E-commerce refers to buying and selling things online. These may include products and services in a range of industries. Fashion e-commerce involves selling fashion items like clothing and beauty products or services online. We’ll discuss here the importance & process of doing SEO for fashion ecommerce websites.
To sell anything online, you might need an eCommerce website, and quality SEO services are one of the best ways to boost your e-commerce website’s organic ranking in search engine results to increase your website traffic, sales and revenue.
For those who don’t know, SEO stands for search engine optimization, which is the practice of optimizing a website or the online presence of a business in order to boost its search engine ranking to generate more traffic and sales for the target website or business.
A search engine is an online platform where people search for information and products or services. For example, Google is the most popular search engine out there. A search engine is also one of the primary sources of online traffic and sales for many businesses and websites.
A search engine like Google often displays search results in the form of snippets (small blocks of information) containing data extracted from web pages along with links to those pages. It aims to display the most relevant and credible information in the top results, which generally receive the highest amount of interaction and clicks.
The ultimate goal of SEO for fashion ecommerce is to get them featured in the top search engine results to generate more traffic and leads from Google.
Benefits & Importance of SEO for Fashion Websites
SEO isn’t just the best way to boost your fashion website’s Google rankings, it’s also the easiest.
The higher your website or pages rank in search results for your relevant keywords, the more traffic and leads you’ll get from search engines.
SEO involves optimizing your e-commerce website to make it more friendly to users and search engine bots. This will not only allow Google bots to properly read and index your pages but also an improved user experience will have a positive impact on your search engine rankings.
The main target of SEO is organic search results, i.e. results that appear below the paid ads, map listings, and other rich results.
SEO also involves optimizing your search snippets, including page titles and meta tags, to make them more relevant and appealing to searchers in order to boost the click-through rate (CTR), i.e. get more people to click your pages in search results.
To summarize, search engine optimization for fashion e-commerce can help get your fashion website pages to rank in the top search engine results in order to generate more traffic, leads and sales for your business.
Other benefits of SEO for online fashion businesses include:
- Increased online visibility & reach
- Higher Google rankings and more organic traffic
- Qualified & relevant leads that convert
- Outrank your competition
- Improved brand image & authority
- Long-term results
- SEO is cost-effective
Fashion eCommerce SEO Services by SAG IPL
When doing SEO for fashion e-commerce, you must keep in mind that it takes time to achieve results with SEO. Unlike paid ads, SEO cannot give instant results. However, the SEO results are lasting and can provide really good value and returns to your website for a long time. The key is to do it right. Need help? Contact SAG IPL for professional SEO services for fashion e-commerce portals.
Here’s our step-by-step SEO process and guide for fashion websites:
The first step in our fashion e-commerce SEO process is to audit the target website.
A detailed SEO audit will help us identify weaknesses in your website, i.e. things that might be limiting your website and business to reach their true potential.
This involves performing a thorough inspection of your website to find areas to improve in terms of design, navigation, relevance, quality, and usefulness, among other things.
Based on our audit of your website, we’ll prepare a checklist of the things that we will improve or changes to be done on your site to improve its SEO value and boost your chances of higher rankings in search engine results.
This step also provides a roadmap for us to plan your fashion e-commerce SEO strategy, including everything from keyword research and on-page SEO to link building and content marketing. Here’s how we do it.
Before we can start SEO for your fashion website, we need to find the right keywords to target.
Keywords are words or phrases that your target customers might use in search engines when searching for your products or services.
For example, when looking to buy a round-neck t-shirt online, a person might type any of the following:
- Best round-neck t-shirts
- Cheap round-neck t-shirts
- Printed round-neck t-shirts
- Branded round-neck t-shirts
Some or all of these might be your keywords, depending on what products you have in store.
After our analysis of your website and business (in the first step), we’ll have a basic idea of the kind of fashion items or services you sell, based on which we will try and find the best possible keywords for your business based on search volume (demand) and competition.
There are tools like the Google Keyword Planner that we normally use. Here, we can find relevant keywords for any business or industry based on average monthly searches and competition.
The idea is to find keywords that are most relevant to your business and have good search volume and low competition.
For instance, if you sell only t-shirts, a keyword like “buy shirts online” might not be relevant to your website. The more relevant keywords we use in our fashion business SEO strategy, the more qualified traffic and leads your website will receive to boost your conversion rate.
Similarly, keywords that have higher average monthly searches or search volume can fetch more traffic to your website if you rank in the top results for them.
Finally, the competition of a keyword indicates how many other websites are ranking for that keyword. The higher the competition, the more difficult it would be to rank for that keyword. This is why we choose keywords with low or moderate competition.
Other than generic keywords, we also use long-tail keywords that are more relevant and specific to your business. For instance, a clothing website selling full-sleeve t-shirts for kids in the UK might receive more qualified traffic by optimizing for exact search terms like “full-sleeve t-shirts for kids in UK.” These keywords have relatively low competition and are, therefore, easier to rank and can bring you high-quality leads that convert.
That’s all in the keyword research for fashion e-commerce. We have a list of the best keywords for your online fashion business. Let’s move on to the next step.
On-page and Technical SEO
The next step is to optimize your website, where we do the following things:
- Boost your page speed
- Simple & impressive product pages
- Add calls to action
- Optimize the web design
- Optimize the shopping cart
- Optimize the content
- Optimize media
- Mobile responsiveness
- Technical SEO
Increasing your page speed will make your fashion website load fast to make a great impression on your visitors. Most people will leave a web page that takes more than 2-3 seconds to load. The faster the website, the better the user experience.
We optimize your product pages to make them attractive and easy to use. The key is to allow users to easily find what they’re looking for, including product details, images, and purchasing options. We make it easy for people to shop on your website.
Adding calls to action (CTAs) is a great way to boost conversion on your fashion site. We make sure that your calls to action are eye-catching and stand out to make more people click the button.
In terms of design, we might need to improve your website’s layout if it’s not up to the task. Your web design should be relevant, attractive and simple without unnecessary distractions like flash and with a clear navigation to make it easy for people to browse. From choosing the right font and colors to optimizing the menus and images and adding internal links, we ensure a smooth user experience on your e-commerce site.
When optimizing menus, we make sure that products are listed under the right category to make it easy for visitors to find the product they are looking for. We also make sure that your navigation is clearly visible and is placed where people can easily access it.
Around seven out of every 10 shoppers abandon their carts. In most cases, this happens because the check-out process is either too long or difficult to follow. We make sure that your website provides a great checkout experience to its users by optimizing your shopping cart.
Content refers to text, video, images and other content on your site. We cannot stress enough the importance of good, relevant and meaningful content that provides value to your site visitors.
From your page titles to meta tags and the actual content, we optimize everything. We make sure that your content is original and up-to-date. We include relevant keywords in the content, titles, meta tags, header tags, URLs, etc. to provide a clear context to everything.
Adding the right media content is equally crucial. From using high-quality images to adding engaging videos and graphics can be some ways to boost engagement and conversion on your site. We make sure that your images are optimized with alt text to appear in search results.
We also optimize your website to work seamlessly on all devices, including mobile phones. Since a lot of people use smartphones these days, your website must work well on these devices.
Lastly, we identify and remove technical errors on your site to further boost user experience and make it easy for search engines to crawl and index your site. This may include page errors, 404 errors, robots.txt errors, canonical pages, sitemap, etc.
Content is the undisputed king of online marketing. It’s one of the best ways to turn leads into sales on your website. Here’s how.
Start with creating a blog on your fashion e-commerce website to drive engagement and direct traffic. Write about anything and everything that matters to your customers, from shopping guides and tips to special offers and tricks, quotes, entertaining content, curated articles, and more.
Keep the comment section option and encourage readers to share their feedback. This is also a good way to get ideas for your next content, providing answers to your customers’ queries.
You can share anything on your blog that you think will help your potential or existing customers. For more e-commerce website ideas, you can search Google or social media for queries that your customers are searching for. Examples: tips to find the right T-shirt for you; which company sells the best t-shirts; which t-shirt size is right for you; how to find coupon codes for ‘your website name’; how to dress for a party; and so on.
Beyond your own website, you can write content for other websites in your niche, for popular industry blogs, news sites, forums, and social media to drive traffic to your site and boost your brand credibility.
Writing and sharing high-quality content consistently online that helps your customers will establish you as a credible source of information in your industry and more people will start trusting and buying from your brand.
Content is also a great way to build backlinks.
Link building remains an integral part of fashion ecommerce SEO, as a way to improve your search engine rankings and reach.
Backlinks are links from other websites to your website or pages. In terms of SEO, they are treated as votes. The more votes you have from good websites, the more credible your own website or brand is.
Links can be immensely useful when you’re trying to rank in search engines like Google and remain an important ranking factor. However, the focus has now shifted completely to the quality of links rather than the quantity. In other words, a few high-quality backlinks from credible websites can provide much more value than a lot of poor-quality links.
Here are some fashion SEO link-building techniques that we use at SAG IPL:
- Guest blogging – write articles for other high-authority sites in your niche to get a backlink
- Blogging – write and share content through free blogging sites like WordPress, LinkedIn, Medium, etc. and include links back to your site
- Create engaging infographics and other visual content and post on third-party sites to get backlinks.
- Create videos for YouTube, social media, Instagram and other popular social networks to get backlinks and drive traffic and engagement.
- Create high-quality content, long articles and meaningful posts that other websites would want to link to. Natural links are the best type of links.
- Track your competitors’ links and replicate their good links.
Social Media Optimization
Optimizing your social presence and marketing your fashion brand on social media isn’t exactly a part of our SEO strategy. We only provide basic social media services like profile creation and content sharing in our fashion e-commerce SEO packages. If you’re looking for complete SMO or social media marketing for fashion brands, do check out our social media marketing services.
The biggest benefit of social media is the crowd. With millions, if not billions, of people using social media every day, many of them could be your potential customers.
Social media is the best way to put your brand story out there, help your potential and existing customers by writing shopping guides and tips for them, share discount codes and offers, and engage with your customers, all of which will help increase your brand reputation and credibility.
A lot of people use social media for entertainment. A lot of them also use it to connect with brands, share their feedback and experiences, and seek help with their shopping concerns.
As a fashion brand, you can use social media to connect with your existing customers, listen to their feedback and help with their queries, as well as to find new customers by sharing meaningful content with calls to action.
Our Tailored & Affordable Fashion E-commerce Brand SEO Packages
As we mentioned above, SEO is among the least expensive ways to improve your fashion website’s search engine rankings and get more organic traffic and sales. You don’t have to spend heavily on ads or need to pay influencers. All it takes is to hire the right SEO company for fashion e-commerce industry.
If you are looking for the best online fashion website SEO services at competitive rates from a reputable company, check out SAG IPL’s all-inclusive SEO packages tailored to fit your every SEO need:
Basic SEO: $499 per month – SEO for up to 10 words – perfect for startups & individuals
Advanced SEO – $999 per month – up to 20 keywords – ideal for SMEs
Premium SEO – $1499 per month – up to 30 keywords – best value for money
Industries We Serve
Other than SEO for fashion ecommerce websites, SAG IPL provides comprehensive Digital Marketing Solutions for a variety of businesses across industries, including but not limited to:
- Cleaning business SEO
- Travel Industry SEO
- Healthcare SEO
- Education SEO
- Events SEO
- Retail SEO
- Finance SEO
- Media & Entertainment
- Legal/Lawyer SEO
- Hotel & Restaurants
- Security Agency SEO
Customer Testimonials – SAG IPL SEO Company for Fashion E-commerce
It’s not easy to find the best SEO agency for fashion ecommerce brands. When looking to hire SEO services, take your time and do a lot of research, search Google for top SEO service providers in your area, compare them based on SEO services and cost, and read customer reviews.
SAG IPL is a full-service SEO company with more than 13 years of experience. Read what some of our customers say about our SEO services for fashion websites:
“When I hired SAG IPL in 2020, my business was struggling due to COVID and it was getting tough to go on. They turned things around for us. My fashion brand is now among the top websites in my country. I am extremely grateful to them.”
“I would like to thank SAG IPL for their unparalleled commitment and SEO expertise that helped my business grow its customer base, sales and revenue more than five times in 2 years. Thank you!”
FAQs on SEO for Fashion Ecommerce
What is SEO in the fashion industry?
SEO or search engine optimization for the fashion industry is a digital marketing technique that can help increase the organic search engine rankings of a fashion website to generate more traffic, leads and sales from search engines like Google. SEO can also help boost the online presence, reach and credibility of a fashion brand through content marketing.
How to do SEO for an online fashion brand?
Start with building a user-friendly website with high-quality content. Optimize your website for user experience and mobile devices. Optimize your product pages and content with relevant keywords to boost your search engine rankings. Use high-quality images. Create backlinks from high-authority websites and pages. Create original and relevant content to help your customers and drive traffic to your website.
Why is SEO important for fashion e-commerce?
Like any other industry, leads and sales matter for a fashion website, and SEO is the best way to get more traffic and leads online. SEO can help boost your search engine rankings to help you get more qualified traffic and leads that you can convert on your fashion website by using on-page SEO to improve user experience and conversion rate.
What is SEO-rich content for online fashion?
SEO-rich content or SEO-optimized content refers to content that has been improved from the SEO point of view. This involves improving the content quality and providing a clear context by adding relevant keywords in the content text, title, headings, etc. Adding proper calls to action at the right place in your content can also help with SEO rankings and traffic.