In today’s competitive, internet-driven world, having a strong online presence for your brand is essential for growth and sustainability, especially for local businesses such as taxi companies.
This taxi local SEO case study demonstrates how SAG IPL successfully created and implemented a powerful Local SEO strategy for CTaxi, a professional taxi service based in Lebanon, to increase its organic visibility and search engine rankings.
SAG IPL is a seasoned digital marketing company that offers customized SEO solutions for diverse businesses.
In this case, we tailored our approach to the client’s taxi business. By researching niche keywords, optimizing the website, creating and promoting high-quality content, and building authoritative backlinks, the campaign helped CTaxi move to the first page of Google for competitive keywords such as “taxi service in Lebanon” and “Beirut airport taxi” within two months or so.
This case study showcases the real, credible results and impact of well-executed SEO for taxi companies.
It explains how a meticulously crafted taxi company SEO strategy can help boost online visibility, generate more traffic from search, and outperform competitors.
Learn about the time-tested tactics that made this taxi service SEO campaign a phenomenal success and achieved client goals.
Table of Contents
Client Overview:
CTaxi is a premium taxi service provider in Lebanon. It offers a range of transportation solutions, including on-demand taxis, airport transfers, local sightseeing, and corporate taxi services.
With a vision to redefine the taxi experience in Lebanon, combined with technology and safety, CTaxi was looking to expand its online visibility and customer base to generate more organic bookings.
Challenges Faced:
As a relatively new business with limited online presence, CTaxi had almost zero visibility on Google. In other words, it was nowhere in search results for competitive search terms like “Beirut airport taxi,” “Taxi in Zahle,” and “safe taxi in Bekaa.”
The website had relevant and meaningful content, but it was missing target keywords.
There were several SEO loopholes in the site structure and navigation, making it difficult for leads to convert.
Due to poor search engine rankings, it struggled to receive organic traffic despite good offline demand.
The website didn’t have dedicated pages for different locations (Lebanese cities) and services.
It had zero backlinks from trusted and high-authority sites.
The ride-hailing market in Lebanon has become increasingly competitive, with numerous local operators and app-based taxi services competing for attention.
Appearing in the top 3 results for a high-competition keyword like “taxi in Zahle” was not going to be easy, but we were determined.
CTaxi SEO Objectives:
We started the campaign with the following core objectives, with a timeline between 2-5 months:
Rank on the first page of Google (preferably within the top 3 positions) for 15+ highly relevant keywords, including taxi in Zahle, safe taxi service Lebanon, Beirut to Zahle taxi, and Bekaa taxi service.
Drive more relevant traffic to the CTaxi website through location-specific and service-specific searches.
Boost conversion rate and reduce bounce rate by optimizing landing pages, creating dedicated location pages, adding a blog, and improving content with relevant information and keywords.
Create a practical and tailored SEO strategy, including content marketing, on-page SEO, local SEO, and quality link building for long-term growth.
CTaxi SEO Case Study: Step-by-step Process
Keyword Research & Strategy Creation
The first step was to find target keywords and search terms that potential customers are using online to search for CTaxi’s services.
SAG IPL’s SEO team conducted in-depth keyword research using tools such as the Google Keyword Planner and Ahrefs to identify high-volume, low/moderate-competition keywords for the customer’s business.
Based on our research, we created a tailored taxi company SEO strategy, covering on-page optimization, local SEO, and link building, among other things, with a focus on meeting the client’s goals within the defined timeline.
On-Page Optimization
The team restructured CTaxi’s website layout to make it more friendly to users and search engine bots. We added missing elements, like a sitemap, an about page, and interlinks.
We created dedicated pages for different locations, including Beirut, Zahle, and Bekaa, and added fresh and meaningful content with relevant calls to action (CTAs) to boost conversions.
The team optimized and updated existing content, as and where required. Added keywords in all relevant places, including H1, H2, H3 tags, and the text.
Some pages were missing Meta titles or had duplicate meta tags. We created unique and relevant meta titles, descriptions, and header tags for all pages and added target keywords.
The team analyzed existing content for keyword density and added/removed keywords, where required, to maintain optimal density across key landing pages.
Structured data (schema markup) was implemented to improve local business visibility.
We added FAQs to all major landing pages and the homepage, solving common user queries to save customers’ time and improve their experience.
To further boost user experience and turn more visitors into customers, we included a blog on the CTaxi website. Adding a blog allowed us to post regular updates, tips, and other useful information to help existing and potential customers.
Throughout the website and in blog posts, we consistently shared real images of our work, taxis, and services, establishing credibility and allowing customers to trust us.
To further ease customer experience and convenience, we integrated ‘taxi booking via WhatsApp chat,’ allowing customers to book a CTaxi via WhatsApp without having to download the app.
High-Quality Content Creation & Marketing
Our SEO strategy for CTaxi covered extensive content creation and marketing to boost reach and user engagement.
Over the next two months, we created several long-form blogs and articles on relevant topics, targeting location and service-based keywords. We published comprehensive guides like “Beirut Taxi Fare Guide 2025” and “Things to Do in Zahle with Friends in a Taxi” to engage and help users.
These articles were published on the company blog and third-party websites, allowing us to build quality backlinks from trusted sites and boost the project’s reach.
In addition, we created and published content on CTaxi’s social media channels to engage followers and boost credibility.
The team developed original and locally optimized content for city-specific pages and keywords (e.g., “Taxi in Zahle,” “Taxi in Bekaa”) to target local customers within the client’s service locations.
Technical SEO Enhancements
Technical optimization was a crucial component of our SEO strategy for taxi services.
The SEO team first analyzed the complete website to identify technical errors, such as broken links, deleted pages, canonical issues, missing internal links, and robots.txt errors.
We fixed broken links, removed or replaced them with working links. In addition, we created appropriate internal linking between important pages, especially connecting the homepage with service/location pages to facilitate seamless navigation.
Improving page speed was the next task on our list. To achieve this, we optimized images–replaced heavy images with lighter variants, removed unnecessary code and JS, improved server response time, minimized redirects, and leveraged browser caching.
In addition to optimizing image size, we added relevant alt tags to all images and media across the site to improve the SEO score.
Considering Google’s mobile-first policy, we ensured the CTaxi website was optimized for all devices and screen sizes.
Besides that, we optimized the robots.txt file, ensuring it wasn’t preventing search engine bots from crawling crucial pages, and updated and submitted new XML sitemaps.
Local SEO Optimization
A strong local presence is crucial for a taxi business to make it easy for customers to find and access the best taxi services in their location.
For instance, when someone searches for “taxi in Zahle,” your business must appear in the top few results, preferably in local search results (Businesses), to catch immediate attention. This is where local SEO comes in.
Local SEO for taxi companies involves creating or optimizing CTaxi’s Google Business Profile. A Google Business Profile is what you see under ‘Businesses’ results when searching for a service by location.
We created dedicated business profiles for all major service areas of CTaxi, like taxi service in Zahle, taxi in Bekaa, and taxi company in Beirut, added real and high-quality photos, and maintained consistent, accurate, and complete information across all listings.
Additionally, we listed the business on major local directories, ensuring NAP consistency across listings.
Reviews are another crucial part of local SEO optimization. We encouraged existing customers to post reviews on Google and social media, which helped build credibility. We promptly respond to negative reviews, showing our commitment to customer service and experience.
The team simultaneously created high-quality, location-specific backlinks to improve CTaxi’s local search ranking, presence, and authority.
Link Building for Taxi SEO
Besides on-page SEO and local search optimization, link building is the third most important pillar of a successful taxi company SEO strategy. It involves acquiring quality links from relevant, high-authority sites to boost a website’s credibility and Google rankings.
The SAG IPL team developed a strategic off-page SEO campaign for CTaxi, which involved building backlinks through quality content, social media posting, forums, niche directories, and profile creation.
We acquired several high-quality backlinks for the CTaxi website from news portals, travel blogs, and other niche sites, which helped boost domain authority and credibility. Rather than quantity, we focused on quality when building links.
Some top content marketing tactics that we used to acquire backlinks naturally include blogging on top sites like Medium and Ghost, video posting, guest blogging, social media posting, and infographics.
Additionally, we promoted CTaxi’s blog on relevant sites, forums, and social media to generate direct traffic and acquire valuable backlinks.
Results (Within 3 Months):
The main highlights of the results we achieved for CTaxi are as follows:
25+ high-volume keywords ranked on Google’s first page.
The CTaxi website now ranks #1 for several target keywords like “Zahle taxi service,” “Crypto taxi payments Lebanon,” and “Zahle ride-hailing service.”
Organic traffic to the website increased by almost 70% within two months.
The client is receiving three times more organic leads and requests than before.
The bounce rate dropped by 25%, and the average time on page increased.
Tools Used for Taxi Company SEO:
Our SEO team utilized several digital marketing tools and platforms during the process:
Google Search Console & Analytics – to track the website performance, errors, traffic sources, user behavior, etc.
Google Keyword Planner – research and find target keywords SEMrush & Ahrefs – keyword research and website performance and competitor analysis
Yoast SEO – for on-page SEO and content optimization Google PageSpeed Insights – to identify opportunities for improving page speed
Google Business Profile & Local citation tools for local SEO
Client Feedback:
“We’re extremely satisfied with the results delivered by SAG IPL. Within just a couple of months, we saw a noticeable jump in rankings, bookings, and customer experience. Their custom-tailored SEO strategy for taxi services worked magic for our business.” — CTaxi Team
Conclusion
SAG IPL’s comprehensive SEO process helped CTaxi outperform competitors to rank in the top positions of SERP for multiple important keywords like taxi service provider in Lebanon, particularly in high-traffic locations like Beirut and Zahle.
Our focused strategy combined localized SEO, website optimization, content marketing, and quality link building to enhance CTaxi’s organic rankings, traffic, user experience, and conversion rates.
This case study is a strong example of the SAG IPL team’s SEO prowess and how our tailored SEO strategy can help a service-based business achieve measurable success, even in a competitive market like ride-hailing. Our monthly SEO packages are designed to deliver consistent results, ensuring your business stays ahead in search rankings. Contact us today to discuss your online growth needs with our experts.
Mohsin Qureshi is a seasoned digital marketer with over 12 years of experience, including 7 years working as a Team Leader in SAG IPL. His expertise lies in SEO, SMO, PPC, influencer marketing, and strategy building with a focus on driving impactful results and growth for businesses. With a keen eye for innovation and a commitment to excellence, Mohsin has been delivering tailored digital marketing strategies and solutions to help businesses excel online.
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