Last year Amazon was in the third position on the list of “The Top 100 Best-Performing Companies In The World”. So you can imagine how hard it is for them to maintain their business.
Similar to other e-commerce websites, Amazon has its own personal algorithm, which decides the rank of the products, along with the algorithm which is not known reason being as a brand like Amazon will never disclose the functionality of its algorithm.
Just like any other e-commerce website, Amazon also has its own algorithm to decide the rank of products, and the algorithm is still a mystery because a brand like Amazon will never reveal how its algorithm operates.
Especially when people can misuse the information to lure customers, and that’s why they can’t take the risk of revealing their algorithm’s workings and the factors that impact the ranking.
We understand that not all people are going to misuse it. Some want to learn how it works so they can increase their sales ethically.
And if you want to learn how Amazon SEO works and how you can improve your product’s ranking, here we present the ultimate step-by-step guide to Amazon SEO and ranking optimization.
In fact, this is gonna be the most updated & Fresh Amazon SEO guide of 2026.
To understand Amazon SEO, we reached social media, and sellers’ blogs and also cracked down the suggestions of experts, and that’s how we are able to provide you with this guide, so let’s get started.
Table of Contents
What is Amazon SEO?
Similar to any other Search engine optimization process, such as Google SEO Services and Walmart SEO, Amazon SEO is a process of optimizing your product listings to reach the top of the Amazon search results (for all relevant keywords).
Just like on Google, buyers on Amazon enter a keyword (product name) to find the product, and just like on Google, users mainly click on the first few results and very rarely reach the second, third or any further page.
Optimizing Product Listings means Better Rankings, which provide More Visibility to your products and also bring more Sales. Thus, the simple concept is that the better you optimize, the higher you rank, and the more you sell!
Before knowing the tips, I would like to introduce you to A9.
What is A9, and How Does It Work?
The Ranking of products on Amazon is determined by an algorithm called “A9”. On Amazon, the algorithm “A9” basically decides the fate of your success, so it’s a good idea to understand it a little better. It works in this way:
With millions of searches, Amazon ranks all products by purchase likelihood. It actually scans products of a category, and then it enlists products that have better details, sales, descriptions, reviews, and ratings.
It also sometimes tries to differentiate the price. And that’s how it decides the position of a product for a search query.
All the above happens within a few milliseconds, in the same A9 decides which one of the hundreds of millions of products it will show on ranking position number 1, number 2, etc.
Now, here are some factors that Amazon takes into account to decide the ranking of a product, along with tips to perform Amazon SEO for product listing.
Amazon SEO vs Google SEO: Key Differences Explained (2026)
While both Google SEO and Amazon SEO aim to boost visibility and online sales, each serves a fundamentally unique purpose.
Google: The Search for Knowledge
Google SEO focuses on informational intent. It involves building high-quality content, domain authority, and backlinks that Google rewards in its results. Google SEO optimizes a website or content for users seeking answers or solutions across the web.
Amazon: The Search for Things
In Amazon Search, the intent is purely transactional. Shoppers arrive ready to buy, so Amazon SEO focuses on improving conversion-led metrics, such as Sales Velocity (how fast your product sells), Conversion Rate (how many clicks turn into purchases), Relevance (keyword-rich titles and product descriptions), and Performance (positive reviews and great service).
The Key Takeaway
Google SEO optimizes for users seeking information and builds long-term brand authority, while Amazon SEO targets users looking to transact and optimizes for conversion metrics. To win on Google, you must optimize for the users, while for Amazon, focus on the “buy” button by providing value and relevance instantly.
How to Perform Amazon SEO for Products:
Go through all the factors and also check the Content Optimization Tips we are providing so that you can conquer the top spot for each relevant query.
1. Optimize Product Title (Main Amazon SEO Factor)
Product title is the first thing people notice in search results, it also impacts your CTR and CR, that’s why it is the most important thing while listing your product. Here are some tips to optimize the product title.
As per Amazon Style Guides, the mobile view is limited to about 70 visible characters, So make sure to keep important information and keywords in this range, if possible place it at the beginning.
For the Desktop view, follow the same as the mobile view or check the Amazon Style Guides for the length and structure of your title in the relevant product category.
The Title should contain important information, benefits, and USPs.
It is a crucial step to check the Amazon Style Guides for the relevant product category that impacts your CR. Here are some tips to seize opportunities.
Make sure to outline the key features and benefits of the product in bullets.
Only put a maximum of 200 bytes, which is equivalent to approximately 200 characters per bullet point.
Avoid repetition, copy-paste content, and unnecessary data.
In bullet points, always connect the features with the benefits for the customer.
Stick to one benefit per bullet point for outstanding readability and information flow.
For a better Mobile view, keep in mind that only the first three bullet points are directly visible to mobile users, so place your USPs at the beginning of the list.
3. Product Description:
The product description is an important part; it doesn’t appear at the top like the title, description, and bullets, but people prefer to go through it to get more details about the product.
More details about it can be found in Amazon Style Guides, and it also impacts your CR thus, here are some important tips to optimize your product description.
Avoid duplicating the bullet points in the description. Provide as additional information as possible about the product.
Always make it easy to read. Keep a maximum of three lines per paragraph. You can use simple HTML code, such as:
Separate paragraphs with <p> text </p> or <br> (line break), Use <b> text </b> for bold text and headings.
For bullet points, you can use
<ul>
<li>bullet point 1</li>
<li>bullet point 2</li>
</ul>
For numbered lists, you can use
<ol>
<li>list item 1</li>
<li>list item 2</li>
</ol>
Also, keep it well arranged and clear, don’t copy and paste data from somewhere.
4. Product Image:
Product Image is Important. After the title, it is the second thing that appears on the search results page. It increases trust and also reflects how the products will appear. So here are some important tips to make your listing pixel-perfect.
Upload Good, high-quality pictures because they attract more buyers.
Each Product image should be of high resolution, clear and captured in well-lit conditions.
Avoid repetition and wrong or copied images.
Avoid using boundaries as well.
Don’t edit images too much, and also don’t put too much text on them.
Avoid using images that contain additional illustrations, logos, watermarks, graphics, or overlays.
Don’t add fake details to lure people; just keep it ethical.
5. Product Price Should Be Competitive:
“Product price” is an important factor that appears just below the title on the result page. You can get the best result by following the following tips:
Keep a price that is competitive but doesn’t bet with a much higher or lower price.
Check prices of similar listings, also observe where you stand in the competition, and how well your product can perform if you had listed it with a better price.
Keep the Price competitive.
6. Product Reviews and Rating:
Customer reviews and ratings play a vital role in ranking. A9 scans the sales and ratings before considering a product on the result page.
Reviews and ratings can influence your customers’ decisions! Positive feedback not only builds credibility for your product but also helps improve your rankings. So here are the tips to get better results.
You can ask buyers to leave their reviews on your product page.
Connect with unsatisfied customers and try to resolve their problems.
Make sure that you deliver the product on time or before time.
7. Additional Tips For Amazon SEO To Get a Higher Ranking For Your Online Product:
Here are some additional tips you can go through and benefit from.
Make sure to choose the correct product category.
Check Filter elements (Product attributes) wisely.
Provide only true data and information.
Don’t use unethical methods to beat your customers.
It is important to understand that the higher your product ranks, the greater the possibility that a customer will see your item on top of the results pages.
So make sure to follow all the guidelines as well as all the given tips. Always make sure to keep price, title, description, and images as a priority while listening, and you are ready to conquer the top spot.
If you want to rank higher Your Amazon Product, but don’t have enough resources Hire Amazon SEO professionals From SAG IPL
Mohsin Qureshi is a seasoned digital marketer with over 12 years of experience, including 7 years working as a Team Leader in SAG IPL. His expertise lies in SEO, SMO, PPC, influencer marketing, and strategy building with a focus on driving impactful results and growth for businesses. With a keen eye for innovation and a commitment to excellence, Mohsin has been delivering tailored digital marketing strategies and solutions to help businesses excel online.
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