In the competitive digital marketplace, Amer Kila, an Indian spices brand, was looking to build an outstanding online presence to expand its reach and customer base.
This case study explores how SAGIPL crafted the perfect website for Amer Kila using its proprietary, AI-powered platform, GenCodex.
The article discusses how we strategically planned website development based on clients’ specific requirements and goals, crafted a flawless design, and created custom functionality to transform the brand’s digital presence.
From an impressive design and smooth navigation to secure payment integration, we designed Amer Kila’s shopping site to align with modern e-commerce standards and reflect the brand’s unique identity.
Here you can read about our development process and how we used GenCodex for rapid and more inclusive e-commerce website development.
Client Overview: A Legacy of Authentic Indian Spices
Amer Kila is a leading brand known for its wide range of authentic, premium-quality, AGMARK-certified Indian spices.
Rooted in tradition and inspired by India’s rich culinary culture, Amer Kila serves a growing number of customers who value authenticity, purity, and taste in every product.
With increasing competition in the FMCG and spice market and the shift of consumer behavior toward online shopping, Amer Kila recognized the need to evolve.
They set their sights on building a robust digital storefront that reflects their brand identity while offering a seamless, convenient online shopping experience for customers across the globe.
Project Objective: Building a Scalable & User-friendly E-Commerce Platform
The primary objective of the project was:
To design and develop a modern, user-friendly, and scalable online shopping platform that showcases the company’s full range of AGMARK-approved spices and offers an easy, secure, and seamless way to shop for spices online.
Main Requirements:
- A clean and responsive UI (website interface)
- Advanced shopping cart and easy checkout experience
- Optimized product pages with high-quality images, content, descriptions, and filters
- Smooth navigation and accessible menus
- Scalability for future upgrades and expansion
- Integration with leading, reliable payment gateways and delivery systems
- Robust backend system for seamless management
- SEO-friendly, responsive design, and fast page load speeds
One of the major project requirements was rapid development (2 months deadline) while maintaining high-quality and long-term flexibility. That’s where GenCodex enters the picture.
Solution: Transforming Ideas into Impact with GenCodex
We leveraged GenCodex, an AI-powered, low-code application development platform built on Java (Spring Boot) and Angular by SAG Infotech.
GenCodex enabled rapid development by allowing developers, designers, and other team members to seamlessly collaborate and quickly design, develop, and deploy the application while maintaining professional standards, modular architecture, and end-to-end security.
Why We Chose GenCodex
In the past, our team at SAG IPL has used numerous web development tools to enhance development time and efficiency.
GenCodex is the latest, most advanced, AI-driven app development software that stands out for its:
AI-backed Automated Development: The automation capabilities of GenCodex’s logic-based engine and SOLID principle architecture allow for quick frontend and backend creation.
Low-Code UI Design: Drag-and-drop builder enables rapid development of intuitive user interfaces using Angular components.
Native Angular Routing: Built-in smart routing system helps ensure a seamless user navigation across the website.
Auto CRUD Operations: Enables fast creation of components such as data forms, admin dashboards, and inventory management.
Responsive Design Output: The software uses adaptive layouts to build high-quality, mobile-friendly interfaces.
Secure Payment Gateway: It supports effortless integration with leading third-party payment solutions.
API Integrations: Supports the integration of e-commerce backend to inventory systems, CRM tools, and logistics partners.
One-Click Cloud Deployment: The completed website can be deployed instantly using GenCodex’s built-in hosting solution, saving both time and additional costs.
Amer Kila Website Development with GenCodex: Process
GenCodex follows an agile development methodology for faster and efficient e-commerce web development. Here’s how we did it:
1. Planning & Strategy
We spent the first couple of days discussing and finalizing a viable development strategy. The team identified required modules, components, and user journeys. Using GenCodex’s UI features, the team sketched out:
- UI wireframes
- Product page/category layouts
- Checkout flow
- Admin panel structure
2. Design & UI/UX Creation
Designers collaborated with developers over GenCodex’s real-time component builder to create interactive design layouts, banners, and home sliders, custom product pages with display cards, category-based navigation menus, a mobile-first, responsive design, and advanced search functionality.
3. Back-End Configuration
GenCodex was used to create a robust, Java-based backend with clean, secure, and reusable code. The auto-CRUD feature allowed for seamless data management during development.
The backend development included a product catalog system, an order placing and tracking system, user registration/login with encrypted credentials, a user dashboard, an admin panel with role-based access, and shopping cart integration.
4. Payment & Shipping Integration
The team used GenCodex’s API module to integrate a secure payment gateway to the Amer Kila website, supporting multiple standard payment options, including credit/debit cards and UPI.
The site has also been integrated with automated shipping cost calculators and an invoice generation system.
5. Testing, Deployment & Optimization
The SAG IPL team prioritizes testing to ensure a bug-free and efficient website. Besides unit testing and integration testing during and after website development, we also tested the final product in real environments across multiple use cases to assess its functionality and flexibility.
In addition, the team tested the website for cross-browser and device compatibility, mobile responsiveness, payment processing accuracy, shopping cart feasibility, form validation and security layers, technical errors and canonicals, load speed, and server performance.
Using GenCodex’s one-click deployment, the website was securely launched on a cloud-based infrastructure over the client’s pre-selected web address.
Final Results
The Amer Kila website was completed and launched within just two months. We’re talking about a fully-fledged, dynamic e-commerce website with multiple product/category pages. Without GENCodex, the development could have easily taken 5-6 months.
And it’s already creating an impact.
Within just a few weeks of its launch, the website has brought several measurable and qualitative improvements for the brand, including:
- Zero Online Orders (No site) to +250 orders within 1st month
- Average Customer Engagement Time: 3.8 mins per session
- Extremely Low Bounce Rate: 27%
- High Mobile User Conversions: +34%
Additionally, the SEO-optimized website helped increase the brand credibility of Amer Kila through a professional web presence. Real-time admin control panel allows the team to update product listings and monitor orders in minutes.
The customer satisfaction improved dramatically due to fast response and a smooth online shopping experience. Built-in SEO features helped boost visibility and organic traffic growth within weeks of launch.
Moreover, the website’s scalable foundation makes it ready for future upgrades (multilingual support, AI chatbot, loyalty program, etc.).
Client Feedback
“Choosing the SAG IPL team and the GenCodex platform was one of the best decisions we made. They completed the website before time. The team was extremely professional and flexible, and the result was an incredibly optimized site that truly reflects our brand. We started seeing positive response within days of launch, and our customers just love the smooth shopping experience.”
— Amer Kila Executive Team
Conclusion: A Digital Transformation Powered by GenCodex
The Amer Kila case study is another successful example of how modern developers are using GenCodex’s next-gen platform for accelerated, intelligent, and secure website development.
From planning to design and deployment, GenCodex empowers developers with cutting-edge resources and an intuitive interface to rapidly build modern, robust, and business-ready websites and apps within a fraction of the time and cost compared to traditional methods.
Ready to create your own success story and improve your digital presence? Contact SAG IPL for e-commerce website development with GenCodex.
Want to create your own success story?
Partner with us and build smarter with GenCodex.
[Schedule a Free Demo] | [View More Case Studies]
