project but also bring other users to the platform either as investors or as product/service users.
By offering free DeFi tokens to your early investors and brand advocates, you can start a buzz about your new project and attract more potential users and investors who’d like to try your services. Alternatively, you can airdrop your tokens unconditionally to everyone who would claim them.
The airdrop process involves preparing a list of steps that participants need to complete in order to win free tokens. These may include promoting your token on their respective social channels and communities to generate more buzz and attract more users to your platform.
You can even consider associating your airdrop program with a referral campaign, where existing users get additional rewards for every successful referral they bring to the platform.
A bounty program works similarly. You offer free tokens to anyone who completes a number of tasks, such as promoting the project on social media, creating content, etc. This is a brilliant way to leverage community power to promote your DeFi project.
4. PR Marketing for DeFi
PR, or Public Relations, is a marketing technique that involves promoting your DeFi project through curated content, particularly brand stories and news, on major PR sites, news portals and media houses.
PR marketing can help increase your brand’s reach, awareness and credibility in the market and establish you as a leader or innovative project deserving people’s attention. It’s also one of the easiest DeFi marketing strategies. You find and approach leading publications in the Web3 niche and get them to write or publish about your project to capture the attention and interest of their readers.
The key to PR marketing success is maintaining a positive brand image through consistent communication and branding in media. If you’re not sure how to do this, contact SAG IPL to get a successful PR campaign for your DeFI project.
5. Influencer Marketing for DeFi Industry
An influencer is a person who has a significant following related to a particular niche or industry. Crypto influencers, for instance, have followers who are crypto enthusiasts, investors and traders.
Influencer marketing for DeFi involves utilizing influencers to promote your DeFi project or token. The idea is to tap into existing crypto communities through influencers with a relevant following to boost your project’s reach and visibility.
Creating a successful influencer marketing campaign involves finding high-authority influencers and key opinion leaders (KOLs) whose followers match your target audience and telling them about your project’s unique features and benefits through engaging content, images, infographics, and videos.
Social media is one of the best tools to find popular influencers in the DeFi space. Consider factors like credibility, relevant audience, content quality, and engagement levels when choosing influencers for DeFi marketing. Make sure that the content used by influencers is authentic and relevant to your audience. Avoid sharing too much promotional material. Utilize engaging content types such as videos and graphics.
6. DeFi Project Video Marketing
Video marketing is a rising trend in the digital space. Videos catch users’ attention quickly and can be used to explain complex topics easily. This is particularly useful in the DeFi space, where explaining complex technical details or the working mechanism of a project can be tricky.
Creating and posting explainer videos about your project can help attract and engage a broader audience. Video content is more engaging and intuitive than written text. Videos also help diversify your content marketing strategy and boost engagement in your community. Free video-sharing websites like YouTube furthermore make your videos accessible to global users.
DeFi projects and brands can use videos to explain complex concepts and promote their features and benefits to their target audiences. Some popular types of marketing videos you can use in your DeFi promotion strategy include project introductions, explainer videos, testimonials, updates, and more.
7. Network Marketing
The good old network marketing works excellently when it comes to promoting your DeFi project and acquiring new users or investors. It involves building and utilizing a robust professional network to expand your project’s reach.
However, network marketing has evolved a lot over the years. Marketers now have access to various online platforms and tools to find and connect with professionals like investors, advisors, and partners for valuable engagement and collaboration.
You can use your network or partners for direct promotion of your DeFi project. For example, referral marketing, where you reward people for bringing new users to your platform.
Besides connecting with professionals and seeking their help in promoting your DeFi project, you must also consider joining relevant professional crypto networks and communities to expand your project’s reach and access valuable opportunities.
Cost of DeFi Marketing Services
DeFi marketing is a popular but complex niche. Marketing a DeFi project requires you to think beyond traditional marketing methods and find ways to leverage trends to reach and engage a specific audience. Finding a reliable DeFi promotion agency is, therefore, extremely crucial for the success of your project.
If you’re wondering about the cost of DeFi marketing, s provides comprehensive DeFi marketing and advertising services starting at just USD 500 per month. For a minimal price, you get access to high-quality DeFi campaigns, involving modern marketing tactics such as community marketing, airdrop, bounty, social media marketing, content marketing, PR, and video promotion.
Depending on your budget and requirements, you can choose from the following three DeFi marketing packages of SAG IPL:
Advanced – USD 1000/month – advanced marketing for midsize businesses and growing brands
Premium – USD 1500/month – access to premium marketing tools and resources
Conclusion – Hiring a DeFi Marketing Agency
DeFi marketing is complex, but it’s the best way to reach your target audience and meet the goals of your DeFi project, whether you’re looking for more investors or want to boost token sales. We have explained here some very effective DeFi marketing strategies that should be easy to follow and implement for marketers. However, if you lack marketing experience, get in touch with a professional marketing company to help you.
Web3 is still a relatively new space and you may need expert guidance and support in planning or implementing a successful marketing campaign for your DeFi project. If this is the case, don’t wait to call a specialist DeFi marketing agency like SAG IPL.
At SAG IPL, we offer a comprehensive range of blockchain marketing services for DeFi projects, tokens, products, services, and brands, covering all aspects of marketing to ensure a global reach for your project. Contact us today to build your DeFi marketing plan.
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