While the exact number of websites varies every moment, there were 1,131,068,688 websites on the web as per Netcraft’s October 2024 Web Server Survey report. It is a bit lower compared to last year but the fact is, it is still well over 1 billion. So, it is more important to learn the strategies to increase website hits for more growth.
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Where do you belong?
More websites mean more competition and if there are billions of websites then you can imagine how hard it becomes to grab proper attention and gain real traffic, for almost each of them.
A few achieved success, a few are just hobbyists, and all others either quit or just hustled for survival somewhere, without getting proper recognition means traffic. That’s why there is a huge fluctuation in the total number of websites. But if you are here now, reading this blog, the point is where do you belong?
If a marketer or business owner is asked to make a business’ wish list, probably “more customers” will be on top of their list, similarly, website owners or digital marketing companies will probably put “More traffic on my website” on the top of their list.
Wherever you belong in this field, you want more traffic on your website, and to be precise, you want more meaningful traffic to your website. As we guessed accurately, this article is for you.
There are many ways you can increase website hits, and in today’s article, we’re going to look at the top 21 of them, including many ways to increase site traffic without paying a penny.
1. What you see is What sells
It was expected, but we are keeping it on top here. There are various ways to advertise your website and business, you can use Paid search, social media advertising, display advertising, paid publication, etc, to attract more and more visitors, increase your brand reach, and give the required exposure to your project.
Every advertisement channel has its advantages and disadvantages, so think carefully about your objectives (Only traffic, conversion, traffic+conversion), and then create solid paid strategies to meet your goals before reaching for your credit card.
2. How To Increase Traffic on Your Website Using Social Media Channels
Only creating quality content and hoping that people will find it, is not enough to achieve your goal of between 1 billion websites – You need to be proactive. One well-tested way is to use social media platforms to promote your content, which will bring more traffic to your website.
Google+ is buried in the grave, but Twitter, Instagram, Pinterest, Linkedin, Reddit, and Facebook are still here to help you in increasing traffic to your website.
For B2C product companies, image-heavy social sites especially Instagram and Pinterest work well. However, for B2B companies other social platforms provide the best opportunities to get relevant visitors and traffic.
Remember, the best days and times to post are different for each social media platform, so your posting schedule should be adjusted for each one. For instance, on Instagram, the top days to post are Tuesday, Wednesday, and Thursday. On TikTok, Wednesday and Thursday work best, while for Facebook, Monday through Thursday are the ideal days to share your content.
Also, read about the 7 strategies written by sproutsocial to generate more traffic through social media platforms.
3. Blend Long-Form Content with Short Posts, Videos, and Data-Driven Pieces for Maximum Impact
You may have understood well that increasing visitors is not a problem in your mathematics textbook, where you had a predefined formula to get the solution.
Here, you have to play with different strategies, ways, and platforms for generating content marketing success. For this reason, vary the length and format of your content to appeal to different types of readers.
Blend long-form content well with short, news-based blog posts, videos, infographics, and data-driven pieces, for the best possible result.
Brian Dean has created an in-depth, long-form guide with 17 powerful strategies to help you drive more traffic to your blog posts.
4. Make Compelling Headlines and Subheadings To Attract More Users
Headlines are the backbone of the structure of content, that’s why headlines are also an integral part of On-page optimization as well as content formats. When the most comprehensive blog post is going unread, you must master the art of headline writing.
According to coschedule, some big websites often write around 26 different headlines before choosing one. So before crushing the “publish” button think carefully about your title and headlines.
5. On-Page SEO to Increase More Website Hits
With on average 9 updates a day, SEO is ever-changing. Optimizing your content for search engines is still a valuable and meaningful practice. You just have to take care of some tiny things such as alt text, title, description, internal links, fair use of keywords, readability, etc.
These small tasks don’t take too much time and effort, however, these practices help your websites rank higher on SERPs, which ultimately means more organic traffic.
Are you ready to get more hits to your website with onpage SEO strategies? Check this awesome information written on wordstream.
6. Long-tail Keywords for Capturing High-Intent Web Traffic
If you covered high-intent keywords and popular keywords in your content, then it’s time to target long-tail keywords.
Long-tail keywords receive most web searches, which means that if long-tail keywords are not part of your paid search or SEO efforts, you’re losing some huge opportunities to increase your website traffic.
7. Guest Posting to Get High-Quality Backlinks and Drive Relevant Traffic to Your Site
Guest Posting can be really beneficial for your website, publishing a guest post on a reputed, high authority site can not only help you to increase blog traffic to your website but it will also help your website to get a backlink from a higher DA website and can help build your brand into a bargain.
Just keep in mind that the standard of guest posting has changed fundamentally during the last few years, and spammy tactics can result in harsh penalties. Thus, choose the best website and proceed with caution.
Here’s a list of search phrases you can use to discover guest posting opportunities:
Your keyword + “guest post”
Your keyword + “write for us”
Your keyword + “guest article”
Your keyword + “submit guest post”
Your keyword + “contributing writer”
Your keyword + “become a guest blogger”
Your keyword + “become guest writer”
Your keyword + “become a contributor”
Your keyword inurl: “guest blogger”
Your keyword inurl: “guest post”
allintitle: Your Keyword + guest post
for example your keyword is “increase website hits” then you can you can use it in above keyword phrases.
Guest posting is a two-way tunnel, Along with publishing content on other blogs, allow and invite people from your niche to guest post on your site. They will share and interlink to their guest articles, which will bring new readers to your website.
Just like above, Only allow publishing of high-quality, original content without spam links, as Google is making the path difficult for low-quality guest blogging.
You need to consider these points for guest posts:
Image Source: Backlinko.com
9. Go After Referral Traffic
Instead of trying to convince other sites to link back to you, create content that just begs to be linked to. You just need to learn how you can create such content, know which types of links send a lot of referral traffic, and how to get them.
Image Source: ahrefs.com
Basically, such content is a result of good research, knowledge, statistics, surveys, and much more vital stuff. Additionally, Infor provided on these posts needs to be accurate and verified.
10. Regularly Posts on LinkedIn Publishing Platform
LinkedIn is not only a platform for finding jobs, but now it is also a publishing platform, which means that you should regularly post content on LinkedIn.
Publishing quality content on LinkedIn can surely boost traffic to your site, as well as highlight your profile in your industry. It will provide exposure to your skill, expertise, your website, product/services, and your profile.
Linkedin is also considered a social media platform for professionals so it provides a better opportunity to make real customers. Meanwhile, you have to take care of the info, and flow of your content.
11. Don’t Ignore to Implement Schema Markup on Your Website
Implementing JSON-LD, microdata or RDFa schema format does not directly increase website hits, but it makes it easier for search engine crawlers to understand the details of your web pages better and index your pages accordingly.
One more advantage of using schemas is that it can result in better rich snippets, which can improve click-through rates (CTRs) from SERPs.
If you want to add schema markup to your site, learn here .
12. Interlinking is Essential to Enhance User Engagement
The number and quality of backlinks are not the only factors that determine the strength of your link profile, your internal link structure also plays an important role in strengthening your link profile.
Image Source: Mangools
At the time of creating and publishing content, pay attention to seize all the internal link opportunities. This practice not only helps with SEO but also improves the user experience and average duration of page view. These all small factors directly or indirectly help your website to rank higher and get more visitors.
This guide can help you to understand how page rank is passed down to other pages via internal linking:
13. Interview Industry Thought Leaders
If you think the interviews are only for the big leagues, then you would be surprised how many people would be willing to talk only if you ask them.
Simply, contact industry leaders and experts using email and request an interview. After getting their response, publish the interviews on your blog.
Only their names will be enough to make people curious and they will definitely visit your website. This will boost your credibility and increase website hits, with the interviewer possibly sharing the content as well, further expanding your reach.
14. Don’t Underestimate the Power of Email Marketing
At present time, businesses are aiming at social media and advertisements for attracting new customers but in between all, they forget about the more traditional method, Email Marketing.
Image pulished by Hubspot
There was also talk in the air that after the introduction of Push notification email marketing will be dead but, you know the reality.
Approximately 333 billion emails are sent daily, a figure expected to rise to 392.5 billion by 2026, according to Statista.
Email marketing is still one of the most beneficial marketing strategies, it is also a powerful tool, and by carefully utilizing its power you can increase traffic on your website significantly. Just don’t bombard people with bulk emails about everything. Use it smartly and observe a better result.
15. Responsive Design is Must for Seamless User Experience Across All Devices
Desktop-oriented website designing is an outdated approach, people are using smartphones and tablets featuring different screen sizes.
Make sure your website is accessible and easily viewable across a range of devices including small smartphones.
Also, check and verify all important options and details are loading and working properly on all devices and every screen size.
16. Make Your Website Super Fast to Improve Bounce Rate
Nobody likes slow-loading websites, thus make sure your website or web pages loads faster. Here are the intersting site speed stats that you can check out.
What can you do to boost the speed of your website?
You have to optimize your websites and you can do that by optimizing image files, minifying HTML, CSS, and JS, and reducing the dependability of third-party plugins.
Sometimes you also have to choose a better hosting provider by checking bandwidth, file limit, and processing power before purchasing hosting space.
17. Foster a Sense of Community
People love to talk about topics they feel enthusiastic about, so building a community on your site is really a great step to engage more people and start a conversation.
And when people will start to love your platform they will help your site by sharing info and links which will increase website hits.
This process will take time and effort but engagement with your visitors is important and it will also help you to earn some real long-term customers.
18. Don’t Skip the Comment Section
While preparing content, or just exploring the web you probably visit a few sites on a regular basis that share the same niche and field. So, don’t skip the comment section and try to start a conversation there.
Just make sure that you are posting something relevant and meaningful to the content. Sometimes people get engaged with the content and then they reach the comment section to find extra information and if your comment seems interesting to them, they will reach your website in no time.
19. Pay Attention to Analytics Data for Tracking Your Performance and Growth
Google Analytics is one of the most valuable sources of data about every conceivable aspect of your site, from your most popular pages to visitors’ interests and regions.
For a long time success and for the purpose of increasing traffic. You should keep a close eye on your Analytics data, and smartly use all the information to shape your promotional and content strategies.
Also, work on pages that are not doing well and also check which posts and pages are the USP of your website. Reports will also show you where and when your site traffic is coming from.
20. Hosting Webinars Can Help You Build Stronger Connections with Your Audience
Webinars are getting popular day by day, especially the free ones or webinars that are offering something new to learn something new to know.
Promoting the same with effective social promotion campaigns and providing great content will open doors for first-time visitors. Nowadays webinars are a great way to increase traffic to your website.
By incorporating digital and email marketing, quality content, subscription, and live chat options you can make things even more profitable.
Just focus on the content of the webinar and promotions and let visitors explore all the provided options, deals, and products/services, ultimately it will help you to increase website traffic very quickly, and get lots of leads.
21. Off-Page SEO to Boost Your Website’s Authority and Visibility
Currently, in the digital era, it is too easy to target your audience despite having so much crowd digitally. Off-page SEO is one of the quick ways to reach out to your audience without any hassle.
Image published by SEMRUSH
These activities are done away from websites to raise your site rankings such as links, social media strategy, influencer marketing, Guest Content, Local listing, Forum listing and more.
These days every kind of business is adopting these activities to beat their competitors. It is an easy and convenient way to reach out to your customers in no time.
Conclusion
That’s it for today! Above here, we engraved 21 top tactics to increase traffic on your website, there are some more and we will add all of them here.
Most of them don’t require any investment, you just have to put some effort to perform them on your website and your website will be ready to go. Just make sure to keep things authentic and avoid unethical things.
One of the leading companies in this field is SAG IPL, a trusted name in Local SEO Services and digital marketing. With years of experience and a proven track record, they specialize in optimizing websites to rank higher in local search results, drive organic traffic, and improve overall online visibility.
It is a Jaipur-based full-service IT company having 10+ years of experience and a workforce of 300+ industry experts. They will happily guide and help you to increase website hits at a very affordable cost.
Amit Gupta, who is the CEO and Founder of SAG IPL, founded this company with the vision to become the #1 provider of quality-driven and cost-effective blockchain marketing and development services in the world. As a Chartered Accountant with a keen interest in software and web development, he manages a team of over 200 professionals, comprising designers, developers, and marketers, committed to delivering top-notch web, software, mobile, and blockchain solutions to clients worldwide.
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