SearchGPT was officially launched on October 31, 2024, by OpenAI.
It’s an AI-powered search engine integrated into ChatGPT.
It can search the internet for information and generate fact-driven responses.
It normally takes information from reputable websites and also provides source links in its answers.
SEOs need to prepare themselves and their websites for ChatGPT Search.
SearchGPT SEO refers to optimizing a website for ChatGPT Search.
SEO is still relevant and essential in ChatGPT Search.
High-quality content, keyword optimization, and user experience are the most important SearchGPT SEO ranking factors.
SearchGPT is the latest revolution in the web search space. It’s an AI-driven search engine developed by OpenAI to offer more efficient and user-centric search results powered by artificial intelligence. If you’re wondering how the launch of SearchGPT will affect SEO or how SearchGPT SEO works, here’s a comprehensive guide for you.
The launch of SearchGPT will change how people search online for information. This will directly impact the tactics businesses and marketers use to optimize websites for search results.
In this article, we explore SearchGPT’s impact on search and SEO, how SEO for SearchGPT works, and how it differs from SEO for Google.
ChatGPT search was officially launched for paid subscribers on October 31, 2024.
ChatGPT search, or SearchGPT, was officially launched on October 31, 2024, only for paid subscribers and early access users. OpenAI initially launched a prototype version of SearchGPT in July this year. Meanwhile, SAG IPL, a leading AI chatbot development company, offers smart conversational AI solutions and services for businesses.
Table of Contents
What is SearchGPT?
SearchGPT, released as ChatGPT Search, has been introduced as an AI-powered search engine integrated into ChatGPT by OpenAI. It will likely directly compete against Google’s dominance over the search engine market.
SearchGPT is a generative AI search engine that can understand user queries and generate answers in real time, including new content, as well as fetch information from the web.
The ability to search the web has been integrated directly into ChatGPT. It means it can search the internet for information, as and when needed, depending on user queries. Users can also manually choose to search the web by clicking the search icon.
SearchGPT generates responses based on the information it fetches from the web and also includes links to relevant sources. This removes the need to separately use a search engine or open a website whenever you need to find information from a specific source.
According to the statistics, Search has been integrated with ChatGPT 4o and is already available to premium subscribers and those who signed up for early access.
Unlike ChatGPT which generates responses to user queries based on its own (limited) knowledge, ChatGPT Search can scan the internet for information and generate fact-driven responses along with links to source websites.
It also means that, unlike ChatGPT, SearchGPT can provide up-to-date information, such as sports scores, news, stock updates, and more.
What is SearchGPT SEO: All You Need to Know
SEO (search engine optimization) has been an integral part of search for decades now. It involves optimizing a website to make it more friendly to users and search, enabling search engines like Google to show it in its results for relevant searches.
Although ChatGPT Search is still new and not many consumers use it yet, given its unique and innovative approach to search, it has the potential to become a serious threat to Google’s search dominance.
SEOs need to be ready for this emerging trend and start optimizing their websites for this new search tool.
Here’s everything you need to know about search engine optimization for SearchGPT:
The Purpose of ChatGPT Search SEO
Because SearchGPT works differently than Google, the purpose of SEO is also slightly different.
While Google shows websites or pages directly in its search results, ChatGPT only shows relevant information fetched from reputable websites on the internet.
So, the core purpose of SearchGPT SEO is to optimize a website with relevant and helpful content to make it a preferred choice of ChatGPT for particular information. In other words, SEO can ensure people using ChatGPT for search can find your content.
Unlike Google, ChatGPT doesn’t show 10s or 100s of results for every search. It only generates a single (sometimes more than one) response that explicitly answers the user query. For this, it may seek information from one or multiple online resources (websites). Your goal is to be one of these websites for your relevant searches.
Wondering how optimizing your website for ChatGPT Search can benefit you?
Benefits of SearchGPT SEO
Due to its unique search approach, fact-driven results, and conversational nature, ChatGPT can potentially become a sought-after search engine in the future. When that happens, your optimized website can benefit from maximum exposure and visibility.
For every user query, ChatGPT generates one or two best responses. When taking information from the web, it always cites resources (website links).
So, every time it takes reference from your website, it will add your website’s link as a source, which helps expand your exposure, reach, and possibly traffic.
In short, optimizing your website or content for SearchGPT will make it relevant and easy to discover for people using ChatGPT Search.
How to do SEO for ChatGPT Search
The key to success in ChatGPT Search is to become a reputable and trusted source of information in your domain.
Create the absolutely best, comprehensive, and up-to-date content on a topic. Optimize it with the right keywords. Improve your site’s user experience.
How to rank well in ChatGPT Search:
High-quality content
Keyword optimization
Schema Markup (structured data)
Great user experience
Voice Search
Link Building
SearchGPT uses advanced AI to understand and rank content, but SEO fundamentals are still important. By optimizing your content with the right SEO strategies, you can expand your reach, visibility and ranking. Below is a practical guide to enhance your SEO for ChatGPT Search.
1. Keyword Optimization
Keywords help SearchGPT understand your content’s relevance and rank it accurately. While AI can understand context, it still relies on keywords to match user queries with the best answers.
Identify Target Keywords: Think about the words and phrases your audience would use to find your website or content? Use keyword research tools to find your relevant keywords and search terms.
Optimize Content with Keywords: Place these keywords organically in your content, including titles, headings, meta text, and main content. Avoid keyword stuffing or spamming, as AI will detect that. The key is to make content relevant while maintaining the natural flow of reading.
Use Variations and Synonyms: Instead of using the same keyword repeatedly, include variations and related terms to maintain relevance while avoiding stuffing.
Example: Instead of using “best hiking shoes” frequently in your content, include variations like “top-rated hiking shoes” or “comfortable sneakers for hikers.”
2. High-Quality Content Creation
Content remains the king, even with ChatGPT Search.
SearchGPT prioritizes content that is original, valuable, reader-friendly, and informative. The better your content, the higher your chances of appearing in AI search results.
Focus on User Intent: Ensure your content is written for users first and answers their questions clearly and completely. ChatGPT prioritizes user-friendly content.
Regular Updates: Keep your content fresh and up-to-date, ensuring it is relevant to your audience. Update older articles regularly to maintain relevance.
Readability and Engagement: Improve content readability by using clear, engaging words with short paragraphs, bullet points, and subheadings.
Long and Detailed: When optimizing for ChatGPT, use long-form content that entirely covers a particular topic or title. This boosts your chances of appearing for more queries.
Example: If writing a product guide, include everything relevant, like product details, features, benefits, use cases, etc. and provide real-world examples.
3. Use of Structured Data and Schema Markup
Structured data (schema markup) is an SEO feature that can help SearchGPT better understand your content’s purpose and target audience.What Is Schema Markup? It’s a form of microdata that includes information about your content’s structure or type, such as reviews, news, recipes, FAQs, or events.
Including Schema Markup on your website will allow ChatGPT to better understand and rank your content in its search results for relevant queries.
Examples of Use:
Recipes: Markup can define structure: ingredients, cooking time, steps, and tips.
Articles: Schema can indicate details such as author name, publish date, and category.
FAQs: Adding schema to a FAQ page can show direct answers in search results.
Using structured data also increases your chances of getting featured in rich snippets in search results, improving visibility and click-through rates.
4. Mobile and User Experience Optimization
Just like Google, ChatGPT also prioritizes user experience, across all devices.
With most users searching using mobile devices, it is crucial that your content is optimized for mobile, i.e. appears seamlessly across all devices.
Responsive Design: It means your site can adapt to different screen sizes in real-time without compromising readability or navigation.
Page Speed Optimization: A slow website can impact user experience and search rankings. Analyze your page speed using tools such as Google PageSpeed Insights and find ways to improve loading times.
User-Friendly Design: Use clear navigation and menus and simple page structures. Avoid using complicated designs or flash. Minimize intrusive pop-ups that increase bounce rates. Make it easy for visitors to find the information they’re looking for.
A fast, easy-to-use site keeps users engaged and provides the information they need, which can help you rank better in ChatGPT Search results.
5. Voice Search Optimization
As voice search grows in popularity, optimizing your content for voice-based queries can improve your visibility in SearchGPT results.
Use Natural Language: Voice queries in ChatGPT are conversational, so you need to create/optimize your content to have a natural tone. Use long-tail keywords and answer question-based queries.
Create FAQ Sections: Since many voice searches are questions, providing direct answers to common questions in your niche by having a dedicated FAQ section can help you rank better.
Focus on Local SEO: Many voice searches are location-based, i.e. people searching for services by location. Create dedicated pages for separate locations you serve and optimize them with Google My Business and location-based, long-tail keywords to improve visibility in local search.
Example: Instead of optimizing for “best laptop shop,” optimize for “What is the best laptop shop near me?”
6. Link Building and Authority
Like Google, ChatGPT considers content’s authority and credibility when determining its ranking. Creating high-quality content with strong backlinks from authority websites can establish you as an expert in your niche and help boost rankings.
Get High-Quality Backlinks: Reach out to top websites in your niche for guest posting opportunities. Create and share valuable, original content that naturally attracts backlinks. Avoid low-quality or manipulative backlinks, as AI can detect them.
Internal Linking: Make sure your website has a solid interlinking structure, i.e. all relevant pages are linked to one another, improving navigation and user engagement. Use keyword-optimized anchor text without stuffing.
Build E-A-T (Expertise, Authority, Trustworthiness): When building backlinks, focus on Expertise, Authority, and Trustworthiness. Regularly publish in-depth, well-researched content that naturally gets links. Cite reputable sources in your articles. Always display author credentials. Implement site security (SSL certificates) to build trust.
A well-structured and quality-driven backlink strategy will increase your domain authority and enhance your ChatGPT search rankings over time.
Google vs Search GPT: How is ChatGPT Search different from Google Search?
The advantage of SearchGPT (generative AI search engine) over Google Search is its conversational nature and the ability to maintain context throughout a conversation (search) without the need to restate the original query. Searching with SearchGPT is a much more interactive experience than with Google.
According to sources, ChatGPT Search is faster, cleaner, more accurate, and more aware, and has no ads (so far).
But the biggest difference between ChatGPT Search and Google Search is that the former comes integrated with Generative AI, a smart feature that allows Search GPT to be aware and able to turn senseless information into meaningful text. This also allows it to maintain conversations with users searching for information on the same subject over a period.
Unlike Google, which relies mostly on keywords to produce the best results for a search, AI-powered SearchGPT can better understand the context behind a user query and generate a personalised, usually more accurate, answer.
Is there SearchGPT for Chrome?
The official SearchGPT (by OpenAI) was only recently launched and is not yet officially available for Chrome. However, there are a few unofficial SearchGPT variants available on the Chrome Extension Store, none of which are associated with Openai.
If you want to use ChatGPT in Chrome, please only install the official software here
By following these SEO techniques, you can improve your site’s ranking in ChatGPT-powered search results and reach a broader audience. Focus on quality, relevance, and user experience, and SearchGPT will recognize and reward your content accordingly.
Remember, SEO takes time. Focus on quality over quantity. SEO results are for the long term. Use SEO strategically to build your authority and become a top source of information in your niche. That’s all you need to rank well in SearchGPT.
Need professional help with ChatGPT Search SEO? SAG IPL is a seasoned digital marketing company providing strategic SEO services for modern industries like blockchain and AI (artificial intelligence SEO). Contact us to learn more about SearchGPT SEO and how it can help grow your business. Hire cutting-edge AI SEO services today!
