The cryptocurrency space has become extremely crowded over the years. With thousands of tokens and blockchain projects competing for investor attention and funds, getting your crypto venture to stand out is trickier than ever before. One of the most effective ways to boost visibility, credibility, and community engagement in this hypercompetitive market is through strategic crypto press release (PR) marketing.
Press releases can be used to both communicate and educate your audience about important project updates, token sales, launch, exchange listings, partnerships, and other news. They help you reach a broader audience quickly.
Crafting an effective crypto press release campaign is crucial to get the results you seek, and it requires more than just great writing. A successful PR marketing strategy combines industry expertise, media connections, and clear and precise messaging.
In this article, we’ll explore crypto press release marketing in detail, from PR packages and services to a step-by-step guide to launching a successful crypto PR marketing campaign with SAG IPL.
Table of Contents
What is Crypto Press Release Marketing?
Crypto press release marketing involves strategically creating and publishing project-related updates on popular media outlets to inform potential investors and the crypto community about key developments such as the project’s progress, token launches, sale announcement, partnerships, exchange listings, product launch, and more.
Benefits of effective crypto PR marketing include:
Increased trust and authority for the project
More website traffic and investor interest
Improved user interest in the sales event
Enhanced SEO and online presence
Press releases are a crucial component in a comprehensive crypto marketing strategy, often combined with influencer partnerships, community building, and paid advertising.
Why Press Releases Matter in the Crypto Industry
In crypto marketing, two things matter the most: trust and visibility. Effective press release marketing can help enhance your project’s credibility, especially in an industry often swarmed by scams.
PR marketing for crypto involves featuring on top niche platforms like CoinDesk and CoinMarketCap, which reflects legitimacy. This also allows your startup to reach a global, crypto-enthusiast audience through rapid distribution across global media.
Additionally, press releases are a great way to generate high-quality, organic backlinks from high-authority sites, improving your SEO and search engine rankings.
Having a strong crypto marketing strategy and network allows you to announce key milestones while effectively reaching a large audience, ensuring transparency and minimizing speculation.
Consistent PR distribution through credible channels strengthens investor and community trust and promotes active participation. This not only helps retain existing investors but also attracts institutional interest.
Crypto PR Marketing Services Offered by SAG IPL
As a seasoned crypto marketing agency, SAG IPL provides a comprehensive suite of crypto press release marketing services tailored to help Web3 projects gain credibility, exposure, and pace in a competitive market.
1. PR Writing and Content Creation
A successful press release marketing campaign starts with compelling content. SAG IPL’s experienced crypto writers craft professional, precise, and engaging press releases to powerfully deliver your message to the audience, whether it’s a product launch, exchange listing, airdrop, token sale, or major partnership.
Key features:
Custom-written, original content
Professional yet understandable language
SEO optimization with keywords
Fast turnaround
2. PR Distribution
Our extensive media network includes top crypto news sites and mainstream media channels, ensuring your content reaches a wide crypto audience at the right time.
Our team distributes your press releases across multiple well-known crypto platforms, news sites, and social networks, including but not limited to CoinTelegraph, Bitcoin.com, NewsBTC, AMBCrypto, Yahoo Finance, MarketWatch, Bloomberg, Telegram, and Discord, among others.
3. Influencer Outreach
In addition to media channels, we have partnered with hundreds of crypto influencers, YouTubers, and Key Opinion Leaders (KOLs) to achieve extended reach and engagement for our clients. Collaborating with influencers ensures your message reaches a broader, relevant audience across multiple channels.
Services include:
Influencer outreach and partnership
Sponsored content or tweets
Campaign analysis and reporting
4. Multilingual PR Services
For our global clients and crypto projects, we provide PR marketing services in multiple regional languages, as well as translation and localization services, ensuring language doesn’t limit your reach to potential audiences and markets.
5. Performance Analysis and Reporting
Transparency and results matter for a successful crypto PR marketing campaign. Besides creating and managing your tailored PR strategy, we continue to track the performance after your PR goes live.
We send weekly/monthly performance reports including published links and status, viewer impressions, direct traffic, backlinks, SEO impact, keyword ranking, and engagement metrics (likes, shares, comments, etc.), allowing you in-depth analysis into the performance and impact of your PR crypto campaign with us.
Crypto PR Marketing Packages by SAG IPL
SAG IPL offers crypto press release marketing services both as part of its standard crypto marketing packages and as standalone PR packages for clients with diverse needs and goals.
Whether you’re a crypto startup readying for your token launch or an established project looking to expand reach and credibility, our flexible press release marketing packages are designed to fit every purpose.
1. Basic Package – Ideal for Startups
Goal: Create an initial buzz or inform investors about the token launch, product updates, and partnerships
Basic Package $199 (1 Press Release)
Guaranteed News Distribution with Media Coverage
450 Guaranteed Placements
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Digital Journal
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Street insider
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Fox Media Outlets
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TV Station Media Sites
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Google Inclusion
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Yahoo Inclusion
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Bing Inclusion
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Online Newspaper
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Financial Feeds
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NCN Central
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Google News Inclusion
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Radio & Broadcast Media Stations
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Anchor Text Links within PR-5
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1500 word count limit
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1 Press Release
Distribution to 450 mid-tier crypto news platforms
Sharing on select Social channels
Basic performance report
2. Standard Package – For Small & Growing Businesses
Goal: Broader exposure and increased media presence for ICO announcement, exchange listings, and launches
Standard Package $499 (1 Press Release)
Guaranteed News Distribution with Media Coverage
450 Guaranteed Placements
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Benzinga
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APNews
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Yahoo Finance
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Bing News
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Yahoo Crypto
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Yahoo Finance News
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Yahoo Tech
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Yahoo EU-US
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Yahoo Energia
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Yahoo Canada
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Yahoo Video
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Digital Journal
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Fox Media Outlets
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TV Station Media Sites
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Radio & Broadcast Media Stations
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Anchor Text Links within PR-3
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1000 word count limit
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1 Press Releases
Distribution to 450 reputable crypto sites and news platforms
Basic influencer outreach
SEO optimization
Detailed analytics report
3. Premium Package – For Maximum Growth
Goal: extensive media coverage, promotion, and credibility building
Premium Package $999 (1 Press Release)
Guaranteed News Distribution with Media Coverage
Business Insider
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500+ Guaranteed Placements
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Yahoo Finance
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AP News ( Add-On)
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Market Watch
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Morning Star
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Street insider
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Yahoo Finance News
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Yahoo Money
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Yahoo sports
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Benzinga
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Fox Media Outlets
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Digital Journal
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Central Charts
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Nasdaq (Only For Public Limited Companies)
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TV Station Media Sites
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Radio & Broadcast Media Stations
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Anchor Text Links within PR-5
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1 professionally written press release
Distribution to 500+ crypto and finance sites, including featured placements on platforms like CoinTelegraph
Influencer marketing on YouTube, X, Telegram
End-to-end campaign management and detailed reports
4. Custom Packages – Built Around Your Needs
Looking for something different? SAG IPL also offers customized PR marketing solutions for businesses with unique requirements and goals.
Press Release Platform
1 PR Cost
Digital Journal
$50
US Times Now
$50
Frankly Outlets
$50
Street Insider
$100
AP NEWS
$250
Business Insider
$350
Street Insider + Digital Journal
$120
Digital Journal + Frankly
$120
Call Our Team To Get Started.
Step-by-Step Guide to Launching a Crypto Press Release with SAG IPL
Launching a successful crypto press release campaign is more than writing a great PR. The process involves strategic planning, timing, audience research, and choosing the right media channels. SAG IPL simplifies the process through a proven, expert-driven strategy designed for real impact.
Here’s how we do it:
Step 1: Consultation & Strategy Planning
It begins with a strategic consultation with the client to understand their goals, target audiences, and markets. Based on this, our team creates a tailored PR strategy and package.
Step 2: Content Creation
SAG IPL’s in-house writers create a professional, SEO-optimized press release tailored to your audience, goals, and market trends. Before distribution, we send the release for your approval.
Step 3: Media Selection & Distribution
We strategically select the best media channels and crypto websites based on relevance, audience, and objectives to distribute your press release.
Step 4: Publishing & Outreach
We send the final PR for distribution across selected crypto platforms, mainstream media, and influencer channels. It may take 24-72 hours for the press release to go live, depending on the platform.
Step 5: Analytics & Review
Over the next few days, we actively track the performance of your press release based on factors like views, traffic, reach, audience type, and ranking. We also send you a comprehensive analytics report.
Why Choose SAG IPL for Crypto Press Release Marketing
Source: Dribbble
SAG IPL is a trusted digital marketing agency with over a decade of experience in crypto startups, ICO Marketing, NFT projects, DEX, and DeFi platforms. Our press release marketing team has successfully executed 70+ PR campaigns for diverse blockchain projects and industries.
Here’s what sets us apart:
Extensive Industry Knowledge: Staying ahead of crypto trends to craft results-driven PR campaigns.
Global Media Reach: Access to 100+ leading crypto news outlets & distribution networks.
Comprehensive Services: From planning and writing to effective distribution, we offer end-to-end PR solutions.
Transparent Pricing: Customizable and affordable packages suitable for both startups and enterprises.
Real Results & Support: Prove strategy, successful campaigns, and dedicated support.
Conclusion
In the fast-paced crypto world, press releases are your best companion to boost visibility and credibility for your crypto project. Press release marketing works for every project, whether it’s a new token, an exchange, or an NFT. A well-written press release, combined with strategic distribution and outreach, can help build trust and attract investor attention.
SAG IPL offers complete and tailored PR solutions, from content creation and strategy to media distribution and performance analysis, to help cryptopreneurs promote their message to the right audience at the right time.
Contact us today for a free consultation and crypto PR marketing strategy.
Amit Gupta, who is the CEO and Founder of SAG IPL, founded this company with the vision to become the #1 provider of quality-driven and cost-effective blockchain marketing and development services in the world. As a Chartered Accountant with a keen interest in software and web development, he manages a team of over 200 professionals, comprising designers, developers, and marketers, committed to delivering top-notch web, software, mobile, and blockchain solutions to clients worldwide.
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