STO Marketing Guide

STO Marketing Guide 2022 – How to Make Your Security Token a Success

Are you looking for STO marketing? If yes, then you are at the right place, This guide will help you to find the best STO marketing agency, and it will also help you to understand every bits-and-pieces of this field. So, Let’s Start…

Security tokens are still new to our society but it is rising at rocket speed in terms of popularity due to the increasing fraud and distrust in the ICO space.

STO (Security Token Offering), which has emerged as a regulated and, therefore, more trustworthy alternative to ICOs (initial coin offerings), is now being favoured by crypto investors worldwide.

STO is an acronym for Security Token Offering, which refers to a type of token sale where new tokens are created and sold under regulated terms.

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    Unlike ICOs which are completely unregulated in nature, STOs are more secure and reliable, as the chance of fraud is nil. Security tokens are digital tokens that are usually backed by real, physical assets such as stocks, gold, or something else of value.

    A security token must comply with the Securities and Exchange Commission (SEC) regulations of the particular country.

    One obvious benefit of security tokens is the increased liquidity of physical assets, as more users are able to trade them digitally.

    If you are planning to create your own Security Token and make your STO reach investors worldwide, you need to market it well.

    A good STO marketing plan will make your security token more popular and help you gain more returns & profits from it.

    STO Security Token Offering

    Prerequisites

    Before you start with the marketing part, make sure that your Security Token is in compliance with the regulatory conditions of the particular region.

    For instance, in the US, a security token must compulsorily fulfil all the conditions mentioned in Regulation D.

    These include selling tokens only to accredited investors, avoiding solicitation, and avoiding misleading or false marketing.

    Also, make sure that you understand the basics and various mechanisms of STO marketing in order to be able to reach the right potential investors in the market.

    Steps To Effectively Market Your STO

    Our STO Marketing Strategy (at SAG IPL) is divided into the following stages:

    1. STO Preparation
    2. Pre-STO
    3. STO
    4. Post-STO

    Preparation for STO

    Before the STO or token offering/sale starts, the initial stage is to prepare for the same. This includes Whitepaper creation, website or one-pager building, security integration and initial marketing.

    Whitepaper – is an important part of any project. It gives your potential clients, investors, etc. a clear idea of what your project is about, and most importantly, how it benefits the users.

    Make sure that you explain everything properly. Write your STO whitepaper in a very user-friendly yet professional manner.

    Mention details like legal regulations, technology, revenue mechanism, etc. in a clean and concise manner.

    Website – is another crucial part of your project. It will contain a simple overview of the project along with necessary details such as the STO details, the team, the project timeline, etc. Hire an experienced web development company to ensure a good job.

    Make sure that your website has proper security mechanisms such as HTTPS enabled.

    Marketing – At this stage, your product is probably not ready and neither is your coin, so the only thing you have to promote is the idea.

    But before you start doing that, make sure that you yourself understand the idea correctly. Or in other words, your project idea should be easy to understand. Keep working until it is so.

    In the initial stage, content is the best way to get the word out there about your new token/project. Write blogs, articles and social posts, telling people about what your project is and how it will bring transformation to the particular industry.

    Keep your focus on the content quality and avoid, at any cost, lying to the readers. Do your research to find the best way to convey your message to the target audiences.

    STO Promotion

    Besides content publishing on free publication sites like Medium, Guest Blogging is another effective way to reach your potential users on reputed sites and tell them about your security token.

    Pre (Before) STO Marketing

    Before your STO begins, you can (and should) do the following things to make your token popular among investors.

    PR & Media

    Media and News sites are the best platforms to start the buzz about your project. Research and find some authorized news/PR sites where you can publish news articles about your token sale.

    Let the users of these sites know about this new investment product and how it will benefit them. You can also seek the help of paid PR (Press Release) services if and when needed.

    PR and Media

    Link Building

    Link building is an SEO (Search Engine Optimization) strategy which involves building high-quality backlinks to your website from high DA (Domain Authority) sites in your particular niche.

    Getting good quality links from such sites will not only improve your site’s search engine ranking but also enhance its reputation and visibility.

    STO Listing

    There are a number of listing sites where you can add your project to spread the word and help potential investors find out about your new token.

    Make sure to add the crucial STO data, such as white paper links, token information, regulation details, STO dates, etc. to the listing.

    Token market, Listatoken, Coinmarketcap, and Coingecko are some of the top token listing sites where you can add your Security Token for higher visibility.

    Team Building

    Any user who wants to invest in your token would very much like to know about the team behind it. Therefore, it is crucial that your project is backed by a solid team of expert individuals who are both capable and willing enough to see the project succeed.

    In order to make it easy for investors to find out about the team, create a proper social presence of all your team members and provide contact information so that people can reach them in need.

    Social Media

    Social networking sites are another great platform to market your STO to a potential audience. There are literally millions of people on social media sites like Facebook and Twitter who may want to know about your project and may even invest if they like it.

    Social Media

    Twitter, Reddit, Telegram, Facebook and Steemit are some of the major social sites where you can market your STO (Security Token Offering).

    Video Marketing

    Videos are one of the most viral types of content. They get noticed soon and can help you promote your new token project.

    You can create and publish videos like project introduction, product demo, problem-solution, etc. to attract new investors and give them a better idea of your project.

    Community Building

    There are a number of popular discussion forums around the blockchain and similar topics. Create an account and post regularly about your Security Token on each of these communities.

    This will help you engage better with potential users and investors, answering their questions about the project and convincing them to buy. Some popular community sites include Reddit, Bitcointalk, etc.

    Team and Community Building

    Marketing During STO

    By the time your STO begins, your project must already have a reputation in the market. People should know and be talking about it. But your job doesn’t end here. Here’s what you need to do next.

    Help Investors

    People who are looking to invest in your project must have questions about it. Provide easy ways for these people to reach you and your team in order to get answers to their questions.

    Become an expert

    To be able to provide potential investors with correct and proper answers to their questions, you must have a very good understanding of the project. Dedicate yourself to becoming an expert in your industry.

    STO Expert

    Start networking

    Do not just invite people to invest in your project, but make them a partner with means like a referral program, promotion partnership, etc. Build credibility of your project by instilling respect and trust in the investors.

    Token offers

    Besides regular token sales, you should also consider giving out some free tokens as a way to build some loyalty in the market and make people spread out the word about your project. Some methods include Airdrop, Bonus tokens, bounty programs, etc.

    STO Marketing Tips

    Strict regulations around STOs prohibit them from using regular marketing channels. Still, some efficient direct marketing channels can help you market STOs without breaking any rules. And these channels will also increase your credibility among institutional investors.

    Following are a few STO marketing tips:

    Use proxy marketing techniques 

    Proxy marketing is a marketing approach where a marketer must contact various publications, blogs, and magazines to get them to write about your products or provide genuine reviews to their audience. Proxy marketing can help STOs use a regular marketing channel indirectly. 

    Start making a list of possible future investors

    Since only certain investors are permitted to invest in STOs. To attract these investors, it is wise to adopt targeted marketing techniques, therefore building a list of potential investors may substantially help your STO marketing initiatives.

    Analyze your competitors

    Launching an STO is a complex and expensive process, by analyzing existing successful STOs can reduce the risk of failure. and help you to lure the right investors.

    Always keep marketing boundaries in mind

    section (506c) of regulation D prohibits marketing STOs on certain channels such as TV, Radio, seminars, Newspapers, magazines, and online channels. You don’t want to get into too many legal complications at this point.

    Actively participate in cryptocurrency conferences

    These events will help you connect with fellow cryptocurrency startup founders and crypto aficionados in person. Consider it a channel both for promoting the STO and building your network. But While attending a conference or symposium, do some homework on such people.

    Post- STO (Security Token Offering) Marketing

    Once your STO sale is completed successfully, most of your work is done. By this time, your Security token must also be ready to launch. The things to do now are:

    Get listed on Exchanges

    Now that your security token is in the market, it is time that you list it on some popular exchanges where investors and token-holders can trade it for other cryptocurrencies.

    Most of the reputed crypto exchanges have strict rules for token listing. A top STO marketing company can help you get listed by using their contacts in the industry.

    Track the token performance

    Besides updating your community with the latest news of your project, also keep yourself updated with the token performance and response in the market. Then, consider and apply changes if and as required.

    Track STO Performance

    This STO marketing plan will help your Security Token reach more and more investors worldwide, increasing your profitability and making you famous.

    Do not ignore the importance of a well-crafted marketing plan for the promotion of your new token sale.

    If you are looking to Hire a reliable STO marketing service agency, contact us right away. At SAG IPL, we offer marketing solutions, from white paper development to STO launch, marketing and exchange listing.

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