As a top dental SEO company, SAG IPL helped Lynnwood Dental Studio, a Lynnwood, WA-based dental clinic, enhance its digital presence, reputation, and search engine visibility, particularly for location-specific keywords, through a customized SEO strategy tailored for the dental business.
This is a case study of how the SAG IPL team approached the challenge of growing a fairly new website’s Google rankings, from keyword research and strategizing to continuous optimization and monitoring, within months. You’ll learn about the SEO tactics we used and the exact process we followed to achieve the following client objectives.
Objective/s
Lynnwood Dental Studio, a reputable dental clinic in Lynnwood, Washington, approached SAG IPL with the following goals:
Improve local search rankings and visibility for relevant dental keywords in Lynnwood and surrounding areas.
Increase website traffic and queries. Generate more qualified leads that convert.
Enhance mobile user experience and conversion rate.
Grow their online business reputation and website’s domain authority.
Outrank major competitors in Google’s Local Results and organic rankings.
Initial Challenges
Before partnering with SAG IPL, Lynnwood Dental Studio faced several SEO challenges, including:
- Low visibility and rankings for key local search terms (e.g., “dentist in Lynnwood,” “dentist near me”)
- Poor website layout and user experience. Technical SEO errors and slow site speed.
- Thin or outdated content across major service pages
- Unoptimized Google Business Profile
- Poor review management on Google
- Inconsistent local citations and NAP listings
- Almost non-existent backlink profile. It had only a few backlinks from low domain authority websites.
- Directionless blog strategy, with low focus on local content
Dental SEO Strategy by SAG IPL
SAG IPL has worked with multiple dental businesses over the years, helping them thrive online through customized SEO strategies for dental service providers, whether it’s to boost search visibility or increase organic traffic.
For Lynnwood, we developed a bespoke strategy based on their specific objectives. We deployed a multi-phase SEO campaign to completely transform Lynnwood Dental Studio’s website and search engine presence.
1. Comprehensive Website Audit
A successful SEO campaign starts with a complete audit of the client’s website.
The SAG IPL team conducted a full SEO audit of www.lynnwooddentalstudio.com, including technical, on-page, and off-page analysis to find out things and areas that needed our attention.
We analyzed each page to identify crawl errors (Google Search Console Tools), navigation challenges, content issues (duplicate, outdated, unoptimized), readability concerns, broken links, and technical errors such as slow loading speed and canonical pages.
In addition, we assessed the website’s local rankings for important keywords and identified major competitors. We also analyzed the client’s existing backlink profile, including link sources, authority, and relevance.
2. Keyword Research
We did keyword research next.
This involved identifying the best keywords for the client’s business based on search volume (high), competition (low-medium), and relevance.
The key was to find keywords that potential customers might be using to search for the client’s services or location. Examples include: “dentist near me,” “emergency dental appointment,” and “dentist in Lynnwood.”
Generic keywords such as “dentist in Lynnwood” can have high demand and competition and take a lot of time and effort to rank. Meanwhile, we also included some relevant, low-competition terms that we could rank faster for.
We also added long-tail keywords in our strategy to attract more qualified traffic with low competition and a high chance of conversion.
3. Technical & On-Page Optimization
Then, we moved on to website optimization.
The Lynnwood Dental Studio had several technical and SEO issues. We identified and rectified them one by one.
We improved the site speed using image compression, caching, and code optimization. This vastly improved the user experience and reduced the bounce rate.
The original site was not optimized for mobile devices. We revamped the design to make it mobile-friendly, as well as optimized for Core Web Vitals, such as interactivity and visual appeal, to further enhance the browsing experience.
As for the technical aspects, the SAG IPL team fixed the URL structure for major pages, rectified canonical issues, and placed schema markup wherever needed.
We also implemented structured data (LocalBusiness, Dentist, Review snippets) to improve crawlability.
Lynnwood is the primary target location of the client’s business. But we ensured there was a separate landing page for each service offered.
4. Local SEO Optimization
The client had a Google Business Profile (GBP), but it was missing crucial information. We ensured up-to-date, accurate, and complete details of the business, including address, phone number, map location, and opening hours. We added high-quality photos and videos of the client’s facility to help potential customers.
Besides that, we listed the client’s business or optimized existing listings for NAP consistency across 75+ local directories, including Yelp, Healthgrades, Yellow Pages, and more.
We optimized the website content and SEO campaigns for geo-specific keywords like “emergency dentist Lynnwood” to attract and engage a relevant audience from a specific city, Lynnwood.
The team collected reviews from existing customers of Lynnwood Dental Studio and promptly responded to every feedback, boosting the overall Google star ratings.
We then added local business schema and Google Maps on the website for the final touch.
4. Content Marketing & Blogging
Developed a content creation and publishing calendar, with a focus on local search intent and dental patient queries.
We SEO-optimized service pages on the website by inserting relevant keywords, including location-specific terms, in headings, titles, meta tags, and image alt. We also added proper calls to action (CTAs) to boost conversions.
The website had a blog section, but it was outdated and poorly managed. We updated the website blog by regularly publishing informative articles and guides to help readers. Some examples include:
“Is Chewing Gum Good For Teeth?”
“Why Do My Teeth Hurt After A Cleaning?”
Additionally, we created and published articles, how-to-guides, infographics, engaging posts, and other content strategically across relevant online sites, blogs, and social media, which helped boost exposure, build high-quality links, and engage audiences.
Used long-tail keywords and natural internal linking for better topic coverage
5. Link Building & Authority Building
Quality link building is one of the top ways to improve a website’s Google rankings.
The team planned and implemented a 100% white-hat link-building campaign on a monthly basis.
We acquired organic backlinks from trusted websites in the dental and healthcare niche through content, outreach, and partnerships. This included:
Guest posting on high-authority dental and health blogs, which helped expand the client’s reach to a wider audience and got us several high-quality backlinks.
Getting listed on dental association websites, forums, and directories, which returned quality links and traffic.
Local and online sponsorships, influencer partnerships, promotion, and press releases on regional news portals.
We also acquired some natural backlinks from .edu, .org, and high-DA local news sources to help the client build local credibility and boost Google rankings.
6. Conversion Optimization
The ultimate goal of our SEO strategy for dentists is to increase patient enquiries, appointments, and foot traffic.
One of the campaign’s core objectives was to boost the conversion rate for Lynnwood Dental Studio, i.e., turn the maximum traffic or leads into paying customers.
To achieve this, we
Redesigned key service pages and landing pages for better UX, content, and CTAs
Simplified navigation with easy-to-follow menus and proper interlinking
Added online appointment booking form, map listing, and multiple other options for a potential client to contact or reach the business.
Integrated click-to-call buttons and optimized the website for mobile visitors
Actively tracked and optimized user experience and behaviour on the website to increase form submissions.
Results:
Here’s how SAG IPL’s SEO services transformed Lynnwood Dental Studio’s digital presence and search engine visibility:
Google Rankings for primary keywords (Current):
- Lynnwood Dental Studio – 1
- Lynnwood Dental Care – 6
- Lynnwood Dental – 3
- Top Dentist Lynnwood – 5
- Lynnwood Dental Clinic – 4
- Lynnwood Dental Practice – 4
- Dentist Near Me Lynnwood – 5
Keywords in Top 10: 1 (May) vs 7 (June)
Local Map Results: The client’s business appeared 7 out of 10 times for relevant local searches.
From not showing anywhere on Google’s first page for any keyword, the client’s website now appears in the top 5 results for most of its target search terms.
The Performance Index improved by over 40%, while the Visibility Index recorded a 23.61% jump over one month between May and June 2025.
Total clicks: 148 (June) vs 104 (May 2025) – 40% growth
Total Impressions: 32.9K (June) vs 28.2K (May 2025) – 16.6%
Key Takeaways
A well-rounded SEO strategy for dentists, combining keyword analysis, technical SEO, content marketing, link building, and local optimization, can significantly improve the digital presence and local search visibility of a dental practice.
Local SEO, including focus on local intent keywords, review management, and Google Business Profile optimization, helped Lynnwood Dental Studio stand out in local map results.
A mix of content promotion and authority link building boosted brand reputation and improved rankings across both local and generic queries.
Client Testimonial
“SAG IPL helped us go from nearly invisible online to being one of the top dental clinics in Lynnwood. We’re getting more calls, more appointments, and more happy patients than ever.”
— Dr. Suman Chintala, Head, Lynnwood Dental Studio
Conclusion
A strong and active online presence is key to local dental business success in this competitive space. With your competitors using SEO to thrive online, you do not want to fall behind. SEO for dental clinics can help boost your overall digital presence, including your business visibility and ranking in relevant local search results, ensuring you receive more qualified traffic, leads, and calls.
Replicate the success of Lynnwood Dental Studio for your own dental practice with SAG IPL!
Whether you’re a small dental clinic or a multi-city healthcare chain aiming to outperform competitors, SAG IPL’s tailored SEO services for dentists can ensure your real, measurable growth.
Contact SAG IPL today to schedule a free SEO audit and consultation.
