How Much Does it Cost To Build an App Like Instagram in 2024?

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Categorized as: Mobile Development
How Much Does it Cost to Build an App Like Instagram

In today’s digitalized era, everyone has become so techno-holic that applications like Amazon, Facebook, Paytm, etc have become pre-requisite and have witnessed tremendous success in their respective sections.

Social media platforms like Facebook and Instagram have become an obvious way for people to connect with each other. They are now being treated as the strongest and best communication platforms as they not only connect us with our colleagues, peers, and family but also offer a medium for online business and promotion by hooking up customers and dealers at the global level.

Instagram, which was launched on 6th October 2010, received a huge response globally and gathered around 1 million users within a few months of its launch. But it gained a real hike after social media dominant Facebook obtained it in the year 2012. Now it has become the most popular photo and video sharing app.

Hike of Instagram Users

So, if the idea of inventing an app like Instagram is crawling into your mind, you must carry on with the reading as we will now discuss some functions and features of Instagram to estimate the cost to be incurred in the development of such an app.

What does it take to develop an App like Instagram?

To make an estimate of the cost involved in developing a mobile application like Instagram, there are numerous factors that must be considered and studied thoroughly. These factors include:

  • Selecting a budget-friendly app development company (Developer Cost)
  • Your Idea for an app
  • Technology Platform – Android or iOS or both
  • User Interface/ App Screen Design
  • Hybrid or Native
  • Features & Functionalities
  • Localization
  • Back-end or MBaaS

So, in this article, we will try to determine the cost to build an app like Instagram on the basis of the time it takes to develop the various basic features of the application.

Evolution of Instagram

Cost of Instagram App

Did you like the article? Have any suggestions or your own idea about the cost of Instagram-like Android app development? Feel free to write in the comment section below. If you are also looking to make an app similar to Instagram or any other social media platform, SAG IPL provides you with the best price in the market.

Developing the Features/Functionalities of Instagram (Time in Hours)

Initially, Instagram was introduced as a video/photo-sharing app where one could upload and share videos and photos publicly or with a fraction of individuals with editing/applying filtering options using their smartphones.

The users were allowed to access each other’s profiles, follow them, and add the content to a feed. A user could apply an optional filter and make some edits as well. They could also add captions to their posts and tag other users to it, tag it with a geographical location, and simultaneously post it to some of your other social networks.

Later in 2015, Instagram evolved to become a combination of content sharing and messaging app where users can upload multiple images and videos in a single post and communicate with other users confidentially or publicly.

Just like other social networks, you can now interact with other users on Instagram by following them, being followed by them, commenting, liking, tagging, and private messaging. You can even save the photos you see on Instagram.

Features of Instagram

Instagram is available for free on both iOS and Android platforms.

In order to develop an app similar to Instagram, you first need to develop a minimum viable product (MVP), which is the basic app version with just enough features to satisfy early customers and to provide feedback for future product development.

There are so many similar apps available on the Google Play store & the Apple Store, so it becomes highly relevant to first build an MVP of the actual app to examine the product in the real market conditions and with day to day consumers to evaluate its performance.

The minimum viable product can be also introduced in the form of a demo video, landing page, pilot version, or preliminary release. It testifies your idea’s feasibility.

The key thing is that your app should not be a copied product, instead, it should come with exclusive specifications. For instance, there is no point in adding features like IGTV or Instagram Lite, etc. that have been recently added into Instagram.

Account Authorization Feature

Account authorization is a very crucial step for social media platforms that deal with user data and privacy.

Users should be given options to create new accounts on the social media app or should be able to use their email or phone numbers to sign in to social media accounts.

Other than that, features like password reset, password recovery, detailed account activity logging, locking out accounts after too many unsuccessful login attempts, and requiring 2-factor authentication for unrecognized devices through email and phone SMS or social media account should also be integrated.

which is possible only when the user’s data is saved on the backend for which there is an inevitable need for a strong database that allows users to share specific data with an application while keeping their usernames, passwords, and other information private.

For example, an application can use the OAuth 2.0 database to obtain permission from users to store files in their Google Drives.

This entire process of setting up Account Authorization for an Instagram-like App may take up to 70 hours, which includes registration through emails and phone numbers and the sign-in or sign-out process.

Account Authorization Feature

Profile Setup (Create/Edit Profile Option)

The next step is to design an option for creating an editing profile so that the user may display his name, profile picture, education, and other relevant information he/she feels like to share and also can modify the shared information with the edit option.

For this, there is a need to develop an interaction between the client and the server-side of the application which may take anywhere between 50 hours.

Photo and Video Upload/Editing/Management

To Implement the photo and video upload feature to make your social media platform interactive and interesting, you need to choose from the following options, depending on whether you’re developing for Android or iOS, or both.

The Estimated time required for creating the Upload feature is around 100 hours.

Photo editing also plays an important role in a photo-sharing app like Instagram, through which users can showcase their art and creativity blended with their images by editing it according to their choices.

Now, talking about the backend, you have two options, you can either use any standard file (by copying available source to the project), or you can create your own files (writing your own source).

The approximate time of developing this feature should be around 65 to 70 hours.

Photo Video Upload in Instagram

Messaging Option

It is crucial that your app facilitates the users with a real-time messaging option along with a notification about the incoming message while protecting the app server from getting crashed due to the heavy burden of incoming and outgoing messages by using the API on HTTP as a replacement for permanent socket connections.

To implement the notification facility, you should get the app linked with Android or the iOS server through device authorization on the server. You can use APN or GCM for doing it.

The whole process of building the messaging function may consume around 120 hours.

Messaging in Instagram

Social Media Connectivity

It is extremely important to connect or link your social media app with other social media platforms in order to give access to a wider audience. Today, users are interacting with each other through these apps where they are sharing information, video, images, and much more. So, you have to provide them with an option allowing them to connect with users on other social media platforms.

For this, you need to link up the app account ID with the social media account ID. For the authorization part, tools such as OAuth will come into play.

The expected time for developing this part is around 8 to 10 hours.

Social Media Connectivity

The Search Feature

The search option enables the users to search for their friends, family members, groups, or latest trending news on celebrities, upcoming gadgets or services in a particular area, and more. Users can join social groups of their community, class, and interests using the search feature. The backend server serves the users with the desired results through this option.

The development time would be around 60 hours.

Geo (Location) Integration

Through this feature, users will become able to share their current location along with videos and photos so that their friends who are nearby may also join them.

To enable this feature to your app, you’ll need the aid of APIs.The approach for android differs from that for iOS. While Android developers will make use of a class from android. location package along with maps service of the MapView class, the iPhone apps developers will be using the CLLocationManager Class along with maps service via the Map Kit framework.

The data is sent by a sensor to the front-end, from where it goes to the backend. The app needs to obtain user permission in order to send the data. The data received by the server gets saved there and an image representing the location is returned to the end-user.

The estimated time required for developing/integrating the Geo-location feature is about 25 hours, depending on the developer.

Geo Integration

The App Design – UI and UX

Besides the above-mentioned features, you also need to figure out the cost involved in designing the app. The design is one of the most crucial things for your application’s future.

It is the point where your idea begins to manifest into a real app. Your app design should be simple and elegant and should provide a name and status to the platform. The name of the app should be fascinating, appropriate, and short and the logo should feature decent & interactive colors.

Designing an App like Instagram usually takes around 50 to 60 hours.

Call SAG IPL to hire an experienced UI UX App Designer.

UI-UX Design

Instagram Reels

The Instagram reels now emerge with new features like Tik Tok where people can create, 15 second long videos along with background music. This feature is available for update to 50 different countries. This is an extensive way to create videos and consists of security features as Tik Tok has evolved with potential security concerns.

Another reason for the extra usage of Instagram. Brands can create their stories and promotional videos for growing businesses and upfront the profiles. Simply an in-app Instagram camera can reel the content and adds background music accordingly from their database.

Indeed one can use the AR effects and filters, set up a timer and content below, and record! You can sync up previous clips and everything, and speed up or slow down the video as you see fit.

Instagram Checkout

Instagram Checkout Shops

Now it is easier for people to purchase without leaving the app, and it is simpler to sell the products through Instagram and reduce the cost. Thus people can open an Instagram shop with e-commerce platforms, one can give notification for their upcoming launch, there are several options to choose from, people tag your products in their posts.

Live Shopping In Real-Time

Live Shopping In Real Time

The latest Live shopping feature will enable businesses and creators to add up to 30 products from their store on live streaming. Also, the products can be pinned for further actions, if users like the product then they can add a tap to view the product details and buy it.

Open Instagram With Qr Code

Instagram QR Code

The Instagram now can be opened through scanning the QR codes along with that one can explore the products from an Instagram store or do the existing activities as currently doing. the functionalities of Nametags, the internal QR-like codes that could be scanned only from an Instagram camera.

Instagram Shop

Instagram Shop

Another new feature of Instagram that is now all set to provide the shopping facility globally. It is made to help people to be aware of new products. Users can view the brands based on the recommendations given by the people they follow.

Instagram will also add items on its own for promotional activities. It will be noted that the feature is monetized in the future with sponsored campaigns.

Facebook Pay

Facebook Pay

It is advanced for paying instantly the same as Amazon pay or PayPal checkouts which the users have already known. It’s an extremely secure and seamless payment alternative, allowing users to create purchases and contributions simply through the Facebook app.

It ensures people that there is stable anti-fraud monitoring along with the addition of unique PINs AND touch or face ID for improved security. This also enhances the checkout process as Facebook makes people comfortable.

Instagram Pinned Comments

Instagram Pinned Comments

The alteration in the community standards policies and addressing the network concern Instagram has declared the pin comments features in certain posts.

This will help people to highlight the important and liked comments which they want to read in the future, also it reduces the reach of spam comments in posts. It is an easier and quicker option to find the comments through the pin box.

Developing Extra Settings and Features

Extra settings may include enabling or disable the push notifications, set the preferred language, and set the account privacy, limit the audience to see the post or restrict unknown friend requests.

For example, if you want to add push notification, then the app server needs to get connected to the Apple or Google server through registration and providing appropriate ID on the Google or Apple server. The server sends the notifications through ID.

The process may take up to 80 hours.

Additional costs while developing a social media app like Instagram may include the price of app testing, maintenance, updates, publishing, etc.

Other than the app features, design, and setting, another very important factor to affect the cost of app development is the developer/team.

Extra New Features in Instagram

The Development Team

It is important that you go with a well-experienced and trained development team of experts, which includes the project manager, backend developers,  App Designers, analysts, content writers, etc.

Hiring a professional development team or company may cost a little higher than hiring a freelance developer, but it will be worth it, as you can expect to get the best product along with proper project management and on-time delivery. And if you look around carefully, you might even manage to find a good app development company in your budget.

Calculating the exact cost to build an app like Instagram is a trickier task as it involves a lot of things which may change from developer to developer, however, we can still try our best to estimate the cost on the basis of the total hours spent on the entire development process, as described above.

Professional App Developers

Estimated Cost To Make An App Like Instagram

The hourly price of app developers may also differ based on their location, company, and skills. For instance, the hourly price tag in India is $15-20, while in the U.S., it is $100+.

As the development of an app like Instagram may take around 500-700 hours, the estimated cost of developing such an app would be in the range of $12,000 to $60,000, depending on where you’re hiring your app developers/team from.

To calculate the cost to make an app like Instagram, the below-given formula can be applied by you:

Approximate Development Hours * Hourly Cost of Development = Total App Development Cost

It can also be understood by a simple example. Suppose it takes approx 300 hours to develop your next Instagram like clone app with an hourly charge of $25, then the total development cost for your App like Instagram would be 25*300 = $7500.

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By Amit Gupta Founder and CEO of SAG IPL

Amit Gupta, who is the CEO and Founder of SAG IPL, founded this company with the vision to become the #1 provider of quality-driven and cost-effective blockchain marketing and development services in the world. As a Chartered Accountant with a keen interest in software and web development, he manages a team of over 200 professionals, comprising designers, developers, and marketers, committed to delivering top-notch web, software, mobile, and blockchain solutions to clients worldwide. Linkedin


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