70+ Top Website Statistics To Boost Your Online Marketing

While it’s common knowledge that a good website can leave a lasting impression on visitors and help boost conversions, more than 50% of all online businesses continue to use unoptimized websites. This is despite the fact that their websites contribute to over half of their revenue. Find out many more interesting website facts and statistics in our article.

Understanding these vital website statistics will give you a better idea of how the internet works and why having a strong online presence matters. We also discuss many interesting and the latest website trends for web designers, developers, and marketers.

Why Should You Care About These Website Statistics?

For e-commerce businesses and companies with an online presence, having a good website is crucial to their online success.

We are already in 2024, and many large businesses and SMEs still do not have a website. Of those with a website, only about 40% pay attention to optimizing their sites for users.

Having a website can do wonders for your online/offline business. Besides allowing you to sell products and services online, your website serves as a platform for people to find information about your business, services, history, contact details, etc. It also helps expand your business’s reach on a global level and attract many more potential customers.

Having an optimized website can help attract and retain more customers, especially if you’re selling online. An SEO-friendly website will ensure more visitors become paying customers and reduce the overall bounce rate.

A web design and SEO agency like SAG IPL can help you make the most out of your business website by analyzing and optimizing it for a great user experience. Contact SAG IPL for a free SEO audit of your site and learn some crucial web statistics.

Important Website Statistics You Should Know About

Whether you’re a business owner or an online marketer, the following website statistics can give you crucial insights into the lucrative world of websites and help understand the factors that might contribute to a website’s performance. Let’s begin.

2. 57% of customers won’t tell others about a business that has a poor mobile website design. (poor mobile experience results in a loss of potential customers)

3. 28% of small businesses still don’t have a website. (that’s shocking given the fact that most small business customers search online before buying)

4. There are now around 2 billion websites in the world in 2024. However, only about 200 million of these are actively operating.

5. Google, which is one of the most popular websites on the internet, receives around 175 billion monthly searches on average. It is the biggest source of traffic (organic + paid) for almost 90% of all websites online.

6. Over 2.5 lakh websites are created every day. That’s over 10,500 websites every hour.

7. More than 28% of businesses sell online or use the internet to acquire new customers.

8. Almost 40% of internet users report that they are attracted to the colour scheme in a website more than any other visual feature. That means you can convert 40% or more of your visitors by simply using the right colour scheme on your business site.

9. 32% of all small business websites have been created using DIY website builders. Having a basic website is better than having none.

10. Thanks to the abundance of web development tools and DIY builders out there, creating a basic website can be almost free today.

11. Over 52% of small businesses rely on professional web development agencies for creating and managing their websites. There’s no match for the unique experience and quality a professional agency can bring to your website project.

12. Over 20% of small businesses report low website traffic being a major issue for them.

13. YouTube is the second most visited website on the internet, in terms of average monthly visits.

14. The most popular website types by the number of monthly visitors include Search Engines, Social Media Platforms, E-commerce Sites, Video platforms, Company Websites, News Sites, Blogs, and Newsletters.

15. A new website is created roughly every three seconds. Within the time it takes someone to finish reading this article (2100 words/ 7 minutes), 140 new websites can be created.

16. Over 40% of small businesses plan to spend more to improve their websites’ performance in 2024.

17. Only around 18% of all online websites are active.

18. 14% of small businesses reported that they can’t maintain their websites due to a lack of time or knowledge. Outsourcing website development and maintenance is more in demand than ever.

19. 50% of online consumers say the website design is a crucial factor in their impression of a business.

20. According to a GoDaddy report, over 80% of small businesses have started their online stores in the past five years or so. Many of these small businesses get almost half of their revenue from selling online.

21. Other than online stores (E-commerce), social media, phones, business websites, and physical stores are the most popular sales channels among small businesses.

22. Using red versus any other colour for the BUY button on your e-commerce site can boost sales by up to 34 percent.

23. On average, a user spends 5.94 seconds looking at the main image on your website. That could be a header or a slider image. Keeping an attractive and meaningful header image can boost conversion and reduce the bounce rate on your website.

24. Photos, colours, and videos are the three most important components of a website design in terms of impression on visitors, according to a study.

25. The design contributes to around 94% of the first impression of a website. Well-designed websites usually have a higher average time spent per page.

26. Blue (46%) and Green (30%) are two of the most common colour preferences for visitors/consumers of business websites.

27. Around 38% of online users say they will use a website only if it has interesting content and layout. Content is the second most important element for online visitors, after website design.

28. Slow page loading speeds can kill user interest faster than anything else. Almost 40% of online users say they’ll leave a site where images take too much time to load. Faster websites result in great user experiences.

29. According to 94% of online users, easy navigation is the most essential feature of a website.

30. Google is the most popular and visited website on the internet and drives 93% of all internet traffic. It, on average, receives around 12.52 billion visits per month.

31. According to research, visitors will leave a website if it takes more than 3 seconds to fully load.  47% of users wait only two seconds or less. In short, you need to make your website load faster to improve average user time.

32. Over 80% of online users say that they prefer visiting a website that looks attractive and is up-to-date.

33. Users, on average, spend around 5 seconds browsing the written content on a website. High-quality and engaging content is crucial to keep visitors hooked.

34. 6.44 seconds is the average time spent by users checking out the navigation menu. A well-navigated and easy menu can leave a lasting impression on visitors and make it easy for them to find what they are looking for.

35. Slow websites result in a $2.6 billion annual loss in potential revenue. The speed of your website may directly impact your business’s growth and earnings.

36. 42% of people would leave a website if it doesn’t function properly or has technical issues. An on-page and technical SEO agency can help make your website free of technical errors.

37. On average, people spend 54 seconds on a page. The best websites have the highest average page time. Where does your website stand?

38. Web design, layout, navigation, content, and service are some crucial factors that impact the user experience on a website. These basically sum up the on-page SEO.

39. On average, it takes only around 0.05 seconds for users to form an opinion about a website. The first impression matters. Most people won’t bother to look beyond the first page if your site is slow or makes a poor first impression.

40. 38% of new visitors check the website’s navigation or menu before proceeding to other content.

41. Around 88% of people won’t visit a website again if they have a negative first experience. The first experience matters.

42. Blogging websites that publish regular posts receive 55% more traffic on average than blogs with longer publishing intervals. There’s also a 434% higher probability of pages on these sites/blogs being indexed by search engines.

43. Over 30% of online consumers think that businesses should create websites with a focus on a powerful user experience.

44. On average, over 41% of people leave a website after visiting just one page. Improving content quality and relevance, navigation, design, and other user experience factors can lead to a reduced bounce rate.

45. Almost 40% of online users say that they will leave a website if the design or content is unappealing (unattractive or not useful).

46. Pop-ups are not as effective as some websites or marketers may think. On average, only about 3.09% of pop-up viewers convert. Even the most effective pop-ups convert only around 9.28% of the time.

47. According to research, almost 60% of all online traffic comes from mobile devices.

48. Mobile users have a higher average conversion rate than desktop users. Over 70% of users will revisit a website that is mobile-friendly.

49. Most websites online are not optimized for organic search. Over 90% of all web pages receive zero visitors from organic search, i.e. most of these pages don’t rank at all in search results.

50. Backlinks are an important search engine ranking factor. Despite that, over 65% of web pages have zero backlinks.

51. With mobile devices dominating the online space, it has become super important for businesses to optimize their sites for mobile. 67% of consumers are more likely to buy from a mobile-friendly website than a site made only for desktops.

52. A responsive mobile-friendly website with a fast loading time is more likely to convert. 53% of mobile visitors will leave a website if it takes more than 3 seconds to load.

53. The average cost of website development by a professional may range from $500 to $2,500, depending on the website’s type and features.

54. A custom website with advanced features and functionalities can cost you up to $ 6,000 or more.

55. Reviews on a website can positively influence customers’ buying decisions. Websites with reviews or customer testimonials are 58% more likely to convert.

56. There are more than 8.93 million mobile apps out there, of which around 3 million are listed on Google’s Play Store. Nearly 48% of all small businesses have mobile apps.

57. The design can have as much as 75% impact on a website’s credibility.

58. On average, 57% of a website’s visitors spend time above the fold, that’s the upper half of a web page.

59. Around 80% of website visitors spend their time browsing the left side of a page. The right side of the page is usually reversed for less important things, such as the menu, search button, author bio, and advertisements.

60. As of 2022, the global web design services industry was worth over $41.8 billion, in terms of revenue.

61. WordPress is the most popular and used content management system (CMS) on the internet and powers over 43% of all websites (861 million) globally, as of 2024.

62. According to Indeed.com, the average salary of a Web Designer in the United States was $27.06 per hour in 2024.

63. Web developers and designers were among the most sought-after professions between 2022 and 2024.

64. 70% of online consumers say that page speed affects their decision to buy from an e-commerce store. 45.4% of users say that they are less likely to purchase from a slow-loading website.

65. The content length (and quality) matters. The average word count for the top 10 search results on Google is 1,447 words. However, the global average number of words per page across all websites is 500-700 words.

66. Every 1 second of extra load time is likely to result in a 30% increase in abandoned carts for shopping websites.

67. Using original photos instead of stock photos on your website pages can increase conversions by up to 35%.

68. Blue is the most favoured color among website users. 46% of online users prefer to see blue on the websites they visit. Green at 30% is the second most favoured website color.

69. Slow loading speed is the top reason for mobile users to abandon websites. Sites with less than two seconds of loading time on mobile have a 15% higher conversion rate.

70. Offering personalized content to visitors can result in 34% higher impulse purchases, according to a survey. Personalization means offering content that resonates with a user’s particular needs.

71. Improving user experience on your website can drive conversions and reduce bounce rate by up to 400%.

72. 70% of small business websites lack a proper Call-to-Action (CTA). Adding a CTA to your landing page can boost conversions and sales by up to 40%.

How to Put What You Just Learned into Action!

Now that you have a good idea of what makes a great website and the factors (Website Statistics) that affect a website’s credibility, user experience and traffic, it’s time to turn your knowledge into action by optimizing your website for SEO.

Not sure how? Contact SAG IPL to discuss your web design or SEO project with our award-winning team. Get a powerful, optimized website to take your business to new heights with SAG IPL. Call us today.